How To Effectively Market And Manage A Private Medical Practice

Author : Romeo Richards
Publisher : CreateSpace
Page : 298 pages
File Size : 42,7 Mb
Release : 2013-08-24
Category : Business & Economics
ISBN : 1492249297

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How to Effectively Market and Manage a Private Medical Practice by Romeo Richards Pdf

There is a difference between the profession of medicine and the business of medicine. The profession of medicine is the deliverables: treating patients or giving prescriptions. The business of medicine encompasses the deliverables as well as finance and marketing. Success in the profession of medicine will make you a good employee. But to succeed as the owner of a private medical practice requires a sound understanding of the business of medicine. This book teaches you how to succeed in the business of medicine. The core theme is how to attract and retain patients. Without patients, you do not have a business. But patient attraction is a skill most doctors lack, or take for granted. At the end of this book, you will no longer view patient attraction as a chore to avoid. More importantly you will learn how to retain the patients you attract to your practice. Furthermore, you will learn a critical skill most doctors lack - the ability to grow a practice. The large majority of private medical practices remain small for years because their owners do not know how to grow their practice. This book will show you how to effectively manage your practice; attract new patients and grow exponentially.

Author : Neil Baum,Gretchen Henkel
Publisher : Jones & Bartlett Learning
Page : 610 pages
File Size : 41,5 Mb
Release : 2010-10-22
Category : Business & Economics
ISBN : 9780763769833

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Marketing Your Clinical Practice by Neil Baum,Gretchen Henkel Pdf

This essential resource provides readers with the plans and real examples to market and grow a successful practice. The guide is filled with practical marketing tips and strategies based around the five components of a successful practice.

Author : James A. Schafer
Publisher : Rutgers University Press
Page : 240 pages
File Size : 42,7 Mb
Release : 2013-12-26
Category : Medical
ISBN : 9780813570846

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The Business of Private Medical Practice by James A. Schafer Pdf

Unevenly distributed resources and rising costs have become enduring problems in the American health care system. Health care is more expensive in the United States than in other wealthy nations, and access varies significantly across space and social classes. James A. Schafer Jr. shows that these problems are not inevitable features of modern medicine, but instead reflect the informal organization of health care in a free market system in which profit and demand, rather than social welfare and public health needs, direct the distribution and cost of crucial resources. The Business of Private Medical Practice is a case study of how market forces influenced the office locations and career paths of doctors in one early twentieth-century city, Philadelphia, the birthplace of American medicine. Without financial incentives to locate in poor neighborhoods, Philadelphia doctors instead clustered in central business districts and wealthy suburbs. In order to differentiate their services in a competitive marketplace, they also began to limit their practices to particular specialties, thereby further restricting access to primary care. Such trends worsened with ongoing urbanization. Illustrated with numerous maps of the Philadelphia neighborhoods he studies, Schafer’s work helps underscore the role of economic self-interest in shaping the geography of private medical practice and the growth of medical specialization in the United States.

Author : Maxine Buchele,Susan Wynn-Williams
Publisher : Unknown
Page : 238 pages
File Size : 54,7 Mb
Release : 1987
Category : Medical
ISBN : 0443034567

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Successful Private Practice by Maxine Buchele,Susan Wynn-Williams Pdf

Author : Drew Stevens
Publisher : Momentum Press
Page : 84 pages
File Size : 48,7 Mb
Release : 2016-08-26
Category : Medical
ISBN : 9781606509401

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Little Book of Healthcare Marketing by Drew Stevens Pdf

Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your “marketing” world. Today’s doctors must create a community—a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.

