How To Effectively Market And Manage A Dental Practice

Author : Romeo Richards
Publisher : CreateSpace
Page : 296 pages
File Size : 47,7 Mb
Release : 2013-08-24
Category : Business & Economics
ISBN : 1492249386

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How to Effectively Market and Manage a Dental Practice by Romeo Richards Pdf

There is a difference between the profession of dentistry and the business of dentistry. The profession of dentistry is the deliverables: extracting teeth, filling or root canal treatment. The business of dentistry encompasses the deliverables as well as finance and marketing. Success in the profession of dentistry will make you a good employee. But to succeed as the owner of a dental practice requires a sound understanding of the business of dentistry. This book teaches you how to succeed in the business of dentistry. The core theme is how to attract and retain patients. Without patients, you do not have a business. But patient attraction is a skill most dentists lack. By the time you get to the end of this book, you will no longer view patient attraction as a chore to avoid. More importantly you will learn how to retain the patients you attract to your practice. Furthermore, you will learn the critical skill most dentists lack - the ability to grow a practice. The large majority of dental practices remain small for years because their owners do not know how to grow a practice. This book will show you how to effectively manage your practice; attract new patients and grow exponentially.

Author : Mark Costes
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 42,9 Mb
Release : 2016-02-18
Category : Dental care
ISBN : 1523464631

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Pillars of Dental Success Second Edition by Mark Costes Pdf

Pillars of Dental Success is a roadmap that any dentist can follow to exponentially increase the profitability and productivity of his or her dental practice. The systems and strategies covered within the pages of book represent the culmination of struggle, failure, and redemption during Dr. Mark Costes's journey from one struggling practice to a six practice multi-million dollar dental empire. Some of the topics covered in this book include: - How to FINALLY get your practice's overhead and cash flow under control. - How to create airtight systems that will maximize the performance of every department of your organization while decreasing chaos and stress. - The step-by-step system for getting a flood of new patient referrals from your existing patient base. - The advanced marketing strategies that will neutralize the competition in your market and drive a flood of new patients into your practice. - The simple and effective approach to reactivating "lost" patients. - How to position yourself as a local celebrity and community leader. Dr. Costes's refreshing approach to the business side of dentistry offers straightforward and practical solutions that can be implemented immediately. If you're interested in taking to the next level and beyond, you owe it to yourself to read this book!

Author : Alex Wong
Publisher : Alex Wong Publishing
Page : 76 pages
File Size : 55,9 Mb
Release : 2024-05-31
Category : Medical
ISBN : 8210379456XXX

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Dental Marketing Hacks by Alex Wong Pdf

★★★Discover how you can kickstart your dental practice in 90 days or less!★★★ Are you a dentist, and you're struggling to get your business off the ground? Are you searching for the best ways to boost your client base, improve your profits, and market your dental clinic like a pro? Interested in learning from a seasoned dental marketing expert? Dentistry is an essential service, but far too many dentists struggle to get their clinics off the ground and stand out from the crowd. With ever-growing competition and new websites appearing left and right, how can you build an unforgettable online presence and master the art of dental advertising? Now, join best-selling author and dental marketing expert Alex Wong as he reveals the best ways to kickstart your dental business and start seeing results. As the head copywriter for a dental marketing agency for three years, Alex knows exactly what it takes to gain exposure and get your business off the ground. Inside this guide, you'll discover a powerful 90-day plan for identifying your target market, creating a killer dental marketing plan, building your online presence, and then scaling your business to the stars! Written in a concise, easy-to-digest way, you can follow along even if you're a complete beginner to the world of marketing. Plus, with a collection of simple action plans and worksheets to instantly kickstart your marketing skills, now you can build your dream dental practice in no time. Here's just a little of what you'll find inside: ☑ The Secret To Identifying Your Target Audience ☑ How To Create a Powerful USP and Define Your Dental Business Goals ☑ Simple Ways To Develop Your Lead Magnet and Build Your Online Presence (Even If You're Not a Tech-y Person) ☑ Top Tips For Writing Emails That Sell ☑ Practical Ways To Build Your Dental Website For Less Than $200! ☑ The Essential Differences Between Advertising and Marketing (and Why They Matter) ☑ Surprisingly Effective Advertising Strategies ☑ And Much More! So if you're stuck struggling to get your dental practice off the ground, or if you want to drive more clients to your clinic and master the art of online dental marketing, then Dental Marketing Hacks is for you. Discover from the expert how to define your goals, write emails that sell, and build an unforgettable online presence! ★Scroll up and buy now to kickstart your online dental marketing campaign today!★

