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Guerilla Marketing for Direct Selling by Jay Conrad Levinson,James Dillehay,Marcella Vonn Harting Pdf
Put the best-selling marketing series of all time to work for you. It may well be the wisest investment you ever make. Guerrilla Marketing for Direct Selling is a proven system to explode your business growth.
Guide Make Guerrilla Marketing Work For You by Lida Schonberg Pdf
The term "guerrilla marketing" might sound ominous, but it's not threatening. The term was coined by Jay Conrad Levinson in 1984; he was describing unconventional, cost-effective inexpensive marketing ideas for small business owners around the world to use to get their brand noticed. The concept is to use non-traditional advertising activities to get your brand out on street level, disrupting pedestrian life enough to grab people's attention. In this book, you'll learn: - How to get immediate results - more customers, larger transactions, lifetime customers - 100 ways to attract prospects after your warm market is exhausted - How to organize all your lead gathering tactics from learning your competitive advantages to scheduling your promotions every day - How to position your offer to special audiences ignored by others - How to build rapport to help you get on people's wavelength - How to identify your prospect's core needs so you become an asset they can't do without - And much, much more.
Guerrilla Social Media Marketing by Jay Levinson Pdf
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!
Guerrilla Marketing on the Front Lines by Jay Conrad Levinson,Mitch Meyerson Pdf
A comprehensive guide to creating low-cost, innovative, and unconventional marketing, featuring real-life stories from seasoned experts. Let thirty-five world-class guerrilla marketing coaches teach you their time-tested tactics and strategies for getting new customers and turning them into your most enthusiastic fans! Here is a taste of what you’re going to learn in Guerrilla Marketing on the Front Lines: Dozens of new high impact strategies for reaching and acquiring new customers . . . even on a shoestring budget Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!
Guerrilla Marketing Attack by Jay Conrad Levinson Pdf
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Guerrilla Marketing Excellence by Jay Conrad Levinson Pdf
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
Hundreds of ideas for reaching and keeping the fastest-growing markets in the 90s, marketing during a recession, what consumers in the 90s care most about, how to use the technological explosion for bigger profits, and management lessons for the 21st century.
Guerrilla Marketing for Consultants by Jay Conrad Levinson,Michael W. McLaughlin Pdf
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Guerrilla Marketing in 30 Days Workbook by Jay Levinson Pdf
Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.
Guerrilla Marketing in 30 Days by Al Lautenslager,Jay Levinson Pdf
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
Guerrilla Marketing, 4th Edition by Jay Conrad Levinson Pdf
NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.
Among other things, Levinson shows readers how to make their Internet businesses insanely profitable on a tiny marketing budget and use stealth tactics to snatch business away from competitors.
Mastering Guerrilla Marketing by Jay Conrad Levinson Pdf
"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.
Guerrilla Business Secrets by Jay Conrad Levinson,Steve Savage Pdf
From a master salesperson and a revolutionary marketing strategist: A take-no-prisoners guide to making your small business dreams come true. Do you long to break out of the corporate rate race and run your own business? Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series, and Steve Savage, management consultant and salesman extraordinaire, team up to show you how in this truly captivating guide. By learning from Steve’s desolate disasters and tremendous triumphs, you will gain the knowledge you need to start and run a business—covering every facet from picking a hot product to navigating government bureaucracy to expanding overseas. Learn how Steve develops dazzling products, builds successful sales forces, and once took a company from zero to $60 million in six years. Guerrilla Business Secrets tells how hundreds of men and women trained by Steve were able to fulfill their dreams and stretch to the outer limits of their potential. “I have never seen anyone who could organize a business, recruit a sales force, and motivate an entire company better than Steve Savage. He is a genuine business visionary.” —Rod Turner, Senior Executive Vice President, Colgate Palmolive
