Improve Your Marketing To Grow Your Business

Improve Your Marketing To Grow Your Business Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Improve Your Marketing To Grow Your Business book. This book definitely worth reading, it is an incredibly well-written.

Improve Your Marketing to Grow Your Business

Hunter Hastings,Jeff Saperstein
Improve Your Marketing to Grow Your Business Book PDF

Author : Hunter Hastings,Jeff Saperstein
Publisher : FT Press
Page : 253 pages
File Size : 44,7 Mb
Release : 2010-06-28
Category : Business & Economics
ISBN : 9780132161626

Get Book

Improve Your Marketing to Grow Your Business by Hunter Hastings,Jeff Saperstein Pdf

Improve Your Marketing to Grow Your Business provides the tools and techniques to harness the power of the Internet and innovative technologies to succeed in doing the most important job to increase top-line growth--building brand equity. This book will explain how achieving top-line revenue growth and sustaining profits will depend upon the corporate embrace of the re-engineering of marketing through new processes to unleash the power technology affords. The book begins by presenting the shift in thinking that must take place to tap into this new marketing capability, including focusing on becoming customer-centric, re-engineering the marketing function, re-thinking the marketing organization, and re-designing the technology systems. In addition, it provides a new way to think about building a customer-centric process and the metrics to measure effectiveness. The book then goes on to provide intimate insider interviews with leading marketers of major brands in major industries and companies to illustrate application and practice. The interviews and perspectives of leading executives will provide real world examples and stories of what went right and wrong in the transition to a new way to put marketing to work. In the final section, the book presents the secrets for how to get it done: Managing information, creating a culture of accountability, creating communities of practice, and empowering change agents at every level of the organization. This is the future--and it works!

Social Media for Business

Susan Sweeney,Randall Craig
Social Media for Business Book PDF

Author : Susan Sweeney,Randall Craig
Publisher : Maximum Press
Page : 217 pages
File Size : 40,7 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781931644914

Get Book

Social Media for Business by Susan Sweeney,Randall Craig Pdf

Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.

Dynamic Digital Marketing

Dawn McGruer
Dynamic Digital Marketing Book PDF

Author : Dawn McGruer
Publisher : John Wiley & Sons
Page : 440 pages
File Size : 43,6 Mb
Release : 2020-01-21
Category : Business & Economics
ISBN : 9781119635888

Get Book

Dynamic Digital Marketing by Dawn McGruer Pdf

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Sticky Branding

Jeremy Miller
Sticky Branding Book PDF

Author : Jeremy Miller
Publisher : Dundurn
Page : 168 pages
File Size : 51,7 Mb
Release : 2015-01-10
Category : Business & Economics
ISBN : 9781459728127

Get Book

Sticky Branding by Jeremy Miller Pdf

#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

The Very Good Marketing Guide

Amy Miocevich
The Very Good Marketing Guide Book PDF

Author : Amy Miocevich
Publisher : John Wiley & Sons
Page : 264 pages
File Size : 52,5 Mb
Release : 2023-06-26
Category : Business & Economics
ISBN : 9781394184569

Get Book

The Very Good Marketing Guide by Amy Miocevich Pdf

Grow your business faster with this revolutionary marketing framework Do you want to stop wasting time and money on marketing that doesn’t get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention — so your marketing will make a real difference in growing your business and profits. In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you’ll create targeted solutions for turning strangers into customers — and customers into superfans of your business and brand. Whether you’re a manager, a small business owner, or an entrepreneur, you’ll learn how to: Understand and use your marketing data more effectively Improve conversion rates at every touch point Nurture your most valuable customer and client relationships Make sure your website and social media are doing what they should Create a marketing strategy that’s uniquely suited to your business’s needs With a clear and practical framework, real-life examples, and timeless principles you can apply, this is the ultimate practical guide for marketing success. The Very Good Marketing Guide will help you to direct your energy where it gets the best results ... which ultimately means you can get back to doing what your business does best!

