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Author : Royal Mail International
Publisher : Unknown
Page : 180 pages
File Size : 45,6 Mb
Release : 1991
Category : International trade
ISBN : 0946165599
Author : Manfred Krafft,Jürgen Hesse,Jürgen Höfling,Kay Peters,Diane Rinas
Publisher : Springer Science & Business Media
Page : 326 pages
File Size : 50,6 Mb
Release : 2007-10-14
Category : Business & Economics
ISBN : 9783540396321
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Author : William Arthur Delphos
Publisher : DIANE Publishing
Page : 348 pages
File Size : 52,9 Mb
Release : 1994
Category : Direct marketing
ISBN : 9780788124105
Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.
Author : William A. Delphos
Publisher : DIANE Publishing
Page : 184 pages
File Size : 48,9 Mb
Release : 1995-10
Category : Electronic
ISBN : 9780788123610
Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, and shipping the product; and accounting and legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!
Author : Adam Baines
Publisher : Unknown
Page : 420 pages
File Size : 42,9 Mb
Release : 1995
Category : Advertising, Direct-mail
ISBN : UCSD:31822021520614
Author : Adam Baines,Sheila Lloyd
Publisher : Unknown
Page : 644 pages
File Size : 46,6 Mb
Release : 1996
Category : Business & Economics
ISBN : UCSD:31822025787391
The third edition (others in 1992 and 1995) updates the information for potential investors in foreign enterprises. Includes a directory of hundreds of suppliers of direct-marketing services with contract details and sector specialisms, an economic snapshot of each country, an overview of the current penetration, an outline of the legislative framework, and details of relevant associations and available postal services in each country. Leavened with a healthy dose of advertising. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Lois K. Geller
Publisher : Oxford University Press
Page : 384 pages
File Size : 53,9 Mb
Release : 2002-11-01
Category : Business & Economics
ISBN : 9780190289256
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Author : Anonim
Publisher : Unknown
Page : 330 pages
File Size : 48,7 Mb
Release : 2000-05
Category : Electronic
ISBN : 0788189115
The most comprehensive Ôhow to' guide to international direct marketing available. Packed with knowledge & experience from the leading exponents of international direct marketing. Comprehensive coverage of subjects which all companies operating internationally need to know. From detailed case studies, to the mechanics of direct marketing through financial & legal help to country by country data. Each Country By Country Data section not only presents the latest analysis of Direct Mail & list purchase in that country, but also includes original economic research covering Gross Domestic Product, exchange rates, inflation & unemployment.
Author : Anonim
Publisher : Unknown
Page : 180 pages
File Size : 49,8 Mb
Release : 2002
Category : Direct marketing
ISBN : 1597343242
Author : Edward L. Nash
Publisher : McGraw-Hill Companies
Page : 518 pages
File Size : 45,5 Mb
Release : 1995
Category : Business & Economics
ISBN : 0070460329
This step-by-step book explains everything you need to succeed in every aspect of DM - from writing a basic marketing plan to writing direct mail copy, from planning an offer to planning a layout, from designing the product to evaluating the bottom-line results. You'll discover new analytical methods for forecasting and list selection, as well as expert guidance on using and budgeting for DM as part of an overall advertising mix. Direct marketing has earned its place in the forefront of advertising and distribution. Use it and grow with it! All the guidance you need is here in Direct Marketing. To reap the full profit potential of direct marketing, advertisers must keep on top of the latest changes in this fast-moving field without losing sight of the basics. Ed Nash's classic Direct Marketing shows how to do it all, do it well, and do it profitably. Thoroughly revised and updated, this renowned guide to the art and science of direct marketing now includes in-depth information on database marketing - the key to new applications in packaged goods, automotive, and all "general" advertising. DM guru Nash also puts advertisers into the fast lane of the emerging information superhighway with his thorough coverage of computer- and video-based interactive marketing. And if you're considering infomercials, you'll learn all about producing, testing, and fulfilling orders through this specialized media format.
Author : Al Lautenslager
Publisher : Entrepreneur Press
Page : 0 pages
File Size : 51,7 Mb
Release : 2005-10-04
Category : Business & Economics
ISBN : 1932531718
Deliver the right message to the right target for the best results. Americans spend over $528 billion annually in response to direct-mail marketing. If you want to reap your share of those profits, you've turned to the right place. With hot new marketing ideas and a fresh twist on old favorites, this book is a one-stop solution for small-business owners. In fact it's the only direct-marketing book that covers the recent anti-spam laws, cell phone telemarketing regulations and the National Do Not Call Registry. Inside you'll find: The four critical components of direct-marketing-the target, the message, the vehicle and frequency/timing - and how to get the maximum advantage from each Treid-and-true direct-marketing methods like postcards and newsletters - and how to tailor them to today”s marketplace New, high-tech direct-marketing techniques that stay within the law-but generate response beyond your expectations Insider tricks to using out-of-the-ordinary methods - like sweepstakes, contests and more-to your best advantage How to develop, plan, implement and evaluate an entire direct-marketing campaign with lower costs and higher returns than you ever dreamed possible
Author : Matthew Housden,Brian Thomas
Publisher : Taylor & Francis
Page : 356 pages
File Size : 52,6 Mb
Release : 2012-04-27
Category : Business & Economics
ISBN : 9781136409974
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
Author : Keith Lewis,Matthew Housden
Publisher : Kogan Page Publishers
Page : 194 pages
File Size : 55,9 Mb
Release : 1998
Category : Business & Economics
ISBN : 0749422467
This jargon-free introduction de-mystifies the language of international marketing, providing a guide that is both accessible and essentially practical in nature. You will find advice on how to market products and services internationally, and demonstrations in the form of case studies to show how these devices can work in the real world. The book is written in an authoritative and easily accessible way and will be useful to marketing practitioners and students (CAM, CIM) alike.
Author : Richard Nelson Miller
Publisher : McGraw-Hill Companies
Page : 376 pages
File Size : 47,7 Mb
Release : 1995
Category : Direct marketing
ISBN : UCSD:31822018879015
Richard N. Miller, a master of multinational direct response, shares everything he knows about promoting products and services to Europe, Asia, Mexico, and points beyond. In seven practical steps, based on decades of experience, he shows how to: . Look before you leap. Is transnational marketing likely to be profitable for you? Miller spells out what kind of information you should look for, where to find it, and how to use it in developing a multinational marketing plan. Chart your course. World media. Foreign databases. The crucial differences between "national" and "multinational" lists. Learn to locate your target names, obtain them at fair prices, test efficiently, and heed Europe's stringent data privacy regulations. Create the message. If you're the least bit ignorant of your target culture, your message may sabotage your best efforts. Here's how not to make the mistakes typically committed by the inexperienced. Handle the business. How will your message arrive? How will the goods arrive? Become aware of the fine points of international postal systems, fulfillment, and shipping. And gain the overseas pricing, currency, and collections know-how needed to hedge your bets. As you follow the global DM process, dozens of case studies demonstrate what works and what doesn't. And those planning to market to a specific continent will appreciate the in-depth intelligence reports by experts Pieter de Jong and Gerard van Vliet on Europe; Deborah Coulson on Asia; and Dan Huck on Mexico. Data-rich profiles of 32 countries, compiled by Erica Pendergast-Waasdorp, are another invaluable resource.
Author : Direct Marketing Association (U.S.)
Publisher : Unknown
Page : 138 pages
File Size : 54,9 Mb
Release : 1991
Category : Advertising agencies
ISBN : 0933641303
