Image And Influence

Author : Andrew Tudor
Publisher : Routledge
Page : 224 pages
File Size : 48,6 Mb
Release : 2013-12-13
Category : Performing Arts
ISBN : 9781317928300

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Image and Influence by Andrew Tudor Pdf

This text outlines what sociologists need to know of the nature of communication and of mass culture, while also looking in some empirical detail at the workings of the Hollywood community and the psychology of the star system. It explores trends such as attempts to adapt semiology and psycholinguistics to our understanding of film ‘language’, using them to develop a paradigm for film analysis. The book goes on to offer a guide to comprehension of the relation between cinema and society through detailed analysis of the relation between the German silent cinema and its social context and extensive discussion of popular genres like the western, gangster movie and horror movie. Seeing movies in terms of meaning, as reservoirs of culture which audiences may use for a variety purposes, this book uses a combination of sociological perspective and critical method to present a unique intriguing perspective.

Author : Peer Stelldinger
Publisher : IOS Press
Page : 236 pages
File Size : 41,8 Mb
Release : 2008
Category : Computer graphics
ISBN : 3898383121

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Image Digitization and Its Influence on Shape Properties in Finite Dimensions by Peer Stelldinger Pdf

Author : Dr.Komaldeep Kaur Randhawa
Publisher : Shashwat Publication
Page : 100 pages
File Size : 53,6 Mb
Release : 2023-11-08
Category : Comics & Graphic Novels
ISBN : 9788119281091

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INFLUENCE OF FEMVERTISING ON BRAND IMAGE AND BUYING BEHAVIOUR: AN EXPLORATION OF CONSUMERS’ ATTITUDE REGARDING BRANDS PURSUING BRAND ACTIVISM THROUGH by Dr.Komaldeep Kaur Randhawa Pdf

Due to the competitive environment of today’s marketplace, companies use brands as strategic differentiators in order to attract consumers over competitors. By building a distinct brand, companies can be more proficient in connecting with their customers and their beliefs, due to the added value created by the brand. Companies need to create a strong brand image, which is consistent and in line with the expectations of the consumers. As consumers are showing more loyalty towards brands that go beyond providing them with a mere product and/or service, the concept of brand activism has become an emerging trend, where brands declare their political standpoint The past decade has seen the rise of women empowerment as a predominant theme in advertising in India. While these advertisements celebrate and emancipate womanhood and encourage a progressive mentality in the Indian society, there is a scarcity of factual research for the marketing implications of these advertisements, in contrast to regular advertisements. Moreover, it will also try to shed light on how men view such advertisement and whether femvertising is contributing to alter the traditional Indian mindsets.

Author : Noreen Doody
Publisher : Springer
Page : 340 pages
File Size : 50,8 Mb
Release : 2018-08-07
Category : Literary Criticism
ISBN : 9783319895482

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The Influence of Oscar Wilde on W.B. Yeats by Noreen Doody Pdf

This book asserts that Oscar Wilde (1854 – 1900) was a major precursor of W.B. Yeats (1865 – 1939), and shows how Wilde’s image and intellect set in train a powerful influence within Yeats’s creative imagination that remained active throughout the poet’s life. The intellectual concepts, metaphysical speculations and artistic symbols and images which Yeats appropriated from Wilde changed the poet’s perspective and informed the imaginative system of beliefs that Yeats formulated as the basis of his dramatic and poetic work. Section One, 'Influence and Identity' (1888 – 1895), explores the personal relationship of these two writers, their nationality and historical context as factors in influence. Section Two, 'Mask and Image' (1888 – 1917), traces the creative process leading to Yeats’s construction of the antithetical mask, and his ideas on image, in relation to the role of Wilde as his precursor. Finally, 'Salomé: Symbolism, Dance and Theories of Being' (1891 – 1939) concentrates on the immense influence that Wilde’s symbolist play, Salomé, wrought on Yeats’s imaginative work and creative sensibility.

Author : Jung Kee Hong,You-il Lee
Publisher : Routledge
Page : 201 pages
File Size : 45,5 Mb
Release : 2014-04-24
Category : Business & Economics
ISBN : 9781317690917

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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services by Jung Kee Hong,You-il Lee Pdf

The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America). The book opens the view on the subject of customers’ behavioral intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners’ in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years.

Author : Elinor Selame,Joe Selame,F. Peter Model
Publisher : Unknown
Page : 248 pages
File Size : 43,6 Mb
Release : 1988-09-23
Category : Business & Economics
ISBN : IND:39000009164729

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The Company Image by Elinor Selame,Joe Selame,F. Peter Model Pdf

With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.

Author : F. A. Garner
Publisher : ASTM International
Page : 806 pages
File Size : 46,6 Mb
Release : 1987
Category : Building materials
ISBN : 9780803109636

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Influence of Radiation on Material Properties by F. A. Garner Pdf

Author : Kate S. Kurtin,Mary Ellen McCormick
Publisher : Taylor & Francis
Page : 169 pages
File Size : 50,8 Mb
Release : 2022-08-30
Category : Psychology
ISBN : 9781000640526

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Navigating Media’s Influence Through Childhood and Adolescence by Kate S. Kurtin,Mary Ellen McCormick Pdf

Navigating Media’s Influence Through Childhood and Adolescence moves through research and questions that are relevant to practicing pediatricians and therapists in their everyday practice. As we navigate post-pandemic life where screen time was unrestricted in most homes, this book has never been more important. Written by a pediatrician and a professor of media effects, this book is a vital resource for practicing mental health clinicians, counselors, psychologists, physicians, and students studying in those areas. Grounded in developmental theory, mass communication theory, current research, and acumen gained from years of clinical and teaching experience, this book gives professionals what they need to understand the colossal effect media is having on their patients. An aid to practitioners, this book is organized by developmental stage and matches specific questions related to media’s effects with explicit research-based recommendations and explanations. It is intended to be a quick resource guide for the busy professional.

