How To Win Customers In The Digital World

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How to Win Customers in the Digital World

Peter Vervest,Al Dunn
How to Win Customers in the Digital World Book PDF

Author : Peter Vervest,Al Dunn
Publisher : Springer Science & Business Media
Page : 264 pages
File Size : 43,8 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9783642571411

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How to Win Customers in the Digital World by Peter Vervest,Al Dunn Pdf

Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world. From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG

Wining Digital Customers

Howard Tiersky
Wining Digital Customers Book PDF

Author : Howard Tiersky
Publisher : Cranberry Press, LLC
Page : 400 pages
File Size : 40,7 Mb
Release : 2021-01-04
Category : Business & Economics
ISBN : 1734558539

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Wining Digital Customers by Howard Tiersky Pdf

Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

The New Marketing

Cheryl Burgess,Mark Burgess
The New Marketing Book PDF

Author : Cheryl Burgess,Mark Burgess
Publisher : SAGE
Page : 317 pages
File Size : 54,7 Mb
Release : 2020-07-27
Category : Business & Economics
ISBN : 9781529738308

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The New Marketing by Cheryl Burgess,Mark Burgess Pdf

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

Choose Your Customer: How to Compete Against the Digital Giants and Thrive

Jonathan L. S. Byrnes,John S. Wass
Choose Your Customer How to Compete Against the Digital Giants and Thrive Book PDF

Author : Jonathan L. S. Byrnes,John S. Wass
Publisher : McGraw-Hill Education
Page : 288 pages
File Size : 43,9 Mb
Release : 2021-05-11
Category : Business & Economics
ISBN : 1264257090

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Choose Your Customer: How to Compete Against the Digital Giants and Thrive by Jonathan L. S. Byrnes,John S. Wass Pdf

Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants―by choosing the right customer and providing peerless value to them for long-term success. Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to survive―and win―in this era of digital behemoths. Choose Your Customer is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows you how to: Identify the customers who are the most profitable―and focus on them Provide services and experiences that can’t be replicated by the tech giants, no matter how much data they have or how much automation they use Support your chosen customers’ diverse and rapidly evolving needs to accelerate profitability and growth Focus on your real profit core and build dominance in your specific target market These customer-focused strategies will enable you to build a uniquely targeted business that the digital giants just can’t match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the aggressive giants, grow your customer base, and increase your profits for lasting success.

Resurrecting Retail

Doug Stephens
Resurrecting Retail Book PDF

Author : Doug Stephens
Publisher : Figure 1 Publishing
Page : 274 pages
File Size : 41,6 Mb
Release : 2021-04-13
Category : Business & Economics
ISBN : 9781773271446

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Resurrecting Retail by Doug Stephens Pdf

Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt. From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how Covid-19 will reshape every aspect of consumer life, including the very essence of why we shop.

Win New Customers

Jean Ginzburg
Win New Customers Book PDF

Author : Jean Ginzburg
Publisher : Createspace Independent Publishing Platform
Page : 84 pages
File Size : 41,7 Mb
Release : 2017-09-20
Category : Electronic
ISBN : 1977601707

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Win New Customers by Jean Ginzburg Pdf

You don't know where to begin. You are frustrated because you don't know all the strategies and tactics to grow your business. You are all over the place-starting one thing, finding that at first sight it might not be working and giving up. Then jumping to the next shiny thing and only to find that, it too has failed. This is known in the community as "shiny object syndrome." You love your idea or product but you don't know how to use digital marketing as a channel for your business. You also feel overwhelmed at all the steps needed to take to get to the final destination and it makes you uneasy. And on top of all that, you are getting customers haphazardly. One month you might have a ton of customers, the next months it's crickets. You have an amazing business and a solid product. And I know you want to get there! I know you want to feel successful. You want to get to the point where you know what you need to do to create a strategy for your business. You understand how to execute on next steps. You don't feel like digital marketing makes your head hurt or is too complex and complicated. You understand all the main components of digital marketing and you know how to use each of the components and at which time. You see your business growing and are excited you've created a successful venture. With this book, I can take you there! I can get you to where you WANT to be. You have probably tried from one to dozens of books, courses and paid programs targeted to entrepreneurs. These courses typically lure entrepreneurs in with amazing results and stretched stories of how someone, somewhere has made thousands of dollars utilizing this one method that will make you rich. This book is different. And do you know why? Because this framework has been refined and perfected over five years. This isn't just a quick system that I set up. This is a framework that worked for my business AND my clients' businesses. This book goes through all the aspects of customer acquisition. You don't need to buy multiple books for how to create funnels or how to run Facebook ads. This book contains the ultimate guide to how to find new customers. This framework is a long-term investment in your business. This isn't about making a quick buck. If you want to invest in your business to have as your own for your revenue stream or to eventually sell, this formula I used to grow my clients' businesses from several thousand dollars per month to 7 figures per year can help you do that.

Beyond Digital

Paul Leinwand,Mahadeva Matt Mani
Beyond Digital Book PDF

Author : Paul Leinwand,Mahadeva Matt Mani
Publisher : Harvard Business Press
Page : 142 pages
File Size : 53,8 Mb
Release : 2022-01-04
Category : Business & Economics
ISBN : 9781647822330

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Beyond Digital by Paul Leinwand,Mahadeva Matt Mani Pdf

Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

How to Win Friends and Influence People in the Digital Age

Brent Cole,Dale Carnegie,Dale Carnegie & Associates
How to Win Friends and Influence People in the Digital Age Book PDF

Author : Brent Cole,Dale Carnegie,Dale Carnegie & Associates
Publisher : Simon and Schuster
Page : 263 pages
File Size : 52,7 Mb
Release : 2012-12-25
Category : Business & Economics
ISBN : 9781451612592

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How to Win Friends and Influence People in the Digital Age by Brent Cole,Dale Carnegie,Dale Carnegie & Associates Pdf

This new edition is an up-to-date adaptation of Carnegie's timeless prescriptions for the digital age. This book is a must-have guide for anyone who wants to find success on Facebook, LinkedIn, Twitter, and any social media format today and in the future.

