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Author : Brenda L. Pritchard,Susan Vogt
Publisher : Unknown
Page : 540 pages
File Size : 44,7 Mb
Release : 2012
Category : Advertising laws
ISBN : 0433472138
Author : David M. W. Young
Publisher : Unknown
Page : 128 pages
File Size : 44,5 Mb
Release : 1990
Category : Advertising laws
ISBN : 0459350714
Author : David H. Bernstein,Bruce P. Keller
Publisher : Law Journal Seminars Press
Page : 128 pages
File Size : 53,8 Mb
Release : 2017-10-28
Category : Law
ISBN : 1588521729
The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.
Author : Peter Gillies,Niloufer Selvadurai
Publisher : Federation Press
Page : 404 pages
File Size : 48,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 1862876991
Marketing Law covers Australian and applicable international laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods and services. The authors outline the applicable legal principles and legislation, and cover the extensive case law, with extracts of critical cases.There are 12 chapters: The Expression of Ideas - Copyright, Branding, Designs and Inventions, Consumer Protection, Defamation, Confidential Information, Unfair Selling Practices, Product Liability, Arrangements Restricting Competition, Exclusive Dealing, Misuse of Market Power, and Insurance.Topics covered include:statutory frameworks applying to copyright, designs, trade marks and patents; the common law tort of passing off applying to unfair selling practices; confidential information; potential defamatory liability; legislation in relation to product quality and liability; trade practices laws and the responsibilities of marketers; restrictive trade practices, with specific emphasis on the prohibitions on arrangements restricting competition, exclusive dealing and misuse of market power.
Author : Sally J. Schmidt
Publisher : Law Journal Press
Page : 692 pages
File Size : 46,8 Mb
Release : 1991
Category : Business & Economics
ISBN : 1588520528
Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
Author : Bruce Clarke,Mark Bender,Brendan Sweeney
Publisher : Unknown
Page : 677 pages
File Size : 44,5 Mb
Release : 2011
Category : Marketing
ISBN : 0409327433
This book adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications. While dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace.
Author : Jordan Furlong
Publisher : Unknown
Page : 244 pages
File Size : 52,6 Mb
Release : 2017
Category : Attorney and client
ISBN : 0995348804
Law has become a buyer's market, and it's never going back. Re-envisioning the purpose of law firms and the role of lawyers, Jordan Furlong has designed a transformative client-first law firm that rethinks the business model, culture, service, competitiveness, growth strategies, diversity, and leadership of modern legal enterprises.
Author : David M. W. Young
Publisher : Unknown
Page : 128 pages
File Size : 46,8 Mb
Release : 1990
Category : Advertising laws
ISBN : 0459350714
Author : Philip Circus
Publisher : Bloomsbury Professional
Page : 314 pages
File Size : 41,9 Mb
Release : 2011-02-28
Category : Law
ISBN : 1847667392
Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and marketing professionals, this book is based on many years of practical experience on the part of the author.
Author : Hollis Hatfield Weishar,James A. Durham
Publisher : Section of Law Practice Management
Page : 272 pages
File Size : 50,6 Mb
Release : 1999
Category : Law
ISBN : STANFORD:36105062047472
A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.
Author : Catherine Alman MacDonagh,Beth Marie Cuzzone
Publisher : American Bar Association
Page : 66 pages
File Size : 52,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318331
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
Author : Al Ries,Jack Trout
Publisher : Profile Books(GB)
Page : 160 pages
File Size : 55,7 Mb
Release : 1994
Category : Marketing
ISBN : 1861976100
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Author : Henry Lue,Sangeetha Punniyamoorthy
Publisher : Unknown
Page : 159 pages
File Size : 46,8 Mb
Release : 2012
Category : Marketing
ISBN : 0779851617
Author : Brian R. F. Fraser,David M. W. Young
Publisher : Scarborough, Ont. : Carswell
Page : 128 pages
File Size : 47,5 Mb
Release : 1996
Category : Advertising laws Canada
ISBN : 0459254081
Author : Christine Schwöbel-Patel
Publisher : Cambridge University Press
Page : 331 pages
File Size : 54,9 Mb
Release : 2021-05-06
Category : Law
ISBN : 9781108482752
A political economy analysis that explains international criminal law's hegemonic status in the understanding of global justice.