Innovating Analytics

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Innovating Analytics

Larry Freed
Innovating Analytics Book PDF

Author : Larry Freed
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 45,8 Mb
Release : 2013-09-23
Category : Business & Economics
ISBN : 9781118779484

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Innovating Analytics by Larry Freed Pdf

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Innovating Analytics is also about the need for a comprehensive measurement ecosystem to accurately assess and improve the other elements of customer experience. This is a time of great change and great opportunity. The companies that use the right tools and make the right assessments of how to satisfy their customers will have the competitive advantage. Innovating Analytics introduces an index that measures a customer’s likelihood to recommend and the likelihood to detract. The current concept of the Net Promoter Score (NPS) that has been adopted by many companies during the last decade—is no longer accurate, precise or actionable. This new metric called the Word of Mouth Index (WoMI) has been tested on hundreds of companies and with over 1.5 million consumers over the last two years. Author Larry Freed details the improvement that WoMI provides within what he calls the Measurement Ecosystem. He then goes on to look at three other drivers of customer satisfaction along with word of mouth: customer acquisition, customer loyalty, and customer conversion.

Innovating Analytics

Larry Freed
Innovating Analytics Book PDF

Author : Larry Freed
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 50,6 Mb
Release : 2013-09-16
Category : Business & Economics
ISBN : 9781118779507

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Innovating Analytics by Larry Freed Pdf

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Innovating Analytics is also about the need for a comprehensive measurement ecosystem to accurately assess and improve the other elements of customer experience. This is a time of great change and great opportunity. The companies that use the right tools and make the right assessments of how to satisfy their customers will have the competitive advantage. Innovating Analytics introduces an index that measures a customer’s likelihood to recommend and the likelihood to detract. The current concept of the Net Promoter Score (NPS) that has been adopted by many companies during the last decade—is no longer accurate, precise or actionable. This new metric called the Word of Mouth Index (WoMI) has been tested on hundreds of companies and with over 1.5 million consumers over the last two years. Author Larry Freed details the improvement that WoMI provides within what he calls the Measurement Ecosystem. He then goes on to look at three other drivers of customer satisfaction along with word of mouth: customer acquisition, customer loyalty, and customer conversion.

Innovative Learning Analytics for Evaluating Instruction

Theodore W. Frick,Rodney D. Myers,Cesur Dagli,Andrew F. Barrett
Innovative Learning Analytics for Evaluating Instruction Book PDF

Author : Theodore W. Frick,Rodney D. Myers,Cesur Dagli,Andrew F. Barrett
Publisher : Routledge
Page : 136 pages
File Size : 53,5 Mb
Release : 2021-07-19
Category : Education
ISBN : 9781000454772

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Innovative Learning Analytics for Evaluating Instruction by Theodore W. Frick,Rodney D. Myers,Cesur Dagli,Andrew F. Barrett Pdf

Innovative Learning Analytics for Evaluating Instruction covers the application of a forward-thinking research methodology that uses big data to evaluate the effectiveness of online instruction. Analysis of Patterns in Time (APT) is a practical analytic approach that finds meaningful patterns in massive data sets, capturing temporal maps of students’ learning journeys by combining qualitative and quantitative methods. Offering conceptual and research overviews, design principles, historical examples, and more, this book demonstrates how APT can yield strong, easily generalizable empirical evidence through big data; help students succeed in their learning journeys; and document the extraordinary effectiveness of First Principles of Instruction. It is an ideal resource for faculty and professionals in instructional design, learning engineering, online learning, program evaluation, and research methods.

