Green Consumerism Perspectives Sustainability And Behavior

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Green Consumerism: Perspectives, Sustainability, and Behavior

Ruchika Singh Malyan,Punita Duhan
Green Consumerism Perspectives Sustainability and Behavior Book PDF

Author : Ruchika Singh Malyan,Punita Duhan
Publisher : CRC Press
Page : 380 pages
File Size : 41,6 Mb
Release : 2018-10-26
Category : Business & Economics
ISBN : 9781351138031

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Green Consumerism: Perspectives, Sustainability, and Behavior by Ruchika Singh Malyan,Punita Duhan Pdf

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Driving Green Consumerism Through Strategic Sustainability Marketing

Quoquab, Farzana,Thurasamy, Ramayah,Mohammad, Jihad
Driving Green Consumerism Through Strategic Sustainability Marketing Book PDF

Author : Quoquab, Farzana,Thurasamy, Ramayah,Mohammad, Jihad
Publisher : IGI Global
Page : 301 pages
File Size : 40,6 Mb
Release : 2017-11-30
Category : Business & Economics
ISBN : 9781522529132

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Driving Green Consumerism Through Strategic Sustainability Marketing by Quoquab, Farzana,Thurasamy, Ramayah,Mohammad, Jihad Pdf

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

Achieving Economic Growth and Welfare Through Green Consumerism

Sinnappan, Punitha
Achieving Economic Growth and Welfare Through Green Consumerism Book PDF

Author : Sinnappan, Punitha
Publisher : IGI Global
Page : 318 pages
File Size : 52,6 Mb
Release : 2023-07-10
Category : Business & Economics
ISBN : 9781668481424

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Achieving Economic Growth and Welfare Through Green Consumerism by Sinnappan, Punitha Pdf

One of the greatest global challenges is to integrate economic growth and welfare with environmental sustainability. The 12th goal under the United Nations Sustainable Development Goals (SDG-12) addresses this challenge by calling for sustainable consumption and production patterns. It is a holistic and responsible approach that entails the production, acquisition, consumption, and disposal of goods and services based on their pro-environmental benefits. Consumers want to act green, but they expect businesses to lead the way. As such, marketers are playing an important role in encouraging green consumerism by reinforcing sustainability in behavioral patterns. Actionable steps need to be taken to encourage sustainable consumption and align consumers’ behaviors with their stated preferences. Achieving Economic Growth and Welfare Through Green Consumerism offers a comprehensive analysis of green consumerism, taking into account the diversity of views and debates surrounding the ideology. The diversity of topics and multidisciplinary viewpoints offer an insightful overview of the nature of green consumerism, its manifestations, issues, and practices. Covering topics such as consumption behavior, green marketing tools, and purchasing behavior, this premier reference source is a pivotal resource for business leaders, business analysts, economists, marketers, students and educators of higher education, researchers, and academicians.

Green Consumerism

Juliana Mansvelt
Green Consumerism Book PDF

Author : Juliana Mansvelt
Publisher : SAGE
Page : 561 pages
File Size : 50,6 Mb
Release : 2011-06-28
Category : Business & Economics
ISBN : 9781412996853

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Green Consumerism by Juliana Mansvelt Pdf

Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.

Green Marketing as a Positive Driver Toward Business Sustainability

Naidoo, Vannie,Verma, Rahul
Green Marketing as a Positive Driver Toward Business Sustainability Book PDF

Author : Naidoo, Vannie,Verma, Rahul
Publisher : IGI Global
Page : 356 pages
File Size : 53,6 Mb
Release : 2019-07-26
Category : Business & Economics
ISBN : 9781522595601

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Green Marketing as a Positive Driver Toward Business Sustainability by Naidoo, Vannie,Verma, Rahul Pdf

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Responsible Citizens and Sustainable Consumer Behavior

Pietro Lanzini
Responsible Citizens and Sustainable Consumer Behavior Book PDF

Author : Pietro Lanzini
Publisher : Routledge
Page : 113 pages
File Size : 50,7 Mb
Release : 2017-10-24
Category : Business & Economics
ISBN : 9781351400077

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Responsible Citizens and Sustainable Consumer Behavior by Pietro Lanzini Pdf

There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors. Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.

Renewable Energy Investments for Sustainable Business Projects

Hasan Dinçer,Serhat Yüksel
Renewable Energy Investments for Sustainable Business Projects Book PDF

Author : Hasan Dinçer,Serhat Yüksel
Publisher : Emerald Group Publishing
Page : 222 pages
File Size : 46,6 Mb
Release : 2023-04-13
Category : Business & Economics
ISBN : 9781803828855

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Renewable Energy Investments for Sustainable Business Projects by Hasan Dinçer,Serhat Yüksel Pdf

From tax advantages to hydrogen sourcing, Renewable Energy Investments for Sustainable Business Projects explores a variety of the latest practices and technological developments surrounding renewable energy, offering practical insight and tangible advice to academics and researchers in environmental management.

