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Author : Ton Purry
Publisher : Unknown
Page : 200 pages
File Size : 45,9 Mb
Release : 2017-05-11
Category : Electronic
ISBN : 0692875913
Guided motivational journal designed to build confidence by inspiring individuals to recognize, reflect and celebrate their accomplishments, strengths & successes.
Author : Gabrielle Bluestone
Publisher : Harlequin
Page : 347 pages
File Size : 50,5 Mb
Release : 2021-04-06
Category : Biography & Autobiography
ISBN : 9781488059124
"Hype is the best kind of nonfiction: juicy, sharp, savage and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?” -Cat Marnell, New York Times-bestselling author of How to Murder Your Life From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them. We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen? Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.
Author : Michael F. Schein
Publisher : McGraw Hill Professional
Page : 225 pages
File Size : 41,5 Mb
Release : 2021-01-11
Category : Business & Economics
ISBN : 9781260470147
Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.
Author : Lucy Werner
Publisher : Practical Inspiration Publishing
Page : 185 pages
File Size : 48,8 Mb
Release : 2020-01-09
Category : Business & Economics
ISBN : 9781788601221
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Author : Nina Shapiro, MD,Kristin Loberg
Publisher : St. Martin's Press
Page : 288 pages
File Size : 42,7 Mb
Release : 2018-05-01
Category : Health & Fitness
ISBN : 9781250149312
A Publisher's Weekly Best Book of 2018 A straightforward appraisal of why health myths exist, dispelling many of them, and teaching readers how to navigate the labyrinth of health advice and the science and misinformation behind it. Hype is Dr. Nina Shapiro's engaging and informative look at the real science behind our most common beliefs and assumptions in the health sphere. There is a lot of misinformation thrown around these days, especially online. Headlines tell us to do this, not that—all in the name of living longer, better, thinner, younger. Dr. Shapiro wants to distinguish between the falsehoods and the evidence-backed truth. In her work at Harvard and UCLA, with more than twenty years of experience in both clinical and academic medicine, she helps patients make important health decisions every day. She's bringing those lessons to life here with a blend of personal storytelling and science to discuss her dramatic new definition of “a healthy life.” Hype covers everything from exercise to supplements, alternative medicine to vaccines, and medical testing to media coverage. Shapiro tackles popular misconceptions such as toxic sugar and the importance of drinking eight glasses of water a day. She provides simple solutions anyone can implement, such as drinking 2% milk instead of fat free and using SPF 30 sunscreen instead of SPF 100. This book is as much for single individuals in the prime of their lives as it is for parents with young children and the elderly. Never has there been a greater need for this reassuring, and scientifically backed reality check.
Author : Jackie Fenn,Mark Raskino
Publisher : Harvard Business Press
Page : 257 pages
File Size : 55,6 Mb
Release : 2008-10-14
Category : Business & Economics
ISBN : 9781422135129
It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.
Author : Emma Scott
Publisher : Createspace Independent Publishing Platform
Page : 292 pages
File Size : 49,5 Mb
Release : 2016-06-16
Category : Electronic
ISBN : 1534739009
"I would love you forever, if I only had the chance..." Kacey Dawson has always lived life on the edge--impulsively, sometimes recklessly. And now, as lead guitarist for a hot up-and-coming band, she is poised at the brink of fame and fortune. But she is torn between wanting to be a serious musician, and the demons that lure her down the glittering, but alcohol-soaked path of rock stardom. A wrecked concert in Las Vegas threatens to ruin her career entirely. She wakes up with the hangover from hell and no memory of the night before, or how she ended up on her limo driver's couch... Jonah Fletcher is running out of time. He knows his situation is hopeless, and he's vowed to make the most of the handful of months he has left to him. His plans include seeing the opening of his glass installation at a prestigious art gallery...they do not include falling in love with a wild, tempestuous rock musician who wound up passed out on his couch. Jonah sees that Kacey is on a path to self-destruction. He lets her crash with him for a few days to dry out and get her head on straight. But neither of them expected the deep connection they felt, or how that connection could grow so fast from friendship into something more. Something deep and pure and life-changing...something as fragile as glass, that they both know will shatter in the end no matter how hard they try to hold on to it. Full Tilt is a story about what it means to love with your whole heart, to sacrifice, to experience terrible grief and soaring joy. To live life with all its beauty, and all its pain, and in the end to be able to smile through tears and know you wouldn't have changed a thing. ***FIRST BOOK IN A TWO PART DUET*** All In (Full Tilt #2) forthcoming...
