Historicising Transmedia Storytelling

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Historicising Transmedia Storytelling

Matthew Freeman
Historicising Transmedia Storytelling Book PDF

Author : Matthew Freeman
Publisher : Routledge
Page : 210 pages
File Size : 50,8 Mb
Release : 2016-11-03
Category : Social Science
ISBN : 9781315439501

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Historicising Transmedia Storytelling by Matthew Freeman Pdf

Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.

Transmedia Storytelling in East Asia

Dal Yong Jin
Transmedia Storytelling in East Asia Book PDF

Author : Dal Yong Jin
Publisher : Routledge
Page : 239 pages
File Size : 54,8 Mb
Release : 2020-04-02
Category : Social Science
ISBN : 9781000063455

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Transmedia Storytelling in East Asia by Dal Yong Jin Pdf

This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market. Offering new perspectives on current debates surrounding transmedia storytelling in the cultural industries, this book will be of great interest to scholars and students of media studies, East Asian studies and cultural studies.

Theory, Development, and Strategy in Transmedia Storytelling

Renira Rampazzo Gambarato,Geane Carvalho Alzamora,Lorena Tárcia
Theory Development and Strategy in Transmedia Storytelling Book PDF

Author : Renira Rampazzo Gambarato,Geane Carvalho Alzamora,Lorena Tárcia
Publisher : Routledge
Page : 133 pages
File Size : 49,8 Mb
Release : 2020-05-17
Category : Computers
ISBN : 9781000078527

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Theory, Development, and Strategy in Transmedia Storytelling by Renira Rampazzo Gambarato,Geane Carvalho Alzamora,Lorena Tárcia Pdf

This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid’s Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.

Transmedia Brand Storytelling

Karen E. Sutherland,Richie Barker
Transmedia Brand Storytelling Book PDF

Author : Karen E. Sutherland,Richie Barker
Publisher : Springer Nature
Page : 281 pages
File Size : 49,5 Mb
Release : 2023-11-04
Category : Business & Economics
ISBN : 9789819940011

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Transmedia Brand Storytelling by Karen E. Sutherland,Richie Barker Pdf

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.

Industrial Approaches to Media

Matthew Freeman
Industrial Approaches to Media Book PDF

Author : Matthew Freeman
Publisher : Springer
Page : 216 pages
File Size : 47,9 Mb
Release : 2016-10-19
Category : Social Science
ISBN : 9781137551764

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Industrial Approaches to Media by Matthew Freeman Pdf

This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals. While the study of media industries is a focal point at many universities around the world – promising, as it might, rich dialogues between academia and industry – understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries – and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries? Responding to these questions, Industrial Approaches to Media offers practical, theoretical, and ethical principles for the field of media industry studies, providing its first full methodological exploration. It features key scholars such as Henry Jenkins, Michele Hilmes, Paul McDonald and Alisa Perren.

Transmedia Storytelling and the Apocalypse

Stephen Joyce
Transmedia Storytelling and the Apocalypse Book PDF

Author : Stephen Joyce
Publisher : Springer
Page : 220 pages
File Size : 47,5 Mb
Release : 2018-08-21
Category : Performing Arts
ISBN : 9783319939520

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Transmedia Storytelling and the Apocalypse by Stephen Joyce Pdf

This book confronts the question of why our culture is so fascinated by the apocalypse. It ultimately argues that while many see the post-apocalyptic genre as reflective of contemporary fears, it has actually co-evolved with the transformations in our mediascape to become a perfect vehicle for transmedia storytelling. The post-apocalyptic offers audiences a portal to a fantasy world that is at once strange and familiar, offers a high degree of internal consistency and completeness, and allows for a diversity of stories by different creative teams in the same story world. With case studies of franchises such as The Walking Dead and The Terminator, Transmedia Storytelling and the Apocalypse offers analyses of how shifts in media industries and reception cultures have promoted a new kind of open, world-building narrative across film, television, video games, and print. For transmedia scholars and fans of the genre, this book shows how the end of the world is really just the beginning...

Exploring Transmedia Journalism in the Digital Age

Gambarato, Renira Rampazzo,Alzamora, Geane C.
Exploring Transmedia Journalism in the Digital Age Book PDF

Author : Gambarato, Renira Rampazzo,Alzamora, Geane C.
Publisher : IGI Global
Page : 348 pages
File Size : 55,8 Mb
Release : 2018-02-16
Category : Language Arts & Disciplines
ISBN : 9781522537823

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Exploring Transmedia Journalism in the Digital Age by Gambarato, Renira Rampazzo,Alzamora, Geane C. Pdf

Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.