Innovation Analytics: Tools For Competitive Advantage

Nachiappan Subramanian,Sivalinga Govindarajan Ponnambalam,Mukund Janardhanan
Innovation Analytics Tools For Competitive Advantage Book PDF

Author : Nachiappan Subramanian,Sivalinga Govindarajan Ponnambalam,Mukund Janardhanan
Publisher : World Scientific
Page : 324 pages
File Size : 43,9 Mb
Release : 2023-02-24
Category : Technology & Engineering
ISBN : 9781786349996

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Innovation Analytics: Tools For Competitive Advantage by Nachiappan Subramanian,Sivalinga Govindarajan Ponnambalam,Mukund Janardhanan Pdf

Innovation analytics is an emerging paradigm that integrates information/knowledge, analytics, digital twins and artificial intelligence to support and manage the entire lifecycle of a product and process from inception, through engineering design and manufacture, to service and disposal of manufactured products. Innovation analytics is set to become an integral part of the innovation lifecycle to help make smart, agile decisions and accelerate business growth.Innovation Analytics: Tools for Competitive Advantage provides a comprehensive overview of the challenges and opportunities behind the latest research surrounding technological advances driving innovation analytics; the transition of analytical ideas to interdisciplinary teams; the development of deep synchronicity of skills and production innovation; and the use of innovation analytics in multiple stages of product and process evolution.In exploring the impact of emerging developments in the current climate, researchers and academics will be able to gain insight into real-world usage of analytics for innovation and its contribution toward society. As such, students, scientists, engineers, academics, and management professionals alike will find this title beneficial.

Insights, Innovation, and Analytics for Optimal Customer Engagement

Nagaraj, Samala
Insights Innovation and Analytics for Optimal Customer Engagement Book PDF

Author : Nagaraj, Samala
Publisher : IGI Global
Page : 334 pages
File Size : 49,9 Mb
Release : 2021-02-12
Category : Business & Economics
ISBN : 9781799839200

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Insights, Innovation, and Analytics for Optimal Customer Engagement by Nagaraj, Samala Pdf

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Business Models

Iwona Otola,Marlena Grabowska
Business Models Book PDF

Author : Iwona Otola,Marlena Grabowska
Publisher : CRC Press
Page : 169 pages
File Size : 52,7 Mb
Release : 2020-07-09
Category : Business & Economics
ISBN : 9781000097795

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Business Models by Iwona Otola,Marlena Grabowska Pdf

Since the beginning of time, running a business has involved using logic by which the business operates. This logic is called the business model in management science, which increasingly is focusing on issues surrounding business models. Research trends related to business models include value creation, value chain operationalization, and social and ecological aspects, as well as innovation and digital transformation. Business Models: Innovation, Digital Transformation, and Analytics examines how innovation, digital transformation, and the composition of value affect the existence and development of business models. The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models. Chapters in the book investigate how: Business models can analyze digital transformation scenarios Individual business model elements effect selected performance measures as well as how the elements are significant for the enterprise value composition The environment effects the profitability of the high-growth enterprise business models Employer branding business models are perceived by the generation Z workforce To implement responsible business models in the enterprise Cyber risk is captured in business models Decision algorithms are important to business analytics This book is a compendium of knowledge about the use of business models in the context of innovative activities, digital transformation, and value composition. It attempts to combine the theory and practice and offers a look at business models currently used in companies, especially high-growth enterprises, in various countries of the world and indicates the prospects for their development.

Data Analytics in Marketing, Entrepreneurship, and Innovation

Mounir Kehal,Shahira El Alfy
Data Analytics in Marketing Entrepreneurship and Innovation Book PDF

Author : Mounir Kehal,Shahira El Alfy
Publisher : CRC Press
Page : 203 pages
File Size : 43,7 Mb
Release : 2021-01-12
Category : Computers
ISBN : 9780429589744

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Data Analytics in Marketing, Entrepreneurship, and Innovation by Mounir Kehal,Shahira El Alfy Pdf

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

Data Management, Analytics and Innovation

Neha Sharma,Amlan Chakrabarti,Valentina Emilia Balas
Data Management Analytics and Innovation Book PDF

