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Author : STEVEN. HELLER,International business machines corporation,Paul Rand
Publisher : Unknown
Page : 288 pages
File Size : 54,6 Mb
Release : 2018
Category : Electronic
ISBN : 9791095991076
Author : Helen Armstrong
Publisher : Chronicle Books
Page : 153 pages
File Size : 41,6 Mb
Release : 2012-08-10
Category : Design
ISBN : 9781616891237
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
Author : Jan V. White
Publisher : Unknown
Page : 234 pages
File Size : 52,9 Mb
Release : 1988
Category : Computers
ISBN : UOM:39015013188613
"A Xerox Press book." Includes index.
Author : Ellen Lupton,Jennifer Cole Phillips
Publisher : Chronicle Books
Page : 250 pages
File Size : 46,5 Mb
Release : 2014-04-15
Category : Design
ISBN : 9781616893446
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems
Author : Robert Finkel,Shea Tillman
Publisher : Lund Humphries Publishers Limited
Page : 144 pages
File Size : 50,5 Mb
Release : 2021-03-12
Category : Electronic
ISBN : 1848224702
In the late 1960s, IBM was one of the world's pre-eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the company's image by hiring world-renowned design consultants, including Eliot Noyes and Paul Rand. As well as developing the iconic IBM logo and a corporate design guide, Rand also brought together a remarkable team of internal staff designers. One of the designers he hand-picked was Ken White, who, along with John Anderson and Tom Bluhm, headed up the design team at the IBM Design Center in Boulder, Colorado. Together, they initiated a poster program as a platform for elevating internal communications and initiatives within the company. These posters were displayed in hallways, conferences rooms, and cafeterias throughout IBM campuses, with subject matter including everything from encouraging equal opportunity policies, to reminders on best security practices, to promoting a family fun day. Designers often incorporated figurative typography, dry humor, visual puns, and photography to craft memorable and compelling messages.
Author : Jan Van den Akker,Koeno Gravemeijer,Susan McKenney,Nienke Nieveen
Publisher : Routledge
Page : 177 pages
File Size : 50,6 Mb
Release : 2006-11-22
Category : Education
ISBN : 9781134155651
The field of design research has been gaining momentum over the last five years, particularly in educational studies. As papers and articles have grown in number, definition of the domain is now beginning to standardise. This book fulfils a growing need by providing a synthesised assessment of the use of development research in education. It looks at four main elements: background information including origins, definitions of development research, description of applications and benefits and risks associated with studies of this kind how the approach can serve the design of learning environments and educational technology quality assurance - how to safeguard academic rigor while conducting design and development studies a synthesis and overview of the topic along with relevant reflections.
Author : Michael Bierut,William Drenttel,Steven Heller
Publisher : Simon and Schuster
Page : 256 pages
File Size : 50,6 Mb
Release : 2010-06-29
Category : Design
ISBN : 9781581158168
The final installment in this acclaimed series offers astute and controversial discussions on contemporary graphic design from 2001 to 2005. This collection of essays takes stock of the quality and profundity of graphic design writing published in professional and general interest design magazines, as well as on blogs and Internet journals. Prominent contributors include Milton Glaser, Maud Lavin, Ellen Lupton, Victor Margolin, Mr. Keedy, David Jury, Alice Twemlow, Steven Heller, Jessica Helfand, William Drenttel, Michael Bierut, Michael Dooley, Nick Curry, Emily King, and more. Among the important themes discussed: design as popular culture, design as art, politics, aesthetics, social responsibility, typography, the future of design, and more. Students, graphic designers beginning their careers, and veterans seeking fresh perspective will savor this anthology gathered from some of today’s top graphic design writers and practitioners, as well as commentators from outside the profession. From the series that helped launch the design criticism movement and was the first to anthologize graphic design criticism from key sources, this volume promises to be the most provocative of all! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Herbert A. Simon
Publisher : MIT Press
Page : 256 pages
File Size : 55,7 Mb
Release : 2019-08-13
Category : Computers
ISBN : 9780262537537
Herbert Simon's classic work on artificial intelligence in the expanded and updated third edition from 1996, with a new introduction by John E. Laird. Herbert Simon's classic and influential The Sciences of the Artificial declares definitively that there can be a science not only of natural phenomena but also of what is artificial. Exploring the commonalities of artificial systems, including economic systems, the business firm, artificial intelligence, complex engineering projects, and social plans, Simon argues that designed systems are a valid field of study, and he proposes a science of design. For this third edition, originally published in 1996, Simon added new material that takes into account advances in cognitive psychology and the science of design while confirming and extending the book's basic thesis: that a physical symbol system has the necessary and sufficient means for intelligent action. Simon won the Nobel Prize for Economics in 1978 for his research into the decision-making process within economic organizations and the Turing Award (considered by some the computer science equivalent to the Nobel) with Allen Newell in 1975 for contributions to artificial intelligence, the psychology of human cognition, and list processing. The Sciences of the Artificial distills the essence of Simon's thought accessibly and coherently. This reissue of the third edition makes a pioneering work available to a new audience.
