Higher Education Marketing In Africa

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Higher Education Marketing in Africa

Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson
Higher Education Marketing in Africa Book PDF

Author : Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson
Publisher : Springer Nature
Page : 424 pages
File Size : 40,6 Mb
Release : 2020-05-20
Category : Business & Economics
ISBN : 9783030393793

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Higher Education Marketing in Africa by Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson Pdf

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector’s inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students’ choices and universities' marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across the continent.

Strategic Marketing of Higher Education in Africa

Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson
Strategic Marketing of Higher Education in Africa Book PDF

Author : Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson
Publisher : Routledge
Page : 234 pages
File Size : 41,5 Mb
Release : 2020-01-20
Category : Business & Economics
ISBN : 9781000027884

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Strategic Marketing of Higher Education in Africa by Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson Pdf

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.

Understanding the Higher Education Market in Africa

Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson
Understanding the Higher Education Market in Africa Book PDF

Author : Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson
Publisher : Routledge
Page : 303 pages
File Size : 51,8 Mb
Release : 2020-03-06
Category : Business & Economics
ISBN : 9781000048247

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Understanding the Higher Education Market in Africa by Emmanuel Mogaji,Felix Maringe,Robert Ebo Hinson Pdf

This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.

Linking Higher Education and Economic Development

Pundy Pillay
Linking Higher Education and Economic Development Book PDF

Author : Pundy Pillay
Publisher : African Minds
Page : 117 pages
File Size : 54,7 Mb
Release : 2010
Category : Education
ISBN : 9781920355449

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Linking Higher Education and Economic Development by Pundy Pillay Pdf

Finland, South Korea and the state of North Carolina in the United States are three systems that successfully have harnessed higher education in their economic development initiatives. Common to the success of all these systems is, amongst others, the link between economic and education planning, quality public schooling, high tertiary participation rates with institutional differentiation, labour market demand, cooperation and networks, and consensus about the importance of higher education for development. Linking higher education and economic development: Implications for Africa from three successful systems draws together evidence on the three systems, synthesises the key findings, and distils the implications for African countries. The project on which the book is based forms part of a larger study on Universities and Economic Development in Africa, undertaken by the Higher Education Research and Advocacy Network in Africa (HERANA). HERANA is co-ordinated by the Centre for Higher Education Transformation in South Africa.

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Tripathi, Purnendu
Marketing Strategies for Higher Education Institutions Technological Considerations and Practices Book PDF

Author : Tripathi, Purnendu
Publisher : IGI Global
Page : 388 pages
File Size : 53,5 Mb
Release : 2013-05-31
Category : Business & Economics
ISBN : 9781466640153

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Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices by Tripathi, Purnendu Pdf

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Competition in Higher Education Branding and Marketing

Antigoni Papadimitriou
Competition in Higher Education Branding and Marketing Book PDF

Author : Antigoni Papadimitriou
Publisher : Springer
Page : 254 pages
File Size : 54,9 Mb
Release : 2017-10-06
Category : Education
ISBN : 9783319585277

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Competition in Higher Education Branding and Marketing by Antigoni Papadimitriou Pdf

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

Higher Education in Africa

Anne Goujon,Max Haller,Bernadette Müller Kmet
Higher Education in Africa Book PDF

Author : Anne Goujon,Max Haller,Bernadette Müller Kmet
Publisher : Cambridge Scholars Publishing
Page : 350 pages
File Size : 55,7 Mb
Release : 2017-01-06
Category : Education
ISBN : 9781443862769

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Higher Education in Africa by Anne Goujon,Max Haller,Bernadette Müller Kmet Pdf

The idea that developing all sectors of the educational palette is influential for socio-economic development was adopted later in Sub-Saharan Africa than in other world regions. Most efforts went primarily into developing the first stages of education, and rightly so, for many children could not access education at all. Today, all African governments recognize the importance of higher education and increasingly invest in it. They are facing two major, interlinked challenges: rapid population growth and decline in the quality of education. Indeed, despite fertility decline, the region has been confronted with substantial population growth, which will continue for many decades; as such, there is a necessity to increase investment in education. This, in a situation of limited resources, has been at the expense of the quality and the burgeoning of private institutions of higher education. The contributions here discuss the development, quality, and outcomes of higher education in Africa, with a specific focus on relations between Africa and Europe. Issues related to the mobility of African students and scholars are discussed in several national and international case studies.

