Genre Variation In Business Letters

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Genre Variation in Business Letters

Paul Gillaerts,Maurizio Gotti
Genre Variation in Business Letters Book PDF

Author : Paul Gillaerts,Maurizio Gotti
Publisher : Peter Lang
Page : 420 pages
File Size : 55,5 Mb
Release : 2008
Category : Business report writing
ISBN : 3039116819

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Genre Variation in Business Letters by Paul Gillaerts,Maurizio Gotti Pdf

The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple functions of the traditional business letter and bypassed, again partially, the fax. However, the letter has also survived in its written form. Since the 1990s, genre theory has been receiving a lot of attention, both in academic and pedagogical circles. Discourse analysts have increasingly discovered the importance of the genre concept for the understanding of discourse. Not only do we get a better understanding of the linguistic characteristics (register, lexico-grammatical features) of texts, but we also become aware of their macrostructures which appear to be organised according to genre expectations and conventions rooted in the socio-cultural context. This evolution is also reflected in the different research approaches to the business letter, as shown by the various chapters of this volume.

The Ins and Outs of Business and Professional Discourse Research

Glen Alessi,Geert Jacobs
The Ins and Outs of Business and Professional Discourse Research Book PDF

Author : Glen Alessi,Geert Jacobs
Publisher : Springer
Page : 296 pages
File Size : 52,9 Mb
Release : 2015-10-19
Category : Language Arts & Disciplines
ISBN : 9781137507686

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The Ins and Outs of Business and Professional Discourse Research by Glen Alessi,Geert Jacobs Pdf

Winner of the Association for Business Communication’s Distinguished Publication on Business Communication Award 2016 This edited volume offers a collection of original chapters focusing on the Ins and Outs of professional discourse research. Drawing on insights from LSP, ethnography and discourse analysis, it covers a wide range of issues, ranging from gaining access and collecting data to feeding results back in the form of recommendations to practitioners.

Handbook of Business Communication

Gerlinde Mautner,Franz Rainer
Handbook of Business Communication Book PDF

Author : Gerlinde Mautner,Franz Rainer
Publisher : Walter de Gruyter GmbH & Co KG
Page : 711 pages
File Size : 52,8 Mb
Release : 2017-07-24
Category : Language Arts & Disciplines
ISBN : 9781614514862

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Handbook of Business Communication by Gerlinde Mautner,Franz Rainer Pdf

In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.

Pragmatics across Languages and Cultures

Anna Trosborg
Pragmatics across Languages and Cultures Book PDF

Author : Anna Trosborg
Publisher : Walter de Gruyter
Page : 656 pages
File Size : 54,7 Mb
Release : 2010-08-31
Category : Language Arts & Disciplines
ISBN : 9783110214444

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Pragmatics across Languages and Cultures by Anna Trosborg Pdf

This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.

Languages for Special Purposes

John Humbley,Gerhard Budin,Christer Laurén
Languages for Special Purposes Book PDF

Author : John Humbley,Gerhard Budin,Christer Laurén
Publisher : Walter de Gruyter GmbH & Co KG
Page : 582 pages
File Size : 42,7 Mb
Release : 2018-10-22
Category : Language Arts & Disciplines
ISBN : 9783110228014

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Languages for Special Purposes by John Humbley,Gerhard Budin,Christer Laurén Pdf

This handbook gives an overview of language for special purposes (LSP) in scientific, professional and other contexts, with particular focus on teaching and training. It provides insights into research paradigms, theories and methods while also highlighting the practical use of LSPs in concrete discourse situations. The volume is transdisciplinary oriented with a firm basis in the language sciences, including terminology, knowledge transfer, multilingual and cross-cultural exchange.

The Language of Business Studies Lectures

Belinda Crawford Camiciottoli
The Language of Business Studies Lectures Book PDF

Author : Belinda Crawford Camiciottoli
Publisher : John Benjamins Publishing
Page : 264 pages
File Size : 48,5 Mb
Release : 2007-01-01
Category : Language Arts & Disciplines
ISBN : 9027254001

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The Language of Business Studies Lectures by Belinda Crawford Camiciottoli Pdf

New opportunities in the global workplace have heightened interest in business studies. In response to this trend, this book presents an in-depth analysis of a corpus of authentic business studies lectures, focusing on spoken, academic, disciplinary and professional features (e.g., speech rate, interactive devices, specialized lexis) that are crucial to comprehension, but often problematic for non-native speakers. The investigation adopts an original multi-pronged approach including quantitative, qualitative and comparative analyses. It utilizes techniques drawn mainly from corpus linguistics and discourse analysis, but also integrates observational and ethnographic methods to provide unique extra-linguistic insights. The study is thus a full-circle interpretive account of this dynamic spoken genre where academia and profession converge. The book shows how business studies lectures are characterised by a synergy of discourses and communicative channels that reflect the community of practice, highlighting the need to help international business students develop multiple literacies to overcome present and future challenges.

