Green Consumerism

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Green Consumerism: Perspectives, Sustainability, and Behavior

Ruchika Singh Malyan,Punita Duhan
Green Consumerism Perspectives Sustainability and Behavior Book PDF

Author : Ruchika Singh Malyan,Punita Duhan
Publisher : CRC Press
Page : 380 pages
File Size : 53,7 Mb
Release : 2018-10-26
Category : Business & Economics
ISBN : 9781351138031

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Green Consumerism: Perspectives, Sustainability, and Behavior by Ruchika Singh Malyan,Punita Duhan Pdf

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Green Consumerism

Juliana Mansvelt
Green Consumerism Book PDF

Author : Juliana Mansvelt
Publisher : SAGE
Page : 561 pages
File Size : 46,8 Mb
Release : 2011-06-28
Category : Business & Economics
ISBN : 9781412996853

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Green Consumerism by Juliana Mansvelt Pdf

Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.

Green Consumption

Bart Barendregt,Rivke Jaffe
Green Consumption Book PDF

Author : Bart Barendregt,Rivke Jaffe
Publisher : Taylor & Francis
Page : 223 pages
File Size : 43,5 Mb
Release : 2014-02-27
Category : Social Science
ISBN : 9780857857989

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Green Consumption by Bart Barendregt,Rivke Jaffe Pdf

Green lifestyles and ethical consumption have become increasingly popular strategies in moving towards environmentally-friendly societies and combating global poverty. Where previously environmentalists saw excess consumption as central to the problem, green consumerism now places consumption at the heart of the solution. However, ethical and sustainable consumption are also important forms of central to the creation and maintenance of class distinction. Green Consumption scrutinizes the emergent phenomenon of what this book terms eco-chic: a combination of lifestyle politics, environmentalism, spirituality, beauty and health. Eco-chic connects ethical, sustainable and elite consumption. It is increasingly part of the identity kit of certain sections of society, who seek to combine taste and style with care for personal wellness and the environment. This book deals with eco-chic as a set of activities, an ideological framework and a popular marketing strategy, offering a critical examination of its manifestations in both the global North and South. The diverse case studies presented in this book range from Basque sheep cheese production and Ghanaian Afro-chic hairstyles to Asian tropical spa culture and Dutch fair-trade jewellery initiatives. The authors assess the ways in which eco-chic, with its apparent paradox of consumption and idealism, can make a genuine contribution to solving some of the most pressing problems of our time.

Green Marketing as a Positive Driver Toward Business Sustainability

Naidoo, Vannie,Verma, Rahul
Green Marketing as a Positive Driver Toward Business Sustainability Book PDF

Author : Naidoo, Vannie,Verma, Rahul
Publisher : IGI Global
Page : 356 pages
File Size : 53,6 Mb
Release : 2019-07-26
Category : Business & Economics
ISBN : 9781522595601

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Green Marketing as a Positive Driver Toward Business Sustainability by Naidoo, Vannie,Verma, Rahul Pdf

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Green Consumerism: Perspectives, Sustainability, and Behavior

Ruchika Singh Malyan,Punita Duhan
Green Consumerism Perspectives Sustainability and Behavior Book PDF

Author : Ruchika Singh Malyan,Punita Duhan
Publisher : CRC Press
Page : 380 pages
File Size : 51,8 Mb
Release : 2018-10-26
Category : Business & Economics
ISBN : 9781351138031

Get Book

Green Consumerism: Perspectives, Sustainability, and Behavior by Ruchika Singh Malyan,Punita Duhan Pdf

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Eco-Standards, Product Labelling and Green Consumerism

M. Boström,M. Klintman
Eco Standards Product Labelling and Green Consumerism Book PDF

Author : M. Boström,M. Klintman
Publisher : Springer
Page : 247 pages
File Size : 54,8 Mb
Release : 2008-10-01
Category : Business & Economics
ISBN : 9780230584006

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Eco-Standards, Product Labelling and Green Consumerism by M. Boström,M. Klintman Pdf

As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a greener and more democratic society?

Sustainable Communities and Green Lifestyles

Tendai Chitewere
Sustainable Communities and Green Lifestyles Book PDF

Author : Tendai Chitewere
Publisher : Routledge
Page : 184 pages
File Size : 43,6 Mb
Release : 2017-08-09
Category : Business & Economics
ISBN : 9781317682486

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Sustainable Communities and Green Lifestyles by Tendai Chitewere Pdf

Sustainable communities raise questions about the compatibility of capitalism and environmentalism and how we can green our way of life in a capitalist economy that values short-term production and consumption over long-term conservation and simple living. If capitalism and its drive towards consumption has produced social and environmental degradation, is it the best medium to identify solutions? Sustainable Communities and Green Lifestyles examines one ecovillage as it attempts to create a sense of community while reducing its impact on the natural environment. Through extensive participant observation, the book demonstrates how ecovillages are immersed within a larger discourse of class, race, and lifestyle choices, highlighting the inseparability of environmental sustainability and social justice. Sustainable communities are confronted by the contradictions of green consumption and must address social inequality or risk focusing inward on personal green consumerism, creating mere green havens for the few who can afford to live in them. This book, cautious of redirecting environmentalist efforts away from structural solutions and onto personal environmentalism, offers a critical perspective on the challenges of an emerging green lifestyle. This book offers a critical perspective on the direction of US environmentalism and contributes to debates in environmental studies, anthropology, and urban planning.