Re-imagining Educational Futures in Developing Countries

Emmanuel Mogaji,Varsha Jain,Felix Maringe,Robert Ebo Hinson
Re imagining Educational Futures in Developing Countries Book PDF

Author : Emmanuel Mogaji,Varsha Jain,Felix Maringe,Robert Ebo Hinson
Publisher : Springer Nature
Page : 317 pages
File Size : 52,7 Mb
Release : 2022-02-14
Category : Education
ISBN : 9783030882341

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Re-imagining Educational Futures in Developing Countries by Emmanuel Mogaji,Varsha Jain,Felix Maringe,Robert Ebo Hinson Pdf

This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual legacies of global health crises like COVID-19 in developing countries. The book calls for the need to reimagine, reevaluate and reposition the higher education system: exploring the challenges experienced by students, staff, administrators and other stakeholders. Bringing forth insights from researchers, practitioners and senior leadership, the book shares theoretical and practical insights on dealing with the aftermath of a pandemic and what can be learned for the future. It will be of interest and value to researchers, practitioners and leaders who wish to understand a develop new approaches for their teaching and management post-pandemic.

International Marketing of Higher Education

Terry Wu
International Marketing of Higher Education Book PDF

Author : Terry Wu
Publisher : Springer
Page : 262 pages
File Size : 47,8 Mb
Release : 2016-09-15
Category : Education
ISBN : 9781137542915

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International Marketing of Higher Education by Terry Wu Pdf

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

Teaching and Learning with Digital Technologies in Higher Education Institutions in Africa

Admire Mare,Erisher Woyo,Elina M. Amadhila
Teaching and Learning with Digital Technologies in Higher Education Institutions in Africa Book PDF

Author : Admire Mare,Erisher Woyo,Elina M. Amadhila
Publisher : Taylor & Francis
Page : 320 pages
File Size : 46,9 Mb
Release : 2022-12-09
Category : Education
ISBN : 9781000802689

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Teaching and Learning with Digital Technologies in Higher Education Institutions in Africa by Admire Mare,Erisher Woyo,Elina M. Amadhila Pdf

This book critically examines how the COVID-19 pandemic has stimulated digital innovation within higher education using case studies from Africa. Imagining a future for post-pandemic higher education, it analyses the challenges and opportunities of remote teaching and learning. The book explores the structural barriers around access to higher education and how these were reconfigured and amplified by technology-dependent teaching and learning. Case studies from countries across Africa provide unique insights into the challenges experienced by Higher Education Institutions (HEIs) during the COVID-19 pandemic, examining examples of emergent pedagogies such as online, mobile and social media-enhanced teaching, and blended learning. The chapters consider online assessment and teacher professional development, critically examining some of the benefits and structural challenges of digital technology integration in the context of pre-existing education disparities (such as students and teachers living in poverty-stricken and highly unequal societies). Offering invaluable insights into higher education in Africa, the book will be essential reading for researchers, scholars, and students in the fields of higher education study, digital education and educational technology, and African and comparative education. It will also be of interest to higher education managers and policymakers.

Universities and Economic Development in Africa

Nico Cloete
Universities and Economic Development in Africa Book PDF

Author : Nico Cloete
Publisher : African Minds
Page : 201 pages
File Size : 53,8 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781920355739

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Universities and Economic Development in Africa by Nico Cloete Pdf

"Universities and economic development in Africa presents the synthesisesand key findings of eight African countries and universities. The analysis and discussions presented in the book draw the following three main conclusions: 1. There is a lack of clarity and agreement (pact) about a development model and the role of higher education in development, at both national and institutional levels. There is, however, an increasing awareness, particularly at government level, of the importance of universities in the global context of the knowledge economy. 2. Research production at the eight African universities is not strong enough to enable them to build on their traditional undergraduate teaching roles and make a sustained contribution to development via new knowledge production. A number of universities have manageable student-staff ratios and adequately qualifi ed staff, but inadequate funds for staff to engage in research. In addition, the incentive regimes do not support knowledge production. 3. In none of the countries in the sample is there a coordinated effort between government, external stakeholders and the university to systematically strengthen the contribution that the university can make to development. While at each of the universities there are exemplary development projects that connect strongly to external stakeholders and strengthen the academic core, the challenge is how to increase the number of these projects. The project on which this report is based forms part of a larger study on Higher Education and Economic Development in Africa, undertaken by the Higher Education Research and Advocacy Network in Africa (HERANA). HERANA is coordinated by the Centre for Higher Education Transformation in South Africa"--Back cover.

