From The Ground Up Digital Fundraising For Nonprofits

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From the Ground Up: Digital Fundraising For Nonprofits

Brock Warner Cfre
From the Ground Up Digital Fundraising For Nonprofits Book PDF

Author : Brock Warner Cfre
Publisher : Unknown
Page : 208 pages
File Size : 42,8 Mb
Release : 2020-09-02
Category : Business & Economics
ISBN : 0980983614

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From the Ground Up: Digital Fundraising For Nonprofits by Brock Warner Cfre Pdf

Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrations Websites that convert visitors into donors Email marketing and best practices for increasing email revenue Digital advertising strategies Analytics and conversion tracking for measuring ROI Design thinking for more donor-centric fundraising Social media for impact and meaningful engagement Introduction to donor journey mapping Systems thinking as a means to future-proofing your charity "Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers." -Maeve Strathy This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed. About the Author Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.

Five Good Ideas

Alan Broadbent,Ratna Omidvar
Five Good Ideas Book PDF

Author : Alan Broadbent,Ratna Omidvar
Publisher : Coach House Books
Page : 270 pages
File Size : 45,8 Mb
Release : 2011-11-29
Category : Business & Economics
ISBN : 9781770563032

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Five Good Ideas by Alan Broadbent,Ratna Omidvar Pdf

Non-profits are big business. As the sector expands to embrace new issues, there is increased pressure for accountability, relevancy, and efficiency. Practitioners are expected to be experts in a variety of fields. In Five Good Ideas, forty professionals from successful non-profits large and small offer information, strategies for action, and management solutions that are easy to implement and will improve how organizations function. Alan Broadbent is the chair of Avana Capital, Tides Canada Foundation, and Maytree, and is the author of Urban Nation. Ratna Omidvar is the president of Maytree and is The Globe and Mail's 2010 Nation Builder of the Decade for Citizenship.

The Digital Fundraising Book

Matt Howarth,Charlotte Taylor,Jordan Harling
The Digital Fundraising Book Book PDF

Author : Matt Howarth,Charlotte Taylor,Jordan Harling
Publisher : Unknown
Page : 186 pages
File Size : 53,8 Mb
Release : 2016-03-31
Category : Electronic
ISBN : 0993477305

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The Digital Fundraising Book by Matt Howarth,Charlotte Taylor,Jordan Harling Pdf

This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.

Conducting a Successful Annual Giving Program

Kent E. Dove,Jeffrey A. Lindauer,Carolyn P. Madvig
Conducting a Successful Annual Giving Program Book PDF

Author : Kent E. Dove,Jeffrey A. Lindauer,Carolyn P. Madvig
Publisher : Jossey-Bass
Page : 520 pages
File Size : 50,6 Mb
Release : 2001-07-16
Category : Business & Economics
ISBN : UOM:39015050795544

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Conducting a Successful Annual Giving Program by Kent E. Dove,Jeffrey A. Lindauer,Carolyn P. Madvig Pdf

"Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan"--Publisher website (April 2007).

Nonprofit Fundraising 101

Darian Rodriguez Heyman
Nonprofit Fundraising 101 Book PDF

Author : Darian Rodriguez Heyman
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 41,7 Mb
Release : 2016-01-19
Category : Business & Economics
ISBN : 9781119100461

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Nonprofit Fundraising 101 by Darian Rodriguez Heyman Pdf

Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.

Asking

Jerold Panas
Asking Book PDF

Author : Jerold Panas
Publisher : Emerson & Church, Publishers
Page : 116 pages
File Size : 49,8 Mb
Release : 2009-02
Category : Business & Economics
ISBN : 1889102350

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Asking by Jerold Panas Pdf

It ranks right up there with public speaking. Nearly all of us fear it. And yet it's critical to our success. Asking for money. It makes even the stout-hearted quiver. But now comes a book, Asking: A 59-Minute Guide to Everything Board Members, Staff and Volunteers Must Know to Secure the Gift. And short of a medical elixir, it's the next best thing for emboldening you, your board members and volunteers to ask with skill, finesse -- and powerful results. Jerold Panas, who as a staff person, board member and volunteer has secured gifts ranging from $50 to $50 million, understands the art of asking perhaps better than anyone in America. He has harnessed all of his knowledge and experience and produced what many are already calling a landmark book. What Asking convincingly shows -- and one reason staff will applaud the book and board members will devour it -- is that it doesn't take stellar communication skills to be an effective asker. Nearly everyone, regardless of their persuasive ability, can become an effective fundraiser if they follow Jerold Panas' step-by-step guidelines.