Market Your Way to Growth

Philip Kotler,Milton Kotler
Market Your Way to Growth Book PDF

Author : Philip Kotler,Milton Kotler
Publisher : John Wiley & Sons
Page : 243 pages
File Size : 44,5 Mb
Release : 2012-12-26
Category : Business & Economics
ISBN : 9781118496404

Get Book

Market Your Way to Growth by Philip Kotler,Milton Kotler Pdf

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

Power Marketing

Gráinne Farrell
Power Marketing Book PDF

Author : Gráinne Farrell
Publisher : Unknown
Page : 148 pages
File Size : 43,7 Mb
Release : 2021-04-06
Category : Electronic
ISBN : 9798730621527

Get Book

Power Marketing by Gráinne Farrell Pdf

Finally a book that tells you HOW. This book will teach you "how" to grow your businesses in a simple way. Marketing can work wonders when applied correctly, even the smallest of tactics could yield high returns. And it is not rocket science. There are easy to implement strategies that sole traders and small to medium businesses can use which will bring immediate results. This book covers the whole spectrum of improving your businesses strategy with a step by step guide at the end to help you on your way. There is little point improving one element of your business without considering all the aspects. Yes, if you improve your social media, you will see results. But only for a short time. Marketing tends to get itself a bad name as when not applied correctly, it can be seen to eat into revenue with little results. In this book you will receive solid information that businesses need to know when it comes to their customers and the market they are targeting. Each marketing initiative is explained in layman's terms and guidance given on how they should be applied. In time, you will only commit resources to platforms that work for your business and where you get results. No more wasting budget on poorly executed marketing strategies. To be a leader, you must be seen to be a leader - and when opportunity comes knocking, you will be on top of your game! The book is written by Gráinne Farrell, a Strategic Marketing Consultant and Digital Marketing Lecturer with nearly twenty years Marketing experience across many sectors - are you ready to take your business to the next level ?

Free Marketing

Jim Cockrum
Free Marketing Book PDF

Author : Jim Cockrum
Publisher : John Wiley & Sons
Page : 358 pages
File Size : 43,7 Mb
Release : 2011-08-31
Category : Business & Economics
ISBN : 9781118120040

Get Book

Free Marketing by Jim Cockrum Pdf

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Digital Marketing QuickStart Guide

Benjamin Sweeney
Digital Marketing QuickStart Guide Book PDF

Author : Benjamin Sweeney
Publisher : ClydeBank Media LLC
Page : 343 pages
File Size : 43,6 Mb
Release : 2022-04-25
Category : Business & Economics
ISBN : 9781945051463

Get Book

Digital Marketing QuickStart Guide by Benjamin Sweeney Pdf

THE ULTIMATE BEGINNER'S GUIDE TO DIGITAL MARKETING – INCLUDES A COMPREHENSIVE ONLINE LIBRARY OF DIGITAL MARKETING TOOLS! The future of business growth is digital. Are you prepared? Digital marketers tap into an unprecedented ability to discover and reach motivated customers at scale. Now more than ever, digital marketing strategies are the key for emerging brands, new and veteran entrepreneurs, and businesses of all sizes to convert customers in digital spaces. With the availability of cost-effective advertising, content marketing, social media marketing, email marketing and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies. Infused with marketing wisdom that is as invaluable on day one as on day one thousand, Digital Marketing QuickStart Guide equips readers with the skills and strategies they need to reach customers and grow their businesses. Whether you are a freelancer selling your services to businesses, an entrepreneur who needs more customers, a student who needs to get up to speed fast, or an online creator, artist, or influencer you will find value in these pages. It doesn’t matter if you have never run a Facebook Ad before or are a successful entrepreneur who just can’t make your digital marketing efforts click—anyone can become a savvy digital marketer by using the tools and tactics presented in this book! Digital Marketing QuickStart Guide Is Perfect For: - Entrepreneurs who want to take control of their digital marketing and grow their business - Freelancers and members of the gig economy looking to diversify their service offerings - In-house or agency marketers who want to brush up on digital marketing fundamentals - Business and marketing students who need a digital marketing edge - Influencers, artists, creators, and anyone who needs to sell or connect with more people in digital spaces! Digital Marketing QuickStart Guide Explains: - How to use digital marketing channels to connect with more people and win more customers - How to nail down exactly who your customer is and how to create a marketing strategy that reaches those people where they spend time online - How to boost your search rankings and get your business seen by the millions of people using search engines every day - How to use social media marketing to increase engagement and round out an effective marketing strategy You Will Learn: - Modern Marketing Fundamentals – How Timeless Marketing Basics Can Be Repurposed for Digital Spaces - Building Your Own Digital Marketing Toolkit – Exactly How Digital Marketing Tools Work and How to Use Them - Digital Marketing in Action – How to Organize and Implement Campaigns that Reach and Convert at Scale - Digital Strategy Design – How to Structure Your Digital Marketing Strategy to Save Money and Get Results - Digital Marketing Core Concepts – Using Social, Email, Cost-Effective Advertising, Mastering SEO, and More! *LIFETIME ACCESS TO FREE DIGITAL MARKETING DIGITAL ASSETS* Digital Marketing QuickStart Guide comes with lifetime access to a huge library of exclusive tools designed to help you get started quickly and hit your marketing goals faster. *GIVING BACK* QuickStart Guides proudly supports One Tree Planted as a reforestation partner.

Marketing Your Small Business For Dummies

Carolyn Tate
Marketing Your Small Business For Dummies Book PDF

Author : Carolyn Tate
Publisher : John Wiley & Sons
Page : 341 pages
File Size : 45,6 Mb
Release : 2010-07-13
Category : Business & Economics
ISBN : 9781742469959

Get Book

Marketing Your Small Business For Dummies by Carolyn Tate Pdf

Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

The Marketing Toolkit for Growing Businesses

Jay B. Lipe
The Marketing Toolkit for Growing Businesses Book PDF

Author : Jay B. Lipe
Publisher : Chammerson Press LLC
Page : 262 pages
File Size : 40,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 0972034501

Get Book

The Marketing Toolkit for Growing Businesses by Jay B. Lipe Pdf

This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you'll develop into a more confident marketer; able to take your company to the next level.

How Not to Suck At Marketing

Jeff Perkins
How Not to Suck At Marketing Book PDF

Author : Jeff Perkins
Publisher : How2Conquer
Page : 212 pages
File Size : 45,7 Mb
Release : 2021-09-01
Category : Business & Economics
ISBN : 9781945783166

Get Book

How Not to Suck At Marketing by Jeff Perkins Pdf

If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Positioning for Advantage

Kimberly A. Whitler
Positioning for Advantage Book PDF

Author : Kimberly A. Whitler
Publisher : Columbia University Press
Page : 327 pages
File Size : 50,6 Mb
Release : 2021-09-07
Category : Business & Economics
ISBN : 9780231548113

Get Book

Positioning for Advantage by Kimberly A. Whitler Pdf

Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

Partnership Marketing

Ron Kunitzky
Partnership Marketing Book PDF

Author : Ron Kunitzky
Publisher : John Wiley & Sons
Page : 268 pages
File Size : 54,7 Mb
Release : 2010-12-13
Category : Business & Economics
ISBN : 9780470678718

Get Book

Partnership Marketing by Ron Kunitzky Pdf

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept. A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less. Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.

Social Media Marketing

Gerry T. Warner
Social Media Marketing Book PDF

Author : Gerry T. Warner
Publisher : E.C. Publishing via PublishDrive
Page : 79 pages
File Size : 55,8 Mb
Release : 2018-03-30
Category : Business & Economics
ISBN : PKEY:6610000083725

Get Book

Social Media Marketing by Gerry T. Warner Pdf

Learn how to leverage the power of Social Media with Social Media Marketing today to help you achieve your business and online marketing goals! Have you ever asked - - can Social Media Marketing really help my business? - does Social Media Marketing work? - where do I learn Social Media Marketing? ... but finding it difficult to get the information you seek in order to grow your business? Have you always wanted to know - - what the best Social Media Marketing Strategies are - how Social Media Marketing can increase sales - how to implement an effective and proven Social Marketing plan ... but yet to find a resource that will show you how in a simple, step-by-step approach? If you answered "Yes" to any of the questions above, then this book is for you. In this definitive guide "Social Media Marketing: The Ultimate Guide to Learn Step-by-Step the Best Social Media Strategies to Boost Your Business", you're about to discover how you can utilize the best Social Media platforms to your advantage when it comes to growing your business and to boost your income and net profits. ★★ Here is What You Will Learn: ★★ 1. What Social Media Marketing is and how it works 2. How to harness the power of the internet and Social Media to bring in a substantial income stream 3. How to begin your path on becoming a marketing guru on Social Media platforms, such as Facebook, Twitter and Instagram 4. Effective Social Media Strategies to apply for each of the most popular Social Media platforms being used today by your target market 5. The various Social Media Marketing tools you can implement now to help you gain profits ★★ Added Benefits of owning this book: ★★ Up-to-date and accurate information for the year 2018 and beyond A step-by-step and easy-to-understand guide that will motivate you to take action - starting today! ★★ PLUS: Bonus Section Included - How to use Facebook Ads to grow your business! ★★ By learning the lessons in this book, you will no longer be a beginner in the world of the internet and Social Media, but someone who now has the knowledge to leverage the power of Social Media to achieve success in your business endeavours. Your brand is your power, and it's time you learned how to promote it - and make it big online through Social Media Marketing. Don't wait any longer! Scroll up and click the "Buy Now" button to own this proven guide and begin applying Social Media Marketing to your business to get positive results.