The Map and the Landscape

Philip Shaw
The Map and the Landscape Book PDF

Author : Philip Shaw
Publisher : Peter Lang
Page : 268 pages
File Size : 55,7 Mb
Release : 2006
Category : Business communication
ISBN : 3039111825

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The Map and the Landscape by Philip Shaw Pdf

This volume explores the complex relations between norms and exemplars of genres from business and technical communication. Contributors compare a variety of types of norm with textual practices in a variety of ways. The genres examined are typical of the range of audiences and media of workplace and business communication: product withdrawal notices, press releases, job ads, oral presentations, sales letters and tenders, chairman's reports, and technical reports. They are compared with norms set by teachers, by unimaginative practice, by more or less self-appointed experts, or by practitioners who may not share the national or professional culture of their colleagues. However accurate these may be they never do justice to the complexity of 'reality'. The contributors to this volume use a wide variety of methods in their attempt to capture this reality. Many analyse texts, but all combine this procedure with at least one other approach and often more: questionnaires, experiments assessing the effect of manipulated texts, analysis of practitioner comments, and use of natural sources of practitioner judgements like awards for good practice.

Handbook of Management Communication

François Cooren,Peter Stücheli-Herlach
Handbook of Management Communication Book PDF

Author : François Cooren,Peter Stücheli-Herlach
Publisher : Walter de Gruyter GmbH & Co KG
Page : 575 pages
File Size : 54,9 Mb
Release : 2021-08-23
Category : Language Arts & Disciplines
ISBN : 9781501508059

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Handbook of Management Communication by François Cooren,Peter Stücheli-Herlach Pdf

Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.

Approaches to Specialized Genres

Kathy Ling LIN,Isaac N. Mwinlaaru,Dennis Tay
Approaches to Specialized Genres Book PDF

Author : Kathy Ling LIN,Isaac N. Mwinlaaru,Dennis Tay
Publisher : Routledge
Page : 304 pages
File Size : 54,5 Mb
Release : 2020-12-29
Category : Language Arts & Disciplines
ISBN : 9780429623059

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Approaches to Specialized Genres by Kathy Ling LIN,Isaac N. Mwinlaaru,Dennis Tay Pdf

Approaches to Specialized Genres provides a timely update of the field of genre studies, with 14 cutting-edge contributions split into five sections using and integrating an exceptionally wide variety of methods and perspectives (such as ESP genre research, corpus linguistics, systemic functional linguistics, ethnographic and multimodal research) to analyse genres in written, spoken, visual and auditory modes across a multiplicity of pedagogic, professional and digital settings. It highlights and illustrates the growing trend of a multiperspective and inter-theoretic approach to genre studies and demonstrates how such methodological rigour can extend our knowledge of language, in general, and genres, in particular. It also examines a rich variety of underexplored genres such as the digital genre of synchronous videoconferencing, instructional slides, video ads, engineers’ training log book entries, the narrative story genres, fundraising letters and retraction notices. It demonstrates not only the prominent value of genre research, but wide applications of genre knowledge in various educational and professional domains. The book brings together experts spreading across the world, including countries in South-East Asia, Europe, America, West Africa and South America. Accordingly, it will appeal to readers of diversified socio-cultural backgrounds working in all the aforementioned inter-related fields of applied linguistics and communication studies.

Business and Official Correspondence

Susan M. Fitzmaurice
Business and Official Correspondence Book PDF

Author : Susan M. Fitzmaurice
Publisher : Peter Lang
Page : 220 pages
File Size : 51,6 Mb
Release : 2006
Category : Business writing
ISBN : 3039108808

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Business and Official Correspondence by Susan M. Fitzmaurice Pdf

This volume focuses on the nature of official correspondence produced in the period after 1500, from Early Modern to nineteenth-century English. The contributions reflect the extent to which the genre is somewhat plastic in this period, gradually acquiring distinguishing conventions and protocols as the situations in which the letters themselves are encoded acquire more distinctiveness. Although correspondence has long been the object of diachronic studies, very little seems to be available as far as specialized usage is concerned, hence the specific interest in letters exchanged within scientific, diplomatic, and business networks. In addition, the study of business and official correspondence offered here profits from a multi-disciplinary and multi-methodological approach, as it relies on a rich array of databases and corpora of correspondence, ranging from highly specialized collections to more broadly constructed diagnostic corpora, in which correspondence is just one register or text-type. While specific attention is paid to phenomena relating to the expression of positive and negative politeness through the investigation of authentic (rather than constructed) texts, methodological issues are also taken into consideration.