Author : United States. Congress. Senate. Committee on Labor and Human Resources
Publisher : Unknown
Page : 316 pages
File Size : 48,9 Mb
Release : 1992
Category : Business & Economics
ISBN : PSU:000019992396

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Achieving Effective Cost Control in Comprehensive Health Care Reform by United States. Congress. Senate. Committee on Labor and Human Resources Pdf

Author : Marlene M. Coleman,Judge William Huss
Publisher : Sourcebooks, Inc.
Page : 274 pages
File Size : 42,5 Mb
Release : 2006-12-01
Category : Business & Economics
ISBN : 9781572487956

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Start Your Own Medical Practice by Marlene M. Coleman,Judge William Huss Pdf

After years of school and maybe even after some years of practice, you are ready to do it on your own. Running a profitable business takes more than just being a great doctor. Start Your Own Medical Practice provides you with the knowledge to be both a great doctor and a successful business owner. Whether you are looking to open a single practice office or wanting to go into partnership with other colleagues, picking the right location, hiring the right support staff and taking care of all the finances are not easy tasks. With help from Start Your Own Medical Practice, you can be sure you are making the best decisions for success. Don't let a wrong choice slow down your progress. Find advice to: --Create a Business Plan --Manage the Office --Raise Capital --Bill Your Patients --Market Your Practice --Build a Patient Base --Prevent Malpractice Suits --Keep an Eye on the Goal With checklists, sample letters and doctor's office forms, Start Your Own Medical Practice teaches you all the things they didn't in medical school and gives you the confidence to go out and do it on your own.

Author : Aniruddha Malpani
Publisher : Unknown
Page : 316 pages
File Size : 41,6 Mb
Release : 2005
Category : Medical offices
ISBN : UOM:39015062475671

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Successful Medical Practice by Aniruddha Malpani Pdf

Author : Douglas E. Goldstein
Publisher : Jones & Bartlett Learning
Page : 386 pages
File Size : 53,7 Mb
Release : 1996
Category : Business & Economics
ISBN : 0834208091

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Building and Managing Effective Physician Organizations Under Capitation by Douglas E. Goldstein Pdf

This resource offers you a unique Building Block system, a proven-effective tool used by organizations to survive and prosper in an era of different reimbursement schemes, from discounted fee-for-service and primary care capitation, to global capitation and percent of premium payment.

Author : Lucica Matei,Teodora Dinu
Publisher : Matei Lucica
Page : 662 pages
File Size : 49,7 Mb
Release : 2010
Category : Electronic
ISBN : 9789737095145

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Regulation and Best Practices in Public and Nonprofit Marketing by Lucica Matei,Teodora Dinu Pdf

The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.

Author : Neil Baum,Marc J. Kahn
Publisher : Springer Nature
Page : 209 pages
File Size : 41,8 Mb
Release : 2019-11-20
Category : Medical
ISBN : 9783030277765

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The Business Basics of Building and Managing a Healthcare Practice by Neil Baum,Marc J. Kahn Pdf

This book is intended to be a roadmap towards a successful practice for medical students, residents, fellows, and doctors. This roadmap focuses on how to build and manage a medical practice, and can be applied regardless if the reader is employed, joins a small group, or if they are a doctor who decides to start their own practice. Part I covers the basic business concepts that every physician needs to know. Chapters emphasize the benefits that accrue to a physician who understands the basics of business. Part II provides a guide for doctors who are beginning a medical practice. The chapters define the various options for doctors’ employment such as solo practice, group practice, and academic medicine. The section also includes the process of negotiating contracts, identifying the advisers who help physicians become successful, and secure within their field and practice. The final part emphasizes strategies on how to build and grow a successful practice by covering topics such as hiring staff, employee motivation, creating a brand, gaining recognition, online reputation and presence, crisis management, integrating new technology, and work/life balance. The Business Basics of Building and Managing a Healthcare Practice serves as a valuable resource that helps doctors make a difference in the lives of their patients, as well as help them make good financial decisions.

