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Author : Rhidian Brook
Publisher : HarperCollins
Page : 216 pages
File Size : 43,9 Mb
Release : 1998
Category : Fiction
ISBN : STANFORD:36105021677278
Author : Paul Rutherford
Publisher : University of Toronto Press
Page : 467 pages
File Size : 55,7 Mb
Release : 2018-10-11
Category : Social Science
ISBN : 9781487519032
The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Author : Michael S. Kimmel,Amy B. Aronson
Publisher : Bloomsbury Publishing USA
Page : 920 pages
File Size : 44,9 Mb
Release : 2003-12-11
Category : Social Science
ISBN : 9781576077757
The first encyclopedia to analyze, summarize, and explain the complexities of men's lives and the idea of modern manhood. The process of "making masculinity visible" has been going on for over two decades and has produced a prodigious and interesting body of work. But until now the subject has had no authoritative reference source. Men & Masculinities, a pioneering two-volume work, corrects the oversight by summarizing the latest historical, biological, cross-cultural, psychological, and sociological research on the subject. It also looks at literature, art, and music from a gender perspective. The contributors are experts in their specialties and their work is directed, organized, and coedited by one of the premier scholars in the field, Michael Kimmel. The coverage brings together for the first time considerable knowledge of men and manhood, focusing on such areas as sexual violence, intimacy, pornography, homophobia, sports, profeminist men, rituals, sexism, and many other important subjects. Clearly, this unique reference is a valuable guide to students, teachers, writers, policymakers, journalists, and others who seek a fuller understanding of gender in the United States.
Author : Stephen Brown,Anthony Patterson
Publisher : Routledge
Page : 320 pages
File Size : 49,9 Mb
Release : 2003-09-02
Category : Business & Economics
ISBN : 9781134565498
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the marketer. It contends, moreover, that the tools and techniques of artistic appreciation can be successfully applied to all manner of marketplace phenomena. Key features include: * the treatment of artistic artefacts as a source of marketing understanding * a detailed discussion surrounding the argument that marketers should adopt more imaginative modes of academic expression * an analysis of the kind of art that marketing is, and the place of imagination in marketing's artistic palette. This book provokes a new way of thinking about marketing, and will prove invaluable to marketing academics, researchers and practitioners.
Author : Robert C. Pritikin
Publisher : Unknown
Page : 201 pages
File Size : 40,8 Mb
Release : 1980
Category : Advertising
ISBN : 0936602007
Author : Anonim
Publisher : Emerald Group Publishing
Page : 118 pages
File Size : 50,8 Mb
Release : 2005
Category : Consumers
ISBN : 9781845441296
Annotation The papers in this e-book focus on data collection and whilst none can claim to be completely new, all challenge our usual reliance on focus groups or depth interviews and challenge us to think more creatively of how we might get closer to the actual lived experience of consumers and consumption.
Author : Mark Tungate
Publisher : Kogan Page Publishers
Page : 316 pages
File Size : 46,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 0749448377
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Author : Bruce Barton
Publisher : Unknown
Page : 134 pages
File Size : 53,6 Mb
Release : 2021-03-21
Category : Electronic
ISBN : 1684225361
2021 Reprint of the 1925 Edition. The Man Nobody Knows is the second book by the American author and advertising executive Bruce Fairchild Barton. In it, Barton presents Jesus as "The Founder of Modern Business," in an effort to make the Christian story accessible to businessmen of the time. When published in 1925, the book topped the nonfiction bestseller list, and was one of the best-selling non-fiction books of the 20th century. Since its publication, The Man Nobody Knows has divided readers. Some welcome the portrayal of Jesus as a strong character, whom no one dared oppose, and praise the use of familiar stereotypes to stimulate interest in religion, whilst others ridicule the suggestion that Jesus was a salesman. Critics have suggested that The Man Nobody Knows is a prime example of the materialism and "glorified Rotarianism" of the Protestant churches in the 1920s.
Author : Greg Daley
Publisher : Xulon Press
Page : 170 pages
File Size : 49,9 Mb
Release : 2005-12
Category : Biography & Autobiography
ISBN : 9781597816939
"The true story of what happened to an average man who became a Christian and how, after being filled with the Holy Spirit, he began to experience a life of divine appointments and miracles in everyday situations. This book will challenge and inspire you to believe God to see His kingdom come into the everyday encounters with the people you meet in the marketplace of life."--Back cover.
Author : Dun and Bradstreet, inc
Publisher : Unknown
Page : 928 pages
File Size : 41,8 Mb
Release : 1990
Category : Business
ISBN : UOM:35128001567773
The Dun & Bradstreet magazine for small-business management.
Author : James Hervey
Publisher : Unknown
Page : 548 pages
File Size : 43,6 Mb
Release : 1792
Category : Electronic
ISBN : BL:A0024507455
Author : Michael S. Kimmel,Amy Aronson
Publisher : ABC-CLIO
Page : 486 pages
File Size : 50,6 Mb
Release : 2004
Category : Reference
ISBN : UOM:39015060630731
The first encyclopedia to analyze, summarize, and explain the complexities of men's lives and the idea of modern manhood. The process of "making masculinity visible" has been going on for over two decades and has produced a prodigious and interesting body of work. But until now the subject has had no authoritative reference source. Men & Masculinities, a pioneering two-volume work, corrects the oversight by summarizing the latest historical, biological, cross-cultural, psychological, and sociological research on the subject. It also looks at literature, art, and music from a gender perspective. The contributors are experts in their specialties and their work is directed, organized, and coedited by one of the premier scholars in the field, Michael Kimmel. The coverage brings together for the first time considerable knowledge of men and manhood, focusing on such areas as sexual violence, intimacy, pornography, homophobia, sports, profeminist men, rituals, sexism, and many other important subjects. Clearly, this unique reference is a valuable guide to students, teachers, writers, policymakers, journalists, and others who seek a fuller understanding of gender in the United States. Nearly 400 A-Z entries from aging and intimacy to puberty and Westerns Cross-references in each entry to other relevant entries An impressive list of contributors including many of the world's premier scholars Illustrations of key historical events, people, and ideas that enhance understanding of the material
Author : Stephen D. Moore
Publisher : Stanford University Press
Page : 374 pages
File Size : 44,9 Mb
Release : 2001
Category : Religion
ISBN : 0804743320
God's Beauty Parlor opens the Bible to the contested body of critical commentary on sex and sexuality known as queer theory and to masculinity studies. The author pursues the themes of homoeroticism, masculinity, beauty, and violence through such texts as the Song of Songs, the Gospels, the Letter to the Romans, and the Book of Revelation.
Author : Stephen Brown
Publisher : SAGE
Page : 272 pages
File Size : 49,8 Mb
Release : 2001-06-07
Category : Business & Economics
ISBN : 9781446232309
`the finest writer in our field today' - Journal of Marketing `the great heretic' - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal `a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning `remarkably entertaining' - Public Library Journal `dazzling erudition' - European Journal of Marketing `instant classic' - Journal of Marketing Management · Has marketing moved from `new and improved' to `as good as always'? · Is old the new `new'? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.
Author : David Greenberg
Publisher : W. W. Norton & Company
Page : 560 pages
File Size : 42,6 Mb
Release : 2016-01-11
Category : History
ISBN : 9780393285505
“A brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency.”—Bob Woodward In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod. Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.