Hype

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Hype

Gabrielle Bluestone
Hype Book PDF

Author : Gabrielle Bluestone
Publisher : Harlequin
Page : 347 pages
File Size : 45,6 Mb
Release : 2021-04-06
Category : Biography & Autobiography
ISBN : 9781488059124

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Hype by Gabrielle Bluestone Pdf

"Hype is the best kind of nonfiction: juicy, sharp, savage and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?” -Cat Marnell, New York Times-bestselling author of How to Murder Your Life From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them. We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen? Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.

The Hype About Hydrogen

Joseph J. Romm
The Hype About Hydrogen Book PDF

Author : Joseph J. Romm
Publisher : Island Press
Page : 252 pages
File Size : 47,7 Mb
Release : 2013-04-10
Category : Science
ISBN : 9781597266079

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The Hype About Hydrogen by Joseph J. Romm Pdf

Lately it has become a matter of conventional wisdom that hydrogen will solve many of our energy and environmental problems. Nearly everyone -- environmentalists, mainstream media commentators, industry analysts, General Motors, and even President Bush -- seems to expect emission-free hydrogen fuel cells to ride to the rescue in a matter of years, or at most a decade or two. Not so fast, says Joseph Romm. In The Hype about Hydrogen, he explains why hydrogen isn't the quick technological fix it's cracked up to be, and why cheering for fuel cells to sweep the market is not a viable strategy for combating climate change. Buildings and factories powered by fuel cells may indeed become common after 2010, Joseph Romm argues, but when it comes to transportation, the biggest source of greenhouse-gas emissions, hydrogen is unlikely to have a significant impact before 2050. The Hype about Hydrogen offers a hype-free explanation of hydrogen and fuel cell technologies, takes a hard look at the practical difficulties of transitioning to a hydrogen economy, and reveals why, given increasingly strong evidence of the gravity of climate change, neither government policy nor business investment should be based on the belief that hydrogen cars will have meaningful commercial success in the near or medium term. Romm, who helped run the federal government's program on hydrogen and fuel cells during the Clinton administration, provides a provocative primer on the politics, business, and technology of hydrogen and climate protection.

The Hype Machine

Sinan Aral
The Hype Machine Book PDF

Author : Sinan Aral
Publisher : Currency
Page : 417 pages
File Size : 44,6 Mb
Release : 2020-09-15
Category : Business & Economics
ISBN : 9780525574521

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The Hype Machine by Sinan Aral Pdf

A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Hype

Nina Shapiro, MD,Kristin Loberg
Hype Book PDF

Author : Nina Shapiro, MD,Kristin Loberg
Publisher : St. Martin's Press
Page : 288 pages
File Size : 43,8 Mb
Release : 2018-05-01
Category : Health & Fitness
ISBN : 9781250149312

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Hype by Nina Shapiro, MD,Kristin Loberg Pdf

A Publisher's Weekly Best Book of 2018 A straightforward appraisal of why health myths exist, dispelling many of them, and teaching readers how to navigate the labyrinth of health advice and the science and misinformation behind it. Hype is Dr. Nina Shapiro's engaging and informative look at the real science behind our most common beliefs and assumptions in the health sphere. There is a lot of misinformation thrown around these days, especially online. Headlines tell us to do this, not that—all in the name of living longer, better, thinner, younger. Dr. Shapiro wants to distinguish between the falsehoods and the evidence-backed truth. In her work at Harvard and UCLA, with more than twenty years of experience in both clinical and academic medicine, she helps patients make important health decisions every day. She's bringing those lessons to life here with a blend of personal storytelling and science to discuss her dramatic new definition of “a healthy life.” Hype covers everything from exercise to supplements, alternative medicine to vaccines, and medical testing to media coverage. Shapiro tackles popular misconceptions such as toxic sugar and the importance of drinking eight glasses of water a day. She provides simple solutions anyone can implement, such as drinking 2% milk instead of fat free and using SPF 30 sunscreen instead of SPF 100. This book is as much for single individuals in the prime of their lives as it is for parents with young children and the elderly. Never has there been a greater need for this reassuring, and scientifically backed reality check.

My Hype Book

Ton Purry
My Hype Book Book PDF

Author : Ton Purry
Publisher : Unknown
Page : 200 pages
File Size : 52,6 Mb
Release : 2017-05-11
Category : Electronic
ISBN : 0692875913

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My Hype Book by Ton Purry Pdf

Guided motivational journal designed to build confidence by inspiring individuals to recognize, reflect and celebrate their accomplishments, strengths & successes.

