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Internet-Based Customer Value Management by Tymoteusz Doligalski Pdf
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Mastering Customer Value Management by Ray Kordupleski Pdf
There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.
Disruptive Platforms by Tymoteusz Doligalski,Michał Goliński,Krzysztof Kozłowski Pdf
It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication, collaboration, and trade for consumers, winning their attention and collecting their data. In doing so, they have made processes, products, and industries obsolete, and disrupted the expectations and behaviours of market players. This raises the question, are digital platforms global innovators or disruptive monopolists? Are they a solution to problems of the past or emissaries of a problematic future? This book provides a multi-faceted approach to platforms and their profound impact on markets and ecosystems. Economic, managerial, social, and political aspects are analysed, and the differentiation of platforms and their disruptive potential is reviewed. The book also examines the mechanism of achieving a monopolistic position, including in the international supply chain, and the greater influence of platforms on political activity and contemporary democracy. With examples from Poland, USA, and China, the contributions offer an international evaluation of disruptive platforms across a multitude of industries. The edited collection, prepared by scholars from the SGH Warsaw School of Economics, will be valuable to researchers and academics across the fields of strategic management, marketing, innovations, international business, and the digital economy.
Managing in a VUCA World by Oliver Mack,Anshuman Khare,Andreas Krämer,Thomas Burgartz Pdf
This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and complexity. It reviews ways to manage complexity, while providing examples for tools and approaches that can be applied. The main focus of Section 2 is on leadership, strategy and planning. The chapters in this section create new approaches to handle VUCA environments pertaining to these areas including using the Tetralemma logics, tools from systemic structural constellation (SySt) approach of psychotherapy and organizational development, to provide new ideas for the management of large strategic programs in organizations. Section 3 considers how marketing and sales are affected by VUCA, from social media’s influence to customer value management. Operations and cost management are highlighted in Section 4. This section covers VUCA challenges within global supply chains and decision-oriented controlling. In Section 5 organizational structure and process management are showcased, while Section 6 is dedicated to addressing the effects of VUCA in IT, technology and data management. The VUCA forces present businesses with the need to move from linear modes of thought to problem solving with synthetic and simultaneous thinking. This book should help to provide some starting points and ideas to deal with the next era. It should not be understood as the end of the road, but as the beginning of a journey exploring and developing new concepts for a new way of management.
Shareholder Value Management in Banks by Leo Schuster Pdf
This book demonstrates how shareholder value analysis has become a valuable instrument of strategy assessment. It illustrates the ways in which management is able to align company policy with the financial goals of its shareholders and describes various methods of value-orientated company planning. Including up-to-date examples and case studies Shareholder Value Management in Banks represents the application of an important conceptual area to an international industry.
Social Commerce by Efraim Turban,Judy Strauss,Linda Lai Pdf
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
RAPID Value Management for the Business Cost of Ownership by Andrew Wigodsky,Andrew S. Wigodsky Pdf
The model presented in this manual for the IT professional helps managers work with tech workers and their customers to make a clear and well-substantiated argument for IT service investments. In order to validate and fully explain this model, Wigodsky presents an overview of the "why" behind technology investment for any organization, and combines this with detailed real-world solutions that maximize BCO efficiency. By eliminating the "futz factor" commonly associated with system ownership costs, the book provides a glimpse of the next generation IT architecture, a repeatable process for identifying organization-wide system costs, and a customizable model for integrating BCO management with your people, processes, and technology. · Provides detailed technical architectures, processes, and integrated solutions using common computing technologies · Helps the reader build a customized model for reviewing the long-term potential costs and benefits of interrelated IT investments · Includes observations of HP thought leaders, experienced consultants, and customers on past projects
The SBI Group Vision & Strategy by Yoshitaka Kitao Pdf
Praise for The SBI Group Vision and Strategy "Yoshitaka Kitao is a source of wisdom for tomorrow's leaders. He combines lessons from his predecessors with his own New Economy experiences in this unique guide to navigating today's business climate." —Mitchell H. Caplan, Chief Executive Officer, E*TRADE Financial Corporation "Yoshitaka Kitao's book offers an inside look at how he founded and built SBI Holdings into a major financial services company in just seven years. It's a remarkable and insightful story. Kitao also generously shares his innovative views on managing a company to build value for employees, customers, shareholders, and society at large." —Joe Mansueto, CEO, Morningstar, Inc. "As a founder of the SBI Group, Yoshitaka Kitao shares his organizational strategy and the history of building a company in the Internet era. I have known the author for twenty-five years and have seen him develop his successful managerial philosophy. Readers will benefit from the ideas in his fine book." —Stanley Palmer, President, Marvin & Palmer Associates
A leading global authority on customer-based marketing programs helps online retailers build solid customer loyalty by showing them strategies to shift from impersonal database marketing to true customer relationship management.
Sustainable Value Management–New Concepts and Contemporary Trends by Dariusz Zarzecki,Marek Jabłoński Pdf
Sustainable value management reveals a new space for studying business models. The traditional approach is based on the assumption that the goal of any business is to make money. All decisions regarding supply and production should be made to maximize profit. The discrepancy in creating non-economic value is sometimes the result of separating ownership from control over an enterprise. Although shareholders are interested in maximizing profit, management that actually makes decisions can also pursue other goals. In addition to economic aspects, the management intentions of modern managers are also influenced by factors arising from the organizational culture built, co-created within the organization and sometimes with the participation of external actors such as suppliers and customers. The sources of the creation of social values will be the management intentions of top management, often initiated by the adopted values and rules on the basis of which resources are bound within the structure of the business model. The value of sustainability is based on the identification of those creative sources that relate to economic and social value. Economic value is created through social value and vice versa. This allows the complementarity of the value created to be mutually supportive. The business model that integrates both of these values should be more resistant to crises than the one that is oriented only toward producing economic value. Concurrent implementation of economic and social goals increases resilience and affects the success of modern business models. This is due to the specificity of the business ecosystem that is built as part of the business model, which, in essence, is based on the use of social factors to merge the business model into a complex ecosystem capable of producing value.
