Social Commerce

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Social Commerce

Efraim Turban,Judy Strauss,Linda Lai
Social Commerce Book PDF

Author : Efraim Turban,Judy Strauss,Linda Lai
Publisher : Springer
Page : 320 pages
File Size : 45,6 Mb
Release : 2015-11-17
Category : Business & Economics
ISBN : 9783319170282

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Social Commerce by Efraim Turban,Judy Strauss,Linda Lai Pdf

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Social ECommerce

Stephan Spencer,Jimmy Harding,Jennifer Sheahan
Social ECommerce Book PDF

Author : Stephan Spencer,Jimmy Harding,Jennifer Sheahan
Publisher : "O'Reilly Media, Inc."
Page : 311 pages
File Size : 41,5 Mb
Release : 2014-08
Category : Business & Economics
ISBN : 9781449366988

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Social ECommerce by Stephan Spencer,Jimmy Harding,Jennifer Sheahan Pdf

Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.

This is Social Commerce

Guy Clapperton
This is Social Commerce Book PDF

Author : Guy Clapperton
Publisher : John Wiley & Sons
Page : 183 pages
File Size : 53,9 Mb
Release : 2012-01-17
Category : Business & Economics
ISBN : 9780857082541

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This is Social Commerce by Guy Clapperton Pdf

The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook Building a loyal community who will keep coming back and buying from you How to offer superb customer service to your social media consumers Developing new product especially for this new environment Measuring your ROI

Social Commerce

Rosy Boardman,Marta Blazquez,Claudia E. Henninger,Daniella Ryding
Social Commerce Book PDF

Author : Rosy Boardman,Marta Blazquez,Claudia E. Henninger,Daniella Ryding
Publisher : Springer
Page : 289 pages
File Size : 53,6 Mb
Release : 2019-02-22
Category : Business & Economics
ISBN : 9783030036171

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Social Commerce by Rosy Boardman,Marta Blazquez,Claudia E. Henninger,Daniella Ryding Pdf

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

Paul Marsden,Paul Chaney
The Social Commerce Handbook 20 Secrets for Turning Social Media into Social Sales Book PDF

Author : Paul Marsden,Paul Chaney
Publisher : McGraw Hill Professional
Page : 208 pages
File Size : 45,5 Mb
Release : 2012-10-12
Category : Business & Economics
ISBN : 9780071802031

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The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales by Paul Marsden,Paul Chaney Pdf

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence

Introduction to Electronic Commerce and Social Commerce

Efraim Turban,Judy Whiteside,David King,Jon Outland
Introduction to Electronic Commerce and Social Commerce Book PDF

Author : Efraim Turban,Judy Whiteside,David King,Jon Outland
Publisher : Springer
Page : 446 pages
File Size : 45,7 Mb
Release : 2017-04-23
Category : Business & Economics
ISBN : 9783319500911

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Introduction to Electronic Commerce and Social Commerce by Efraim Turban,Judy Whiteside,David King,Jon Outland Pdf

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p

Kick Ass Social Commerce for E-preneurs

John Lawson,Debra Schepp
Kick Ass Social Commerce for E preneurs Book PDF

Author : John Lawson,Debra Schepp
Publisher : BenBella Books, Inc.
Page : 224 pages
File Size : 53,9 Mb
Release : 2014-03-04
Category : Business & Economics
ISBN : 9781939529459

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Kick Ass Social Commerce for E-preneurs by John Lawson,Debra Schepp Pdf

It's not about Likes—it's about sales. You're not alone. Almost all businesses are marketing online these days—everyone tweets, posts to social networks, and blogs. What you're doing now is not enough to make your business stand out. Forget what all the self-proclaimed “social media gurus" are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn't cut it anymore. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media. One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales. In Kick Ass Social Commerce for E-Preneurs, Lawson and bestselling e-commerce author Debra Schepp take you step-by-step through: Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites Building a thriving e-commerce business and keeping it vibrant and growing What are you waiting for? Read this book and start kicking social commerce ass.

Apps Management and E-Commerce Transactions in Real-Time

Rezaei, Sajad
Apps Management and E Commerce Transactions in Real Time Book PDF

Author : Rezaei, Sajad
Publisher : IGI Global
Page : 379 pages
File Size : 46,8 Mb
Release : 2017-03-16
Category : Business & Economics
ISBN : 9781522524502

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Apps Management and E-Commerce Transactions in Real-Time by Rezaei, Sajad Pdf

Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals.

