International Direct Marketing

Author : Manfred Krafft,Jürgen Hesse,Jürgen Höfling,Kay Peters,Diane Rinas
Publisher : Springer Science & Business Media
Page : 326 pages
File Size : 47,6 Mb
Release : 2007-10-14
Category : Business & Economics
ISBN : 9783540396321

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International Direct Marketing by Manfred Krafft,Jürgen Hesse,Jürgen Höfling,Kay Peters,Diane Rinas Pdf

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

Author : William Arthur Delphos
Publisher : DIANE Publishing
Page : 348 pages
File Size : 46,5 Mb
Release : 1994
Category : Direct marketing
ISBN : 9780788124105

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International Marketing Resource Guide by William Arthur Delphos Pdf

Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.

Author : Pbc International
Publisher : William Morrow & Company
Page : 128 pages
File Size : 40,9 Mb
Release : 1993-01-01
Category : Electronic
ISBN : 0688119816

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International Direct Marketing by Pbc International Pdf

Author : Royal Mail International
Publisher : Unknown
Page : 180 pages
File Size : 50,7 Mb
Release : 1991
Category : International trade
ISBN : 0946165599

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Marketing without frontiers by Royal Mail International Pdf

Author : William Arthur Delphos,John C. Tilly,W. Todd Johnson,United States Postal Service
Publisher : Unknown
Page : 148 pages
File Size : 50,5 Mb
Release : 1990
Category : Direct marketing
ISBN : LCCN:90203188

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International direct marketing guide by William Arthur Delphos,John C. Tilly,W. Todd Johnson,United States Postal Service Pdf

Author : William A. Delphos
Publisher : DIANE Publishing
Page : 184 pages
File Size : 46,5 Mb
Release : 1995-10
Category : Electronic
ISBN : 9780788123610

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Direct Marketing Guide to Canada by William A. Delphos Pdf

Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, and shipping the product; and accounting and legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!

Author : Adam Baines,Sheila Lloyd
Publisher : Unknown
Page : 644 pages
File Size : 40,5 Mb
Release : 1996
Category : Business & Economics
ISBN : UCSD:31822025787391

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The Handbook of International Direct Marketing by Adam Baines,Sheila Lloyd Pdf

The third edition (others in 1992 and 1995) updates the information for potential investors in foreign enterprises. Includes a directory of hundreds of suppliers of direct-marketing services with contract details and sector specialisms, an economic snapshot of each country, an overview of the current penetration, an outline of the legislative framework, and details of relevant associations and available postal services in each country. Leavened with a healthy dose of advertising. Annotation copyrighted by Book News, Inc., Portland, OR

Author : Adam Baines
Publisher : Unknown
Page : 420 pages
File Size : 53,9 Mb
Release : 1995
Category : Advertising, Direct-mail
ISBN : UCSD:31822021520614

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The Handbook of International Direct Marketing by Adam Baines Pdf

Author : Adam Baines
Publisher : Unknown
Page : 348 pages
File Size : 45,9 Mb
Release : 1992
Category : Business & Economics
ISBN : IND:30000042193494

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The Handbook of International Direct Marketing by Adam Baines Pdf

Author : Anonim
Publisher : Unknown
Page : 76 pages
File Size : 50,6 Mb
Release : 1990
Category : Direct marketing
ISBN : UCSD:31822006554604

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International Direct Marketing for New Zealand Exporters by Anonim Pdf

Author : Mary Lou Roberts,Paul D. Berger
Publisher : Prentice Hall International (UK)
Page : 472 pages
File Size : 54,6 Mb
Release : 1999
Category : Business & Economics
ISBN : 0130804347

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Direct Marketing Management by Mary Lou Roberts,Paul D. Berger Pdf

This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 196 pages
File Size : 53,7 Mb
Release : 2013-04-01
Category : Business & Economics
ISBN : 9781613082324

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No B.S. Direct Marketing by Dan S. Kennedy Pdf

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

Author : Richard Rosen
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 41,6 Mb
Release : 2009-03-16
Category : Business & Economics
ISBN : 9780470522394

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Convergence Marketing by Richard Rosen Pdf

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Author : Bob Stone,Ron Jacobs
Publisher : McGraw Hill Professional
Page : 592 pages
File Size : 47,7 Mb
Release : 2007-12-05
Category : Business & Economics
ISBN : 9780071784139

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Successful Direct Marketing Methods by Bob Stone,Ron Jacobs Pdf

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as: The expanding objectives of direct marketing in the digital age Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention CRM applications, data mining, call center, campaign management, and sales force automation Customer experience management--connecting customers and brands at every touch point Brand building with direct marketing tools and techniques The growth of direct marketing in Europe, Asia, and Latin America Methods of international marketing--both direct and telemarketing Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.

Author : John Dillon
Publisher : McGraw-Hill Companies
Page : 456 pages
File Size : 40,6 Mb
Release : 1976
Category : Business & Economics
ISBN : UOM:49015001082511

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Handbook of International Direct Marketing by John Dillon Pdf

Modern, comprehensive & completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales & promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful & aggressive marketing manager will need this handbook.