Author : Neha Sharma,Amlan Chakrabarti,Valentina Emilia Balas
Publisher : Springer Nature
Page : 740 pages
File Size : 42,6 Mb
Release : 2019-10-24
Category : Technology & Engineering
ISBN : 9789813299498

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Data Management, Analytics and Innovation by Neha Sharma,Amlan Chakrabarti,Valentina Emilia Balas Pdf

This book presents the latest findings in the areas of data management and smart computing, big data management, artificial intelligence and data analytics, along with advances in network technologies. It addresses state-of-the-art topics and discusses challenges and solutions for future development. Gathering original, unpublished contributions by scientists from around the globe, the book is mainly intended for a professional audience of researchers and practitioners in academia and industry.

Product Design and Innovation

Carlos M. Rodriguez, Ph.d.
Product Design and Innovation Book PDF

Author : Carlos M. Rodriguez, Ph.d.
Publisher : Createspace Independent Publishing Platform
Page : 496 pages
File Size : 46,7 Mb
Release : 2016-12-29
Category : Electronic
ISBN : 1523202831

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Product Design and Innovation by Carlos M. Rodriguez, Ph.d. Pdf

As product designer or product marketing manager, decisions related to the conceptualization and design of new products and modifications of existing ones are critical and must be made following proven, successful methodologies. While many books on product management, development, and product marketing exist, they do not explore these techniques and the applications outside the traditional marketing management context. The result is a serious lack of understanding for professionals around the world about the design process itself and the tools for product development. Carlos M. Rodríguez, PhD, is the director of the Center for the Study of Innovation Management CSIM at Delaware State University, and has set out to address this discrepancy. The result is Product Design and Innovation: Analytics for Decision Making, a practical, hands-on resource guiding readers through the entire design process and methodologies applied in industry. Beginning with concepts and ideas, Rodríguez provides the analytical and quantitative skills needed to see a project through to launch-while minimizing future commercial risks. Techniques discussed include the Kano methodology and concept development, functional analysis and systems technique (FAST), quality function deployment (QFD), Taguchi robust design, emotional design, Kansei methodology, and prototyping. An accessible, step-by-step overview of product conceptualization and design, supported by illustrative applications and written in a clear and simple language, Product Design and Innovation is an invaluable tool for design students and marketing professionals.

Analytics, Innovation, and Excellence-Driven Enterprise Sustainability

Elias G. Carayannis,Stavros Sindakis
Analytics Innovation and Excellence Driven Enterprise Sustainability Book PDF

Author : Elias G. Carayannis,Stavros Sindakis
Publisher : Springer
Page : 288 pages
File Size : 46,6 Mb
Release : 2017-04-19
Category : Business & Economics
ISBN : 9781137378798

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Analytics, Innovation, and Excellence-Driven Enterprise Sustainability by Elias G. Carayannis,Stavros Sindakis Pdf

This book offers a unique view of how innovation and competitiveness improve when organizations establish alliances with partners who have strong capabilities and broad social capital, allowing them to create value and growth as well as technological knowledge and legitimacy through new knowledge resources. Organizational intelligence integrates the technology variable into production and business systems, establishing a basis to advance decision-making processes. When strategically integrated, these factors have the power to promote enterprise resilience, robustness, and sustainability. This book provides a unique perspective on how knowledge, information, and data analytics create opportunities and challenges for sustainable enterprise excellence. It also shows how the value of digital technology at both personal and industrial levels leads to new opportunities for creating experiences, processes, and organizational forms that fundamentally reshape organizations.

Big Data, Big Innovation

Evan Stubbs
Big Data Big Innovation Book PDF

Author : Evan Stubbs
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 49,6 Mb
Release : 2014-07-21
Category : Business & Economics
ISBN : 9781118724644

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Big Data, Big Innovation by Evan Stubbs Pdf

A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth. Build an effective analytics team, and empower them with the right tools Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible Identify data collection and analysis opportunities and implement action plans Design the platform that suits your company's current and future needs Quantify performance with statistics, programming, and research for a more complete picture of operations Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.

