Information Campaigns

Author : Abhijit Banerjee
Publisher : World Bank Publications
Page : 38 pages
File Size : 52,5 Mb
Release : 2006
Category : Advertising campaigns
ISBN : 8210379456XXX

Get Book

Can Information Campaigns Spark Local Participation and Improve Outcomes? by Abhijit Banerjee Pdf

Abstract: "There is a growing belief in development policy circles that participation by local communities in basic service delivery can promote development outcomes. A central plank of public policy for improving primary education services in India is the participation of village education committees (VECs), consisting of village government leaders, parents, and teachers. The authors report findings from a survey in the state of Uttar Pradesh, of public schools, households, and VEC members, on the status of education services and the extent of community participation in the public delivery of education services. They find that parents do not know that a VEC exists, sometimes even when they are supposed to be members of it; VEC members are unaware of even key roles they are empowered to play in education services; and public participation in improving education is negligible, and correspondingly, people's ranking of education on a list of village priorities is low. Large numbers of children in the villages have not acquired basic competency in reading, writing, and arithmetic. Yet parents, teachers, and VEC members seem not to be fully aware of the scale of the problem, and seem not to have given much thought to the role of public agencies in improving outcomes. Learning failures coexist with public apathy to improving it through public action. Can local participation be sparked through grassroots campaigns that inform communities about the VEC and its role in local service delivery? Can such local participation actually affect learning outcomes, and can any impact be sustained? The authors describe information and advocacy campaigns that have been experimentally implemented to address some of the problems with local participation, and future research plans to evaluate their impact."--World Bank web site.

Author : Charles T. Salmon,Charles Thomas Salmon
Publisher : SAGE Publications, Incorporated
Page : 326 pages
File Size : 43,6 Mb
Release : 1989-11
Category : Business & Economics
ISBN : UOM:39015015515326

Get Book

Information Campaigns by Charles T. Salmon,Charles Thomas Salmon Pdf

Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication. The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address

Author : Ronald E. Rice,Charles K. Atkin
Publisher : SAGE
Page : 444 pages
File Size : 53,7 Mb
Release : 2001
Category : Business & Economics
ISBN : 0761922067

Get Book

Public Communication Campaigns by Ronald E. Rice,Charles K. Atkin Pdf

This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

Author : Jarol B. Manheim
Publisher : Routledge
Page : 338 pages
File Size : 44,6 Mb
Release : 2011-01-24
Category : Business & Economics
ISBN : 9781136842184

Get Book

Strategy in Information and Influence Campaigns by Jarol B. Manheim Pdf

Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.

Author : John Vernon Pavlik
Publisher : Unknown
Page : 540 pages
File Size : 53,5 Mb
Release : 1983
Category : Cognitive styles
ISBN : MINN:31951001053041A

Get Book

The Effects of Two Health Information Campaigns on the Complexity of Cognitive Structure by John Vernon Pavlik Pdf

Author : Jarol B. Manheim
Publisher : Routledge
Page : 14 pages
File Size : 44,7 Mb
Release : 2011-01-24
Category : Political Science
ISBN : 9781136842177

Get Book

Strategy in Information and Influence Campaigns by Jarol B. Manheim Pdf

Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.

Author : Myleea D. Hill,Marceline Thompson-Hayes
Publisher : Rowman & Littlefield
Page : 154 pages
File Size : 43,5 Mb
Release : 2017-06-27
Category : Language Arts & Disciplines
ISBN : 9781498533300

Get Book

From Awareness to Commitment in Public Health Campaigns by Myleea D. Hill,Marceline Thompson-Hayes Pdf

Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).

Author : ANN C. GRIMM
Publisher : Unknown
Page : 26 pages
File Size : 41,5 Mb
Release : 1977
Category : Electronic
ISBN : UOMDLP:37476:0001.001

Get Book

PUBLIC INFORMATION CAMPAIGNS ON RESTRAINT SYSTEM USAGE: AN ANNOTATED BIBLIOGRAPHY by ANN C. GRIMM Pdf

Author : Hans-Dieter Klingemann,Andrea Römmele
Publisher : SAGE
Page : 208 pages
File Size : 48,8 Mb
Release : 2001-11-28
Category : Language Arts & Disciplines
ISBN : 9781412932646

Get Book

Public Information Campaigns and Opinion Research by Hans-Dieter Klingemann,Andrea Römmele Pdf

This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.

Author : OECD
Publisher : OECD Publishing
Page : 408 pages
File Size : 48,9 Mb
Release : 2018-06-20
Category : Electronic
ISBN : 9789264301955

Get Book

International Migration Outlook 2018 by OECD Pdf

The 2018 edition of International Migration Outlook analyses recent developments in migration movements and policies in OECD countries and some non member countries, and looks at the evolution of the labour market outcomes of immigrants in OECD countries, with a focus on the migrants’ job ...

Author : Jonathan Matusitz
Publisher : John Wiley & Sons
Page : 580 pages
File Size : 44,6 Mb
Release : 2022-09-13
Category : Language Arts & Disciplines
ISBN : 9781119878070

Get Book

Fundamentals of Public Communication Campaigns by Jonathan Matusitz Pdf

The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.

Author : Celine Herve-Bazin
Publisher : IWA Publishing
Page : 234 pages
File Size : 41,8 Mb
Release : 2014-04-14
Category : Science
ISBN : 9781780405216

Get Book

Water Communication by Celine Herve-Bazin Pdf

Water Communication aims at setting a first general outlook at what communication on water means, who communicates and on what topics. Through different examples and based on different research and contributions, this book presents an original first overview of “water communication”. It sets its academic value as one distinct scientific domain and provides tips and practical tools to professionals. The book contributes to avoid mixing messages, targets and discourses when setting communication related to water issues. The book facilitates coordination within the water sector and its organizations as water is a wide field of applications where inadequate words and language understanding between its stakeholders is one of the main obstacles today. Water Communication provides and describes: a general outlook and retrospective of the history of the water sector in terms of communication the landscape of organizations communicating on water and classification of topics the differences between communication, information, mediation, raising awareness examples of communication campaigns on water Water Communication is a vital resource for communication managers, utility managers, policy makers involved in water management and students in water sciences and environment. Colour figures from the book are available to view on the WaterWiki at: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/WaterCommunicationAnalysisofStrategiesandCampaignsfromtheWaterSector Editor: Celine Herve-Bazin, Celsa - Sorbonne University, Paris, France

Author : Richard J. Semiatin
Publisher : CQ Press
Page : 273 pages
File Size : 43,5 Mb
Release : 2013
Category : Political Science
ISBN : 9781452202846

Get Book

Campaigns on the Cutting Edge, 2nd Edition by Richard J. Semiatin Pdf

Helping students make sense of how and why campaigns are changing, this thoroughly updated second edition focuses on evaluating current trends and assesses how campaigns are making cutting-edge changes—on the presidential, congressional and, gubernatorial levels.

Author : Jens Koed Madsen
Publisher : Springer Nature
Page : 395 pages
File Size : 47,6 Mb
Release : 2019-09-26
Category : Psychology
ISBN : 9783030221454

Get Book

The Psychology of Micro-Targeted Election Campaigns by Jens Koed Madsen Pdf

This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person. Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.

Author : United States
Publisher : Unknown
Page : 994 pages
File Size : 54,7 Mb
Release : 1993
Category : Law
ISBN : MINN:31951D00296382P

Get Book

United States Statutes at Large by United States Pdf