In Search Of The Obvious

Author : Jack Trout
Publisher : John Wiley & Sons
Page : 198 pages
File Size : 47,7 Mb
Release : 2008-12-22
Category : Business & Economics
ISBN : 9780470475546

Get Book

In Search of the Obvious by Jack Trout Pdf

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy. Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can. But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

Author : Phil McKinney
Publisher : Hachette Books
Page : 231 pages
File Size : 49,9 Mb
Release : 2012-02-07
Category : Business & Economics
ISBN : 9781401304133

Get Book

Beyond the Obvious by Phil McKinney Pdf

The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

Author : Bill Walsh
Publisher : Caboodle
Page : 172 pages
File Size : 48,6 Mb
Release : 2012-04-01
Category : Electronic
ISBN : 0978879953

Get Book

The Obvious by Bill Walsh Pdf

This book provides a comprehensive look at specifically what it takes to breakthrough your biggest challenges and live your biggest dreams! It gives you the keys for you to make it happen by identifying "The Universal Laws for Business Success." Once you know what they are, you can put them into action to get the results you want. Bill Walsh and Power Team International are dedicated to giving you the obvious tools (and even the not-so-obvious ones) to expedite your success. He knows firsthand what it takes to overcome challenges and make your business and lifestyle dreams happen. Bill's vision is to provide mentoring opportunities for people like you who are ready for massive success!

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
Page : 0 pages
File Size : 43,9 Mb
Release : 2015
Category : Business forecasting
ISBN : 1940858100

Get Book

Non-Obvious by Rohit Bhargava Pdf

What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.

Author : Robert Hoekman (Jr.),Robert Hoekman
Publisher : Pearson Education
Page : 305 pages
File Size : 43,6 Mb
Release : 2011
Category : Computers
ISBN : 9780321749857

Get Book

Designing the Obvious by Robert Hoekman (Jr.),Robert Hoekman Pdf

Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them. This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.

Author : Moshe Feldenkrais
Publisher : North Atlantic Books
Page : 204 pages
File Size : 53,5 Mb
Release : 2019-04-23
Category : Health & Fitness
ISBN : 9781623173357

Get Book

The Elusive Obvious by Moshe Feldenkrais Pdf

The classic text on the relationship between movement, learning, and health—from the scientist and martial artist whose revolutionary exercise therapy techniques promote health, vitality, and lasting pain relief. The two main strands of the Feldenkrais Method—Awareness Through Movement and Functional Integration—are now known by many around the world for reducing pain and anxiety, cultivating vitality, and improving performance. The Elusive Obvious presents a thorough explanation of the Moshe Feldenkrais’ revolutionary exercise therapy system, revealing how the solutions to many of our problems are hidden in plain sight. Hailed as one Moshe Feldenkrais’ most accessible texts on the body and healthy functioning, this beautiful new edition is ready to be treasured by an emerging generation of somatic practitioners, movement teachers, performing artists, and anyone interested in self-improvement and healing.

Author : Duncan J. Watts
Publisher : Unknown
Page : 335 pages
File Size : 49,7 Mb
Release : 2011
Category : Business & Economics
ISBN : 1848872151

Get Book

Everything is Obvious by Duncan J. Watts Pdf

From one of the world's most influential and cited sociologists, Everything is Obvious shatters the myth of common sense and points the way to a future where science promises to illuminate the shadows of the human psyche.

Author : Glory Ralston
Publisher : Unknown
Page : 282 pages
File Size : 54,8 Mb
Release : 2020-07-31
Category : Electronic
ISBN : 9798670653688

Get Book

Some Things Are Obvious by Glory Ralston Pdf

Beth Reese has no idea what she'll do with the lazy black Labrador retriever and the drafty old farmhouse she inherited from her grandmother, to say nothing of the unplanned baby she's carrying. She travels to the Pacific Northwest, fully intending to get an abortion and sell her grandmother's house as quickly as possible. Instead, Beth falls in love with her unborn baby and the land that surrounds her grandmother's house. When a little neighborhood girl goes missing while waiting for the school bus, Beth joins in the search. As the mystery of the little girl's disappearance unfolds, Beth discovers that she can see the world in ways she never suspected. She also learns more about the strange secrets of the two women who have befriended her, and are helping look for the lost child. Some Things Are Obvious is a story about insight and awareness, and of family and friendship. It is also a reminder that in nature, things are not always as they seem, and that our belief in what is normal can and should be challenged on a regular basis. About the Author: Glory Ralston lives with her husband in the middle of the redwood forest in Northern California. The extraordinary beauty and challenging environmental issues of this area form the backdrop for her stories. Other Works by This Author: While the Music Played, a novel Found in the Woods, a novel

Author : Herbert M. Meyers,Richard Gerstman
Publisher : Springer
Page : 242 pages
File Size : 49,6 Mb
Release : 2004-10-29
Category : Business & Economics
ISBN : 9780230286917

Get Book

The Visionary Package by Herbert M. Meyers,Richard Gerstman Pdf

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

Author : Robert East,Malcolm Wright,Marc Vanhuele
Publisher : SAGE
Page : 345 pages
File Size : 55,6 Mb
Release : 2008-05-19
Category : Business & Economics
ISBN : 9781446241851

Get Book

Consumer Behaviour by Robert East,Malcolm Wright,Marc Vanhuele Pdf

'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.

Author : Robert Rawls Updegraff
Publisher : Unknown
Page : 72 pages
File Size : 44,5 Mb
Release : 1916
Category : Electronic
ISBN : HARVARD:HN1G3C

Get Book

Obvious Adams by Robert Rawls Updegraff Pdf

Author : James Lileks
Publisher : Unknown
Page : 292 pages
File Size : 55,5 Mb
Release : 1995
Category : Fiction
ISBN : 0671737058

Get Book

Mr. Obvious by James Lileks Pdf

A tantalizing recipe for a spicy mystery from the author of Falling Up The Stairs. James Lileks offers a new tale of a gourmet food critic's taste for crime that lands him in a simmering stew of murder.

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
Page : 272 pages
File Size : 52,5 Mb
Release : 2020-01-02
Category : Business & Economics
ISBN : 1940858968

Get Book

Non Obvious Megatrends by Rohit Bhargava Pdf

All New 10th Edition of the WSJ bestseller! Featuring 10 Bold new Trend Predictions Winner of 9 International Book Awards Introducing the highly awaited tenth edition of The Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade. What if you could predict the trends that will change your business? For the past ten years, Rohit Bhargava's signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live. -- How might the evolution of gender fluid toys change our culture? -- What can the popularity of handmade umbrellas and board games teach us about the future of business? -- Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity? The answers to these questions may not be all that obvious, and that's exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author's signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself. You don't need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one. Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary's Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award

Author : Sven Sandström
Publisher : Unknown
Page : 114 pages
File Size : 54,6 Mb
Release : 2007
Category : Cognition
ISBN : STANFORD:36105132441747

Get Book

Explaining the Obvious by Sven Sandström Pdf

Author : Robert R. Updegraff
Publisher : Fq Classics
Page : 0 pages
File Size : 40,8 Mb
Release : 2007-01-22
Category : Electronic
ISBN : 1599869241

Get Book

Obvious Adams by Robert R. Updegraff Pdf

Obvious Adams: The Story of a Successful Business Man, originally published in the Saturday Evening Post in 1916, is a classic story of a business man in the field of advertising and his journey to business success. It is a story which has lead individuals with business ideas to garner great success in the world of business and in their professions. This Robert Updegraff classic is often used in business schools and by individuals studying entrepreneurship, advertising, and business.