Innovating University Education

Jude Ssempebwa,Peter Neema-Abooki
Innovating University Education Book PDF

Author : Jude Ssempebwa,Peter Neema-Abooki
Publisher : African Books Collective
Page : 242 pages
File Size : 42,9 Mb
Release : 2017-09-26
Category : Education
ISBN : 9789970259458

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Innovating University Education by Jude Ssempebwa,Peter Neema-Abooki Pdf

Makerere University started in 1922 as a humble technical school enrolling 14 day students of Carpentry, Building and Mechanics. Nine decades later, the University has made giant stridesenrolling over 35,000 students in over 145 study programmes hosted by nine colleges spread across various campuses. As one of the first higher education institutions in East and Central Africa, the university has had to contend with a multiplicity of issues, including relevance, curricula reform, community engagement and graduate employability; access, equity, massification and quality assurance; national politics, regulation, institutional autonomy and academic freedom; funding and financial management; student politics and activism; staff unionisation, management and brain drain; physical resources expansion, utilisation and maintenance; liberalisation, privatisation, commercialisation and internationalisation; Information and Communication Technology (ICT); and institutional leadership and integrity. Today, the University stands out proudly as a hallmark of innovation and excellence in teaching, research and community engagement, notwithstanding the challenges it has experienced over the years. As it celebrates 90 years, the higher education scholarly and policy fraternity take the opportunity to honour and continue the Universitys tradition of scholarship and innovation through contributing ideas for dealing with some of the challenges that the University and similar institutions are contending with. Although studies of Makerere University have been included, it must be understood that this book is not necessarily about the University. Additional studies have been drawn from Botswana, Ethiopia, Ghana, Kenya, Malawi, Nigeria, Tanzania and other institutions in Uganda.

Internationalization in Higher Education and Research

Lars Engwall
Internationalization in Higher Education and Research Book PDF

Author : Lars Engwall
Publisher : Springer Nature
Page : 267 pages
File Size : 48,5 Mb
Release : 2024-01-01
Category : Education
ISBN : 9783031473357

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Internationalization in Higher Education and Research by Lars Engwall Pdf

This book examines the pros and cons of the internationalization of higher education institutions, which is an important feature of modern universities. It makes a significant contribution to our understanding of universities and an important input to the assessment of the internationalization of higher education institutions both for regulators and for the universities themselves. The book’s three parts focus on a number of issues associated with internationalization. The first part – Perspectives on Internationalization – provides critical reflections on internationalization, on the globally distributed European-American university and on the impact of rankings. The second part – The Obstacles to Internationalization – deals with the significance of language, challenges of mobility and environment concerns. The third part – Alternative Modes of Internationalization – discusses internationalization at home, international distance education and the establishment of international branch campuses.

Improving University Reputation Through Academic Digital Branding

Del Pino, Ariana Daniela,Lloret Romero, Nuria
Improving University Reputation Through Academic Digital Branding Book PDF

Author : Del Pino, Ariana Daniela,Lloret Romero, Nuria
Publisher : IGI Global
Page : 340 pages
File Size : 48,9 Mb
Release : 2020-11-06
Category : Education
ISBN : 9781799849315

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Improving University Reputation Through Academic Digital Branding by Del Pino, Ariana Daniela,Lloret Romero, Nuria Pdf

As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

The Challenge of Change in Africa's Higher Education in the 21st Century

Kenneth Kaoma Mwenda,Gerry Nkombo Muuka
The Challenge of Change in Africa s Higher Education in the 21st Century Book PDF

Author : Kenneth Kaoma Mwenda,Gerry Nkombo Muuka
Publisher : Cambria Press
Page : 360 pages
File Size : 43,7 Mb
Release : 2009
Category : Education
ISBN : 9781604976106

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The Challenge of Change in Africa's Higher Education in the 21st Century by Kenneth Kaoma Mwenda,Gerry Nkombo Muuka Pdf

The Challenge of Change in Africa's Higher Education in the 21st Century brings the reader face to face with the mega challenges and key opportunities in Africa's higher education sector in the twenty-first century. Mwenda and Muuka are two of Africa's emergent scholars, with 20 published books and over 100 articles published in peer-reviewed journals between them as of 2008. Authors who are diverse in their knowledge and experience of the complexities of education in Africa join Mwenda and Muuka in this treatise, which traverses the higher education milieu on the continent from Cape Town in South Africa to Lagos in Nigeria. Stated simply, those who have long called for a new generation of scholars on education in Africa will find a healthy and refreshing answer in The Challenge of Change in Africa's Higher Education in the 21st Century. The motivation for this book was the editors' recognition of gaps in the current understanding of higher education in Africa. The book has clear advantages and defining features over other books on higher education on the continent in the following respects. The Challenge of Change in Africa's Higher Education in the 21st Century is a book written from and with twenty-first century realities, making it a significant addition to the continuing and urgent search for solutions to the continent's development dilemma. It is therefore critical reading and research material for many stakeholders including students, professors, universities, and research libraries on the one hand and higher education ministries in Africa on the other. The role of international development agencies and non-governmental organizations towards enhancement of higher education in Africa cannot be overemphasized.