Hype

Jon Helgason,Sara Kärrholm,Ann Steiner
Hype Book PDF

Author : Jon Helgason,Sara Kärrholm,Ann Steiner
Publisher : Nordic Academic Press
Page : 253 pages
File Size : 55,6 Mb
Release : 2015-01-01
Category : Literary Criticism
ISBN : 9789187675324

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Hype by Jon Helgason,Sara Kärrholm,Ann Steiner Pdf

In the world of books and literature, “hype” is associated with bestsellerism - the books that sell the most, are read by vast numbers, and constantly talked about in media and staff rooms. Often, it is the success in itself that generates an interest because popularity begets popularity. Quite often though, a hyped bestseller is met with a skeptic criticism of poor language, a badly constructed plot, a predictable story line, or all three. The bestseller phenomenon is sometimes conceived as a threat against “real” literature. Research into the creation, reception, and meaning of bestsellers is utterly scarce and Hype: Bestsellers and Literary Culture is an important contribution to the understanding of the literature read by the masses. Popular literature plays an important role in the lives of millions of readers, offering entertainment, social commentary, and alternate perspectives on everyday life. This volume brings together such diverse issues as the creation of hype, the role and the meaning of the author in the present-day media landscape, changes in the book trade, and the relationship between bestsellers and research into them. Further articles give an historical overview on postapocalyptic stories, desert romances and the role of the authors. This book offers new knowledge on a subject that is increasingly popular within university curricula. Although the anthology is a work of academic research the texts are of equal interest to general readers.

Acid Hype

Stephen Siff
Acid Hype Book PDF

Author : Stephen Siff
Publisher : University of Illinois Press
Page : 256 pages
File Size : 44,8 Mb
Release : 2015-05-15
Category : Social Science
ISBN : 9780252097232

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Acid Hype by Stephen Siff Pdf

Now synonymous with Sixties counterculture, LSD actually entered the American consciousness via the mainstream. Time and Life, messengers of lumpen-American respectability, trumpeted its grand arrival in a postwar landscape scoured of alluring descriptions of drug use while outlets across the media landscape piggybacked on their coverage with stories by turns sensationalized and glowing. Acid Hype offers the untold tale of LSD's wild journey from Brylcreem and Ivory soap to incense and peppermints. As Stephen Siff shows, the early attention lavished on the drug by the news media glorified its use in treatments for mental illness but also its status as a mystical--yet legitimate--gateway to exploring the unconscious mind. Siff's history takes readers to the center of how popular media hyped psychedelic drugs in a constantly shifting legal and social environment, producing an intricate relationship between drugs and media experience that came to define contemporary pop culture. It also traces how the breathless coverage of LSD gave way to a textbook moral panic, transforming yesterday's refined seeker of truths into an acid casualty splayed out beyond the fringe of polite society.

The Hype

Serena Malcolm
The Hype Book PDF

Author : Serena Malcolm
Publisher : Unknown
Page : 0 pages
File Size : 43,8 Mb
Release : 2013-12-28
Category : Fiction
ISBN : 8210379456XXX

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The Hype by Serena Malcolm Pdf

"Welcome to Pryhill..." Special investigator Alicia Vaughan is assigned a new partner, west London transferee Dan Church. When she's asked to show him the ropes, she chooses a low level gang nominal to ease him into the unit. But the case is not as straightforward as it first appears and they soon find themselves embroiled in a tale of drugs, murder, betrayal and revenge that spans two generations and three cities. Each lead leaves them with more questions than answers and with the body count climbing, they desperately battle to separate the truth from the hype.

Hollywood Hype and Audiences

Thomas Austin
Hollywood Hype and Audiences Book PDF

Author : Thomas Austin
Publisher : Manchester University Press
Page : 270 pages
File Size : 47,6 Mb
Release : 2002-05-03
Category : Performing Arts
ISBN : 0719057752

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Hollywood Hype and Audiences by Thomas Austin Pdf

This book traces the circulation in Britain of three Hollywood films--Basic Instinct, Bram Stoker's Dracula and Natural Born Killers --from marketing and critical reception to consumption in cinemas and on video. It draws on economic discursive contexts and original audience research to trace how meanings, pleasures, and uses are derived from popular film. A significant intervention into methodological debates in film studies and a timely investigation of film culture, it focuses on key questions about genre, taste, sexual pleasure and screen violence.

Ignore the Hype

Brian Perry
Ignore the Hype Book PDF

Author : Brian Perry
Publisher : John Wiley & Sons
Page : 304 pages
File Size : 48,8 Mb
Release : 2020-09-09
Category : Business & Economics
ISBN : 9781119691228

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Ignore the Hype by Brian Perry Pdf

Secure your investment gains and supercharge your results with this down-to-earth analysis of investing fundamentals Via powerful and unique insights, Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem teaches readers how to keep their focus squarely on time-tested strategies for meeting their financial goals without getting distracted by a constant barrage of news headlines. The book takes a common-sense approach to the financial world that’s ideally suited to the everyday investor. It covers topics including: How to avoid competing against hedge funds in a game they’ve rigged What you can do today to avoid taxes tomorrow Wall Street’s Dirty Secret: Forecasting is just guessing Why some of your investments have worse odds than a casino game How the media circus can derail your financial plans Surviving a world where financial advisors don’t have to act in your best interest Ignore the Hype emphasizes the difference between short-term trading and long-term investing, how to filter the constant onslaught of information coming your way from every angle and separate the valuable content from the noise, and how to build a foundation for investment success based on common sense and academic research.