Author : Ray R. Venkataraman,Jeffrey K. Pinto Publisher : John Wiley & Sons Page : 405 pages File Size : 48,7 Mb Release : 2023-03-03 Category : Business & Economics ISBN : 9781119933564
Cost and Value Management in Projects by Ray R. Venkataraman,Jeffrey K. Pinto Pdf
Cost and Value Management in Projects Project manager's guide to achieving cost efficiency and value optimization—thoroughly updated with new cases, examples, and problem sets The newly revised and updated Second Edition of Cost and Value Management in Projects provides project managers with a thorough understanding of the various dimensions of cost and value in projects, along with the factors that impact them and the managerial approaches for achieving cost efficiency and value optimization. Whereas most cost management books discuss the topic from a tactical perspective, such as through the use of simple budgeting or Earned Value Analysis, this Second Edition addresses cost from a strategic perspective, examining project management decision areas that have the potential to enhance value and providing an integrated framework for managing cost. The Second Edition includes updates to key topic areas such as project benefits realization, updated end-of-chapter exercises such as discussion questions and problem sets, updated case studies, and new spreadsheet analytic techniques and examples. Written by two highly qualified authors with significant experience in the field, Cost and Value Management in Projects includes information on: Value management through value planning, engineering, and analysis from the perspective of projects, and best practices on how to avoid common pitfalls in managing cost and value Organization strategy and project selection, organization structure and culture, project definition (and contracts), and estimating project times and cost Developing project plans and schedules, managing risk, scheduling resources and cost, reducing project duration, leadership, performance measurement, and project closure Attainment of value in complex environmental settings and benefits of effective project management Cost and Value Management in Projects is an essential resource on the subject for stakeholders at all corporate and government levels, including executives measuring performance, middle level corporate managers, project and team managers, engineers, project team members, and business consultants, along with students in related programs of study.
The IBM Model of Electronic Customer Relationship Management by Christian Uwagwuna Pdf
Essay from the year 2011 in the subject Business economics - Customer Relationship Management, CRM, grade: 80, De Montfort University Leicester (-), course: E Business, language: English, abstract: Introduction With the dynamic nature of the global business environment and increasing competitive pressure, organizations are shifting from product-focused strategy to consumer-focused strategy. With the advent of internet, consumers are becoming more knowledgeable and more aware of the various opportunities available to them. The internet has provided easy access to new products and access to more options leading to an expanded competitive advantage for the consumers, greatly enhancing their choices, value and pricing flexibilities in many cases. Customer retention and loyalty has become a nightmare to many organizations, and organizations are now involved in what can be termed "a relationship competition" between organizations and their clients, as customers can switch from one product to the other at the click of the computer mouse. In order to counter this phenomenon organizations are investing heavily in technologies enabling a customer-focused relationship marketing strategy. With tremendous growth in e-business and web-based services, organizations are therefore shifting to an internet based customer relationship management, hence the birth of electronic customer relationship management (E-CRM). In this report a comprehensive analysis of how IBM uses electronic customer relationship management (ECRM) to gain insight and understanding of their customer's needs and want is carried out and also how to improve customer's relationship by satisfying those needs. [...]
Corporate Management, Governance, and Ethics Best Practices by S. Rao Vallabhaneni Pdf
All the best practices a manager and an executive need-in a one-stop, comprehensive reference Praise for Corporate Management, Governance, and Ethics Best Practices "If you want a comprehensive compendium of best practices in corporate governance, risk management, ethical values, quality, process management, credible financial reporting, and related issues like the SOX Act all in one place spanning both breadth and depth, Vallabhaneni's book is the source of insightful thoughts as a reference manual. A must-read and a should-own for all institutions and libraries around the globe; I am pleased I read it and use it in my classes." -Professor Bala V. Balachandran, Kellogg School of Management, Northwestern University "Mr. Vallabhaneni has an excellent grasp of corporate governance principles. In particular, he shows how these principles can mitigate a broad range of corporate risks." -Steven M. Bragg, author of Accounting Best Practices and Inventory Best Practices "Professor Vallabhaneni provides an excellent analysis of the corporate governance landscape. His discussion and categorization of risks confronting an organization will be very helpful to boards of directors." -Frederick D. Lipman, President of the Association of Audit Committee Members, Inc. and Partner, Blank Rome LLP Representing a single and collective voice for the entire business management profession, Corporate Management, Governance, and Ethics Best Practices provides a cohesive framework for organization-wide implementation of the best practices used by today's leading companies and is an authoritative source on best practices covering all functions of a business corporation, including governance and ethics.
The Semantic Web: ESWC 2012 Satellite Events by Elena Simperl,Barry Norton,Dunja Mladenic,Emanuele Della Valle,Irini Fundulaki,Alexandre Passant,Raphaël Troncy Pdf
This book constitutes the thoroughly refereed post-proceedings of the satellite events of the 9th International Conference on the Semantic Web, ESWC 2012, held in Heraklion, Crete, Greece, in May 2012. This volume contains 49 full papers and 13 short papers describing the posters and demonstrations. (SUGGESTION/ HELP needed).
