Handbook Of Pricing Research In Marketing

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Handbook of Pricing Research in Marketing

Vithala R. Rao
Handbook of Pricing Research in Marketing Book PDF

Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
Page : 617 pages
File Size : 54,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781848447448

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Handbook of Pricing Research in Marketing by Vithala R. Rao Pdf

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Handbook of Market Research

Christian Homburg,Martin Klarmann,Arnd Vomberg
Handbook of Market Research Book PDF

Author : Christian Homburg,Martin Klarmann,Arnd Vomberg
Publisher : Springer
Page : 0 pages
File Size : 47,7 Mb
Release : 2021-12-03
Category : Business & Economics
ISBN : 3319574116

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Handbook of Market Research by Christian Homburg,Martin Klarmann,Arnd Vomberg Pdf

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.

The Handbook of Marketing Research

Rajiv Grover,Marco Vriens
The Handbook of Marketing Research Book PDF

Author : Rajiv Grover,Marco Vriens
Publisher : SAGE Publications
Page : 721 pages
File Size : 40,9 Mb
Release : 2006-06-23
Category : Business & Economics
ISBN : 9781452261539

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The Handbook of Marketing Research by Rajiv Grover,Marco Vriens Pdf

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

Handbook of Business-to-Business Marketing

Lilien, Gary L.,Petersen, Andrew J.,Wuyts, Stefan
Handbook of Business to Business Marketing Book PDF

Author : Lilien, Gary L.,Petersen, Andrew J.,Wuyts, Stefan
Publisher : Edward Elgar Publishing
Page : 713 pages
File Size : 50,7 Mb
Release : 2022-07-15
Category : Business & Economics
ISBN : 9781800376878

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Handbook of Business-to-Business Marketing by Lilien, Gary L.,Petersen, Andrew J.,Wuyts, Stefan Pdf

This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.

Handbook of the Economics of Marketing

Anonim
Handbook of the Economics of Marketing Book PDF

Author : Anonim
Publisher : Elsevier
Page : 632 pages
File Size : 55,6 Mb
Release : 2019-09-19
Category : Business & Economics
ISBN : 9780444637659

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Handbook of the Economics of Marketing by Anonim Pdf

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics

Handbook of Research on Customer Equity in Marketing

V. Kumar,Denish Shah
Handbook of Research on Customer Equity in Marketing Book PDF

Author : V. Kumar,Denish Shah
Publisher : Edward Elgar Publishing
Page : 521 pages
File Size : 54,9 Mb
Release : 2015-01-30
Category : Business & Economics
ISBN : 9781781004982

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Handbook of Research on Customer Equity in Marketing by V. Kumar,Denish Shah Pdf

Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin

Handbook of Research on Gender and Marketing

Susan Dobscha
Handbook of Research on Gender and Marketing Book PDF

Author : Susan Dobscha
Publisher : Edward Elgar Publishing
Page : 352 pages
File Size : 49,6 Mb
Release : 2019
Category : Electronic
ISBN : 9781788115384

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Handbook of Research on Gender and Marketing by Susan Dobscha Pdf

Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.

The Oxford Handbook of Pricing Management

Özalp Özer,Robert Phillips
The Oxford Handbook of Pricing Management Book PDF

Author : Özalp Özer,Robert Phillips
Publisher : OUP Oxford
Page : 976 pages
File Size : 44,7 Mb
Release : 2012-06-07
Category : Business & Economics
ISBN : 9780191634260

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The Oxford Handbook of Pricing Management by Özalp Özer,Robert Phillips Pdf

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

Handbook of Marketing Strategy

Venkatesh Shankar,Gregory S. Carpenter,James Farley/Booz Allen Hamilton
Handbook of Marketing Strategy Book PDF

Author : Venkatesh Shankar,Gregory S. Carpenter,James Farley/Booz Allen Hamilton
Publisher : Edward Elgar Publishing
Page : 529 pages
File Size : 49,5 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781781005224

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Handbook of Marketing Strategy by Venkatesh Shankar,Gregory S. Carpenter,James Farley/Booz Allen Hamilton Pdf

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.

Handbook of Service Marketing Research

Roland T. Rust,Ming-Hui Huang
Handbook of Service Marketing Research Book PDF

Author : Roland T. Rust,Ming-Hui Huang
Publisher : Edward Elgar Publishing
Page : 629 pages
File Size : 47,7 Mb
Release : 2014-02-28
Category : Business & Economics
ISBN : 9780857938855

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Handbook of Service Marketing Research by Roland T. Rust,Ming-Hui Huang Pdf

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy

Market Research Handbook

Jie Xu
Market Research Handbook Book PDF

Author : Jie Xu
Publisher : iUniverse
Page : 204 pages
File Size : 41,8 Mb
Release : 2005
Category : Markedsanalysebranche
ISBN : 9780595364015

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Market Research Handbook by Jie Xu Pdf

The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.

Handbook of Qualitative Research Methods in Marketing

Russell W. Belk
Handbook of Qualitative Research Methods in Marketing Book PDF

Author : Russell W. Belk
Publisher : Edward Elgar Publishing
Page : 609 pages
File Size : 47,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 9781847204127

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Handbook of Qualitative Research Methods in Marketing by Russell W. Belk Pdf

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Ronald A. Nykiel
Handbook of Marketing Research Methodologies for Hospitality and Tourism Book PDF

Author : Ronald A. Nykiel
Publisher : Psychology Press
Page : 383 pages
File Size : 45,9 Mb
Release : 2007
Category : Hospitality industry
ISBN : 9780789034267

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Handbook of Marketing Research Methodologies for Hospitality and Tourism by Ronald A. Nykiel Pdf

The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.

The Handbook of Marketing Research

Rajiv Grover,Marco Vriens
The Handbook of Marketing Research Book PDF

Author : Rajiv Grover,Marco Vriens
Publisher : SAGE
Page : 726 pages
File Size : 43,9 Mb
Release : 2006-06-23
Category : Business & Economics
ISBN : 141290997X

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The Handbook of Marketing Research by Rajiv Grover,Marco Vriens Pdf

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

Handbook of Marketing Scales

William O. Bearden,Richard G. Netemeyer
Handbook of Marketing Scales Book PDF

Author : William O. Bearden,Richard G. Netemeyer
Publisher : SAGE
Page : 568 pages
File Size : 49,5 Mb
Release : 1999-11-12
Category : Business & Economics
ISBN : 076191000X

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Handbook of Marketing Scales by William O. Bearden,Richard G. Netemeyer Pdf

A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.