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Author : Ari Ezra Waldman
Publisher : Cambridge University Press
Page : 381 pages
File Size : 48,7 Mb
Release : 2021-09-28
Category : Business & Economics
ISBN : 9781108492423
Privacy law isn't working. Waldman's groundbreaking work explains why, showing how tech companies manipulate us, our behavior, and our law.
Author : Rick MathiesonR
Publisher : AMACOM
Page : 256 pages
File Size : 48,8 Mb
Release : 2005-08-19
Category : Business & Economics
ISBN : 9780814428900
If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like. Leading companies such as Wal-Mart, McDonald’s, Starbucks, Kellogg’s, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business: * Seth Godin, author of Permission Marketing, Unleashing the Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape. * Tom Peters, ""the father of the postmodern corporation"" and author of The Brand You 50 and In Search of Excellence, offers the Peters Principles for the wireless era. * Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter the brand experience. * Christopher Locke, author of The Cluetrain Manifesto and Gonzo Marketing, presents a ""Cluetrain Manifesto"" for the Mobile Age. * Chet Huber, President of OnStar, describes how the demand for in-vehicle services and information will change drivers’ relationships with their vehicles. * Gary Hamel, Chairman of Strategos and author of Leading the Revolution and Competing for the Future, discusses the first priority of the wireless age: strategic transformation. * Howard Rheingold, author of Smart Mobs and The Virtual Community, champions the new ""self-organized entertainment"" of ""flash mobs."" Branding Unbound also offers a jargon-free look at current and emerging wireless technologies, examines the impact of social networking on mBranding strategy, and reveals the Top Ten Secrets of Successful Mobile Advertising. In the wireless marketing era, your brand can enjoy whole new levels of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and a message individually tailored to their needs. Branding Unbound shows just how to harness the virtually limitless power of this amazing convergence of advanced technology and progressive business strategy to create the truly remarkable experience that will keep customers’ attention and win their loyalty.
Author : James B. Jacobs,Coleen Friel,Robert Raddick
Publisher : NYU Press
Page : 340 pages
File Size : 44,5 Mb
Release : 2001-04
Category : History
ISBN : 9780814742471
"James B. Jacobs presents the first comprehensive account of the ways in which the Cosa Nostra infiltrated key sectors of New York City's legitimate economic life and how this involvement came over the years to be accepted as inevitable, in some cases even beneficial. The first half of Gotham Unbound is devoted to the ways organized crime became entrenched in six economic sectors and institutions of the city - the garment district, Fulton Fish Market, freight at JFK Airport, construction, the Jacob Javits Convention Center, and the waste-hauling industry.
Author : Dean King
Publisher : Little, Brown
Page : 347 pages
File Size : 40,7 Mb
Release : 2010-03-24
Category : History
ISBN : 9780316072175
In October 1934, the Chinese Communist Army found itself facing annihilation, surrounded by hundreds of thousands of Nationalist soldiers. Rather than surrender, 86,000 Communists embarked on an epic flight to safety. Only thirty were women. Their trek would eventually cover 4,000 miles over 370 days. Under enemy fire they crossed highland awamps, climbed Tibetan peaks, scrambled over chain bridges, and trudged through the sands of the western deserts. Fewer than 10,000 of them would survive, but remarkably all of the women would live to tell the tale. Unbound is an amazing story of love, friendship, and survival written by a new master of adventure narrative.
Author : Richard Moss
Publisher : Unbound Publishing
Page : 362 pages
File Size : 46,5 Mb
Release : 2023-01-10
Category : Computers
ISBN : 9781800181106
Shareware Heroes is a comprehensive, meticulously researched exploration of an important and too-long overlooked chapter in video game history Shareware Heroes: Independent Games at the Dawn of the Internet takes readers on a journey, from the beginnings of the shareware model in the early 1980s, the origins of the concept, even the name itself, and the rise of shareware's major players – the likes of id Software, Apogee, and Epic MegaGames – through to the significance of shareware for the ‘forgotten’ systems – the Mac, Atari ST, Amiga – when commercial game publishers turned away from them. This book also charts the emergence of commercial shareware distributors like Educorp and the BBS/newsgroup sharing culture. And it explores how shareware developers plugged gaps in the video gaming market by creating games in niche and neglected genres like vertically-scrolling shoot-'em-ups (e.g. Raptor and Tyrian) or racing games (e.g. Wacky Wheels and Skunny Kart) or RPGs (God of Thunder and Realmz), until finally, as the video game market again grew and shifted, and major publishers took control, how the shareware system faded into the background and fell from memory.