The New Know

Thornton May
The New Know Book PDF

Author : Thornton May
Publisher : John Wiley & Sons
Page : 264 pages
File Size : 46,9 Mb
Release : 2009-08-28
Category : Business & Economics
ISBN : 9780470561942

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The New Know by Thornton May Pdf

Learn to manage and grow successful analytical teams within your business Examining analytics-one of the hottest business topics today-The New KNOW argues that analytics is needed by all enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today's environment, your organization is expected to have a good knowledge of what happens next. This innovative book covers Where analytics live in the enterprise The value of analytics Relationships betwixt and between Technologies of analytics Markets and marketers of analytics The New KNOW is a timely, essential resource to staying competitive in your field.

Innovative Approaches of Data Visualization and Visual Analytics

Huang, Mao Lin
Innovative Approaches of Data Visualization and Visual Analytics Book PDF

Author : Huang, Mao Lin
Publisher : IGI Global
Page : 464 pages
File Size : 51,7 Mb
Release : 2013-07-31
Category : Computers
ISBN : 9781466643109

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Innovative Approaches of Data Visualization and Visual Analytics by Huang, Mao Lin Pdf

Due to rapid advances in hardware and software technologies, network infrastructure and data have become increasingly complex, requiring efforts to more effectively comprehend and analyze network topologies and information systems. Innovative Approaches of Data Visualization and Visual Analytics evaluates the latest trends and developments in force-based data visualization techniques, addressing issues in the design, development, evaluation, and application of algorithms and network topologies. This book will assist professionals and researchers working in the fields of data analysis and information science, as well as students in computer science and computer engineering, in developing increasingly effective methods of knowledge creation, management, and preservation.

Data Management, Analytics and Innovation

Neha Sharma,Amlan Chakrabarti,Valentina Emilia Balas,Alfred M. Bruckstein
Data Management Analytics and Innovation Book PDF

Author : Neha Sharma,Amlan Chakrabarti,Valentina Emilia Balas,Alfred M. Bruckstein
Publisher : Springer Nature
Page : 530 pages
File Size : 47,8 Mb
Release : 2021-09-19
Category : Technology & Engineering
ISBN : 9789811629372

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Data Management, Analytics and Innovation by Neha Sharma,Amlan Chakrabarti,Valentina Emilia Balas,Alfred M. Bruckstein Pdf

This book presents the latest findings in the areas of data management and smart computing, machine learning, big data management, artificial intelligence, and data analytics, along with advances in network technologies. The book is a collection of peer-reviewed research papers presented at Fifth International Conference on Data Management, Analytics and Innovation (ICDMAI 2021), held during January 15–17, 2021, in a virtual mode. It addresses state-of-the-art topics and discusses challenges and solutions for future development. Gathering original, unpublished contributions by scientists from around the globe, the book is mainly intended for a professional audience of researchers and practitioners in academia and industry.

Data Management, Analytics and Innovation

Valentina Emilia Balas,Neha Sharma,Amlan Chakrabarti
Data Management Analytics and Innovation Book PDF

Author : Valentina Emilia Balas,Neha Sharma,Amlan Chakrabarti
Publisher : Springer
Page : 542 pages
File Size : 46,8 Mb
Release : 2018-09-07
Category : Technology & Engineering
ISBN : 9789811312748

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Data Management, Analytics and Innovation by Valentina Emilia Balas,Neha Sharma,Amlan Chakrabarti Pdf

The volume on Data Management, Analytics and Innovations presents the latest high-quality technical contributions and research results in the areas of data management and smart computing, big data management, artificial intelligence and data analytics along with advances in network technologies. It deals with the state-of-the-art topics and provides challenges and solutions for future development. Original, unpublished research work highlighting specific research domains from all viewpoints are contributed from scientists throughout the globe. This volume is mainly designed for professional audience, composed of researchers and practitioners in academia and industry.