Hbr S 10 Must Reads On Sales With Bonus Interview Of Andris Zoltners Hbr S 10 Must Reads

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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Author : Harvard Business Review,Philip Kotler,Andris Zoltners,Manish Goyal,James C. Anderson
Publisher : Harvard Business Review Press
Page : 192 pages
File Size : 42,6 Mb
Release : 2017-05-02
Category : Business & Economics
ISBN : 9781633693289

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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads) by Harvard Business Review,Philip Kotler,Andris Zoltners,Manish Goyal,James C. Anderson Pdf

Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople. If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customer’s buying center Integrate your sales and marketing operations Assess your business cycle and its impact on your sales force Transition away from solution sales Leverage the power of micromarkets Introduce tiebreaker selling and consensus selling Motivate your sales force properly This collection of articles includes “Major Sales: Who Really Does the Buying,” by Thomas V. Bonoma; “Ending the War Between Sales and Marketing,” by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; “Match Your Sales Force Structure to Your Business Life Cycle,” by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; “The End of Solution Sales,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Selling into Micromarkets,” by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; “Dismantling the Sales Machine,” by Brent Adamson, Matthew Dixon, and Nicholas Toman; “Tiebreaker Selling,” by James C. Anderson, James A. Narus, and Marc Wouters; “Making the Consensus Sale,” by Karl Schmidt, Brent Adamson, and Anna Bird; “The Right Way to Use Compensation,” by Mark Roberge; “How to Really Motivate Salespeople,” by Doug J. Chung; and “Getting Beyond ‘Show Me the Money,’” an interview with Andris Zoltners by Daniel McGinn.

HBR's 10 Must Reads on Sales

Author : Philip Kotler,Manish Goyal,James C. Anderson
Publisher : HBR's 10 Must Reads
Page : 0 pages
File Size : 41,5 Mb
Release : 2017
Category : Sales management
ISBN : 1633693279

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HBR's 10 Must Reads on Sales by Philip Kotler,Manish Goyal,James C. Anderson Pdf

If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.--

HBR's 10 Must Reads 2018

Author : Harvard Business Review,Michael E. Porter,Robert S. Kaplan,Daniel Kahneman,Roger L. Martin
Publisher : Harvard Business Press
Page : 288 pages
File Size : 45,7 Mb
Release : 2017-10-10
Category : Business & Economics
ISBN : 9781633693074

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HBR's 10 Must Reads 2018 by Harvard Business Review,Michael E. Porter,Robert S. Kaplan,Daniel Kahneman,Roger L. Martin Pdf

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important management conversations to your fingertips. This book will inspire you to: Reconsider what keeps your customers coming back Create visualizations that send a clear message Assess how quickly disruptive change is coming to your industry Boost engagement by giving your employees the freedom to break the rules Understand what blockchain is and how it will affect your industry Get your product in customers' hands faster by accelerating your research and development phase This collection of articles includes "Customer Loyalty Is Overrated," by A.G. Lafley and Roger L. Martin; "Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making," by Daniel Kahneman, Andrew M. Rosenfield, Linnea Gandhi, and Tom Blaser; "Visualizations That Really Work," by Scott Berinato; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "How to Pay for Health Care," by Michael E. Porter and Robert S. Kaplan; "The Performance Management Revolution," by Peter Cappelli and Anna Tavis; "Let Your Workers Rebel," by Francesca Gino; "Why Diversity Programs Fail," by Frank Dobbin and Alexandra Kalev; "What So Many People Don’t Get About the U.S. Working Class," by Joan C. Williams; "The Truth About Blockchain," by Marco Iansiti and Karim R. Lakhani; and "The Edison of Medicine," by Steven Prokesch.

HBR's 10 Must Reads on Negotiation (with bonus article "15 Rules for Negotiating a Job Offer" by Deepak Malhotra)

Author : Harvard Business Review,Daniel Kahneman,Deepak Malhotra,Erin Meyer,Max H. Bazerman
Publisher : Harvard Business Press
Page : 186 pages
File Size : 54,8 Mb
Release : 2019-04-30
Category : Business & Economics
ISBN : 9781633697768

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HBR's 10 Must Reads on Negotiation (with bonus article "15 Rules for Negotiating a Job Offer" by Deepak Malhotra) by Harvard Business Review,Daniel Kahneman,Deepak Malhotra,Erin Meyer,Max H. Bazerman Pdf

