Driving Green Consumerism Through Strategic Sustainability Marketing

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Driving Green Consumerism Through Strategic Sustainability Marketing

Quoquab, Farzana,Thurasamy, Ramayah,Mohammad, Jihad
Driving Green Consumerism Through Strategic Sustainability Marketing Book PDF

Author : Quoquab, Farzana,Thurasamy, Ramayah,Mohammad, Jihad
Publisher : IGI Global
Page : 301 pages
File Size : 48,5 Mb
Release : 2017-11-30
Category : Business & Economics
ISBN : 9781522529132

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Driving Green Consumerism Through Strategic Sustainability Marketing by Quoquab, Farzana,Thurasamy, Ramayah,Mohammad, Jihad Pdf

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

Green Consumerism: Perspectives, Sustainability, and Behavior

Ruchika Singh Malyan,Punita Duhan
Green Consumerism Perspectives Sustainability and Behavior Book PDF

Author : Ruchika Singh Malyan,Punita Duhan
Publisher : CRC Press
Page : 380 pages
File Size : 43,5 Mb
Release : 2018-10-26
Category : Business & Economics
ISBN : 9781351138031

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Green Consumerism: Perspectives, Sustainability, and Behavior by Ruchika Singh Malyan,Punita Duhan Pdf

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Green Marketing as a Positive Driver Toward Business Sustainability

Naidoo, Vannie,Verma, Rahul
Green Marketing as a Positive Driver Toward Business Sustainability Book PDF

Author : Naidoo, Vannie,Verma, Rahul
Publisher : IGI Global
Page : 356 pages
File Size : 45,8 Mb
Release : 2019-07-26
Category : Business & Economics
ISBN : 9781522595601

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Green Marketing as a Positive Driver Toward Business Sustainability by Naidoo, Vannie,Verma, Rahul Pdf

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Sustainability in Hospitality

Miguel Angel Gardetti,Ana Laura Torres
Sustainability in Hospitality Book PDF

Author : Miguel Angel Gardetti,Ana Laura Torres
Publisher : Routledge
Page : 236 pages
File Size : 47,5 Mb
Release : 2017-09-08
Category : Business & Economics
ISBN : 9781351285346

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Sustainability in Hospitality by Miguel Angel Gardetti,Ana Laura Torres Pdf

This ground-breaking research represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Covering supply chain management, innovative sustainability initiatives, CSR programmes, biologically-respectful tourism and Value Creation, Sustainability in Hospitality: How Innovative Hotels are Transforming the Industry presents valuable global viewpoints on embedding sustainability into all aspects of the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.The chapters in this edited collection span organizational governance, human rights and labour practices, environment and climate change, fair operating practices, stakeholder engagement, CSR and strategic management. The global reach of the collection brings case studies from China, the US, the UK, Mexico and Italy, while company case studies include Fairmont Luxury Hotels and Sextantio.Sustainability in Hospitality: How Innovative Hotels are Transforming the Industry will be an essential read for academics researching the development of ethically-conscious and sustainable hospitality, and for hotel managers and group CEOs who want to know how sustainability and CSR can be embedded in their day-to-day operations.

Green Marketing in Emerging Economies

Emmanuel Mogaji,Ogechi Adeola,Isaiah Adisa,Robert E. Hinson,Chipo Mukonza,Ayça Can Kirgiz
Green Marketing in Emerging Economies Book PDF

Author : Emmanuel Mogaji,Ogechi Adeola,Isaiah Adisa,Robert E. Hinson,Chipo Mukonza,Ayça Can Kirgiz
Publisher : Springer Nature
Page : 279 pages
File Size : 46,5 Mb
Release : 2022-01-03
Category : Business & Economics
ISBN : 9783030825720

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Green Marketing in Emerging Economies by Emmanuel Mogaji,Ogechi Adeola,Isaiah Adisa,Robert E. Hinson,Chipo Mukonza,Ayça Can Kirgiz Pdf

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers’ green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation’s green offerings while positioning the organisation as a green brand to influence consumers’ green purchasing behaviours.