Author : Daymon Patterson
Publisher : Mango Media Inc.
Page : 274 pages
File Size : 52,5 Mb
Release : 2018-03-14
Category : Travel
ISBN : 9781633536883
Traveling foodie and TV personality Daym Drops presents a cross-country culinary tour of America’s best bites . . . Millions have watched Travel Channel and YouTube host Daymon Patterson, aka Daym Drops, eat burgers and fab food truck finds in his car as he drives the highways and byways looking for America’s best food trucks, street foods, and cheap eats, sharing his insightful and hilarious reviews along the way. Now the food correspondent on the award-winning Rachel Ray Show details the definitive road map to truly tasting Americana. Skip the ritzy restaurants and discover the true taste treats—sometimes messy but always made with love—in this guide that takes you to fast, fun, flavorful meals from coast to coast, whether they’re served on wheels, at sidewalk stands, or in hole-in-the-wall mom-and-pop operations. “If there’s another person’s taste buds that I would take into battle, it would be Daym’s. Not only does he know what tastes good, looks good, and holds together well, he knows what doesn’t! . . . If you hold food dear to your heart, then this book should be held to your gut.” —Josh Elkin, host of Cooking Channel’s Sugar Showdown
Author : Glen David Gold
Publisher : Hachette UK
Page : 576 pages
File Size : 40,7 Mb
Release : 2009-07-23
Category : Fiction
ISBN : 9781848944107
Charles Carter, dubbed Carter the Great by Houdini himself, was born into privilege but became a magician out of need: only when dazzling an audience can he defeat his fear of loneliness. But in 1920s America the stakes are growing higher, as technology and the cinema challenge the allure of magic and Carter's stunts become increasingly audacious. Until the night President Harding takes part in Carter's act only to die two hours later, and Carter finds himself pursued not only by the Secret Service but by a host of others desperate for the terrible secret they believe Harding confided in him. Seamlessly blending reality and fiction, Gold lays before us a glittering and romantic panorama of our modern world at a point of irrevocable change.
Author : C. L. Wilson
Publisher : Harper Collins
Page : 414 pages
File Size : 50,7 Mb
Release : 2010-07-20
Category : Fiction
ISBN : 9780062023704
“The best book I’ve read in years.” —Christine Feehan The incomparable C.L. Wilson brings her phenomenal Tairen Soul novels to Avon Books! Lord of the Fading Lands is the first book in the epic romantic adventure that combines sweeping fantasy with breathtaking paranormal romance. USA Today and New York Times bestseller C. L. Wilson dazzles with a magnificent, heart-soaring tale of passion and great destiny—of the tormented Fey King Rain, the woodcutter’s daughter Ellysetta, who would be queen, and their eternal quest for true love in the mystical Fading Lands.
Author : Kate Mosse
Publisher : Phoenix
Page : 327 pages
File Size : 47,8 Mb
Release : 2014-09-11
Category : Fiction
ISBN : 9781409153788
The enthralling new Sunday Times bestselling gothic novel from the author of THE WINTER GHOSTS, LABYRINTH and THE CITY OF LIES The clock strikes twelve. Beneath the wind and the remorseless tolling of the bell, no one can hear the scream . . . 1912. A Sussex churchyard. Villagers gather on the night when the ghosts of those who will not survive the coming year are thought to walk. And in the shadows, a woman lies dead. As the flood waters rise, Connie Gifford is marooned in a decaying house with her increasingly tormented father. He drinks to escape the past, but an accident has robbed her of her most significant childhood memories. Until the disturbance at the church awakens fragments of those vanished years . . .