Brandraising

Sarah Durham
Brandraising Book PDF

Author : Sarah Durham
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 44,5 Mb
Release : 2009-11-19
Category : Business & Economics
ISBN : 9780470542217

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Brandraising by Sarah Durham Pdf

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Fundraising Principles and Practice

Adrian Sargeant,Jen Shang
Fundraising Principles and Practice Book PDF

Author : Adrian Sargeant,Jen Shang
Publisher : John Wiley & Sons
Page : 823 pages
File Size : 44,5 Mb
Release : 2024-04-23
Category : Business & Economics
ISBN : 9781394190270

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Fundraising Principles and Practice by Adrian Sargeant,Jen Shang Pdf

Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. With updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising Principles and Practice provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches.

The Future of Nonprofits

David J. Neff,Randal C. Moss
The Future of Nonprofits Book PDF

Author : David J. Neff,Randal C. Moss
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 44,5 Mb
Release : 2011-03-21
Category : Business & Economics
ISBN : 9781118063811

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The Future of Nonprofits by David J. Neff,Randal C. Moss Pdf

Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades. So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down? The book “The Future of Nonprofits: Thrive and Innovate in the Digital Age” helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today. Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind. The Future of Nonprofits helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative “internal entrepreneurs” that will grow revenue and drive their mission. Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization Provides nonprofits a look at the future of fundraising and communications trends into 2016 Case studies highlight successes and failures Highlights the power and strength of Social Media Hightlights how to hire, train, manage and inspire “internal entrepreneurial” employees Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.

The Insider's Guide to Online Fundraising

Jen Newmeyer
The Insider s Guide to Online Fundraising Book PDF

Author : Jen Newmeyer
Publisher : Unknown
Page : 230 pages
File Size : 53,5 Mb
Release : 2020-01-08
Category : Electronic
ISBN : 0578562510

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The Insider's Guide to Online Fundraising by Jen Newmeyer Pdf

Do you need a roadmap for creating online initiatives? Are you frustrated by the lack of collaboration for your great ideas? Is digital fundraising simply too confusing or overwhelming? The "Insider's Guide" will answer these questions... and more!

Demystifying Fundraising Funnels

David Higgins
Demystifying Fundraising Funnels Book PDF

Author : David Higgins
Publisher : Made For Success Publishing
Page : 175 pages
File Size : 42,8 Mb
Release : 2022
Category : Electronic
ISBN : 1641466928

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Demystifying Fundraising Funnels by David Higgins Pdf

"Every non-profit organization should follow the principles in this book, especially in today's current climate where fundraising has become trickier. The book shows you step-by-step how to successfully run online fundraising campaigns so you can grow your organization faster and help more people." --Corinna Essa, Author of Money on Demand and Reach The legacy methods of fundraising have either exhausted their efficacy or undergone total extinction. With a brave new economic landscape near at hand, nonprofits are faced with one last ultimatum; level up or evaporate forever! The prior landscape of fundraising has been razed by pandemic, political, and cultural shifts. As a result, nonprofits must adapt their approach to suit the modern paradigm so that they may flourish like never before. Demystifying Fundraising Funnels presents nonprofits with ideas, strategy, and, most importantly, hope. Demystifying Fundraising Funnels is not merely a book that laments the new e-commerce world's challenges to nonprofits. Instead, it is the paragon guide for tactics, tools, and real-world answers that nonprofits can enact to thrive in our new online economy. With a honed-in online strategy, nonprofits can unlock a literal world of new possibilities. You'll be ignited with inspiration from the possibilities as well as empowered with the confidence of a step-by-step approach that brings real, rewarding growth to your team, volunteers, and nonprofit as a whole. Demystifying Fundraising Funnels gives you the legs to run headlong toward the opportunities of dynamic online fundraising and dive deep into relationships with thousands of undiscovered donor connections. Have you been seeking a blueprint that doesn't just make a lasting impact on your organization's financial picture but also interlaces your team as one powerful, unified mind? Then you're poised and ready to have your fundraising funnels demystified.