Green Public Procurement Strategies for Environmental Sustainability

Shakya, Rajesh Kumar
Green Public Procurement Strategies for Environmental Sustainability Book PDF

Author : Shakya, Rajesh Kumar
Publisher : IGI Global
Page : 228 pages
File Size : 43,5 Mb
Release : 2019-02-22
Category : Technology & Engineering
ISBN : 9781522570844

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Green Public Procurement Strategies for Environmental Sustainability by Shakya, Rajesh Kumar Pdf

The worldwide consumption of resources is causing environmental damage at a rate that cannot be sustained. Apart from the resulting environmental and health problems, this trend could threaten economic growth due to rapidly decreasing natural resources and the cost of addressing these issues. The public sector has a responsibility to stimulate the marketplace in favor of the provision of more resource-efficient and less polluting goods, services, and works in order to support environmental and wider sustainable development objectives. Green Public Procurement Strategies for Environmental Sustainability provides innovative insights on the adoption and implementation of green public procurement for sustainable practice in order to contribute to environmental protection. The content within this publication examines climate change, sustainable development, and document analysis and is designed for policymakers, environmentalists, managers, suppliers, development agencies, government officials, academicians, researchers, students, and professionals.

The New Rules of Green Marketing

Jacquelyn Ottman
The New Rules of Green Marketing Book PDF

Author : Jacquelyn Ottman
Publisher : Routledge
Page : 273 pages
File Size : 41,8 Mb
Release : 2017-10-19
Category : Business & Economics
ISBN : 9781351278669

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The New Rules of Green Marketing by Jacquelyn Ottman Pdf

For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

Green Business: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Green Business Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1685 pages
File Size : 44,7 Mb
Release : 2019-02-01
Category : Business & Economics
ISBN : 9781522579168

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Green Business: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

Sustainability Marketing

Frank-Martin Belz,Ken Peattie
Sustainability Marketing Book PDF

Author : Frank-Martin Belz,Ken Peattie
Publisher : John Wiley & Sons
Page : 354 pages
File Size : 48,9 Mb
Release : 2012-10-29
Category : Business & Economics
ISBN : 9781119966197

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Sustainability Marketing by Frank-Martin Belz,Ken Peattie Pdf

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

Eco-Friendly and Agile Energy Strategies and Policy Development

Danish, Mir Sayed Shah,Senjyu, Tomonobu
Eco Friendly and Agile Energy Strategies and Policy Development Book PDF

Author : Danish, Mir Sayed Shah,Senjyu, Tomonobu
Publisher : IGI Global
Page : 287 pages
File Size : 43,5 Mb
Release : 2022-06-24
Category : Technology & Engineering
ISBN : 9781799895046

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Eco-Friendly and Agile Energy Strategies and Policy Development by Danish, Mir Sayed Shah,Senjyu, Tomonobu Pdf

After the advent of the industrial revolution, the world experienced a rapid change in technology and lifestyle, which has led to a dramatic increase in energy demand. Unfortunately, many of the energy resources used in the past have negatively impacted the environment, from greenhouse gases to the depletion of natural resources. Society now faces the challenge of ensuring sustainable and clean energy production so that society may receive efficient energy without damaging the Earth’s health. In order to promote an environmentally healthy society, strategic green policies must be developed. Eco-Friendly and Agile Energy Strategies and Policy Development establishes interdisciplinary coverage in sustainable energy development by strategic thinking and lifestyle changes by designing agile energy strategies and policies. It offers research, experiences, and lessons learned that offer integrated conceptual and empirical contributions from different interrelated fields. Covering topics such as energy security risks, green economy, and solar power plants, this premier reference source is an indispensable resource for engineers, government officials, business leaders, environmentalist organizations, economists, sociologists, students and educators of higher education, libraries, researchers, and academicians.

