It S Our Research

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It's Our Research

Author : Tomer Sharon
Publisher : Elsevier
Page : 288 pages
File Size : 50,7 Mb
Release : 2012-03-21
Category : Computers
ISBN : 9780123851314

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It's Our Research by Tomer Sharon Pdf

It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations. Named a 2012 Notable Computer Book for Information Systems by Computing Reviews Features a series of video interviews with UX practitioners and researchers Provides dozens of case studies and visuals from international research practitioners Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes

Validating Product Ideas

Author : Tomer Sharon
Publisher : Rosenfeld Media
Page : 345 pages
File Size : 44,7 Mb
Release : 2016-01-19
Category : Business & Economics
ISBN : 9781933820927

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Validating Product Ideas by Tomer Sharon Pdf

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

Interviewing Users

Author : Steve Portigal
Publisher : Rosenfeld Media
Page : 212 pages
File Size : 55,5 Mb
Release : 2023-10-17
Category : Computers
ISBN : 9781959029823

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Interviewing Users by Steve Portigal Pdf

Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield. In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations. But, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews. Everyone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book Doorbells, Danger, and Dead Batteries. "Quite simply the best book on when, why, and how you should conduct user interview studies." —Elizabeth F. Churchill, PhD, Senior Director, Google Who Should Read This Book? Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are. Anyone and everyone who wants to learn how to interview and listen to people. Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you. Takeaways User research is key for companies to include in their design and development process. The best way to do user research is through interviewing users and determining their needs. Interviewing can identify what could be designed or what is actually a problem. Teams who meet their users face-to-face will build better products. Field research takes a lot of preparation to be successful―and a solid plan in advance. There are critical techniques and frameworks for mapping human behavior. A good interviewer always puts their participants at ease. If you ask the right questions, you’ll get the right answers. A smart interviewer checks their worldview at the door. To establish a rapport with your interviewee, listen and don’t be judgmental. Research data is a combination of analysis and synthesis. The importance of research analysis must be continually highlighted and emphasized to the powers that be.

Just Enough Research

Author : Erika Hall
Publisher : Book Apart
Page : 0 pages
File Size : 55,7 Mb
Release : 2019-10-21
Category : Human-computer interaction
ISBN : 1952616468

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Just Enough Research by Erika Hall Pdf

Start doing good research faster than you can plan your next pitch.

It’s Our Turn to Eat

Author : Michela Wrong
Publisher : HarperCollins UK
Page : 35 pages
File Size : 50,6 Mb
Release : 2009-04-10
Category : History
ISBN : 9780007325115

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It’s Our Turn to Eat by Michela Wrong Pdf

A gripping account of both an individual caught on the horns of an excruciating moral dilemma and a continent at a turning point.

It’s Our School, It’s Our Time: A Companion Guide to Whole-School Collaborative Decision-Making

Author : Geraldine Rowe
Publisher : Routledge
Page : 145 pages
File Size : 55,5 Mb
Release : 2020-11-23
Category : Education
ISBN : 9781000220292

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It’s Our School, It’s Our Time: A Companion Guide to Whole-School Collaborative Decision-Making by Geraldine Rowe Pdf

It’s Our School, It’s Our Time outlines a whole-school approach to teacher–pupil collaboration, illustrating how aspects of social inequality can be addressed by involvement in the school community and active participation in decision-making from an early age. The book presents insights into the psychological processes that are at work when pupils and teachers share decision-making, and how this can harness and increase motivation for teachers and their pupils. Combining both theory and examples of practice, this book provides clarity about the impact of collaborative decision-making and how it can help pupils to take ownership of their classrooms and promote greater cooperation and productivity. This book: draws on 25 stories from Dr Rowe’s own study and experiences as an educational psychologist, and the accounts of other educators and researchers. shows how teachers and school leaders have overcome some common hurdles that those in conventional schools might encounter. provides research-evidence and practical examples from real-life classrooms that will inspire teachers, teaching assistants and school leaders. Written by a highly experienced educational psychologist, this companion guide will help teachers, head teachers, teacher educators and student teachers to transform achievement, behaviour and motivation through greater collaboration with their pupils.

It's a Matter of Fact

Author : Angie Miller
Publisher : Routledge
Page : 127 pages
File Size : 49,8 Mb
Release : 2018-04-09
Category : Education
ISBN : 9781351400046

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It's a Matter of Fact by Angie Miller Pdf

In this new book from Routledge and MiddleWeb, author Angie Miller shows how you can turn your students into informed citizens by teaching them how to research effectively. In today’s information-saturated world research skills have moved beyond fact-finding, into fact-sifting, fact-sorting, and fact-assessing. Miller shows you how to help students check sources, take good notes, make use of information, and synthesize and present information across the subject areas. She also shows how to make research a daily practice, not a one-time essay or project. With examples and online handouts you can use immediately, this practical book is a valuable resource for educators seeking to engage students in their work and encourage them toward higher level thinking.

