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Author : Wen-Jan Tuan
Publisher : Unknown
Page : 304 pages
File Size : 55,6 Mb
Release : 1998
Category : Electronic
ISBN : WISC:89068444249
Author : Richard L. Oliver
Publisher : Routledge
Page : 969 pages
File Size : 53,9 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317460213
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author : Anonim
Publisher : Unknown
Page : 698 pages
File Size : 46,8 Mb
Release : 1995
Category : Consumer behavior
ISBN : UOM:35128002071536
Author : Mark J. Martinko
Publisher : IAP
Page : 322 pages
File Size : 50,5 Mb
Release : 2006-08-01
Category : Business & Economics
ISBN : 9781607528210
This book argues that conventional interpretations of Freudian psychology have not accounted for the existence and complexity of death anxiety and its intrinsic relation to the creation of illusions and delusions. This book contends that there is sufficient evidence to support the view that death anxiety is not only a symptom of certain modes of psychopathology, but is a very normal and central emotional threat human beings deal with only by impeding awareness of the threat from entering consciousness. The immanence of the fear of death requires vigilant defensive and coping techniques, especially the distortion of reality through these defenses and fantasies, so that over-whelming terror does not psychologically cripple the organism. The fear of death is so horrific that human beings must insulate themselves in religious, social, and private illusions, rituals, obsessive pursuits, self-glorification, and myriad desperate attempts to lie about the quintessential nature of reality. Death is that terror that induces psychopathology. This book demonstrates that a careful reading of Freud reveals a copious amount of material supporting these propositions.
Author : Ralph L. Day,H. Keith Hunt
Publisher : Unknown
Page : 239 pages
File Size : 47,6 Mb
Release : 1996-01-01
Category : Electronic
ISBN : 0922279098
Author : Luisa Andreu,Juergen Gnoth,Metin Kozak
Publisher : Cambridge Scholars Publishing
Page : 290 pages
File Size : 47,5 Mb
Release : 2013-02-22
Category : Business & Economics
ISBN : 9781443847070
Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year’s conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences. Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing.
Author : Rodoula H. Tsiotsou,Ronald E. Goldsmith
Publisher : Emerald Group Publishing
Page : 434 pages
File Size : 42,6 Mb
Release : 2012-05-10
Category : Business & Economics
ISBN : 9781780520711
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
Page : 484 pages
File Size : 54,6 Mb
Release : 2017-04-07
Category : Business & Economics
ISBN : 9781317334705
Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in their buying process. The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism aims to explore and critically examine current debates, critical reflections of contemporary ideas, controversies and pertinent queries relating to the rapidly expanding discipline of consumer behaviour in hospitality and tourism. The Handbook offers a platform for dialogue across disciplinary and national boundaries and areas of study through its diverse coverage. It is divided into six parts: Part I offers an overview of consumer behaviour; Part II focuses on the service quality perspectives of consumer behaviour; Part III deliberates on customer satisfaction and consumer behaviour linkages; Part IV explores the re-patronage behaviour of consumers; Part V addresses the vital issues concerning online consumer behaviour; and Part VI elaborates upon other emerging paradigms of consumer behaviour. Although there is no dearth of empirical studies on different viewpoints of consumer behaviour, there is a scarcity of literature providing conceptual information. The present Handbook is organised to offer a comprehensive theoretical body of knowledge narrating consumer behaviour, especially for hospitality and tourism businesses and operations. It attempts to fill this research gap by offering a 'globalised' volume comprising chapters organised using both practical and academic approaches. This Handbook is essential reading for students, researchers and academics of Hospitality as well as those of Tourism, Marketing, International Business and Consumer Behaviour.
Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1980 pages
File Size : 44,9 Mb
Release : 2022-06-10
Category : Computers
ISBN : 9781668463048
The rise of internet and social media usage in the past couple of decades has presented a very useful tool for many different industries and fields to utilize. With much of the world’s population writing their opinions on various products and services in public online forums, industries can collect this data through various computational tools and methods. These tools and methods, however, are still being perfected in both collection and implementation. Sentiment analysis can be used for many different industries and for many different purposes, which could better business performance and even society. The Research Anthology on Implementing Sentiment Analysis Across Multiple Disciplines discusses the tools, methodologies, applications, and implementation of sentiment analysis across various disciplines and industries such as the pharmaceutical industry, government, and the tourism industry. It further presents emerging technologies and developments within the field of sentiment analysis and opinion mining. Covering topics such as electronic word of mouth (eWOM), public security, and user similarity, this major reference work is a comprehensive resource for computer scientists, IT professionals, AI scientists, business leaders and managers, marketers, advertising agencies, public administrators, government officials, university administrators, libraries, students and faculty of higher education, researchers, and academicians.
Author : Richard L. Oliver
Publisher : Routledge
Page : 544 pages
File Size : 55,8 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317460220
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author : Anonim
Publisher : Unknown
Page : 628 pages
File Size : 42,6 Mb
Release : 1999
Category : Electronic
ISBN : WISC:89099258691
Author : John Buswell,Christine Williams,Keith Donne,Carley Sutton
Publisher : CABI
Page : 322 pages
File Size : 54,7 Mb
Release : 2016-12-20
Category : Business & Economics
ISBN : 9781780645445
Service quality is at the forefront of how the leisure, events, tourism and sport (LETS) sectors operate. An important consideration for any business, and therefore any student of the subject, this new edition of a successful textbook addresses the key points and principles of managing service quality across the industry sector. Considering the underpinning theory of service quality, this book informs the reader of the practical application of service quality management tools and techniques in an industry with distinctive features and challenges. An invaluable read for students within the LETS sectors, it also provides a useful refresher for practitioners working in the industry.
Author : Sheila Wright
Publisher : Routledge
Page : 329 pages
File Size : 53,6 Mb
Release : 2014-07-10
Category : Business & Economics
ISBN : 9781317980957
The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.
Author : ALOK KUMAR RAI
Publisher : PHI Learning Pvt. Ltd.
Page : 529 pages
File Size : 53,8 Mb
Release : 2012-12-05
Category : Business & Economics
ISBN : 9788120346956
This thoroughly revised and enlarged edition brings to light the latest developments taking place in the area of Customer Relationship Management (CRM), and focuses on current CRM practices of various service industries. This edition is organised into five parts containing 19 chapters. Part I focuses on making the readers aware of the conceptual and literary developments, and also on the strategic implementation of the concepts. Part II discusses the research aspects of CRM. Part III deals with the applications of information technologies in CRM. Part IV provides the various newer and emerging concepts in CRM. Finally, Part V analyses the CRM applications in various sectors, industries and companies. Primarily intended as a textbook for the students of Management, the book would prove to be an invaluable asset for professionals in service industries. New to This Edition Includes five new chapters, namely Research Techniques and Methods in Customer Relationship Management; Customer Satisfaction; Customer Loyalty; Service Quality; and Service Recovery Management, along with several additions of new text and revisions of the existing text. Provides latest advancements in CRM to keep the students abreast of these developments. Gives as many as 16 Case Studies with critical analysis of different industries to help the readers understand the subject. Covers a number of illustrations to elucidate the concepts discussed. Gives Project Assignment in each chapter.
Author : Olivier Furrer,Mikèle Landry,Chloé Baillod,Jie Y. Kerguignas
Publisher : Edward Elgar Publishing
Page : 403 pages
File Size : 50,7 Mb
Release : 2024-02-12
Category : Business & Economics
ISBN : 9781803923178
This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.