Young Adult Literature

Sarah Mygind
Young Adult Literature Book PDF

Author : Sarah Mygind
Publisher : Cambridge University Press
Page : 162 pages
File Size : 43,6 Mb
Release : 2023-12-31
Category : Language Arts & Disciplines
ISBN : 9781108656610

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Young Adult Literature by Sarah Mygind Pdf

Young adult literature is often referred to as the originating source for film adaptations that turn into large transmedia storyworlds and franchises. This is, however, only one of the transmedia interactions involving young adult literature in modern culture. This Element unfolds these relations focusing on transmedia practices that bridge the dominant public discursive split between print based and digital media. Today print and digital products work together as well as independently in interconnected networks and these practices puncture ideas of a media hierarchy. Specifically, it is demonstrated how literature for young people take part in transmedia storytelling on a macro level but also in so-called cluster works that work as transmedia storytelling on a micro level.

Transmedia Narratives for Cultural Heritage

Nicole Basaraba
Transmedia Narratives for Cultural Heritage Book PDF

Author : Nicole Basaraba
Publisher : Routledge
Page : 172 pages
File Size : 43,6 Mb
Release : 2022-04-21
Category : Social Science
ISBN : 9781000577839

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Transmedia Narratives for Cultural Heritage by Nicole Basaraba Pdf

Transmedia Narratives for Cultural Heritage focuses on theoretical approaches to the analysis and creative practice of developing non-fiction digital transmedia narratives in the rapidly growing cultural heritage sector. This book applies a media-focused transdisciplinary approach to understand the conventions of emerging digital narrative genres. Considering digital media’s impact on narrative creation and reception, the approach, namely remixed transmedia, can aid practitioners in creating strategic non-fiction narratives for cultural heritage. These creations also need to be evaluated and a digital-media focused ‘ludonarrative toolkit’ allows for the critical analysis of the composition and public participation in interactive digital narratives. This toolkit is applied and exemplified in genres including virtual museums, serious games, and interactive documentaries. The book also includes a seven-phase theoretical framework that can assist future creators (and project managers) of non-fiction transmedia ‘mothership’ narratives; and a methodology (based on ‘big data analysis’) for how to invent new cultural heritage narratives through bottom-up remixing that allows for public inclusion. Two transnational case studies on the 11 UNESCO World Heritage Australian Convict Sites and the Irish National Famine Way demonstrate the seven-phase framework’s applicability. As many scholars across disciplines are increasingly creating digital narratives on historical topics for public consumption in various forms, the theoretical foundations and practical project management framework will be useful for scholars and project teams in the domains of transmedia studies, interactive narratives, cultural heritage, media studies, comparative literature, and journalism.

Transmedia in Asia and the Pacific

Filippo Gilardi,Celia Lam
Transmedia in Asia and the Pacific Book PDF

Author : Filippo Gilardi,Celia Lam
Publisher : Springer Nature
Page : 349 pages
File Size : 47,5 Mb
Release : 2021-03-06
Category : Social Science
ISBN : 9789811578571

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Transmedia in Asia and the Pacific by Filippo Gilardi,Celia Lam Pdf

Transmedia in Asia and the Pacific is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use of transmedia storytelling in the Asia Pacific region. Through close analysis of case studies from Australia, Cambodia, China, Japan, Malaysia, South Korea, and West Papua, the chapters in this book provide insight into the cultural and transcultural contexts against which transmedia storytelling takes place in the region. From community theatre and social media narratives in China; to transcultural consumption of Japanese texts in French, Spanish and English speaking countries; to the use of transmedia for education in Japan and China, examples highlight the diverse ways in which a global and commericalised media phenomenon is appropriated and recontextualised to local circumstances. This volume questions the centre/periphery dichotomy of understanding global media through perspectives that seek to enrich understanding and definitions of transmedia. It is a valuable resource for scholars and students wishing to expand their engagement with the theory and practice of transmedia storytelling. Chapters “Chapter 1-Introduction to Transmedia in Asia and the Pacific, Chapter 13 -Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives and Chapter 14-Conclusions” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

The Routledge Companion to Transmedia Studies

Matthew Freeman,Renira Rampazzo Gambarato
The Routledge Companion to Transmedia Studies Book PDF

Author : Matthew Freeman,Renira Rampazzo Gambarato
Publisher : Routledge
Page : 492 pages
File Size : 53,8 Mb
Release : 2018-10-09
Category : Social Science
ISBN : 9781351054881

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The Routledge Companion to Transmedia Studies by Matthew Freeman,Renira Rampazzo Gambarato Pdf

Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

Transmedia Practices in the Long Nineteenth Century

Christina Meyer,Monika Pietrzak-Franger
Transmedia Practices in the Long Nineteenth Century Book PDF

Author : Christina Meyer,Monika Pietrzak-Franger
Publisher : Routledge
Page : 225 pages
File Size : 41,6 Mb
Release : 2022-02-23
Category : Social Science
ISBN : 9781000542882

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Transmedia Practices in the Long Nineteenth Century by Christina Meyer,Monika Pietrzak-Franger Pdf

This volume provides engaging accounts with transmedia practices in the long nineteenth century and offers model analyses of Victorian media (e.g., theater, advertising, books, games, newspapers) alongside the technological, economic, and cultural conditions under which they emerged in the Anglophone world. By exploring engagement tactics and forms of audience participation, the book affords insight into the role that social agents – e.g., individual authors, publishing houses, theatre show producers, lithograph companies, toy manufacturers, newspaper syndicates, or advertisers – played in the production, distribution, and consumption of Victorian media. It considers such examples as Sherlock Holmes, Kewpie Dolls, media forms and practices such as cut-outs, popular lectures, telephone conversations or early theater broadcasting, and such authors as Nellie Bly, Mark Twain, and Walter Besant, offering insight into the variety of transmedia practices present in the long nineteenth century. The book brings together methods and theories from comics studies, communication and media studies, English and American studies, narratology and more, and proposes fresh ways to think about transmediality. Though the target audiences are students, teachers, and scholars in the humanities, the book will also resonate with non-academic readers interested in how media contents are produced, disseminated, and consumed, and with what implications.

Transmedia Character Studies

Tobias Kunz,Lukas R.A. Wilde
Transmedia Character Studies Book PDF

Author : Tobias Kunz,Lukas R.A. Wilde
Publisher : Taylor & Francis
Page : 297 pages
File Size : 40,5 Mb
Release : 2023-03-31
Category : Social Science
ISBN : 9781000860443

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Transmedia Character Studies by Tobias Kunz,Lukas R.A. Wilde Pdf

Transmedia Character Studies provides a range of methodological tools and foundational vocabulary for the analysis of characters across and between various forms of multimodal, interactive, and even non-narrative or non-fictional media. This highly innovative work offers new perspectives on how to interrelate production discourses, media texts, and reception discourses, and how to select a suitable research corpus for the discussion of characters whose serial appearances stretch across years, decades, or even centuries. Each chapter starts from a different notion of how fictional characters can be considered, tracing character theories and models to approach character representations from perspectives developed in various disciplines and fields. This book will enable graduate students and scholars of transmedia studies, film, television, comics studies, video game studies, popular culture studies, fandom studies, narratology, and creative industries to conduct comprehensive, media-conscious analyses of characters across a variety of media.

Transfictional Character and Transmedia Storyworlds in the British Nineteenth Century

Erica Haugtvedt
Transfictional Character and Transmedia Storyworlds in the British Nineteenth Century Book PDF

Author : Erica Haugtvedt
Publisher : Springer Nature
Page : 225 pages
File Size : 43,5 Mb
Release : 2022-11-17
Category : Social Science
ISBN : 9783031134630

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Transfictional Character and Transmedia Storyworlds in the British Nineteenth Century by Erica Haugtvedt Pdf

This book is a study of how transfictional and transmedia storytelling emerges in the nineteenth century and how the period’s receptive practices anticipate the receptive practices of fandom and transmedia storytelling franchises in the twentieth and twenty-first centuries. The central claim is that the serialized, periodical, and dramatic media environment of the late eighteenth century through the nineteenth century in Great Britain trained audiences to perceive the continuous identity of characters and worlds across disparate texts, illustrations, plays, and songs by creators other than the earliest originating author. The book contributes to fan studies, transmedia studies, and nineteenth-century periodical studies while also interrogating the nature of fictional character.

Imagining Transmedia

Ed Finn,Bob Beard,Joey Eschrich,Ruth Wylie
Imagining Transmedia Book PDF

Author : Ed Finn,Bob Beard,Joey Eschrich,Ruth Wylie
Publisher : MIT Press
Page : 493 pages
File Size : 44,6 Mb
Release : 2024-04-23
Category : Social Science
ISBN : 9780262377515

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Imagining Transmedia by Ed Finn,Bob Beard,Joey Eschrich,Ruth Wylie Pdf

How the blurring of media forms—transmedia—became the default for how we experience narratives, and how that cultural transformation has redefined the worlds of education, entertainment, and our increasingly polarized public discourse. Over the past decade, the power of narrative has been unleashed with awesome and terrifying consequences, and it has been consumed in its blurred media forms by millions of people as news, entertainment, and education. Imagining Transmedia, edited by Ed Finn, Bob Beard, Joey Eschrich, and Ruth Wylie, explores the surprising ways that narratives working across media forms became the default grammar for both media consumption and personal expression and how multiplatform storytelling creates new media literacies and modes of civil discourse. Understanding this shift reveals transmedia as an essential building block of media literacy today. Transmedia is how we create, interpret, and participate in our increasingly mediated society. It extends beyond popular culture into professional and public spheres while, at the same time, it fuels the misinformation and polarization that have contributed to America’s fraying civic discourse. Reaching beyond traditional academic analyses, this probing collection of essays and conversations features transmedia practitioners sharing their experiences and inviting readers to imagine the types of multimodal stories and experiences they might create. Prioritizing conversation over a single unified theory, each section of this volume pairs thematically linked essays from international contributors with a dialogue between authors to create an accessible, practical synthesis of ideas.