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Author : IDEA Health & Fitness
Publisher : IDEA Health & Fitness Association
Page : 82 pages
File Size : 40,7 Mb
Release : 2002
Category : Health & Fitness
ISBN : 1887781269
Author : Shannon Austin
Publisher : John Wiley & Sons
Page : 342 pages
File Size : 51,6 Mb
Release : 2022-08-12
Category : Health & Fitness
ISBN : 9781119891505
Strongarm your way into the fitness industry Interested in becoming a personal trainer? Becoming a Personal Trainer For Dummies is, obviously, the book you need. Even if you know nothing about this career path and industry, this book will guide you through the basics and take you all the way through certification and getting your first job. We’re here to enlighten you on what’s involved in a personal training career and teach you everything you need to know to become certified. This updated edition covers current information on topics like social media, wearable technology, outdoor and virtual training, and newer workouts like CrossFit, Active Aging, and more. Learn what it’s like to be a personal trainer and discover if this career is for you Distinguish the different types of personal training Get the latest on wearable technology and other tricks of the trade Know what to expect when getting your certification and searching for jobs or clients Authored by a longtime fit pro who knows personal training inside and out, Becoming a Personal Trainer For Dummies shares expert insights in a fun, digestible way.
Author : Louis Columbus
Publisher : LWC Research
Page : 308 pages
File Size : 49,7 Mb
Release : 2000
Category : Business & Economics
ISBN : 0672320533
This book focuses on the market dynamics in business today that are driving the development of the ASP Model. It defines the core concepts and building blocks of e-business, leading the reader to a comprehensive understanding of the opportunities in this area. Market needs in all sizes and classes of business are driving the adoption of the ASP model by more businesses than was originally forecasted. Now, the largest software and technology companies of the world are actively pursuing the ASP model as a strong business approach. This book will define the key market drivers behind every aspect of the ASP model, including case studies to illustrate each major component. There will also be case studies of the companies that are market and industry leaders that describe their participation in this market. This book will also explore Microsoft's Office Online initiative, Oracle's Business Online stores, and the focus of AT & T's and SoftBank's role in this market. Dell Computer is actively looking into the ASP Model via investments in Interliant and Agillion. This book will delve into the collaborative tools aspect of the ASP model, which is crucial for the long-term success of this marketplace.
Author : Louis Columbus
Publisher : LWC Research
Page : 364 pages
File Size : 49,5 Mb
Release : 1999
Category : Business & Economics
ISBN : 0790611872
A hands-on guide to creating and managing Web sites using the Microsoft BackOffice product suite. It explores what electronic commerce is, the role of networking technologies to industry growth, issues of privacy and security, and how to take an existing Web server and create an electronic storefront. Key features include examples of how to use SQL Server, Transaction Server, Internet Information Server and Commerce Server to create a Web site capable of providing content simultaneously to thousands of users, verify contents, and distribute products electronically.
Author : Nicki Anderson
Publisher : Coaches Choice Books
Page : 0 pages
File Size : 41,8 Mb
Release : 2009-03
Category : Electronic
ISBN : 1606790536
101 Tips to Help Motivate Your Clients and Increase Retention takes into consideration the vast personalities and differing lifestyles of clients. If you have clients who struggle with compliance, this book is for you. For those of you who have clients suffering from burnout or boredom, this book is for you. For those of you who are working for the first time with the inactive population and you dont understand their complacency with their current lifestyle, this book is for you. If you are simply out of ideas on ways to motivate your clients, this book is for you. The tips included in the book are broken down into sections of general tips, weight loss tips, compliance tips, retention tips, and customer service tips.