Author : Allan Johnson
Publisher : Springer
Page : 184 pages
File Size : 40,6 Mb
Release : 2014-04-09
Category : Literary Criticism
ISBN : 9781137362032

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Alan Hollinghurst and the Vitality of Influence by Allan Johnson Pdf

Alan Hollinghurst and the Vitality of Influence proposes a striking approach for reading the influences that interlace twentieth-century gay British writers. Focusing on the role of the textual image in literary influence, this book moves toward a new understanding of the interpenetration of literary and visual culture in the twentieth century.

Author : John R. Bourne
Publisher : CRC Press
Page : 352 pages
File Size : 42,6 Mb
Release : 1995-08-15
Category : Technology & Engineering
ISBN : 0849326397

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The Influence of Technology on Engineering Education by John R. Bourne Pdf

"This book is the outcome of a National Science Foundation study entitled: 'Paradigm Shifts in Engineering Education: The Influence of Technology,' SED-9253002. The overall objective of this study was to forecast which of the various possible futures in engineering education were most promising to pursue. The first part of the book contains a series of critical review papers that survey the state-of-the-art in various aspects of engineering education and attempts to look at the future to determine directions for future directions for engineering education. The second part of the book contains data and summaries from meetings held by focus groups convened to discuss possible alternative forecasts." -From the Editor's Note

Author : Vito Di Maio,Jean-Marie C. Bouteiller
Publisher : Frontiers Media SA
Page : 160 pages
File Size : 48,6 Mb
Release : 2019-10-14
Category : Electronic
ISBN : 9782889630738

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Influence of Inter- and Intra-Synaptic Factors on Information Processing in the Brain by Vito Di Maio,Jean-Marie C. Bouteiller Pdf

Any brain activity relies on the interaction of thousands of neurons, each of which integrating signals from thousands of synapses. While neurons are undoubtedly the building blocks of the brain, synapses constitute the main loci of information transfer that lead to the emergence of neuronal code. Investigating synaptic transmission constitutes a multi-faceted challenge that brings together a large number of techniques and expertise ranging from experimental to computational approaches, bringing together paradigms spanning from molecular to neural network level. In this book, we have collected a series of articles that present foundational work aimed at shedding much-needed light on brain information processing, synaptic transmission and neural code formation. Some articles present analyses of regulatory mechanisms underlying neural code formation and its elaboration at the molecular level, while others use computational and modelling approaches to investigate, at synaptic, neuronal and inter-neuronal level, how the different mechanisms involved in information processing interact to generate effects like long-term potentiation (LTP), which constitutes the cellular basis of learning and memory. This collection, although not exhaustive, aims to present a framework of the most used investigational paradigms and showcase results that may, in turn, generate novel hypotheses and ideas for further studies and investigations.

Author : John Varlotto,James M. Brindle,An Liu
Publisher : Frontiers Media SA
Page : 155 pages
File Size : 43,7 Mb
Release : 2022-10-19
Category : Medical
ISBN : 9782832502921

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Influence of Radiation Therapies on Liver Cancer by John Varlotto,James M. Brindle,An Liu Pdf

Author : Lois Burton,Deborah Dalley
Publisher : www.UoLearn.com
Page : 151 pages
File Size : 48,7 Mb
Release : 2009
Category : Influence (Psychology)
ISBN : 9781849370042

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Increasing Your Influence by Lois Burton,Deborah Dalley Pdf

This book will give you the keys to successfully increase your influence at work and at home. It explains how becoming more influential is about developing a set of beliefs and behaviours that make you a more influential force. We have identified 7 traits that influential people share and, the good news is, they can be developed.

Author : Serge Moscovici,Gabriel Mugny,Eddy Van Avermaet
Publisher : Cambridge University Press
Page : 284 pages
File Size : 51,5 Mb
Release : 1985
Category : Influence (Psychology).
ISBN : 2735101061

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Perspectives on Minority Influence by Serge Moscovici,Gabriel Mugny,Eddy Van Avermaet Pdf

The contributors to this volume examine social processes in terms of minority influence.

Author : T. Baldwin,J. Fowler,A. de Medeiros,Ana de Medeiros
Publisher : Springer
Page : 223 pages
File Size : 55,6 Mb
Release : 2013-10-31
Category : History
ISBN : 9781137309143

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Questions of Influence in Modern French Literature by T. Baldwin,J. Fowler,A. de Medeiros,Ana de Medeiros Pdf

This collection engages with questions of influence, a vexed and problematic concept whose intellectual history is both ancient and vast. It examines a range of texts written in French, sometimes in dialogue with visual/musical works, drawn mainly from the eighteenth century onwards. Connections are made with related work in a range of disciplines.