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Internet Marketing for Less Than $500/year by Marcia Yudkin Pdf
Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don’t understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day.
This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.
101 Ways to Promote Your Web Site by Susan Sweeney Pdf
Demonstrates tools and techniques for increasing Web site traffic, including overall design, exposure to search engines, newsgroups, e-mail, mailing lists, linking strategies, and online advertising.
Exploring IBM EServer XSeries by Jim Hoskins,Bill Wilson,Ray Winkel Pdf
Annotation Introducing the brands of Intel-based IBM computers, this guide shows how to integrate these systems into business for greater efficiency, productivity, and overall business management. Written for nontechnical users, the most current xSeries information is included. Differences and uses for the assorted computers are detailed, as are the latest peripherals, software options, and networking issues. Guidelines for choosing operating systems to fit business needs are also discussed.
Exploring IBM E-business Software by Casey Young Pdf
This detailed look at IBM’s software products for e-business enables IBM users to gain a fundamental understanding of e-business architecture, where IBM software products fit into that architecture, and where to go to get more information. The main products and platforms for development tools and components, application server software, and secure network and management software are described. This book also distinguishes between two or more IBM software products that appear to serve the same purpose but really have different applications. Key products covered include DB2, Web Sphere, Lotus Domino, and Tivoli. This replaces 1885068581.
Internet Marketing for Information Technology Companies by Barry Silverstein Pdf
While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.
Building on Your AIX Investment by Jim Hoskins Pdf
If you are involved with any business or institution that currently uses IBM eServer pSeries, RS/6000 servers, or other brands of UNIX servers, then this book is for you. It starts by describing the state of e-business today and IBM's sweeping "on demand" initiative. It will help you look inward at your own enterprise to evaluate your current state of e-business adoption. You will see where IBM is headed in terms of the future of e-business and learn how to take full advantage of their "on demand" strategy in your organization. You will learn how to leverage your existing investment in AIX or UNIX computing infrastructure moving forward. You likely will see yourself somewhere in the "Top Ten Things That Tell You It's Time for a Change." Finally, you will read about the actual experiences of Toyota Australia as they moved down the e-business adoption path. To help you stay current, this book comes with your personal password for accessing the companion Web site which offers up-to-the-minute pSeries news, expanded information, and additional pSeries resources. Book jacket.
Building on Your OS/400 Investment by Jim Hoskins Pdf
If you are involved with any business or institution that currently uses IBM eServer iSeries, AS/400 servers, or Windows servers, then this book is for you. It will help you look inward at your own enterprise to evaluate your current state of e-business adoption. You will see where IBM is headed in terms of the future of e-business and learn how to take full advantage of their "on demand" strategy in your organization. You will learn how to leverage your existing investment in OS/400 and Windows computing infrastructure moving forward. You likely will see yourself somewhere in the "Top Ten Things That Tell You It's Time for a Change". Finally, you will read about the actual experiences of National Bancorp as they move down the e-business on demand adoption path. To help you stay current, this book comes with your personal password for accessing the companion Web site which offers up-to-the-minute iSeries news, "More on the Web" links, and additional iSeries resources. Book jacket.
Understanding IBM Workplace Strategy & Products by Ron Sebastian,Douglas W. Spencer Pdf
IBM's vision for the future of collaborative computing is realized in this guide to implementing the IBM Workplace for IT managers. An overview of the key product lines that implement the IBM Workplace vision, including Lotus Workplace, WebSphere Portal, Lotus Notes and Domino, and WebSphere Everyplace is also provided.
IBM Software for E-Business on Demand by Douglas Spencer Pdf
Covering the functional characteristics of an on demand computing infrastructure, this book describes the IBM software products that can be used to create a computing infrastructure that has these characteristics. Also discussed is how IBM’s on demand strategy can help a business to make more informed purchasing decisions for IBM application software.
Exploring IBM EServer ZSeries and S/390 Servers by Jim Hoskins,Bob Frank Pdf
Considered the bible of the IBM zSeries and S/390 world, this new edition closely examines the role large computers will play in the new century. All the new hardware models and operating system products—Linux, VSE, MVS, VM, AIX, and Open Edition—are now available for the zSeries and are fully explained, as are critical business issues such as cost justification, lease versus purchase, support, security, and maintenance. Hypothetical small, medium, and large businesses are described and then outfitted with the appropriate zSeries solution. This replaces 1885068700.
The Business Guide to Selling Through Internet Auctions by Nancy L. Hix Pdf
For those businesses that want to supplement their sales online or those who want to sell online in a structured, repeatable way, this book shows the new online auction seller the ins and outs. Businesses will learn how to find online auction sites and how to judge whether a particular one meets their needs, how to register and establish an account, and how to list auctions and attract bids.
6 Steps to Free Publicity (Easyread Comfort Edition) by Marcia Yudkin Pdf
"There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns ... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.