Intercultural and International Business Communications

Juan Carlos Palmer,Miguel F. Ruiz-Garrido,Inmaculada Fortanet-Gómez
Intercultural and International Business Communications Book PDF

Author : Juan Carlos Palmer,Miguel F. Ruiz-Garrido,Inmaculada Fortanet-Gómez
Publisher : Peter Lang
Page : 356 pages
File Size : 46,7 Mb
Release : 2006
Category : Business communication
ISBN : 3039109545

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Intercultural and International Business Communications by Juan Carlos Palmer,Miguel F. Ruiz-Garrido,Inmaculada Fortanet-Gómez Pdf

This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.

Explorations in Specialized Genres

Vijay Kumar Bhatia,Maurizio Gotti
Explorations in Specialized Genres Book PDF

Author : Vijay Kumar Bhatia,Maurizio Gotti
Publisher : Peter Lang
Page : 326 pages
File Size : 49,7 Mb
Release : 2006
Category : Essays
ISBN : 3039109952

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Explorations in Specialized Genres by Vijay Kumar Bhatia,Maurizio Gotti Pdf

Genre analysis has become firmly established as one of the most popular frameworks for the study of specialized genres in academic, professional and institutional as well as other workplace contexts. In recent years, genre theory has also developed in the direction of a more comprehensive and powerful multi-dimensional and multi-perspectived framework to examine not only the text but also the context in a much more meaningful manner than had ever been done earlier. The theoretical perspectives and the individual case studies of this volume testify to the wide range of methodological tools made available by genre theory, enabling researchers to handle problems relating to the description of variations in language use. Moreover, the following relevant issues are addressed: how are specialized genres constructed, interpreted and exploited in the achievement of specific goals in highly specialized contexts?

Specialised Languages in the Global Village

Carmen Pérez-Llantada,Maida Watson
Specialised Languages in the Global Village Book PDF

Author : Carmen Pérez-Llantada,Maida Watson
Publisher : Cambridge Scholars Publishing
Page : 305 pages
File Size : 47,5 Mb
Release : 2011-05-25
Category : Language Arts & Disciplines
ISBN : 9781443831048

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Specialised Languages in the Global Village by Carmen Pérez-Llantada,Maida Watson Pdf

The status of LSP (Languages for Specialised Purposes) in the contemporary socio-cultural context is an ongoing central issue of scholarly debate. Specialised Languages in the Global Village examines the impact of globalisation on intercultural communication within specialised communities of practice. The contributions to the volume provide linguistically and pedagogically-informed discussion on modes of communication practice in professional and institutional domains, frames of social action and the construction of professional identities. The contributors also address issues of languages and social entrepreneurship, and the acquisition and development of linguistic/cultural competence in foreign languages for specialised purposes. The edition is a valuable resource for researchers in LSP, specialists in the fields of discourse analysis, sociolinguistics and scholars in the area of rhetoric and composition. It will also be of interest to professional translators, language editors and language advisors in the fields of specialised academic/professional communication. LSP instructors and foreign language teachers will also find informed guidelines and useful pedagogical proposals for classroom implementation.

Speech Acts in the History of English

Andreas H. Jucker,Irma Taavitsainen
Speech Acts in the History of English Book PDF

Author : Andreas H. Jucker,Irma Taavitsainen
Publisher : John Benjamins Publishing
Page : 340 pages
File Size : 48,6 Mb
Release : 2008
Category : Language Arts & Disciplines
ISBN : 9027254206

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Speech Acts in the History of English by Andreas H. Jucker,Irma Taavitsainen Pdf

Did earlier speakers of English use the same speech acts that we use today? Did they use them in the same way? How did they signal speech act values and how did they negotiate them in case of uncertainty? These are some of the questions that are addressed in this volume in innovative case studies that cover a wide range of speech acts from Old English to Present-day English. All the studies offer careful discussions of methodological and theoretical issues as well as detailed descriptions of specific speech acts. The first part of the volume is devoted to directives and commissives, i.e. speech acts such as requests, commands and promises. The second part is devoted to expressives and assertives and deals with speech acts such as greetings, compliments and apologies. The third part, finally, contains technical reports that deal primarily with the problem of extracting speech acts from historical corpora.

Discourse Perspectives on Organizational Communication

Jolanta Aritz,Robyn Walker
Discourse Perspectives on Organizational Communication Book PDF

Author : Jolanta Aritz,Robyn Walker
Publisher : Lexington Books
Page : 289 pages
File Size : 43,6 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781611474374

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Discourse Perspectives on Organizational Communication by Jolanta Aritz,Robyn Walker Pdf

Discourse Perspectives in Organizational Communication brings together researchers from the social sciences and humanities to look at discourse and how it shapes organizations and their social actors. Unlike others in the field, this book assumes that language creates and constitutes reality, rather than simply mirroring or describing it. This collection illustrates the variety of organizational phenomena that might be studied and the range of epistemological and methodological approaches that might be used in discourse analysis techniques.