Author : Jurgen F. Haver
Publisher : Mosby
Page : 136 pages
File Size : 51,8 Mb
Release : 1983
Category : Medical
ISBN : UOM:39015007407979

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Personalized Guide to Marketing Strategy by Jurgen F. Haver Pdf

Author : American Dental Association
Publisher : American Dental Association
Page : 119 pages
File Size : 48,8 Mb
Release : 2016-06-01
Category : Medical
ISBN : 9781684470013

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Managing Marketing: Guidelines for Practice Success by American Dental Association Pdf

Provides dental practices with guidelines on implenting a branding strategy, website development, print and digital marketing, referral generating techniques, and advertising.

Author : Gabriel Asulin
Publisher : Independently Published
Page : 197 pages
File Size : 40,5 Mb
Release : 2018-11-23
Category : Electronic
ISBN : 1731511973

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Turn Your Dental Practice Into a Successful Business by Gabriel Asulin Pdf

How to turn your dental practice into a profitable business. "Turn your Dental Practice into a Successful Business" is a bestselling book that offers practical solutions that can be easily applied in every dental practice in order to increase its sales very quickly. The book (translated into Spanish, Russian and Hebrew) provides detailed answers to all the dental practice related marketing, management and sales questions or issues, which will allow you to increase the sales and profitability of your dental practice in a very short time. The author, Gabriel Asulin, is a world-renowned expert and became a global "guru" in the field of marketing and promotion of dental practices. Gabriel is a top presenter and popular lecturer worldwide. His seminar "How to Double your Clinic's Sales in 3 Months!" was a major blockbuster in in China, Colombia, Mexico, Russia, Israel, Bulgaria and Dominican Republic in recent years. The strategies and methods suggested by Gabriel in his book are based on many years of experience in business consulting and training hundreds of dental practices around the world. The unique management and marketing methods presented in this book are successfully used by many dental practices and have proven to significantly improve sales and profitability. In this book you will learn all about: How to attract new clients How to retain existing clients How to close big treatment plans How to manage the reception area How to perform an effective re-call How to improve the hygienist's productivity How and where to advertise What to consider before purchasing a new dental practice How to reward the staff and increase their motivation How to increase the clinic's profitability How to deal with clients who perform a market survey And much more...

Author : Chris Pistorius
Publisher : CreateSpace
Page : 132 pages
File Size : 55,6 Mb
Release : 2014-10-13
Category : Business & Economics
ISBN : 150272040X

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The Ultimate Guide to Internet Marketing for Dentists by Chris Pistorius Pdf

Consumers will make over 140 billion “local” searches on the Internet in 2014- making the Internet as powerful of an advertising medium that there is, and one that your dental practice can't afford to ignore. Dental online marketing expert Chris Pistorius provides you the fundamentals, techniques, tools and tricks that will dramatically increase your online visibility and will help you drive in more new patients each month!Discover how to master the following proven online marketing methods:• Search Engine Optimization• Google My Business• Pay Per Click• Video Marketing• Facebook Marketing• Mobile Marketing• Blogging"

Author : James L. Harrison,David O. Willis,Charles K. Thieman
Publisher : John Wiley & Sons
Page : 486 pages
File Size : 46,9 Mb
Release : 2023-10-31
Category : Medical
ISBN : 9781119892854

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Business Basics for Dentists by James L. Harrison,David O. Willis,Charles K. Thieman Pdf