Author : Zahed Sultan
Publisher : Unbound Publishing
Page : 135 pages
File Size : 45,6 Mb
Release : 2022-05-26
Category : Social Science
ISBN : 9781800181335
'A beautiful love letter to the diaspora, Haramacy is an essential collection of essays that push the conversation forward on issues to do with visibility, mental health, race and class' Nikesh Shukla 'A superbly crafted collection of essays. Often elegant, often visceral, always essential' Musa Okwonga Journalism in the UK is 94 per cent white and 55 per cent male, while only 0.4 per cent of journalists are Muslim and 0.2 per cent are Black. The publishing industry’s statistics are equally dire. Many publications will use British Black, Indigenous People of Colour when it’s convenient; typically, when the region the writer represents is topical and newsworthy. Otherwise, their voices are left muted. Haramacy amplifies under-represented voices. Tackling topics previously left unspoken, this anthology offers a space for writers to explore ideas that mainstream organisations overlook. Focusing on the experiences of twelve Middle Eastern and South Asian writers, the essays explore visibility, invisibility, love, strength and race, painting a picture of what it means to feel fractured - both in the UK and back home. Appreciating both heritage and adopted home, the anthology highlights the various shades that make up our society. The title, Haramacy, is an amalgamation of the Arabic word ‘haram’, meaning indecent or forbidden, and the English word ‘pharmacy’, implying a safe, trustworthy space that prescribes the antidote to ailments caused by intersectional, social issues. The book features contributions by novelists, journalists, and artists including Aina J. Khan, Ammar Kalia, Cyrine Sinti, Joe Zadeh, Kieran Yates, Nasri Atallah, Nouf Alhimiary, Saleem Haddad and Sanjana Varghese, as well as essays by editors Dhruva Balram, Tara Joshi and Zahed Sultan.
Author : Brad Stone
Publisher : Simon and Schuster
Page : 512 pages
File Size : 45,8 Mb
Release : 2022-05-10
Category : Biography & Autobiography
ISBN : 9781982132620
Portrait of the growth of tech company Amazon and the evolution of its billionaire founder, Jeff Bezos.
Author : Jessica Robinson
Publisher : Unbound Publishing
Page : 229 pages
File Size : 53,5 Mb
Release : 2021-02-04
Category : Business & Economics
ISBN : 9781783529537
As we face global challenges like climate change and inequality, what if women could use their investments to build a cleaner, fairer and more sustainable world? Financial feminism – the belief in the financial equality of women – has been gathering momentum, largely in the context of the gender pay gap: on average a woman earns 80% of what a man does. But there’s another gap – the gender investing gap – which shows women are investing less than men, saving less for retirement and parking more in cash. When compounded by the gender pay gap, this results in a significant shortfall, but there’s more to financial feminism than simply addressing these gaps: women also care about where their money is invested and the impact it can have. In this practical and accessible guide, sustainable investing expert Jessica Robinson shows how through financial feminism, women can use their financial power to invest in a sustainable future and build the kind of world they want to live in. With jargon-free explanations and real-world examples, she demystifies the financial services industry, breaks down just what sustainable investing is and demonstrates the societal and environmental impact of the investment decisions we make. Arming women with the information they need to get started – and keep going – she hopes that more women will embrace financial feminism, invest to grow their own wealth and, in doing so, use their financial decisions to demand a better world.
Author : Andy Robertson
Publisher : Unbound Publishing
Page : 379 pages
File Size : 44,5 Mb
Release : 2021-01-21
Category : Computers
ISBN : 9781783528936
Video games can instil amazing qualities in children – curiosity, resilience, patience and problem-solving to name a few – but with the World Health Organisation naming gaming disorder as a clinically diagnosable condition, parents and carers can worry about what video games are doing to their children. Andy Robertson has dealt with all of the above, not just over years of covering this topic fo newspapers, radio and television but as a father of three. In this guide, he offers parents and carers practical advice and insights – combining his own experiences with the latest research and guidance from psychologists, industry experts, schools and children's charities – alongside a treasure trove of 'gaming recipes' to test out in your family. Worrying about video game screen time, violence, expense and addiction is an understandable response to scary newspaper headlines. But with first-hand understanding of the video games your children love to play, you can anchor them as a healthy part of family life. Supported by the www.taminggaming.com Family Video Game Database, Taming Gaming leads you into doing this so that video games can stop being a point of argument, worry and stress and start providing fulfilling, connecting and ambitious experiences together as a family.