Author : Jay Baer
Publisher : Penguin
Page : 242 pages
File Size : 52,7 Mb
Release : 2013-06-27
Category : Business & Economics
ISBN : 9781101633885
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author : Monica Hughes
Publisher : Simon and Schuster
Page : 198 pages
File Size : 50,7 Mb
Release : 1993-06
Category : Juvenile Fiction
ISBN : 9780671866921
Unemployed after high school in the highly robotic society of 2154, Lisse and seven friends resign themselves to a boring existence in their "Designated Area" until the government invites them to play The Game.
Author : Justin Reich
Publisher : Harvard University Press
Page : 337 pages
File Size : 48,7 Mb
Release : 2020-09-15
Category : Education
ISBN : 9780674249660
A Science “Reading List for Uncertain Times” Selection “A must-read for anyone with even a passing interest in the present and future of higher education.” —Tressie McMillan Cottom, author of Lower Ed “A must-read for the education-invested as well as the education-interested.” —Forbes Proponents of massive online learning have promised that technology will radically accelerate learning and democratize education. Much-publicized experiments, often underwritten by Silicon Valley entrepreneurs, have been launched at elite universities and elementary schools in the poorest neighborhoods. But a decade after the “year of the MOOC,” the promise of disruption seems premature. In Failure to Disrupt, Justin Reich takes us on a tour of MOOCs, autograders, “intelligent tutors,” and other edtech platforms and delivers a sobering report card. Institutions and investors favor programs that scale up quickly at the expense of true innovation. Learning technologies—even those that are free—do little to combat the growing inequality in education. Technology is a phenomenal tool in the right hands, but no killer app will shortcut the hard road of institutional change. “I’m not sure if Reich is as famous outside of learning science and online education circles as he is inside. He should be...Reading and talking about Failure to Disrupt should be a prerequisite for any big institutional learning technology initiatives coming out of COVID-19.” —Inside Higher Ed “The desire to educate students well using online tools and platforms is more pressing than ever. But as Justin Reich illustrates...many recent technologies that were expected to radically change schooling have instead been used in ways that perpetuate existing systems and their attendant inequalities.” —Science
Author : Bertrand Meyer
Publisher : Springer Science & Business Media
Page : 170 pages
File Size : 51,6 Mb
Release : 2014-04-03
Category : Computers
ISBN : 9783319051550
Are you attracted by the promises of agile methods but put off by the fanaticism of many agile texts? Would you like to know which agile techniques work, which ones do not matter much, and which ones will harm your projects? Then you need Agile!: the first exhaustive, objective review of agile principles, techniques and tools. Agile methods are one of the most important developments in software over the past decades, but also a surprising mix of the best and the worst. Until now every project and developer had to sort out the good ideas from the bad by themselves. This book spares you the pain. It offers both a thorough descriptive presentation of agile techniques and a perceptive analysis of their benefits and limitations. Agile! serves first as a primer on agile development: one chapter each introduces agile principles, roles, managerial practices, technical practices and artifacts. A separate chapter analyzes the four major agile methods: Extreme Programming, Lean Software, Scrum and Crystal. The accompanying critical analysis explains what you should retain and discard from agile ideas. It is based on Meyer’s thorough understanding of software engineering, and his extensive personal experience of programming and project management. He highlights the limitations of agile methods as well as their truly brilliant contributions — even those to which their own authors do not do full justice. Three important chapters precede the core discussion of agile ideas: an overview, serving as a concentrate of the entire book; a dissection of the intellectual devices used by agile authors; and a review of classical software engineering techniques, such as requirements analysis and lifecycle models, which agile methods criticize. The final chapters describe the precautions that a company should take during a transition to agile development and present an overall assessment of agile ideas. This is the first book to discuss agile methods, beyond the brouhaha, in the general context of modern software engineering. It is a key resource for projects that want to combine the best of established results and agile innovations.