Concise yet comprehensive overview of business management principles tailored for dental practices, with strategies to apply the core concepts to achieve success Rather than presenting a rote checklist of steps for success, Business Basics for Dentists, Second Edition describes business, economic, marketing, and management principles and explains how to apply them to dental practice. Now fully updated throughout, this book provides the essential elements of a business course—management principles, economics, business finance, and financial analysis—without getting bogged down in too much detail. Dental students and new practitioners will learn how to use the core strategic and operational business philosophies to develop an effective dental practice. The business management principles are related to various aspects of running and managing a dental practice, including office communications, billing, inventory, and marketing. All aspects of practice transition are approached, including career opportunities, buying a practice, starting a new practice, multi-practitioner arrangements, practice valuation, and planning and developing a practice. The book also covers personal financial planning to ensure that the dentist is also planning for their finances and retirement beyond the bounds of the practice. Business Basics for Dentists, Second Edition covers: Personal money management and insurance needs, reducing the personal tax burden, estate planning, and securing financing Business entities, basic economics, the legal environment of the dental practice, financial statements, and business taxes and tax planning Management principles, planning the dental practice, financial analysis, and control in the dental office, maintaining production and collections, and gaining case acceptance Generating patients for the practice, controlling costs, promoting staff effectiveness, and maintaining daily operations Focusing on the transition period from a dental student, through corporate employee, to ownership, Business Basics for Dentists is a valuable tool for dental students and professionals seeking to further their career path through actionable advice from experts in the field.

Author : Soham M
Publisher : From Broke to Bank
Page : 30 pages
File Size : 44,5 Mb
Release : 2018-08-22
Category : Business & Economics
ISBN : 1719846022

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Step by Step Guide to Home Based Dental Clinic Consulting Business by Soham M Pdf

Marketing and branding are a significant part of the dental practice's success, stability and development. But the question is who should manage them? A dentist or a Professional Marketer? The dental clinic just like any other business requires a steady stream of clients. The job of dentists is a specialist job, hence they have very little time to devote for marketing of their clinic or build a brand. The competition for dental clinics has increased with the advent of internet. Today there is even more need than ever for dental clinics to adopt a marketing strategy that can help them market the clinic effectively. This book focuses on the issues faced by the dental clinics and how to implement the strategies that increase the business for dental clinics. You can offer your services to track the competition.

Author : Brian Mahoney,Dental Practice Management,Family Dental Practice
Publisher : Createspace Independent Publishing Platform
Page : 74 pages
File Size : 47,8 Mb
Release : 2017-01-09
Category : Electronic
ISBN : 1542457238

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Dental Practice Management Free Online Advertising Secrets to Massive Money Now! by Brian Mahoney,Dental Practice Management,Family Dental Practice Pdf

With this Dental Practice Management Free Online Advertising Secrets to Massive Money Now! you will Learn... How to Get Unlimited FREE Marketing & Advertising for massive money for your Dental Practice business! How to Step by Step create Money Making Videos! The secrets the pro's use to rank on the 1st page of YouTube! Get Massive Amounts of Web Traffic and views for Your Family Dental Practice business Videos! How to use the top Forum websites to blast massive website traffic to your videos! How to Get A check from YouTube/Google every month from videos that are promoting your business and making your Money! How to do Everything at ZERO COST TO YOU! Find everything you need and more with the Million Dollar Internet Rolodex included! People are destroyed for lack of knowledge. For less than the cost of one night at the movies you can get the knowledge you need to start living your business dreams! Don't wait. You'll wait your life away...

Author : Adam Zilko
Publisher : Createspace Independent Publishing Platform
Page : 252 pages
File Size : 48,7 Mb
Release : 2018-03-26
Category : Electronic
ISBN : 1986877035

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Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients by Adam Zilko Pdf