Electronic Commerce

Efraim Turban,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban
Electronic Commerce Book PDF

Author : Efraim Turban,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban
Publisher : Springer
Page : 818 pages
File Size : 46,7 Mb
Release : 2015-01-29
Category : Business & Economics
ISBN : 9783319100913

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Electronic Commerce by Efraim Turban,David King,Jae Kyu Lee,Ting-Peng Liang,Deborrah C. Turban Pdf

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

HCI in Business, Government, and Organizations: eCommerce and Innovation

Fiona Fui-Hoon Nah,Chuan-Hoo Tan
HCI in Business Government and Organizations eCommerce and Innovation Book PDF

Author : Fiona Fui-Hoon Nah,Chuan-Hoo Tan
Publisher : Springer
Page : 587 pages
File Size : 51,6 Mb
Release : 2016-07-04
Category : Computers
ISBN : 9783319393964

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HCI in Business, Government, and Organizations: eCommerce and Innovation by Fiona Fui-Hoon Nah,Chuan-Hoo Tan Pdf

This volume constitutes the refereed proceedings of the Third International Conference on HCI in Business, Government and Organizations, HCIBGO 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, which took place in Toronto, Canada, in July 2016. HCII 2016 received a total of 4354 submissions, of which 1287 papers were accepted for publication after a careful reviewing process. The 53 papers presented in this volume are organized in topical sections named: social media for business; electronic, mobile and ubiquitous commerce; business analytics and visualization; branding, marketing and consumer behavior; and digital innovation.

Social Media Commerce For Dummies

Marsha Collier
Social Media Commerce For Dummies Book PDF

Author : Marsha Collier
Publisher : John Wiley & Sons
Page : 346 pages
File Size : 47,5 Mb
Release : 2012-11-08
Category : Business & Economics
ISBN : 9781118461501

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Social Media Commerce For Dummies by Marsha Collier Pdf

Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more. Your customers are communicating with each other via social media; making purchasing opportunities available on social media sites adds convenience for your customer and opens up new sales opportunities This step-by-step guide explains social media commerce and shows what you can accomplish Helps you determine the sites where your business should have a presence Demonstrates how customers can help promote your brand as they recommend products and services to others on their social networks Author Marsha Collier is the undisputed expert on eBay and a recognized authority on social media marketing Social Media Commerce For Dummies helps you offer your customers better service while giving them the opportunity to share information about your product with their social media contacts.

Cross-Border E-Commerce Marketing and Management

Hoque, Md. Rakibul,Bashaw, R. Edward
Cross Border E Commerce Marketing and Management Book PDF

Author : Hoque, Md. Rakibul,Bashaw, R. Edward
Publisher : IGI Global
Page : 349 pages
File Size : 46,5 Mb
Release : 2020-10-30
Category : Business & Economics
ISBN : 9781799858249

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Cross-Border E-Commerce Marketing and Management by Hoque, Md. Rakibul,Bashaw, R. Edward Pdf

The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small? and medium?sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.

Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Ertz, Myriam
Handbook of Research on the Platform Economy and the Evolution of E Commerce Book PDF

Author : Ertz, Myriam
Publisher : IGI Global
Page : 554 pages
File Size : 43,7 Mb
Release : 2021-10-15
Category : Business & Economics
ISBN : 9781799875468

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Handbook of Research on the Platform Economy and the Evolution of E-Commerce by Ertz, Myriam Pdf

In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Social Media Marketing

Tracy L. Tuten,Michael R. Solomon
Social Media Marketing Book PDF

Author : Tracy L. Tuten,Michael R. Solomon
Publisher : SAGE
Page : 477 pages
File Size : 51,9 Mb
Release : 2017-11-25
Category : Business & Economics
ISBN : 9781526424549

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Social Media Marketing by Tracy L. Tuten,Michael R. Solomon Pdf

**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.

E-Commerce Strategy

Sanjay Mohapatra
E Commerce Strategy Book PDF

Author : Sanjay Mohapatra
Publisher : Springer Science & Business Media
Page : 270 pages
File Size : 42,5 Mb
Release : 2012-08-16
Category : Business & Economics
ISBN : 9781461441410

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E-Commerce Strategy by Sanjay Mohapatra Pdf

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.