The New Green Consumer Guide

Julia Hailes
The New Green Consumer Guide Book PDF

Author : Julia Hailes
Publisher : Unknown
Page : 0 pages
File Size : 45,5 Mb
Release : 2007
Category : Conservation of natural resources
ISBN : 0743295307

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The New Green Consumer Guide by Julia Hailes Pdf

Green consumerism is on the rise, but many of us are confused by an avalance of information. This text addresses all the questions the general consumer is asking, giving advice on a wide range of issues, explaining which products, brands and companies are getting it right, and which ones are getting it wrong.

Understanding Green Consumer Behaviour

Sigmund A. Wagner
Understanding Green Consumer Behaviour Book PDF

Author : Sigmund A. Wagner
Publisher : Psychology Press
Page : 308 pages
File Size : 48,7 Mb
Release : 2003
Category : Business & Economics
ISBN : 0415316197

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Understanding Green Consumer Behaviour by Sigmund A. Wagner Pdf

Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the human mind.

The Unmanageable Consumer

Yiannis Gabriel,Tim Lang
The Unmanageable Consumer Book PDF

Author : Yiannis Gabriel,Tim Lang
Publisher : SAGE
Page : 229 pages
File Size : 51,7 Mb
Release : 2006-04-07
Category : Business & Economics
ISBN : 9781847878328

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The Unmanageable Consumer by Yiannis Gabriel,Tim Lang Pdf

`This book was radically challenging when it was first published, and is only more so today as the concept of consumer collapses under the weight of its many meanings' - Madeleine Bunting, Columnist, The Guardian Western-style consumerism appears unstoppable. Yet it is has failed to deliver greater happiness and is now facing major environmental, population and political challenges. This book examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable. Updated with new material, this Second Edition looks at the impact of new technologies on consumerism and the consolidation of consumerism and 'consumer' language in spheres like education and health. The authors discuss the spread of consumerism to developing countries like India and the effect of demographic change and migration. The fallout from 9/11 and United States military hegemony is examined, as is the influence on consumerism of Islamic fundamentalism, the anti-globalization movement, environmental concerns and depleting natural resources. This book is of interest to advanced undergraduate, postgraduate and MBA students taking courses on behaviour, buyer behaviour, customer behaviour, consumers and society and retailing. Any one interested in better understanding consumerism will also find this book a fascinating read.

Qualitative Marketing Research

Johanna Moisander,Anu Valtonen
Qualitative Marketing Research Book PDF

Author : Johanna Moisander,Anu Valtonen
Publisher : SAGE
Page : 241 pages
File Size : 46,5 Mb
Release : 2006-05-11
Category : Business & Economics
ISBN : 9781847878045

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Qualitative Marketing Research by Johanna Moisander,Anu Valtonen Pdf

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.

Consumerism in Twentieth-Century Britain

Matthew Hilton
Consumerism in Twentieth Century Britain Book PDF

Author : Matthew Hilton
Publisher : Cambridge University Press
Page : 404 pages
File Size : 55,6 Mb
Release : 2003-11-13
Category : Business & Economics
ISBN : 052153853X

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Consumerism in Twentieth-Century Britain by Matthew Hilton Pdf

This book is the first comprehensive history of consumerism as an organised social and political movement. Matthew Hilton offers a groundbreaking account of consumer movements, ideologies and organisations in twentieth-century Britain. He argues that in organisations such as the Co-operative movement and the Consumers' Association individual concern with what and how we spend our wages led to forms of political engagement too often overlooked in existing accounts of twentieth-century history. He explores how the consumer and consumerism came to be regarded by many as a third force in society with the potential to free politics from the perceived stranglehold of the self-interested actions of employers and trade unions. Finally he recovers the visions of countless consumer activists who saw in consumption a genuine force for liberation for women, the working class and new social movements as well as a set of ideas often deliberately excluded from more established political organisations.

Economic Justice and Democracy

Robin Hahnel
Economic Justice and Democracy Book PDF

Author : Robin Hahnel
Publisher : Psychology Press
Page : 450 pages
File Size : 54,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 0415933447

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Economic Justice and Democracy by Robin Hahnel Pdf

First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

Driving Green Consumerism Through Strategic Sustainability Marketing

Quoquab, Farzana,Thurasamy, Ramayah,Mohammad, Jihad
Driving Green Consumerism Through Strategic Sustainability Marketing Book PDF

Author : Quoquab, Farzana,Thurasamy, Ramayah,Mohammad, Jihad
Publisher : IGI Global
Page : 301 pages
File Size : 52,5 Mb
Release : 2017-11-30
Category : Business & Economics
ISBN : 9781522529132

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Driving Green Consumerism Through Strategic Sustainability Marketing by Quoquab, Farzana,Thurasamy, Ramayah,Mohammad, Jihad Pdf

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

The Ethical Consumer

Rob Harrison,Terry Newholm,Deirdre Shaw
The Ethical Consumer Book PDF

Author : Rob Harrison,Terry Newholm,Deirdre Shaw
Publisher : SAGE
Page : 284 pages
File Size : 44,6 Mb
Release : 2005-04-23
Category : Business & Economics
ISBN : 141290353X

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The Ethical Consumer by Rob Harrison,Terry Newholm,Deirdre Shaw Pdf

Focusing on ethical consumers, their behavior, discourses and narratives as well as the social and political contexts in which they operate, this text provides a summary of the manner and effectiveness of their actions.