Nonprofit Management 101

Darian Rodriguez Heyman
Nonprofit Management 101 Book PDF

Author : Darian Rodriguez Heyman
Publisher : John Wiley & Sons
Page : 672 pages
File Size : 50,5 Mb
Release : 2011-05-03
Category : Business & Economics
ISBN : 9780470285961

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Nonprofit Management 101 by Darian Rodriguez Heyman Pdf

A comprehensive handbook for leading a successful nonprofit This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained through experience. This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from a variety of trusted experts that can help nonprofit professionals prepare to achieve their organizational and personal goals, develop a better understanding of what they need to do to lead, support, and grow an effective organization. Addresses a wealth of topics including fundraising, Managing Technology, Marketing, Finances, Advocacy, Working with Boards Contributors are noted nonprofit experts who define the core capabilities needed to manage a successful nonprofit Author is the former Executive Director of Craigslist Foundation This important resource offers professionals key insights that will have a direct impact on improving their daily work.

The Little Book of Gold

Erik Hanberg
The Little Book of Gold Book PDF

Author : Erik Hanberg
Publisher : Side x Side Publishing
Page : 128 pages
File Size : 44,8 Mb
Release : 2011-06-26
Category : Business & Economics
ISBN : 9780982714546

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The Little Book of Gold by Erik Hanberg Pdf

The Little Book of Gold is dedicated to helping small (and very small) non-profits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work. This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets). Revised and expanded. "It was a perfect primer for me as I prepare for a new role in my agency." -- Anne Maack, Child Start, Wichita, Kansas "A valuable contribution to our colleagues in the nonprofit world--especially those of us in smaller organizations that do not have dedicated fund development staff."-- Jose Martinez, Executive Director, Food Bank of Yolo County, Yolo County, California

Robots Make Bad Fundraisers

Steven Shattuck
Robots Make Bad Fundraisers Book PDF

Author : Steven Shattuck
Publisher : Unknown
Page : 250 pages
File Size : 49,6 Mb
Release : 2020-03-12
Category : Business & Economics
ISBN : 0578651629

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Robots Make Bad Fundraisers by Steven Shattuck Pdf

In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.When the robots work, amazing things can happen. We can A/B test the performance of emails and donation forms, stream HD video from the other side of the globe with a device that fits in our pocket, dissect website traffic data down to single visitor behavior, and predict donor behavior thanks to AI and machine learning.

The Only Grant-Writing Book You'll Ever Need

Ellen Karsh,Arlen Sue Fox
The Only Grant Writing Book You ll Ever Need Book PDF

Author : Ellen Karsh,Arlen Sue Fox
Publisher : Basic Books
Page : 254 pages
File Size : 46,6 Mb
Release : 2014-04-08
Category : Business & Economics
ISBN : 9780465058921

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The Only Grant-Writing Book You'll Ever Need by Ellen Karsh,Arlen Sue Fox Pdf

From top experts in the field, the definitive guide to grant-writing Written by two expert authors who have won millions of dollars in government and foundation grants, this is the essential book on securing grants. It provides comprehensive, step-by-step guide for grant writers, including vital up-to-the minute interviews with grant-makers, policy makers, and nonprofit leaders. This book is a must-read for anyone seeking grants in today's difficult economic climate. The Only Grant-Writing Book You'll Ever Need includes: Concrete suggestions for developing each section of a proposal Hands-on exercises that let you practice what you learn A glossary of terms Conversations with grant-makers on why they award grants...and why they don't Insights into how grant-awarding is affected by shifts in the economy