Hospitality And Tourism Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Hospitality And Tourism book. This book definitely worth reading, it is an incredibly well-written.
Tourism by Roy A.. Cook,Cathy H. C.. Hsu,Cathy J. Hsu,Joseph J.. Marqua Pdf
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
Planning Research in Hospitality and Tourism by Levent Altinay,Alexandros Paraskevas,SooCheong (Shawn) Jang Pdf
Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students’ understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: • increased coverage of research design strategies including sampling, ethnography and experimental design • inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) • new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research • online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.
Strategic Management for Hospitality and Tourism by Fevzi Okumus,Levent Altinay,Prakash Chathoth,Mehmet Ali Koseoglu Pdf
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Strategic Management for the Hospitality and Tourism Industry by Vincent Sabourin Pdf
This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts, such as culture and profit and nonprofit organizations. He also looks at the political, economic, social, and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector. The book employs an abundance of case studies that illustrate the concepts and models discussed, with examples from such heavyweights in the industry as Disney and Euro Disney, Aer Lingus, British Airways, Four Seasons, Holiday Inn, Marriot, Sofitel, Starwood Hotels, and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field. Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations. Extensive case studies: Provides supporting case studies related to the strategy content, context, and process from international industries such as Aer Lingus, Accor, Marriott and Ryanair. Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction, examples and case analysis, discussion points, exercises, and further reading. This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students, academics, universities offering hospitality and tourism, and hospitality and tourism professionals.
Researching Hospitality and Tourism by Bob Brotherton Pdf
"This textbook will be used to support undergraduate dissertation supervision. The book clearly sets out the research philosophies, principles and practices relevant to conduct of fieldwork. A useful and informative text to aid the research design and process." - Nazia Ali, Bedfordshire University "A key text for students studying research methods or undertaking a research project in the hospitality and tourism industries." - Lisa Wyld, Westminster Kingsway College "An excellent overview of primary research itself and its application in Hospitality and Tourism." - Jane Warren, SHRM College Hospitality and tourism is the fourth biggest industry in the world. What are the key research issues in the field? What methods are particularly useful to answer questions of management, policy, strategy and general understanding? This is the first comprehensive guide to research methods and issues for students engaged in hospitality and tourism studies. Jargon-free, incisive and relevant, the book offers an uncluttered guide to key concepts and essential research techniques. It is grounded in a real world approach that concentrates upon the issues that students will encounter in their studies and work experience. It fills an enormous gap in the field providing students with the first dedicated introduction to research methods for hospitality and tourism students.
Competence-Based Innovation in Hospitality and Tourism by Harald Pechlaner,Elisa Innerhofer Pdf
Dr Pechlaner and Dr Innerhofer, the editors of Competence-Based Innovation in Hospitality and Tourism, argue that the industry operates within highly challenging and competitive environments. Changing environmental and market conditions continually force hotel businesses and service providers to offer their customers new and modified products and services, in order to remain competitive; those which respect value perceptions of markets and sustainable stakeholder reactions. This then raises the question of how innovations within this industry must be developed in order to achieve competitive differentiation. The book demonstrates that the development and analysis of successful innovation strategies should integrate the resource-based view and its advancements, the competence-based view, as well as the dynamic capabilities approach and the relational view. Resource-based strategic management approaches view the firm as a bundle of resources and competences. They point to the importance of firm-specific resources and competences in explaining variations in competitive positions and performance differentiation between companies. The challenge of hospitality and tourism is to develop resources and competences that drive innovations. This book will serve to advance the status quo of tourism research literature by combining innovation theories with network theories and tourism and destination development, by illustrating the development of cooperative competences and innovations in tourism and by showing, in a tailored way, how the challenge of the development of resources and competences that drive innovations in tourism can be managed.
Knowledge Management in Hospitality and Tourism by Sungsoo Pyo,Ricarda B Bouncken Pdf
When knowledge is properly managed, it's in the hands of those who need it BEFORE they need it. This greatly improves the speed of business operations by eliminating time-consuming information searching! This book will show you how to make any hospitality or tourism related business more efficient and competitive by using knowledge management concepts and techniques. It provides an essential introduction to the concept of knowledge management plus fascinating case studies, strategic advice, and structural recommendations for its implementation. You'll learn to use knowledge management to avoid the duplication of research, reducing the cost of product research and development and increasing the effectiveness of your overall operation. Helpful charts and figures make the information easy to access and understand. From the editors: “Although tourism and hospitality, with their geographically dispersed units, can profit from enhanced knowledge management, only a small number of firms have implemented knowledge management techniques. A recent study shows that although managers in many hotels consider knowledge management and information transfer to be 'relevant concepts,' they report being confronted with too many—and unclear—knowledge management strategies, activities, and implementation techniques. As a result, they are not sufficiently familiar with knowledge management and reject implementing it. This book will increase understanding of these concepts and help to speed the implementation of knowledge management in the hospitality and tourism industries.” This book will show you how to make any hospitality or tourism related business more competitive by using knowledge management concepts and techniques. It provides an essential introduction to the concept of knowledge management, with fascinating case studies as well strategic advice and structural recommendations for its implementation. In addition, you'll find: analyses of various aspects of knowledge management in hotels an examination of an Internet-based knowledge management system and its sources, repositories, taxonomy, services, applications, and user interfaces the advent of the “knowledge café” and what it means to the travel and tourism industries the knowledge supply chain matrix, which combines strategic and operative aspects of knowledge management—with a practical example drawn from the airline industry new developments in software applications for cross-border destination management, with an example drawn from the new “AlpNet” project that demonstrates the importance of cooperation and of member-specific requirements insightful thoughts about mental models as they relate to tourism—what they are and how understanding them can lead to lower degrees of mistrust and more efficient operation of tourism-based businesses essential information about database marketing, data mining, and knowledge discovery, with introductions to decision tree classifiers, regression analysis, induction programming logic, and probabilistic rules
Revenue Management for Hospitality and Tourism by Patrick Legohérel,Alan Fyall,Elisabeth Poutier Pdf
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective.The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.