Author : Anthony Dunne,Fiona Raby
Publisher : MIT Press
Page : 235 pages
File Size : 52,9 Mb
Release : 2013-12-06
Category : Design
ISBN : 9780262019842
How to use design as a tool to create not only things but ideas, to speculate about possible futures. Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be—to imagine possible futures. This is not the usual sort of predicting or forecasting, spotting trends and extrapolating; these kinds of predictions have been proven wrong, again and again. Instead, Dunne and Raby pose “what if” questions that are intended to open debate and discussion about the kind of future people want (and do not want). Speculative Everything offers a tour through an emerging cultural landscape of design ideas, ideals, and approaches. Dunne and Raby cite examples from their own design and teaching and from other projects from fine art, design, architecture, cinema, and photography. They also draw on futurology, political theory, the philosophy of technology, and literary fiction. They show us, for example, ideas for a solar kitchen restaurant; a flypaper robotic clock; a menstruation machine; a cloud-seeding truck; a phantom-limb sensation recorder; and devices for food foraging that use the tools of synthetic biology. Dunne and Raby contend that if we speculate more—about everything—reality will become more malleable. The ideas freed by speculative design increase the odds of achieving desirable futures.
Author : Malcolm S. Knowles,Elwood F. Holton III,Richard A. Swanson,Petra A. Robinson
Publisher : Routledge
Page : 319 pages
File Size : 49,8 Mb
Release : 2020-12-21
Category : Business & Economics
ISBN : 9781000072914
How do you tailor education to the learning needs of adults? Do they learn differently from children? How does their life experience inform their learning processes? These were the questions at the heart of Malcolm Knowles’ pioneering theory of andragogy which transformed education theory in the 1970s. The resulting principles of a self-directed, experiential, problem-centred approach to learning have been hugely influential and are still the basis of the learning practices we use today. Understanding these principles is the cornerstone of increasing motivation and enabling adult learners to achieve. The 9th edition of The Adult Learner has been revised to include: Updates to the book to reflect the very latest advancements in the field. The addition of two new chapters on diversity and inclusion in adult learning, and andragogy and the online adult learner. An updated supporting website. This website for the 9th edition of The Adult Learner will provide basic instructor aids. For each chapter, there will be a PowerPoint presentation, learning exercises, and added study questions. Revisions throughout to make it more readable and relevant to your practices. If you are a researcher, practitioner, or student in education, an adult learning practitioner, training manager, or involved in human resource development, this is the definitive book in adult learning you should not be without.
Author : Michael Bierut
Publisher : Chronicle Books
Page : 272 pages
File Size : 53,6 Mb
Release : 2012-03-20
Category : Architecture
ISBN : 9781616890711
Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writing—serious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights.
Author : Jeff Johnson
Publisher : Elsevier
Page : 250 pages
File Size : 41,8 Mb
Release : 2013-12-17
Category : Computers
ISBN : 9780124115569
In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. Provides an essential source for user interface design rules and how, when, and why to apply them Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout
Author : Chris Rayns,Sarah Bertram,George Bogner,Chris Carlin,Andre Clark,Amy Ferrell,Gordon Keehn,Peter Klein,Ronald Lee,Erhard Woerner,IBM Redbooks
Publisher : IBM Redbooks
Page : 410 pages
File Size : 53,9 Mb
Release : 2011-12-07
Category : Computers
ISBN : 9780738436173
In this IBM® Redbooks® publication, we discuss CICS®, which stands for Customer Information Control System. It is a general-purpose transaction processing subsystem for the z/OS® operating system. CICS provides services for running an application online where, users submit requests to run applications simultaneously. CICS manages sharing resources, the integrity of data, and prioritizes execution with fast response. CICS authorizes users, allocates resources (real storage and cycles), and passes on database requests by the application to the appropriate database manager, such as DB2®. We review the history of CICS and why it was created. We review the CICS architecture and discuss how to create an application in CICS. CICS provides a secure, transactional environment for applications that are written in several languages. We discuss the CICS-supported languages and each language's advantages in this Redbooks publication. We analyze situations from a system programmer's viewpoint, including how the systems programmer can use CICS facilities and services to customize the system, design CICS for recovery, and manage performance. CICS Data access and where the data is stored, including Temporary storage queues, VSAM RLS, DB2, IMSTM, and many others are also discussed.
Author : Clive Maxfield
Publisher : Elsevier
Page : 542 pages
File Size : 45,9 Mb
Release : 2004-06-16
Category : Technology & Engineering
ISBN : 9780080477138
Field Programmable Gate Arrays (FPGAs) are devices that provide a fast, low-cost way for embedded system designers to customize products and deliver new versions with upgraded features, because they can handle very complicated functions, and be reconfigured an infinite number of times. In addition to introducing the various architectural features available in the latest generation of FPGAs, The Design Warrior’s Guide to FPGAs also covers different design tools and flows. This book covers information ranging from schematic-driven entry, through traditional HDL/RTL-based simulation and logic synthesis, all the way up to the current state-of-the-art in pure C/C++ design capture and synthesis technology. Also discussed are specialist areas such as mixed hardward/software and DSP-based design flows, along with innovative new devices such as field programmable node arrays (FPNAs). Clive "Max" Maxfield is a bestselling author and engineer with a large following in the electronic design automation (EDA)and embedded systems industry. In this comprehensive book, he covers all the issues of interest to designers working with, or contemplating a move to, FPGAs in their product designs. While other books cover fragments of FPGA technology or applications this is the first to focus exclusively and comprehensively on FPGA use for embedded systems. First book to focus exclusively and comprehensively on FPGA use in embedded designs World-renowned best-selling author Will help engineers get familiar and succeed with this new technology by providing much-needed advice on choosing the right FPGA for any design project
Author : Philip B. Meggs
Publisher : Van Nostrand Reinhold Company
Page : 552 pages
File Size : 47,7 Mb
Release : 1992
Category : Art
ISBN : UOM:39015035283640
Here is the first definitive history of graphic communication. More than a thousand vivid illustrations chronicle our fascinating & unceasing quest to give visual form to ideas.