Communicating Sustainability for the Green Economy

Lynn R Kahle,Eda Gurel-Atay
Communicating Sustainability for the Green Economy Book PDF

Author : Lynn R Kahle,Eda Gurel-Atay
Publisher : Routledge
Page : 320 pages
File Size : 40,7 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781317474029

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Communicating Sustainability for the Green Economy by Lynn R Kahle,Eda Gurel-Atay Pdf

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Citizen-Consumers and Evolution

Mikael Klintman
Citizen Consumers and Evolution Book PDF

Author : Mikael Klintman
Publisher : Springer
Page : 247 pages
File Size : 48,6 Mb
Release : 2012-10-30
Category : Social Science
ISBN : 9781137276803

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Citizen-Consumers and Evolution by Mikael Klintman Pdf

This book develops a groundbreaking, novel approach to examining ethical consumer behaviour from the perspective of evolutionary theory, illustrating the deeply rooted potentials and limits within society for reducing environmental harm.

Consumers, Society and Marketing

Dilip S. Mutum,Ezlika M. Ghazali
Consumers Society and Marketing Book PDF

Author : Dilip S. Mutum,Ezlika M. Ghazali
Publisher : Springer Nature
Page : 184 pages
File Size : 48,5 Mb
Release : 2023-10-09
Category : Business & Economics
ISBN : 9783031393594

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Consumers, Society and Marketing by Dilip S. Mutum,Ezlika M. Ghazali Pdf

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more

Eco-Standards, Product Labelling and Green Consumerism

M. Boström,M. Klintman
Eco Standards Product Labelling and Green Consumerism Book PDF

Author : M. Boström,M. Klintman
Publisher : Springer
Page : 247 pages
File Size : 40,8 Mb
Release : 2008-10-01
Category : Business & Economics
ISBN : 9780230584006

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Eco-Standards, Product Labelling and Green Consumerism by M. Boström,M. Klintman Pdf

As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a greener and more democratic society?

Sustainability in Project Management

Anna Brzozowska,Arnold Pabian,Barbara Pabian
Sustainability in Project Management Book PDF

Author : Anna Brzozowska,Arnold Pabian,Barbara Pabian
Publisher : CRC Press
Page : 196 pages
File Size : 45,8 Mb
Release : 2021-04-01
Category : Nature
ISBN : 9781000337754

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Sustainability in Project Management by Anna Brzozowska,Arnold Pabian,Barbara Pabian Pdf

This book presents a new approach to the issue of project management, showing how it can be approached through the lens of sustainability. The nature of sustainable project management is not only to achieve economic goals, but also environmental and social ones. Considering project management from the perspective of sustainability is very important because sustainable development cannot keep up with the pace and scale of accumulation of ecological and social problems. The natural potential of the Earth is quickly running low. The global equilibrium between the Earth’s ecosystems, which have developed for millions of years, and the human world of production and consumption, becomes disrupted. The focus is on a functional approach to the subject, allowing management and business to implement the methodology discussed. Topics discussed include sustainable planning, sustainable organizing, sustainable leading and sustainable controlling. The authors use their combined experience in the area to inform their novel approach. The book will be especially useful for people who are project managers, members of project teams and other project stakeholders. It may also be a useful reference for scientists and students studying the fields of management, IT and business.

Sustainable Consumption

Lucie Middlemiss
Sustainable Consumption Book PDF

Author : Lucie Middlemiss
Publisher : Routledge
Page : 232 pages
File Size : 47,7 Mb
Release : 2018-06-04
Category : Business & Economics
ISBN : 9781317239819

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Sustainable Consumption by Lucie Middlemiss Pdf

Sustainable Consumption: Key Issues provides a concise introduction to the field of sustainable consumption, outlining the contribution of the key disciplines in this multi-disciplinary area, and detailing the way in which both the problem and the potential for solutions are understood. Divided into three parts, the book begins by introducing the concept of sustainable consumption, outlining the environmental impacts of current consumption trends, and placing these impacts in social context. The central section looks at six contrasting explanations of sustainable consumption in the public domain, detailing the stories that are told about why people act in the way they do. This section also explores the theory and evidence around each of these stories, linking them to a range of disciplines and approaches in the social sciences. The final section takes a broader look at the solutions proposed by sustainable consumption scholars and practitioners, outlining the visions of the future that are put forward to counteract damage to environment and society. Each chapter highlights key authors and real-world examples to encourage students to broaden their understanding of the topic and to think critically about how their daily lives intersect with environmental and ethical issues. Exploring the ways in which critical thinking and an understanding of sustainable consumption can be used in daily life as well as in professional practice, this book is essential reading for students, academics, professionals and policy-makers with an interest in this growing field.

Environmental Advertising in China and the USA

Xinghua Li
Environmental Advertising in China and the USA Book PDF

Author : Xinghua Li
Publisher : Routledge
Page : 158 pages
File Size : 55,5 Mb
Release : 2016-05-05
Category : Business & Economics
ISBN : 9781317753346

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Environmental Advertising in China and the USA by Xinghua Li Pdf

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

Handbook of Research on Technology Applications for Effective Customer Engagement

Mohd Suki, Norazah
Handbook of Research on Technology Applications for Effective Customer Engagement Book PDF

Author : Mohd Suki, Norazah
Publisher : IGI Global
Page : 391 pages
File Size : 52,8 Mb
Release : 2020-09-04
Category : Business & Economics
ISBN : 9781799847731

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Handbook of Research on Technology Applications for Effective Customer Engagement by Mohd Suki, Norazah Pdf

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.