Author : John Gottman, PhD,Nan Silver
Publisher : Harmony
Page : 321 pages
File Size : 44,7 Mb
Release : 2015-05-05
Category : Family & Relationships
ISBN : 9780553447712

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The Seven Principles for Making Marriage Work by John Gottman, PhD,Nan Silver Pdf

NEW YORK TIMES BESTSELLER • Over a million copies sold! “An eminently practical guide to an emotionally intelligent—and long-lasting—marriage.”—Daniel Goleman, author of Emotional Intelligence The Seven Principles for Making Marriage Work has revolutionized the way we understand, repair, and strengthen marriages. John Gottman’s unprecedented study of couples over a period of years has allowed him to observe the habits that can make—and break—a marriage. Here is the culmination of that work: the seven principles that guide couples on a path toward a harmonious and long-lasting relationship. Straightforward yet profound, these principles teach partners new approaches for resolving conflicts, creating new common ground, and achieving greater levels of intimacy. Gottman offers strategies and resources to help couples collaborate more effectively to resolve any problem, whether dealing with issues related to sex, money, religion, work, family, or anything else. Packed with new exercises and the latest research out of the esteemed Gottman Institute, this revised edition of The Seven Principles for Making Marriage Work is the definitive guide for anyone who wants their relationship to attain its highest potential.

Author : Institute of Medicine,Board on Health Sciences Policy,Committee on Conflict of Interest in Medical Research, Education, and Practice
Publisher : National Academies Press
Page : 436 pages
File Size : 54,8 Mb
Release : 2009-09-16
Category : Medical
ISBN : 9780309145442

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Conflict of Interest in Medical Research, Education, and Practice by Institute of Medicine,Board on Health Sciences Policy,Committee on Conflict of Interest in Medical Research, Education, and Practice Pdf

Collaborations of physicians and researchers with industry can provide valuable benefits to society, particularly in the translation of basic scientific discoveries to new therapies and products. Recent reports and news stories have, however, documented disturbing examples of relationships and practices that put at risk the integrity of medical research, the objectivity of professional education, the quality of patient care, the soundness of clinical practice guidelines, and the public's trust in medicine. Conflict of Interest in Medical Research, Education, and Practice provides a comprehensive look at conflict of interest in medicine. It offers principles to inform the design of policies to identify, limit, and manage conflicts of interest without damaging constructive collaboration with industry. It calls for both short-term actions and long-term commitments by institutions and individuals, including leaders of academic medical centers, professional societies, patient advocacy groups, government agencies, and drug, device, and pharmaceutical companies. Failure of the medical community to take convincing action on conflicts of interest invites additional legislative or regulatory measures that may be overly broad or unduly burdensome. Conflict of Interest in Medical Research, Education, and Practice makes several recommendations for strengthening conflict of interest policies and curbing relationships that create risks with little benefit. The book will serve as an invaluable resource for individuals and organizations committed to high ethical standards in all realms of medicine.

Author : United States. Congress. Senate. Committee on Finance
Publisher : Unknown
Page : 972 pages
File Size : 42,8 Mb
Release : 1992
Category : Health insurance
ISBN : MINN:31951P006724776

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Comprehensive Health Care Reform and Cost Containment by United States. Congress. Senate. Committee on Finance Pdf

Author : Robert Hinson,Kofi Osei-Frimpong,Ogechi Adeola,Lydia Aziato
Publisher : CRC Press
Page : 390 pages
File Size : 43,7 Mb
Release : 2019-12-06
Category : Medical
ISBN : 9780429683930

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Health Service Marketing Management in Africa by Robert Hinson,Kofi Osei-Frimpong,Ogechi Adeola,Lydia Aziato Pdf

Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new questions. Changing regulations, discoveries, and new health treatments continuously appear and give rise to such questions. Advancements in technology not only improve healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviors or changing roles in the service delivery. Increasingly, there is a shift from a doctor-led approach to a more patient-centered approach. In Africa, the importance of marketing-driven practices in improving the delivery of healthcare services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation in healthcare service delivery in Africa. Each country in Africa has its own issues. For example, long waiting times, unavailable medications, and unfriendly staff are just a sampling of issues affecting the acceptability of healthcare services. These examples highlight the need to utilize marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of service marketing and management principles to enhance the delivery of quality healthcare across Africa and other developing economies which is the critical focus of this book. This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare.