Hospitality Branding

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Hospitality Branding

Chekitan S. Dev
Hospitality Branding Book PDF

Author : Chekitan S. Dev
Publisher : Cornell University Press
Page : 191 pages
File Size : 55,5 Mb
Release : 2012-11-01
Category : Business & Economics
ISBN : 9780801465260

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Hospitality Branding by Chekitan S. Dev Pdf

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.

Hospitality Branding

Chekitan Dev
Hospitality Branding Book PDF

Author : Chekitan Dev
Publisher : Cornell University Press
Page : 192 pages
File Size : 40,9 Mb
Release : 2012-11-20
Category : Business & Economics
ISBN : 9780801465703

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Hospitality Branding by Chekitan Dev Pdf

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand. Chekitan S. Dev's Hospitality Branding brings together the most important insights from the author's many years of research and experience, all in a single volume. Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.

Handbook of Hospitality Marketing Management

Haemoon Oh,Abraham Pizam
Handbook of Hospitality Marketing Management Book PDF

Author : Haemoon Oh,Abraham Pizam
Publisher : Elsevier
Page : 575 pages
File Size : 47,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780080450803

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Handbook of Hospitality Marketing Management by Haemoon Oh,Abraham Pizam Pdf

Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specific topics, which include: Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles, Essentials of the hospitality marketing mix such as branding, advertising and business performance, Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing, Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel, Special marketing topics such as internal marketing and casino marketing. The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners. Book jacket.

Employer Branding for the Hospitality and Tourism Industry

Sjoerd Gehrels
Employer Branding for the Hospitality and Tourism Industry Book PDF

Author : Sjoerd Gehrels
Publisher : Emerald Group Publishing
Page : 263 pages
File Size : 50,5 Mb
Release : 2019-07-10
Category : Business & Economics
ISBN : 9781789730715

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Employer Branding for the Hospitality and Tourism Industry by Sjoerd Gehrels Pdf

This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Hospitality Marketing

Neil Wearne,Alison Morrison
Hospitality Marketing Book PDF

Author : Neil Wearne,Alison Morrison
Publisher : Routledge
Page : 256 pages
File Size : 53,5 Mb
Release : 2013-01-11
Category : Business & Economics
ISBN : 9781136001864

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Hospitality Marketing by Neil Wearne,Alison Morrison Pdf

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

Hospitality Marketing

David Bowie,Francis Buttle
Hospitality Marketing Book PDF

Author : David Bowie,Francis Buttle
Publisher : Routledge
Page : 368 pages
File Size : 47,7 Mb
Release : 2007-03-30
Category : Business & Economics
ISBN : 9781136398285

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Hospitality Marketing by David Bowie,Francis Buttle Pdf

Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication. * DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour. * AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative. Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.

Hospitality Marketing

Francis Buttle,David Bowie,Maureen Brookes,Anastasia Mariussen
Hospitality Marketing Book PDF

Author : Francis Buttle,David Bowie,Maureen Brookes,Anastasia Mariussen
Publisher : Taylor & Francis
Page : 435 pages
File Size : 40,8 Mb
Release : 2016-10-04
Category : Business & Economics
ISBN : 9781317403494

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Hospitality Marketing by Francis Buttle,David Bowie,Maureen Brookes,Anastasia Mariussen Pdf

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.

Hospitality Marketing Management, 6th Edition

David C. Bojanic,Robert D. Reid
Hospitality Marketing Management 6th Edition Book PDF

Author : David C. Bojanic,Robert D. Reid
Publisher : Wiley Global Education
Page : 384 pages
File Size : 54,7 Mb
Release : 2016-11-16
Category : Business & Economics
ISBN : 9781119195153

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Hospitality Marketing Management, 6th Edition by David C. Bojanic,Robert D. Reid Pdf

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

Tourism and Hospitality Marketing

Simon Hudson
Tourism and Hospitality Marketing Book PDF

Author : Simon Hudson
Publisher : SAGE
Page : 490 pages
File Size : 48,5 Mb
Release : 2009-05-12
Category : Business & Economics
ISBN : 9781849204880

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Tourism and Hospitality Marketing by Simon Hudson Pdf

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Hospitality Marketing

Dogan Gursoy,Francis Buttle,David Bowie
Hospitality Marketing Book PDF

Author : Dogan Gursoy,Francis Buttle,David Bowie
Publisher : Taylor & Francis
Page : 425 pages
File Size : 51,7 Mb
Release : 2022-08-15
Category : Business & Economics
ISBN : 9781000624854

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Hospitality Marketing by Dogan Gursoy,Francis Buttle,David Bowie Pdf

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include: New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketing New extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experience Updated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram content New/updated international case studies including many more from Asian and African destinations This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning.

Hospitality Marketing Management

Robert D. Reid,David C. Bojanic
Hospitality Marketing Management Book PDF

Author : Robert D. Reid,David C. Bojanic
Publisher : John Wiley and Sons
Page : 673 pages
File Size : 48,8 Mb
Release : 2009-02-09
Category : Business & Economics
ISBN : 9780470088586

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Hospitality Marketing Management by Robert D. Reid,David C. Bojanic Pdf

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Marketing for Tourism and Hospitality

Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Marketing for Tourism and Hospitality Book PDF

Author : Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang
Publisher : Routledge
Page : 708 pages
File Size : 40,5 Mb
Release : 2019-03-04
Category : Business & Economics
ISBN : 9781317308799

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Marketing for Tourism and Hospitality by Alan Fyall,Patrick Legohérel,Isabelle Frochot,Youcheng Wang Pdf

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Hospitality Marketing and Consumer Behavior

Vinnie Jauhari
Hospitality Marketing and Consumer Behavior Book PDF

Author : Vinnie Jauhari
Publisher : CRC Press
Page : 360 pages
File Size : 52,5 Mb
Release : 2017-06-26
Category : Business & Economics
ISBN : 9781771883795

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Hospitality Marketing and Consumer Behavior by Vinnie Jauhari Pdf

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Handbook of Hospitality Marketing Management

Haemoon Oh
Handbook of Hospitality Marketing Management Book PDF

Author : Haemoon Oh
Publisher : Routledge
Page : 576 pages
File Size : 50,7 Mb
Release : 2009-11-04
Category : Business & Economics
ISBN : 9781136399978

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Handbook of Hospitality Marketing Management by Haemoon Oh Pdf

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Routledge Handbook of Hospitality Marketing

Dogan Gursoy
Routledge Handbook of Hospitality Marketing Book PDF

Author : Dogan Gursoy
Publisher : Routledge
Page : 628 pages
File Size : 43,5 Mb
Release : 2017-10-02
Category : Business & Economics
ISBN : 9781315445519

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Routledge Handbook of Hospitality Marketing by Dogan Gursoy Pdf

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.