Market-Oriented Technology Management

Fred Y. Phillips
Market Oriented Technology Management Book PDF

Author : Fred Y. Phillips
Publisher : Springer Science & Business Media
Page : 444 pages
File Size : 43,9 Mb
Release : 2001-02-12
Category : Business & Economics
ISBN : 3540412581

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Market-Oriented Technology Management by Fred Y. Phillips Pdf

This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.

Stickier Marketing

Grant Leboff
Stickier Marketing Book PDF

Author : Grant Leboff
Publisher : Kogan Page Publishers
Page : 267 pages
File Size : 42,9 Mb
Release : 2014-02-03
Category : Business & Economics
ISBN : 9780749471095

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Stickier Marketing by Grant Leboff Pdf

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

Remarkable Retail

Steve Dennis
Remarkable Retail Book PDF

Author : Steve Dennis
Publisher : LifeTree Media
Page : 322 pages
File Size : 53,6 Mb
Release : 2021-04-13
Category : Business & Economics
ISBN : 9781928055938

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Remarkable Retail by Steve Dennis Pdf

Physical retail isn’t dead—but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop. Packed with illuminating case studies from some of modern retail’s biggest success stories—and leveraging Dennis’s more than thirty years as a senior executive and strategic consultant to dozens of brands—Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.

How to Win Friends and Influence People in the Digital Age

Dale Carnegie Training
How to Win Friends and Influence People in the Digital Age Book PDF

Author : Dale Carnegie Training
Publisher : Simon and Schuster
Page : 233 pages
File Size : 44,5 Mb
Release : 2011-09-29
Category : Business & Economics
ISBN : 9780857207296

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How to Win Friends and Influence People in the Digital Age by Dale Carnegie Training Pdf

Since its initial publication, How to Win Friends and Influence People has sold a total of 15 million copies. The book continues to sell briskly today, but Carnegie never anticipated the ways in which the digital age would provide new tools and challenges for winning friends and influencing people. The advent of social networking sites, the dominance of email, and the ways in which the Internet has supplanted face-to-face interactions have made Carnegie's precepts all the more immediate and vital. Brent Cole, working in tandem with Dale Carnegie & Associates, Inc., has reimagined the original book for the digital age, updating and reframing Carnegie's insights about communication, self-expression, and leadership.

Net Profit

David Soskin
Net Profit Book PDF

Author : David Soskin
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 44,6 Mb
Release : 2010-10-12
Category : Business & Economics
ISBN : 9780470971352

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Net Profit by David Soskin Pdf

"This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world." —Luke Johnson, Chairman Risk Capital partners and Financial Times columnist Online business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something that actually pays Get the funding you need to expand Build a great team of staff and advisers Keep the cash flowing Go global! Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online. "I wish this book had been written ten years ago when I first entered the e-commerce industry." —Glenn Fogel, EVP - Corporate Development and International, Priceline.com "David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book!" - Robin Buchanan, Adviser/Board member of multiple companies, previously the Dean and President of London Business School and also the UK Senior Partner of Bain & Company, the leading global consulting firm.

The Digital Seeker

Raj K. De Datta
The Digital Seeker Book PDF

Author : Raj K. De Datta
Publisher : Columbia University Press
Page : 254 pages
File Size : 40,5 Mb
Release : 2021-06-01
Category : Business & Economics
ISBN : 9780231554442

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The Digital Seeker by Raj K. De Datta Pdf

A WALL STREET JOURNAL BUSINESS BESTSELLER The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow. Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations. The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy—translating it into a core operational playbook for digital teams to achieve transformative results. Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.

Winning In The Digital Age

Nitin Seth
Winning In The Digital Age Book PDF

Author : Nitin Seth
Publisher : Penguin Random House India Private Limited
Page : 338 pages
File Size : 51,6 Mb
Release : 2021-02-25
Category : Business & Economics
ISBN : 9789353057985

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Winning In The Digital Age by Nitin Seth Pdf

The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader. For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow. However, success is not easy in the Digital Age. It requires a complete overhaul of the business model and organizational design, and the mind-sets of professionals. Such a large and complex change is not easy to manage, and enterprises often lose their way in their digital transformation attempts. Nitin brings in this book his 25+ years of experience in leadership roles in world-class firms like Mckinsey and Fidelity and Digital natives like Flipkart and Incedo. He presents compelling insights and practical examples and answers key questions on how enterprises can win in the Digital Age: • Why do firms fail at digital transformation? • How are the rules of business changing in the digital age? What disruptive opportunities does digital present in various industries? • How to best leverage the potential of digital technologies like AI and the Cloud? • How do organizational capabilities and culture need to change? • What new skills do leaders and young professionals need to build? Nitin brings clarity to the transformation process, breaking it down into seven building blocks and presenting how best to master them. The book is a practitioner’s guide for people across all age groups - students, young professionals, experienced professionals, senior executives on how they can realize the amazing opportunities the digital age offers them and achieve their true potential at work and in personal life.