Author : Josh Linkner
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 42,5 Mb
Release : 2014-05-27
Category : Business & Economics
ISBN : 9780470923436
Companies, communities, and individuals fall for many reasons, but one of the most common—and easily avoidable—is the failure to reinvent. When people and organizations rest on prior successes rather than driving purposeful transformation, they discover too late that they have lost their market position altogether to competitors and external forces. The most successful companies, brands, and individuals make reinvention a regular part of their business strategies. Transformation demands an ongoing process of discovery and imagination, and The Road to Reinvention lays out a systematic approach for continually challenging and reinventing yourself and your business. Venture capitalist and serial entrepreneur Josh Linkner identifies six elements in any business that are ripe for reinvention and shares examples, methods, and step-by-step techniques for creating deliberate, productive disruption. Throughout The Road to Reinvention, Linkner also explores the history—the great rise, unprecedented fall, and now rebirth—of his beloved hometown, Detroit. First rising to greatness as the result of breathtaking innovation, Detroit had generations of booming growth before succumbing to apathy, atrophy, and finally bankruptcy. Now, the city is rising from the ashes and driving sustainable success through an intense focus on reinvention. Linkner brings an insider's view of this incredible story of grit, determination, and creativity, sharing his perspective on Detroit's successes and setbacks as a profound example of large-scale organizational and personal transformation. Change is inevitable. You need to decide: Will you drive that change, or be driven away by it? Will you disrupt or be disrupted? By choosing to deliberately reimagine your own status quo, you can secure a strong future for both your company and your career.
Author : Melyssa St. Michael,Linda Formichelli
Publisher : John Wiley & Sons
Page : 397 pages
File Size : 41,7 Mb
Release : 2011-03-08
Category : Sports & Recreation
ISBN : 9781118054024
Love helping other people improve their physical fitness? Become a certified trainer, start your own business, and grow your client base with this user-friendly and practical guide Want to turn your passion for fitness into a lucrative career? Each year, more than 5 million Americans use personal trainers to take their workouts to the next level—and this plain-English guide shows you how to get in on the action. Whether you want a part-time job at the gym or a full-time personal training business, you’ll find the practical, proven advice you need in Becoming a Personal Trainer For Dummies. If you want to become a certified personal trainer and start your own business—or if you’re a certified trainer looking to grow your existing practice—you’re in the right place. This practical guide has a thorough overview of what it takes to get certified and run a successful business, complete with expert tips that help you: Find your training niche Study for and pass certification exams Attract, keep, and motivate clients Interview, hire, and manage employees Update your training skills Expand your services A user-friendly guide with unique coverage of personal trainer certification programs, Becoming a Personal Trainer For Dummies includes tips on selecting the right program and meeting the requirements. You’ll learn to develop your training identity as well as practice invaluable skills that will make you a great personal trainer. Inside you’ll discover how to: Choose the right fitness equipment, for you and your clients Create a business plan, a record-keeping system, and a marketing campaign Perform fitness assessments Develop individualized exercise programs Advance your clients to the next fitness level Manage legal issues and tax planning Train clients with special needs Complete with ten ideas to expand your services (such as adding workshops or selling equipment or apparel) and a list of professional organizations and resources, Becoming a Personal Trainer For Dummies gives you the tools you need to be the best personal trainer you can be. Grab your own copy to get the most out of this fun, fabulous career.
Author : Douglas B. Reeves
Publisher : Lead + Learn Press
Page : 208 pages
File Size : 52,7 Mb
Release : 2005
Category : Business & Economics
ISBN : 0964495562
With grace and humor, Douglas Reeves reflects on the pracices and experiences that have helped to grow a consulting business form his kitchen table to a major enterprise with multiple divisions
Author : Richard Bingley
Publisher : IT Governance Ltd
Page : 354 pages
File Size : 48,5 Mb
Release : 2015-09-17
Category : Computers
ISBN : 9781849287494
A compendium of essential information for the modern security entrepreneur and practitioner The modern security practitioner has shifted from a predominantly protective site and assets manager to a leading contributor to overall organisational resilience. Accordingly, The Security Consultant's Handbook sets out a holistic overview of the essential core knowledge, emerging opportunities and approaches to corporate thinking that are increasingly demanded by employers and buyers in the security market. This book provides essential direction for those who want to succeed in security, either individually or as part of a team. It also aims to stimulate some fresh ideas and provide new market routes for security professionals who may feel that they are underappreciated and overexerted in traditional business domains. Product overview Distilling the author’s fifteen years’ experience as a