No-Hype Options Trading

Kerry W. Given
No Hype Options Trading Book PDF

Author : Kerry W. Given
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 45,8 Mb
Release : 2010-12-23
Category : Business & Economics
ISBN : 9780470947326

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No-Hype Options Trading by Kerry W. Given Pdf

A straightforward guide to successfully trading options Options provide traders and investors with a wide range of strategies to lock in profits, reduce risk, generate income, or speculate on market direction. However, they are complex instruments and can be difficult to master if misunderstood. No-Hype Options Trading offers the straight truth on how to trade the options market. In it, author Kerry Given provides realistic strategies to consistently generate income every month, while debunking many myths about options trading that tend to lead retail traders astray. Along the way, he makes a conscious effort to avoid complex strategies that are appropriate only for market makers or professional traders, and instead focuses on low-risk strategies that can be easily implemented and managed by a part-time trader. Shows how you can use option spreads in conjunction with stocks to produce a regular stream of income Each chapter includes exercises to help you master the material presented Examines how you can adjust option positions as market conditions change in order to maintain an optimal risk/reward profile Written for anyone interested in successfully trading options, this reliable resource cuts through the hype and misinformation that surrounds options trading and presents a realistic path to profits.

Hype Machine: How Greed, Fraud and Free Money Crashed Crypto

Joshua Oliver
Hype Machine How Greed Fraud and Free Money Crashed Crypto Book PDF

Author : Joshua Oliver
Publisher : Heligo Books
Page : 268 pages
File Size : 51,7 Mb
Release : 2024-03-14
Category : Business & Economics
ISBN : 9781785120985

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Hype Machine: How Greed, Fraud and Free Money Crashed Crypto by Joshua Oliver Pdf

'A gripping real-life financial thriller.' CLAER BARRETT, AUTHOR OF WHAT THEY DON'T TEACH YOU ABOUT MONEY 'Anybody who wants to understand the cryptocurrency mania should read Hype Machine.' LIONEL BARBER, FORMER EDITOR OF THE FINANCIAL TIMES On 2 November 2023, in one of the largest fraud trials in history, Sam Bankman-Fried was found guilty of stealing billions of dollars from the customers of his crypto-exchange, FTX. How did this 31-year-old Californian in shorts and a T-shirt manage to become one of the most famous CEOs in the world? How did greed, fear and free money inflate the crypto bubble until it finally popped with devastating consequences for millions of people who lost money in the crash? Who were the enablers, investors and innovators who transformed the original promise of crypto into a digital Wild West? Hype Machine is the definitive story of the boom and bust of crypto, written by award-winning Financial Times journalist Joshua Oliver. Expansive, nuanced and eminently entertaining, it demystifies the crypto circus by following the journeys of its most influential participants and the trajectory of SBF, its enigmatic ringmaster. Oliver, who reported on the crypto crash with extensive access to SBF himself, introduces readers to the people and ideas that shaped crypto's wild rise and fall, including Arthur Hayes, Changpeng Zhao and the coterie of acolytes who surrounded FTX. Through exclusive interviews, compelling research and with ringside seats at the trial of the decade, he paints a vivid, detailed and tragi-comic picture of this defining financial moment of our times.

Hype

Steven M. L. Aronson
Hype Book PDF

Author : Steven M. L. Aronson
Publisher : Unknown
Page : 408 pages
File Size : 51,5 Mb
Release : 1983
Category : Advertising
ISBN : UOM:35128000877496

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Hype by Steven M. L. Aronson Pdf

"The names and faces you know so well will never look so good to you again"--Jacket subtitle. Includes material on Cheryl Tiegs, hairdressers, plastic surgeons, PR agents, Philip Johnson, Denton Cooley, and Barbara Cartland.

Mastering the Hype Cycle

Jackie Fenn,Mark Raskino
Mastering the Hype Cycle Book PDF

Author : Jackie Fenn,Mark Raskino
Publisher : Harvard Business Press
Page : 257 pages
File Size : 50,5 Mb
Release : 2008-10-14
Category : Business & Economics
ISBN : 9781422135129

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Mastering the Hype Cycle by Jackie Fenn,Mark Raskino Pdf

It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.

The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

Michael F. Schein
The Hype Handbook 12 Indispensable Success Secrets From the World s Greatest Propagandists Self Promoters Cult Leaders Mischief Makers and Boundary Breakers Book PDF

Author : Michael F. Schein
Publisher : McGraw Hill Professional
Page : 225 pages
File Size : 42,8 Mb
Release : 2021-01-11
Category : Business & Economics
ISBN : 9781260470147

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The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein Pdf

Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.