Author : Marc Benioff,Carlye Adler
Publisher : John Wiley & Sons
Page : 311 pages
File Size : 48,7 Mb
Release : 2009-10-19
Category : Business & Economics
ISBN : 9780470521168
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
Author : Patrick McCabe
Publisher : Biblioasis
Page : 667 pages
File Size : 45,9 Mb
Release : 2022-05-03
Category : Fiction
ISBN : 9781771964746
A swirling, psychedelic, bleakly funny fugue by the Booker-shortlisted author of The Butcher Boy and Breakfast on Pluto. Una Fogarty, suffering from dementia in a seaside nursing home, would be all alone without her brother Dan, whose epic free-verse monologue tells their family story. Exile from Ireland and immigrant life in England. Their mother’s trials as a call girl. Young Una’s search for love in a seemingly haunted hippie squat, and the two-timing Scottish stoner poet she’ll never get over. Now she sits outside in the sun as her memories unspool from Dan’s mouth and his own role in the tale grows ever stranger— and more sinister. A swirling, psychedelic, bleakly funny fugue, Patrick McCabe’s epic reinvention of the verse novel combines Modernist fragmentation and Beat spontaneity with Irish folklore, then douses it in whiskey and sets it on fire. Drinking song and punk libretto, ancient as myth and wholly original, Poguemahone is the devastating telling of one family’s history—and the forces, seen and unseen, that make their fate.
Author : Dina Gu Brumfield
Publisher : Greenleaf Book Group
Page : 402 pages
File Size : 42,9 Mb
Release : 2020-08-04
Category : Fiction
ISBN : 9781626347151
2021 Next Generation Indie Book Award Finalist The sweeping, multigenerational story of two iron-willed women, a grandmother and granddaughter, Unbound is also a richly textured, turbulent portrait of the city of Shanghai in the twentieth century—a place where everyone must fight to carve out a place for themselves amid political upheaval and the turmoil of war. Mini Pao lives with her sister and parents in a pre-war Shanghai divided among foreign occupiers and Chinese citizens, a city known as the “Paris of the East” with its contrast of vibrant night life and repressive social mores. Already considered an old maid at twenty-three, Mini boldly rejects the path set out for her as she struggles to provide for her family and reckons with her desire for romance and autonomy. Mini’s story of love, betrayal, and determination unfolds in the Western-style cafes, open-air markets, and jazz-soaked nightclubs of Shanghai—the same city where, decades later, her granddaughter Ting embarks on her own journey toward independence. Ting Lee has grown up behind an iron curtain in a time of scarcity, humility, and forced-sameness in accordance with the strictures of Chairman Mao’s cultural revolution. As a result, Ting’s imagination burns with curiosity about fashion, America, and most of all, her long-lost grandmother Mini’s glamorous past and mysterious present. As her thirst for knowledge about the world beyond 1970s Shanghai grows, Ting is driven to uncover her family’s tragic past and face the difficult truth of what the future holds for her if she remains in China.
Author : Sian Meades-Williams
Publisher : Unknown
Page : 0 pages
File Size : 54,6 Mb
Release : 2022
Category : Authorship
ISBN : 1800180969
Author : Ari Ezra Waldman
Publisher : Unknown
Page : 364 pages
File Size : 44,6 Mb
Release : 2021
Category : Business ethics
ISBN : 1108716660
In Industry Unbound, Ari Ezra Waldman exposes precisely how the tech industry conducts its ongoing crusade to undermine our privacy. With research based on interviews with scores of tech employees and internal documents outlining corporate strategies, Waldman reveals that companies don't just lobby against privacy law; they also manipulate how we think about privacy, how their employees approach their work, and how they weaken the law to make data-extractive products the norm. In contrast to those who claim that privacy law is getting stronger, Waldman shows why recent shifts in privacy law are precisely the kinds of changes that corporations want and how even those who think of themselves as privacy advocates often unwittingly facilitate corporate malfeasance. This powerful account should be ready by anyone who wants to understand why privacy laws are not working and how corporations trap us into giving up our personal information.