One of the biggest challenges facing dental professionals today is how to develop and scale a comprehensive digital marketing strategy. Sadly, many dentists, periodontists, orthodontists, and periodontal surgeons struggle to maintain their footholds offline. With resources stretched thin, coming up with the budget and developing the strategies to gain prominence on Google and elsewhere online becomes a constant struggle. Wouldn't it be great if there was a complete guide to digital marketing that was written strictly for those working in dentistry? That book is here. In this fourth edition of an Amazon Best Seller, Adam Zilko has compiled a digital strategy that can be customized for any practice, regardless of size or equity. With completely updated strategies that reflect what's working today for many top practices, The Ultimate Guide to Digital Marketing for Your Dental Practice contains proven strategies for attracting and converting new dental patients. A Focus on Digital Excellence The only way to attract a healthy stream of new, quality dental patients is to have a web presence that demands respect and attention. This book helps dental professionals get into the mindset of making their web presences patient-centric and targeted to quality patients who see the value in good dentistry. A Success Mindset Adam takes a unique approach that he takes with his Firegang Dental Marketing clients, and that's to get them into the proper mindset. Adam dispels common myths and helps dental professionals establish clear-cut goals and realistic expectations for building upon their dreams of dental practice success. A Fully-Customizable Digital Marketing "Treatment Plan" What follows in Grow Your Practice Online is a digital marketing strategy that can be used by new practices, those who have gone stagnant, and those intent on maximizing success. The book details the prospect's online journey and the many complicated paths prospects can take before they become an actual patient. The strategies are broken down so they are easy to learn and implement. SEO, Google & Facebook Marketing Another challenge dental professionals face is keeping up with the latest Google algorithm changes, how to optimize for Google safely so that you don't get penalized, as well as how to advertise on Google, Facebook, and other paid digital ad platforms. Adam has managed to make these facets of digital marketing easy to understand and gives plenty of advice for maximizing clicks, conversions, and return on investment. Testing & Optimizing for Maximum Leads & Growth The key to proper digital marketing is the study of the metrics and how to use those numbers and figures to maximize your efforts online. Dental professionals will learn how to make sense of all the noise and how to glean useful information from Google Analytics and other digital analysis platforms, as well has how to tweak campaigns over time to make them even more powerful. With an added digital marketing checklist for dental professionals and a full page of book bonuses, The Ultimate Guide to Digital Marketing for Your Dental Practice by Adam Zilko is a must buy.

Author : Carolyn S. Dean
Publisher : Michael Hanrahan Publishing
Page : 264 pages
File Size : 52,9 Mb
Release : 2015-10-01
Category : Electronic
ISBN : 0994289707

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Fully Booked by Carolyn S. Dean Pdf

Dental professionals face challenging times when it comes to running and marketing their practices. The business of dentistry is more competitive than ever and it is critical for dental professionals to make informed marketing choices. - In this book you will learn how best to: - Attract new patients to your dental practice - Retain existing patients and grow referrals - Use marketing in a well thought out and consistent way to grow your practice revenue. Fully Booked explains all the major aspects of traditional and online dental marketing, allowing dental professionals to put these learnings to immediate use in their practice. Dental marketing expert Carolyn S. Dean presents a proven nine-step process, delivering valuable insights, useful tactics, and essential dental marketing knowledge. This material is presented with examples, case studies, and checklists, informed by her extensive experience in the industry and sector-specific research. Dental professionals will gain a keen understanding of how to vastly improve their dental practice's marketing strategy, online visibility, reputation, and, ultimately, revenue. Carolyn S. Dean is a highly acclaimed dental marketing specialist, dynamic seminar speaker, engaging trainer, and the founder and director of My Dental Marketing and Wellsites. She is passionate about helping dental practices deliver great marketing, build relationships with their patients, and grow their revenue.

Author : David G. Dunning,Brian M. Lange
Publisher : John Wiley & Sons
Page : 528 pages
File Size : 50,7 Mb
Release : 2016-07-08
Category : Medical
ISBN : 9781119119463

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Dental Practice Transition by David G. Dunning,Brian M. Lange Pdf

Dental Practice Transition: A Practical Guide to Management, Second Edition, helps readers navigate through options such as starting a practice, associateships, and buying an existing practice with helpful information on business systems, marketing, staffing, and money management. Unique comprehensive guide for the newly qualified dentist Covers key aspects of practice management and the transition into private practice Experienced editorial team provides a fresh, balanced and in-depth look at this vitally important subject New and expanded chapters on dental insurance, patient communication, personal finance, associateships, embezzlement, and dental service organizations