Marketing for Tourism and Hospitality by Simon Australia,Simon Hudson Pdf
Tourism is a powerful economic force providing employment, foreign exchange, income, and tax revenue for countries all over the world. Tourism is also an increasingly important sector of the Canadian economy. In 2006, Canada attracted over 18 million international overnight visitors who spent nearly $13 billion, making tourism one of Canada's top foreign-exchange earners. Over 10 percent of Canada's labour force works in tourism, accounting for approximately 1.7 million jobs! Marketing for Tourism and Hospitality: A Canadian Perspective, Second Edition continues to be the only text that deals specifically with marketing for tourism and hospitality in Canada. This unique focus makes this very readable text suitable for both academics and marketing practitioners from all sectors of the tourism industry: ranging from travel and destination organizations, to transportation and various other product suppliers.
Philosophies of Hospitality and Tourism by Prokopis A. Christou Pdf
This book introduces readers to philosophies of hospitality and tourism. It provides insights into classic philosophical concepts and explains how these can inform the actions of tourism stakeholders, practitioners, hosts and tourists. The volume explores four main areas: the nexus of philosophy with tourism and hospitality; the philosophy of giving in hospitality and tourism; the receiving-end, such as emotional tourist experiences, happiness and overtourism, including the notion of ‘gluttony’; and philosophical issues related to tourism development, such as the spirit of places and thanatourism. The discussion of philanthropy within the context of tourism is a strength of the book and will be important in a post-Covid-19 tourism industry. The book will be of interest to students, researchers and practitioners in tourism and hospitality.
The Origins of Hospitality and Tourism by Kevin D. O'Gorman Pdf
The Origins of Hospitality and Tourism is an exciting new text about the true origins of hospitality and tourism, identifying how an understanding the past can inform modern approaches to hospitality and tourism management.
Entrepreneurship in Hospitality and Tourism by Maureen Brookes,Levent Altinay Pdf
'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective.
Tourism, Hospitality and Digital Transformation by Kayhan Tajeddini,Vanessa Ratten,Thorsten Merkle Pdf
Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.
COVID-19 and the Hospitality and Tourism Industry by Gursoy, Dogan,Sarıışık, Mehmet,Nunkoo, Robin,Boğan, Erhan Pdf
Offering a comprehensive understanding of the implications of the COVID-19 pandemic for the tourism and hospitality industry, this book discusses the topic from economic, sociological and psychological perspectives. Critical case studies are used to explore both micro impacts on individuals involved in the industry and governmental and international responses to issues posed by the pandemic more broadly.
Emerging Transformations in Tourism and Hospitality by Anna Farmaki,Nikolaos Pappas Pdf
Emerging transformations in the air transport sector in the post COVID-19 era / Ioulia Poulaki and Andreas Papatheodorou -- Climate change and tourism : emerging transformations / Michael Hall -- The sharing economy and its implications for inclusive tourism / Christoph Lutz and Julijana Angelovska -- Digital transformation in tourism / Bilsen Bilgili and Erdoğan Koç -- Attitudes towards robots as transformational agents in tourism and hospitality : robophobes vs. robophiles / Craig Webster and Stanislav Ivanov -- Conceptualising system resilience in smart tourism destinations / Kyriaki Glyptou and Miju Choi -- Big data analysis of social media sharing and destination image / Zhaoyu Chen, Xiaolin Zhou and Weng Si -- Digital transformation in tourism : archaeotourism and its digital potential / Hasan Ali Erdoğan -- The rise of meme tourism : tourism transformations towards 'fifteen minutes of fame' / Benjamin Owen and Anita Zatori -- Accessible tourism as a transformational force for tourism and hospitality / Christina Karadimitriou, Anna Kyriakaki and Eleni Michopoulou -- Employee well-being in guest-oriented industries : evidence from food and beverage sector / Hossein Olya, Javaneh Mehran and Oscar Escallada -- Climbing the virtual mountain : a netnography of the sharing and collecting behaviours of online munro-bagging / David Brown and Sharon Wilson -- Sustainable development goals and tourism organizations : the enabling role of sustainable business models / Pier Felice Rosato, Simone Pizzi and Andrea Caputo -- Cannabis tourism : an emerging transformative tourism form / Yulin Liu and Adam Stronczak -- The tourism lab : a place for change, participation, and future destination development / Daniel Zacher, Hannes Thees and Valentin Herbold.