security practitioner, and incorporating the results of some fifty interviews with leading security practitioners and a review of a wide range of supporting business literature, The Security Consultant’s Handbook provides a wealth of knowledge for the modern security practitioner, covering: Entrepreneurial practice (including business intelligence, intellectual property rights, emerging markets, business funding and business networking)Management practice (including the security function’s move from basement to boardroom, fitting security into the wider context of organisational resilience, security management leadership, adding value and professional proficiency)Legislation and regulation (including relevant UK and international laws such as the Human Rights Act 1998, the Data Protection Act 1998 and the Geneva Conventions)Private investigations (including surveillance techniques, tracing missing people, witness statements and evidence, and surveillance and the law)Information and cyber security (including why information needs protection, intelligence and espionage, cyber security threats, and mitigation approaches such as the ISO 27001 standard for information security management)Protective security (including risk assessment methods, person-focused threat assessments, protective security roles, piracy and firearms)Safer business travel (including government assistance, safety tips, responding to crime, kidnapping, protective approaches to travel security and corporate liability)Personal and organisational resilience (including workplace initiatives, crisis management, and international standards such as ISO 22320, ISO 22301 and PAS 200) Featuring case studies, checklists and helpful chapter summaries, The Security Consultant's Handbook aims to be a practical and enabling guide for security officers and contractors. Its purpose is to plug information gaps or provoke new ideas, and provide a real-world support tool for those who want to offer their clients safe, proportionate and value-driven security services. About the author Richard Bingley is a senior lecturer in security and organisational resilience at Buckinghamshire New University, and co-founder of CSARN, the popular business security advisory network. He has more than fifteen years’ experience in a range of high-profile security and communications roles, including as a close protection operative at London’s 2012 Olympics and in Russia for the 2014 Winter Olympic Games. He is a licensed close protection operative in the UK, and holds a postgraduate certificate in teaching and learning in higher education. Richard is the author of two previous books: Arms Trade: Just the Facts(2003) and Terrorism: Just the Facts (2004).
Author : Jack Burke
Publisher : Silver Lake Publishing
Page : 321 pages
File Size : 46,8 Mb
Release : 1997
Category : Business & Economics
ISBN : 9781563431494
Continuing Merritt's "Taking Control" series, this book offers businesspeople a practical guide to improving their customer service operations. Using case studies and interviews, author Jack Burke shows businesses how to use customer service to strengthen customer loyalty and promote the company as a whole.
Author : Tony Attridge,Martine Felice
Publisher : Cengage AU
Page : 560 pages
File Size : 54,9 Mb
Release : 2015-10-12
Category : Personal trainers
ISBN : 9780170356176
Beat your personal best by working the core to becoming a Fitness Trainer This Australian internationally recognised text has been designed to assist students undertaking the SIS40215 Certificate IV in Fitness qualification, studying to become personal or fitness trainers. The text contains core and elective units to support a range of fitness specialisations. Fitness Trainer Essentials 3e teaches the basics of fitness and nutrition principles, covers more on functional testing and nutritional assessment and guidelines. With a shift to full colour throughout and an abundance of new and improved images, charts and diagrams, this new edition is the most comprehensive text reflecting current industry standards and practices. Fitness Trainer Essentials 3e assumes that the reader has acquired the Certificate III in Fitness qualification. Therefore the topics covered in the text by Marchese have not been repeated in this text. Additional review questions are also available to retouch on key points from a Certificate III perspective.
Author : Jennifer Smith Maguire
Publisher : Routledge
Page : 252 pages
File Size : 50,8 Mb
Release : 2007-09-06
Category : Sports & Recreation
ISBN : 9781134102105
This is the first text to offer a comprehensive socio-cultural and historical analysis of the current fitness culture. Fitness today is not simply about health clubs and exercise classes, or measures of body mass index and cardiovascular endurance. Fit for Consumption conceptualizes fitness as a field within which individuals and institutions may negotiate - if not altogether reconcile - the competing and often conflicting social demands made on the individual body that characterize our current era. Intended for researchers and senior undergraduate and postgraduate students of sport, leisure, cultural studies and the body, this book utilizes the US fitness field as a case study through which to explore the place of the body in contemporary consumer culture. Combining observations in health clubs, interviews with fitness producers and consumers, and a discourse analysis of a wide variety of fitness texts, this book provides an empirically grounded examination of one of the pressing theoretical questions of our time: how individuals learn to fit into consumer culture and the service economy and how our bodies and selves become ‘fit for consumption.'