Author : M. S. Muthu,N Sivakumar
Publisher : Elsevier Health Sciences
Page : 1123 pages
File Size : 47,7 Mb
Release : 2022-09-21
Category : Medical
ISBN : 9788131253489

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Pediatric Dentistry: Principles and Practice E-book by M. S. Muthu,N Sivakumar Pdf

• Each chapter will provide PowerPoint slides for the faculties to use as a preliminary version for their UG classes. They can edit as needed and use them • Handy supplementary forms have been included for a few chapters, namely Case history, Protective stabilization, which students and practitioners can use to diagnose the problems and manage a child properly. It regularly allows excellent documentation at the department and clinic level to systematically collect data and write research papers • All the related and integrated specialties of Pediatric Dentistry is extensively covered with the experts in the field under "Interdisciplinary Pediatric Dentistry" • The terminologies and sections divisions are updated with the American Academy of Pediatric Dentistry (AAPD) and the International Association of Paediatric Dentistry (IAPD) guidelines • Clinician’s Corner – Handy, clinical tips were provided at the end of each relevant chapter to understand better the topic for the students and the Practicing Dentists and Pediatric dentists • Chapters on exceptional and innovative topics such as Research Methodology for beginners, Dental Photography, Psychological ownership, Ethics, Ergonomics, which are often expected, have been included • Administering LA to children - one of the most challenging things in Pediatric Dentistry is addressed through a dedicated chapter on The "TeDiE Technique • Flowcharts have been included in many chapters to understand the subject or procedures better. • Stepwise clinical images have been provided for specific clinical procedures (viz. ART, Strip crown)

Author : Betty Ladley Finkbeiner,Charles Allan Finkbeiner
Publisher : Elsevier Health Sciences
Page : 396 pages
File Size : 46,9 Mb
Release : 2013-12-27
Category : Medical
ISBN : 9780323291095

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Practice Management for the Dental Team - E-Book by Betty Ladley Finkbeiner,Charles Allan Finkbeiner Pdf

Learn the business skills you need to run a dental office! Not only is Practice Management for the Dental Team the most comprehensive dental practice management book on the market, it is also the only one that includes EagleSoft software exercises for a realistic office experience. This unique text provides step-by-step instructions for performing essential dental office skills, from managing patients to running the business. It covers all aspects of law and ethics, technology, communications, and business office systems. Spiral binding makes the book easy to use! All aspects of the business of managing a dental practice are covered, focusing on the functions generally performed by the administrative assistant but including information useful to dental assistants, dental hygienists, and other members of the dental team. A Patterson Dental EagleSoft CD-ROM (included with the workbook) provides you with valuable realistic practice experience with this widely used software program. Expert author Betty Ladley Finkbeiner is a leading authority in dental assisting education with many years of experience and many publications to her credit. Key terms are bolded and defined at the end of each chapter, putting new vocabulary at your fingertips. Summary tables and boxes make it easy to find key information. Practice Note boxes highlight and summarize important concepts. Chapter outlines and objectives introduce material and serve as checkpoints for reference or study. End-of-chapter learning activities include review questions and suggested activities for better comprehension of the material. Useful appendixes provide easy-to-find resources including a review of grammar to promote proper business communication, common medical abbreviations, and a listing of dental terminology. A NEW two-column format makes the book more compact and easier to read. A new focus on paperless technology and updated illustrations and photos of traditional paperwork keep you up to date with current practices. Expanded coverage of information security includes the latest on keeping communications secure within the office environment. Updated coverage of financial procedures includes information on electronic banking, record keeping, and tax forms. Evolve resources for students include online access to EagleSoft practice exercises that use actual screen shots to illustrate proper procedures and potential pitfalls, along with updates to content, working forms and templates, and crossword puzzles for vocabulary review. A workbook provides exercises using the practice management software, plus summaries of textbook content, learning objectives, practice questions and answers, critical thinking exercises, and Internet assignments. Sold separately.