Mindstorms

Author : Seymour A Papert
Publisher : Basic Books
Page : 256 pages
File Size : 54,9 Mb
Release : 2020-10-06
Category : Education
ISBN : 9781541675100

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Mindstorms by Seymour A Papert Pdf

In this revolutionary book, a renowned computer scientist explains the importance of teaching children the basics of computing and how it can prepare them to succeed in the ever-evolving tech world. Computers have completely changed the way we teach children. We have Mindstorms to thank for that. In this book, pioneering computer scientist Seymour Papert uses the invention of LOGO, the first child-friendly programming language, to make the case for the value of teaching children with computers. Papert argues that children are more than capable of mastering computers, and that teaching computational processes like de-bugging in the classroom can change the way we learn everything else. He also shows that schools saturated with technology can actually improve socialization and interaction among students and between students and teachers. Technology changes every day, but the basic ways that computers can help us learn remain. For thousands of teachers and parents who have sought creative ways to help children learn with computers, Mindstorms is their bible.

Quantifying the User Experience

Author : Jeff Sauro,James R Lewis
Publisher : Morgan Kaufmann
Page : 350 pages
File Size : 54,5 Mb
Release : 2016-07-12
Category : Computers
ISBN : 9780128025482

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Quantifying the User Experience by Jeff Sauro,James R Lewis Pdf

Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Includes new and revised information on standardized usability questionnaires Includes a completely new chapter introducing correlation, regression, and analysis of variance Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English

Jabari Jumps

Author : Gaia Cornwall
Publisher : Candlewick Press
Page : 32 pages
File Size : 41,6 Mb
Release : 2020-10-06
Category : Juvenile Fiction
ISBN : 9781536220674

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Jabari Jumps by Gaia Cornwall Pdf

Working up the courage to take a big, important leap is hard, but Jabari is almost absolutely ready to make a giant splash. Jabari is definitely ready to jump off the diving board. He’s finished his swimming lessons and passed his swim test, and he’s a great jumper, so he’s not scared at all. “Looks easy,” says Jabari, watching the other kids take their turns. But when his dad squeezes his hand, Jabari squeezes back. He needs to figure out what kind of special jump to do anyway, and he should probably do some stretches before climbing up onto the diving board. In a sweetly appealing tale of overcoming your fears, newcomer Gaia Cornwall captures a moment between a patient and encouraging father and a determined little boy you can’t help but root for.

Eye Tracking the User Experience

Author : Aga Bojko
Publisher : Rosenfeld Media
Page : 320 pages
File Size : 42,6 Mb
Release : 2013-11-15
Category : Computers
ISBN : 9781933820910

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Eye Tracking the User Experience by Aga Bojko Pdf

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

The Professor Is In

Author : Karen Kelsky
Publisher : Crown
Page : 450 pages
File Size : 49,6 Mb
Release : 2015-08-04
Category : Education
ISBN : 9780553419429

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The Professor Is In by Karen Kelsky Pdf

The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.

Give and Take

Author : Adam Grant
Publisher : Penguin
Page : 321 pages
File Size : 54,8 Mb
Release : 2013-04-09
Category : Business & Economics
ISBN : 9781101622841

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Give and Take by Adam Grant Pdf

A groundbreaking look at why our interactions with others hold the key to success, from the New York Times bestselling author of Think Again, Originals, and the forthcoming Hidden Potential For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Praised by social scientists, business theorists, and corporate leaders, Give and Take opens up an approach to work, interactions, and productivity that is nothing short of revolutionary.

Grandmother Fish

Author : Jonathan Tweet
Publisher : Feiwel & Friends
Page : 40 pages
File Size : 49,5 Mb
Release : 2016-09-06
Category : Juvenile Nonfiction
ISBN : 9781250134110

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Grandmother Fish by Jonathan Tweet Pdf

Where did we come from? It's a simple question, but not so simple an answer to explain—especially to young children. Charles Darwin's theory of common descent no longer needs to be a scientific mystery to inquisitive young readers. Meet Grandmother Fish. Told in an engaging call and response text where a child can wiggle like a fish or hoot like an ape and brought to life by vibrant artwork, Grandmother Fish takes children and adults through the history of life on our planet and explains how we are all connected. The book also includes comprehensive backmatter, including: - An elaborate illustration of the evolutionary tree of life - Helpful science notes for parents - How to explain natural selection to a child

User Research

Author : Stephanie Marsh
Publisher : Kogan Page Publishers
Page : 289 pages
File Size : 55,6 Mb
Release : 2018-03-03
Category : Business & Economics
ISBN : 9780749481056

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User Research by Stephanie Marsh Pdf

Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn't bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.