Author : Josh Nelson
Publisher : Seven Figure Agency
Page : 166 pages
File Size : 55,9 Mb
Release : 2022-08-08
Category : Business & Economics
ISBN : 9798844021701
While there are hundreds of books focused on ‘getting’ clients for your Digital Marketing Agency, nobody tells you the harsh reality: If You Can’t KEEP Clients, You Don’t Have a Business And this is a big deal because… A 5% increase in client retention can improve profits by between 25% and 95% So how do you get them to stay? Believe it or not, it’s not just about results. Getting clients to stay with you long term boils down to 3 key elements referred to in the book as “the sticky triad” and you have to get all your ducks in a row… If you’re reading this now - chances are you’re frustrated because you haven’t quite figured out HOW to do that, and it’s one of the biggest factors that’s holding your agency back from getting out of the “cycle of stuck”, building your team, and enjoying the sort of lifestyle most people only dream of. Clients have options, & they know it, and without the ‘sticky triad’ you’ll end up… Landing two new clients only to lose one, leaving you & your team deflated, frustrated & questioning your abilities. Scratching your head in disbelief as the dreaded glass ceiling rears its ugly head, stifling your growth & restricting your cash-flow. Watching in frustration as client after client walks out the door & into the open arms of your competitors. In this book you will discover the proven, step-by-step processes the author used to not only get enough clients to build a 7 figure agency, but KEEP them and generate an abundance of referrals. There is a specific formula to getting it right, and it goes far deeper than simply “getting results.” Knowing what to say and how to say it at every critical touch point along the way, and then passing on that skill by training the best possible employees for the job. “They’ve not only worked for me, but for countless other agencies! And I am supremely confident that they will work for you IF you apply them. Over the past 4 years I've taken these proven methods to keep more clients for longer, (creating exponential recurring revenue growth year on year) and helped dozens of agency owners from around the world do the same.” Josh Nelson – Author & Founder of The Seven Figure Agency And in this book you’re going to get those exact same strategies… This set of turnkey instructions will teach you: How Josh went from virtually bankrupt to running a hyper-growth agency that made the Inc 5000 list of fastest growing companies in the United States 4 years in a row How to manufacture quick wins for clients & give them precisely what they want, so they stick around 10x longer. The 5 steps to better retention & how to onboard clients so they respect and appreciate you – and never want to leave. How to stop taking on any & every custom project & CHOOSE your own clients (to reduce headaches & explode your scale-ability). The step-by-step automation process to communicate every step of the way & avoid the deadly mistake of high churn agencies How to Keep the maximum number of clients possible so you can bank on solid revenue figures at the end of each month “Josh tells you, step-by-step, how to get results for your clients, how to implement your own agency marketing, & how to design systems that grow with your agency long-term.” - Ryan Deiss, Founder & CEO of DigitalMarketer.com
Author : Atindra Kumar Biswas
Publisher : Notion Press
Page : 350 pages
File Size : 49,7 Mb
Release : 2018-01-17
Category : Education
ISBN : 9781948424431
How to Manage Market For Sustainable Profit and Growth This concise book is an attempt to answer this question by urging the business professionals to see and carry out the entire business from the perspective of customers. The book provides step by step directions to business professionals how to find out the unmet or under-met jobs of customers; how to choose the market of interest and specific groups of customers for doing business with; how to create and deliver winning customer value proposition for these customers through innovation and suitable business models; how to navigate the business through product development, branding, sales, and distribution, under different kinds of market complexities including commoditization and globalization of markets, and provide seamless experience to the customers.. The book ends with recommending ways to manage customer loyalty and profitability, and steering the firm to the path of sustained profitable growth.
Author : Bart Warrot
Publisher : Bart Warrot
Page : 169 pages
File Size : 55,5 Mb
Release : 2023-08-21
Category : Business & Economics
ISBN : 9798201963613
Empower your journey as a personal trainer through '50 Ways to Get More Customers.' Explore authentic approaches, from building your online presence to fostering client referrals. This guide is your key to enriching your fitness career and effectively connecting with potential clients.