Intellectual, Scientific, and Educational Influences on Sustainability Research

Turvey, Rosario Adapon,Kurissery, Sreekumari
Intellectual Scientific and Educational Influences on Sustainability Research Book PDF

Author : Turvey, Rosario Adapon,Kurissery, Sreekumari
Publisher : IGI Global
Page : 358 pages
File Size : 40,5 Mb
Release : 2019-06-28
Category : Technology & Engineering
ISBN : 9781522573036

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Intellectual, Scientific, and Educational Influences on Sustainability Research by Turvey, Rosario Adapon,Kurissery, Sreekumari Pdf

Over the last few decades, the new discipline of sustainability science (SS) has evolved with a phenomenal rise in knowledge production, research, and publications, as well as the development of new academic programs and creation of centers and scientific communities, networks, and organizations. With pressing global environmental issues in the 21st century, SS has become an influential discipline and important subject of intellectual inquiry that deserves support from the academy and scientific communities worldwide to find solutions to global problems such as climate change, environmental degradation, and biodiversity loss. Intellectual, Scientific, and Educational Influences on Sustainability Research is a concise and authoritative book that fills the crucial and unmet need for educational materials that integrates theoretical foundations, methodological basis, and practice in the science of sustainability. The goal of the book is to increase accessibility and use of educational and scientific knowledge among academic and non-academic audiences as it assembles the wisdom and insights from up-to-date scholarship and advances in this new discipline. Highlighting various topics such as biodiversity, public transportation, and human development, it is ideal for environmentalists, ecologists, technology developers, policymakers, academicians, researchers, and students.

Advanced Multi-Criteria Decision Making for Addressing Complex Sustainability Issues

Chatterjee, Prasenjit,Yazdani, Morteza,Chakraborty, Shankar,Panchal, Dilbagh,Bhattacharyya, Siddhartha
Advanced Multi Criteria Decision Making for Addressing Complex Sustainability Issues Book PDF

Author : Chatterjee, Prasenjit,Yazdani, Morteza,Chakraborty, Shankar,Panchal, Dilbagh,Bhattacharyya, Siddhartha
Publisher : IGI Global
Page : 360 pages
File Size : 44,5 Mb
Release : 2019-05-03
Category : Technology & Engineering
ISBN : 9781522585817

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Advanced Multi-Criteria Decision Making for Addressing Complex Sustainability Issues by Chatterjee, Prasenjit,Yazdani, Morteza,Chakraborty, Shankar,Panchal, Dilbagh,Bhattacharyya, Siddhartha Pdf

Sustainability issues have gained more importance in contemporary globalization, pushing decision makers to find a systematic mathematical approach to conduct analyses of this real-world problem. The growing complexity in modern social-economics or engineering environments or systems has forced researchers to solve complicated problems by using multi-criteria decision-making (MCDM) approaches. However, traditional MCDM research mainly focuses on reaching the highest economic value or efficiency, and issues related to sustainability are still not closely explored. Advanced Multi-Criteria Decision Making for Addressing Complex Sustainability Issues discusses and addresses the challenges in the implementation of decision-making models in the context of green and sustainable engineering, criteria identification, quantification, comparison, selection, and analysis in the context of manufacturing, supply chain, transportation, and energy sectors. All academic communities in the areas of management, economics, business sciences, mechanical, and manufacturing technologies are able to use, apply, and implement the models presented in this book. It is intended for researchers, manufacturers, engineers, managers, industry professionals, academicians, and students.

Smart Farming Technologies for Sustainable Agricultural Development

Poonia, Ramesh C.,Gao, Xiao-Zhi,Raja, Linesh,Sharma, Sugam,Vyas, Sonali
Smart Farming Technologies for Sustainable Agricultural Development Book PDF

Author : Poonia, Ramesh C.,Gao, Xiao-Zhi,Raja, Linesh,Sharma, Sugam,Vyas, Sonali
Publisher : IGI Global
Page : 308 pages
File Size : 50,5 Mb
Release : 2018-08-10
Category : Technology & Engineering
ISBN : 9781522559108

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Smart Farming Technologies for Sustainable Agricultural Development by Poonia, Ramesh C.,Gao, Xiao-Zhi,Raja, Linesh,Sharma, Sugam,Vyas, Sonali Pdf

In order to meet food needs, farmers need to integrate the latest technologies enabling them to make more informed decisions. Smart Farming Technologies for Sustainable Agricultural Development provides innovative insights into the latest farming advancements in terms of informatics and communication. The content within this publication represents the work of topics such as sensor systems, wireless communication, and the integration of the Internet of Things in agriculture-related processes. It is a vital reference source for farmers, academicians, researchers, government agencies, technology developers, and graduate-level students seeking current research on smart farming technologies.

Opportunities and Challenges for Women Leaders in Environmental Management

Aquino, Jr., Perfecto Gatbonton,Jalagat, Jr., Revenio Cabanilla,Justin, Mercia Selva Malar
Opportunities and Challenges for Women Leaders in Environmental Management Book PDF

Author : Aquino, Jr., Perfecto Gatbonton,Jalagat, Jr., Revenio Cabanilla,Justin, Mercia Selva Malar
Publisher : IGI Global
Page : 276 pages
File Size : 51,7 Mb
Release : 2023-11-24
Category : Science
ISBN : 9781668459881

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Opportunities and Challenges for Women Leaders in Environmental Management by Aquino, Jr., Perfecto Gatbonton,Jalagat, Jr., Revenio Cabanilla,Justin, Mercia Selva Malar Pdf

Our planet is facing the prospect of environmental catastrophe, resulting from decades of reckless human activities. The ongoing degradation of the Earth's natural resources, climate change, pollution, and habitat destruction have created an urgent global crisis. The responsibility for addressing these challenges has been a significant issue since the 1972 International Conference on Human Environment in Sweden. Despite widespread acknowledgment of the issues at hand, insufficient efforts have been taken to safeguard our fragile ecosystems and secure a sustainable future for generations to come. Opportunities and Challenges for Women Leaders in Environmental Management is a groundbreaking book meticulously crafted for academic scholars seeking answers to the most pressing environmental questions of our time. This book reveals the pivotal role women are playing as environmental stewards, providing a ray of hope in the face of environmental turmoil. Through data, empirical studies, and narratives, this book spotlights the remarkable contributions of women worldwide in environmental activism, advocacy, research, education, and innovative strategies. Their unwavering commitment to energy conservation, responsible waste management, and the preservation of ecological parks and wildlife is both inspiring and transformative.

Bioeconomical Solutions and Investments in Sustainable City Development

Vargas-Hernández, José G.,Zdunek-Wielgo?aska, Justyna Anna
Bioeconomical Solutions and Investments in Sustainable City Development Book PDF

Author : Vargas-Hernández, José G.,Zdunek-Wielgo?aska, Justyna Anna
Publisher : IGI Global
Page : 306 pages
File Size : 52,5 Mb
Release : 2019-03-22
Category : Business & Economics
ISBN : 9781522579595

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Bioeconomical Solutions and Investments in Sustainable City Development by Vargas-Hernández, José G.,Zdunek-Wielgo?aska, Justyna Anna Pdf

Spatial development is a discipline aimed at the protection of specific values and rational development by stimulating economic processes. Modern practices challenge developers to minimize the negative impact of urban development on the environment. In order to adhere to this policy, bioeconomical solutions and investments can be utilized. Bioeconomical Solutions and Investments in Sustainable City Development is an essential source that explores the development of sustainable city models based on investments in eco-oriented solutions by protecting and making publicly available green areas and by innovative investments with the use of bioeconomical solutions. Featuring research on topics such as bioeconomy vision, environmental education, and rural planning, this book is ideally designed for architects, urban planners, city authorities, experts, officers, business representatives, economists, politicians, academicians, and researchers.