Learn to be a better negotiator--and achieve the outcomes you want. If you read nothing else on how to negotiate successfully, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you avoid common mistakes, find hidden opportunities, and win the best deals possible. This book will inspire you to: Control the negotiation before you enter the room Persuade others to do what you want--for their own reasons Manage emotions on both sides of the table Understand the rules of negotiating across cultures Set the stage for a healthy relationship long after the ink has dried Identify what you can live with and when to walk away This collection of articles includes: "Six Habits of Merely Effective Negotiators" by James K. Sebenius; "Control the Negotiation Before It Begins" by Deepak Malhotra; "Emotion and the Art of Negotiation" by Alison Wood Brooks; "Breakthrough Bargaining" by Deborah M. Kolb and Judith Williams; "15 Rules for Negotiating a Job Offer" by Deepak Malhotra; "Getting to Si, Ja, Oui, Hai, and Da" by Erin Meyer; "Negotiating Without a Net: A Conversation with the NYPD's Dominick J. Misino" by Diane L. Coutu; "Deal Making 2.0: A Guide to Complex Negotiations" by David A. Lax and James K. Sebenius; "How to Make the Other Side Play Fair" by Max H. Bazerman and Daniel Kahneman; "Getting Past Yes: Negotiating as if Implementation Mattered" by Danny Ertel; "When to Walk Away from a Deal" by Geoffrey Cullinan, Jean-Marc Le Roux, and Rolf-Magnus Weddigen.

HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt)

Author : Harvard Business Review
Publisher : Harvard Business Review Press
Page : 217 pages
File Size : 41,5 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781422189887

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HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt) by Harvard Business Review Pdf

NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Teams

HBR's 10 Must Reads for Sales and Marketing Collection (5 Books)

Author : Harvard Business Review
Publisher : HBR's 10 Must Reads
Page : 1024 pages
File Size : 45,8 Mb
Release : 2020-05-26
Category : Business & Economics
ISBN : 1633699358

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HBR's 10 Must Reads for Sales and Marketing Collection (5 Books) by Harvard Business Review Pdf

Stop pushing products. Start empowering your salespeople cultivating relationships with the right customers. In today's economy, companies are fighting tooth and nail for their customers' attention. Hyper-informed buyers with more options are making purchasing decisions faster than ever. How can you optimize your marketing operations and sales teams and so your offerings can get through and rise to the top? HBR's 10 Must Reads for Sales and Marketing Collection offers the ideas and strategies to help you get there. Included in this set are HBR's 10 Must Reads on Sales, HBR's 10 Must Reads on Strategic Marketing, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Negotiation, and HBR's 10 Must Reads on Public Speaking and Presenting. This compilation offers insights from world-class experts on the topics including enhancing the joint performance of sales and marketing; motivating your sales force; getting a clear view of your brand's strengths and weaknesses; setting the stage for a successful negotiation; and communicating with clarity and impact. It includes fifty articles selected by HBR's editors from renowned thought leaders such as Andris Zoltners, Theodore Levitt, and Deborah Tannen, and features the indispensable article "How to Give a Killer Presentation" by Chris Anderson. It's time to establish, sustain, and extend your next groundbreaking sales and marketing initiative. HBR's 10 Must Reads for Sales and Marketing Collection will lead you there. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank)

Author : Harvard Business Review,Steve Blank,Marc Andreessen,Reid Hoffman,William A. Sahlman
Publisher : Harvard Business Press
Page : 160 pages
File Size : 46,6 Mb
Release : 2018-01-23
Category : Business & Economics
ISBN : 9781633694392

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HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank) by Harvard Business Review,Steve Blank,Marc Andreessen,Reid Hoffman,William A. Sahlman Pdf

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read nothing else on entrepreneurship and startups, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success. Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to: Understand what makes entrepreneurial leaders tick Know what matters in a great business plan Adopt lean startup practices such as business model experimentation Be prepared for the race for scale in Silicon Valley Better understand the world of venture capital--and know what you'll get along with VC funding Take an alternative approach to entrepreneurship: buy an existing business and run it as CEO This collection of articles includes "Hiring an Entrepreneurial Leader," by Timothy Butler; "How to Write a Great Business Plan," by William A. Sahlman; "Why the Lean Start-Up Changes Everything," by Steve Blank; "The President of SRI Ventures on Bringing Siri to Life," by Norman Winarsky; "In Search of the Next Big Thing," an interview with Marc Andreessen by Adi Ignatius; "Six Myths About Venture Capitalists," by Diane Mulcahy; "Chobani's Founder on Growing a Start-Up Without Outside Investors," by Hamdi Ulukaya; "Network Effects Aren’t Enough," by Andrei Hagiu and Simon Rothman; "Blitzscaling," an interview with Reid Hoffman by Tim Sullivan; "Buying Your Way into Entrepreneurship," by Richard S. Ruback and Royce Yudkoff; and "The Founder's Dilemma," by Noam Wasserman.

HBR's 10 Must Reads on Managing Yourself 2-Volume Collection

Author : Harvard Business Review
Publisher : Harvard Business Press
Page : 445 pages
File Size : 42,5 Mb
Release : 2021-04-27
Category : Business & Economics
ISBN : 9781647822521

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HBR's 10 Must Reads on Managing Yourself 2-Volume Collection by Harvard Business Review Pdf

If you read nothing else on managing yourself, read these definitive articles from Harvard Business Review. You have the power to position yourself for success, cut your own career path, develop your skills, and shape the life you'll live. HBR's 10 Must Reads on Managing Yourself 2-Volume Collection provides enduring ideas and practical advice to help you stay engaged, be productive, and continue to grow throughout your working life. Bringing together HBR's 10 Must Reads on Managing Yourself and HBR's 10 Must Reads on Managing Yourself, Vol. 2, this collection includes twenty articles selected by HBR's editors and features the indispensable article "How Will You Measure Your Life?" by Clayton M. Christensen. From timeless classics to the latest game-changing ideas from thought leaders Peter F. Drucker, Daisy Dowling, Daniel Goleman, and Jennifer Petriglieri, and more, HBR's 10 Must Reads on Managing Yourself 2-Volume Collection will inspire you to: Identify areas for personal growth Consider your strengths, work preferences, values, and contributions Build your skills and stay relevant Develop learning agility Balance work, home, community, and self Replenish your physical and mental energy Rebound from tough times Prepare for your next opportunity Stay engaged throughout your 50+-year work life HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Return on Character

Author : Fred Kiel
Publisher : Harvard Business Review Press
Page : 272 pages
File Size : 42,9 Mb
Release : 2015-03-17
Category : Business & Economics
ISBN : 9781625271327

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Return on Character by Fred Kiel Pdf

Does the character of our leaders matter? You may think this question was answered long ago. Countless business authors and analysts have assured us that great leadership demands great character. Time and again, we’ve seen that truth play out, as once-thriving organizations falter and fail under the guidance of leaders behaving badly. Why, then, do so many executives remain skeptical about the true value of leadership character? A winning strategy and a sound business model are what really matter, they argue; character is just the icing on the cake. What’s been missing from this debate is hard evidence: data that shows not only that leadership character matters for organizational success, but how it matters; and concrete evidence that it leads to better business results. Now, in this groundbreaking book, respected leadership researcher, adviser, and author Fred Kiel offers that evidence—solid data that demonstrates the connection between character, leadership excellence, and organizational results. After seven years of rigorous research based on a landmark study of more than 100 CEOs and over 8,000 of their employees’ observations, Kiel’s findings show that leaders of strong character achieved up to five times the ROA for their organizations as did leaders of weak character. Return on Character goes on to reveal: • How leadership character is formed, how it creates value, and how that value spreads throughout the organization • How low-character leaders undermine the success of even the best business plans • How leaders at any level can develop the habits of strong character and “unlearn” the habits of poor character The book also provides a character-building methodology—step-by-step advice and techniques for assessing your own character habits and improving your performance and that of your organization. Return on Character provides the blueprint for building your own leadership character and creating a character-driven organization that achieves superior business results.

HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown)

Author : Harvard Business Review,Tim Brown,Clayton M. Christensen,Indra Nooyi,Vijay Govindarajan
Publisher : Harvard Business Press
Page : 177 pages
File Size : 53,9 Mb
Release : 2020-04-28
Category : Business & Economics
ISBN : 9781633698819

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HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown) by Harvard Business Review,Tim Brown,Clayton M. Christensen,Indra Nooyi,Vijay Govindarajan Pdf

Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: Identify customers' "jobs to be done" and build products people love Fail small, learn quickly, and win big Provide the support design-thinking teams need to flourish Foster a culture of experimentation Sharpen your own skills as a design thinker Counteract the biases that perpetuate the status quo and thwart innovation Adopt best practices from design-driven powerhouses This collection of articles includes "Design Thinking," by Tim Brown; "Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to Lead Design Thinking," by Christian Bason and Robert D. Austin; "Design for Action," by Tim Brown and Roger L. Martin; "The Innovation Catalysts," by Roger L. Martin; “Know Your Customers' 'Jobs to Be Done,'" by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "Strategies for Learning from Failure," by Amy C. Edmondson; "How Indra Nooyi Turned Design Thinking into Strategy," by Indra Nooyi and Adi Ignatius, and "Reclaim Your Creative Confidence," by Tom Kelley and David Kelley. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

HBR's 10 Must Reads Boxed Set (6 Books) (HBR's 10 Must Reads)

Author : Harvard Business Review,Peter F. Drucker,Clayton M. Christensen,Daniel Goleman,Michael E. Porter
Publisher : Harvard Business Press
Page : 1200 pages
File Size : 50,7 Mb
Release : 2011-08-15
Category : Business & Economics
ISBN : 9781422183298

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HBR's 10 Must Reads Boxed Set (6 Books) (HBR's 10 Must Reads) by Harvard Business Review,Peter F. Drucker,Clayton M. Christensen,Daniel Goleman,Michael E. Porter Pdf

You want the most important ideas on management all in one place. Now you can have them—in a set of HBR's 10 Must Reads. We've combed through hundreds of Harvard Business Review articles on strategy, change leadership, managing people, and managing yourself and selected the most important ones to help you maximize your performance. This six-title collection includes only the most critical articles from the world’s top management experts, curated from Harvard Business Review’s rich archives. We’ve done the work of selecting them so you won’t have to. These books are packed with enduring advice from the best minds in business such as: Michael Porter, Clayton Christensen, Peter Drucker, John Kotter, Daniel Goleman, Jim Collins, Ted Levitt, Gary Hamel, W. Chan Kim, Renée Mauborgne and much more. The HBR’s 10 Must Reads Boxed Set includes: HBR’s 10 Must Reads: The Essentials This book brings together the best thinking from management’s most influential experts. Once you’ve read these definitive articles, you can delve into each core topic the series explores: managing yourself, managing people, leadership, strategy, and change management. HBR’s 10 Must Reads on Managing Yourself The path to your professional success starts with a critical look in the mirror. Here’s how to stay engaged throughout your 50-year work life, tap into your deepest values, solicit candid feedback, replenish your physical and mental energy, and rebound from tough times. This book includes the bonus article “How Will You Measure Your Life?” by Clayton M. Christensen. HBR’s 10 Must Reads on Managing People Managing your employees is fraught with challenges, even if you’re a seasoned pro. Boost their performance by tailoring your management styles to their temperaments, motivating with responsibility rather than money, and fostering trust through solicited input. This book includes the bonus article “Leadership That Gets Results,” by Daniel Goleman. HBR’s 10 Must Reads on Leadership Are you an extraordinary leader—or just a good manager? Learn how to motivate others to excel, build your team’s confidence, set direction, encourage smart risk-taking, credit others for your success, and draw strength from adversity. This book includes the bonus article “What Makes an Effective Executive,” by Peter F. Drucker. HBR’s 10 Must Reads on Strategy Is your company spending too much time on strategy development, with too little to show for it? Discover what it takes to distinguish your company from rivals, clarify what it will (and won’t) do, create blue oceans of uncontested market space, and make your priorities explicit so employees can realize your vision. This book includes the bonus article “What Is Strategy?” by Michael E. Porter. HBR’s 10 Must Reads on Change Management Most companies’ change initiatives fail—but yours can beat the odds. Learn how to overcome addiction to the status quo, establish a sense of urgency, mobilize commitment and resources, silence naysayers, minimize the pain of change, and motivate change even when business is good. This book includes the bonus article “Leading Change,” by John P. Kotter. About the HBR’s 10 Must Reads Series: HBR's 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from the best minds in business.

HBR's 10 Must Reads Ultimate Boxed Set (14 Books)

Author : Harvard Business Review,Daniel Goleman,Peter F. Drucker,Clayton M. Christensen,Michael E. Porter
Publisher : Harvard Business Press
Page : 3048 pages
File Size : 44,7 Mb
Release : 2017-08-15
Category : Business & Economics
ISBN : 9781633693166

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HBR's 10 Must Reads Ultimate Boxed Set (14 Books) by Harvard Business Review,Daniel Goleman,Peter F. Drucker,Clayton M. Christensen,Michael E. Porter Pdf

Essential reading selected from the pages of Harvard Business Review You want the most important ideas on management all in one place. Now you can have them—in a set of HBR's 10 Must Reads, available as a 14-volume paperback boxed set or as an ebook set. We've combed through hundreds of Harvard Business Review articles on topics such as emotional intelligence, communication, change, leadership, strategy, managing people, and managing yourself and selected the most important ones to help you maximize your own and your organization's performance. The HBR's 10 Must Reads Ultimate Boxed Set includes 14 bestselling collections: HBR's 10 Must-Reads on Leadership HBR's 10 Must-Reads on Emotional Intelligence HBR's 10 Must-Reads on Managing Yourself HBR's 10 Must-Reads on Strategy HBR's 10 Must-Reads on Change Management HBR's 10 Must-Reads on Managing People HBR's 10 Must Reads: The Essentials HBR's 10 Must-Reads on Communication HBR's 10 Must-Reads on Managing Across Cultures HBR's 10 Must-Reads on Strategic Marketing HBR's 10 Must-Reads on Teams HBR's 10 Must-Reads on Innovation HBR's 10 Must-Reads on Making Smart Decisions HBR's 10 Must-Reads on Collaboration. The HBR's 10 Must Reads Ultimate Boxed Set makes a smart gift for your team, colleagues, or clients. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

HBR's 10 Must Reads for CEOs (with bonus article "Your Strategy Needs a Strategy" by Martin Reeves, Claire Love, and Philipp Tillmanns)

Author : Harvard Business Review,Martin Reeves,Claire Love,Philipp Tillmanns,John P. Kotter
Publisher : Harvard Business Press
Page : 261 pages
File Size : 49,7 Mb
Release : 2019-04-23
Category : Business & Economics
ISBN : 9781633697164

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HBR's 10 Must Reads for CEOs (with bonus article "Your Strategy Needs a Strategy" by Martin Reeves, Claire Love, and Philipp Tillmanns) by Harvard Business Review,Martin Reeves,Claire Love,Philipp Tillmanns,John P. Kotter Pdf

As CEO, you set the vision, the strategy, and the tone of your organization. You establish priorities, anticipate and address challenges, champion and lead change efforts, set people up for success, and manage risk. Though you may have a great senior executive team and a top-flight board, the success of your organization depends on your leadership. If you read nothing else on being an effective chief executive, read these 10 articles by experts in the field. We've combed through hundreds of Harvard Business Review articles and selected the best ones to help you toggle between long- and short-term views, manage risk and innovation, and cultivate productive relationships with your staff and your board. This book will inspire you to: Navigate the changing global business environment Customize your company's strategy to the environment you're working in Attract, engage, and retain the best talent Anticipate and address legislative and regulatory issues Sharpen your awareness of the tactical and soft skills you need to lead Adopt a founder's mindset and build new offerings, move into new markets, and create next-generation solutions Manage and build relationships with your board--and your shareholders This collection of articles includes "Your Strategy Needs a Strategy," by Martin Reeves, Claire Love, and Philipp Tillmanns; "Managing Your Innovation Portfolio," by Bansi Nagji and Geoff Tuff; "Leading Change: Why Transformation Efforts Fail," by John P. Kotter; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "Leadership Is a Conversation," by Boris Groysberg and Michael Slind; "Strategic Intent," by Gary Hamel and C.K. Prahalad; "When Growth Stalls," by Matthew S. Olson, Derek van Bever, and Seth Verry; "The Secrets to Successful Strategy Execution," by Gary L. Neilson, Karla L. Martin, and Elizabeth Powers; "The Focused Leader," by Daniel Goleman; "Managing Risks: A New Framework," by Robert S. Kaplan and Anette Mikes; "21st-Century Talent Spotting," by Claudio Fernandez-Araoz; and "How CEOs Can Work with an Active Board," by Ken Banta and Stephen D. Garrow.

Marketing Management

Author : Philip Kotler,Kevin Keller,Mairead Brady,Malcolm Goodman,Torben Hansen
Publisher : Pearson UK
Page : 1199 pages
File Size : 43,6 Mb
Release : 2019-07-12
Category : Business & Economics
ISBN : 9781292248462

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Marketing Management by Philip Kotler,Kevin Keller,Mairead Brady,Malcolm Goodman,Torben Hansen Pdf

The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.

HBR's 10 Must Reads on Leadership

Author : Harvard Business Review
Publisher : Harvard Business Press
Page : 228 pages
File Size : 52,8 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781422157978

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HBR's 10 Must Reads on Leadership by Harvard Business Review Pdf

Business.