Satisfaction A Behavioral Perspective On The Consumer

Author : Richard L. Oliver
Publisher : Routledge
Page : 544 pages
File Size : 51,5 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317460220

Get Book

Satisfaction: A Behavioral Perspective on the Consumer by Richard L. Oliver Pdf

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

Author : Gordon Foxall
Publisher : Beard Books
Page : 246 pages
File Size : 50,8 Mb
Release : 2004-12
Category : Psychology
ISBN : 9781587982408

Get Book

Consumer Psychology in Behavioral Perspective by Gordon Foxall Pdf

This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.

Author : Gordon Foxall
Publisher : Routledge
Page : 201 pages
File Size : 52,5 Mb
Release : 2009-09-10
Category : Business & Economics
ISBN : 9781135238094

Get Book

Interpreting Consumer Choice by Gordon Foxall Pdf

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers’ subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.

Author : Brian Mullen,Craig Johnson
Publisher : Psychology Press
Page : 290 pages
File Size : 43,6 Mb
Release : 2013-06-17
Category : Business & Economics
ISBN : 9781134932894

Get Book

The Psychology of Consumer Behavior by Brian Mullen,Craig Johnson Pdf

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Author : Roland T. Rust,Richard L. Oliver
Publisher : SAGE
Page : 201 pages
File Size : 43,7 Mb
Release : 1994
Category : Business & Economics
ISBN : 9780803949201

Get Book

Service Quality by Roland T. Rust,Richard L. Oliver Pdf

The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.

Author : Gordon Foxall
Publisher : Routledge
Page : 573 pages
File Size : 47,6 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9781317332961

Get Book

Consumers in Context by Gordon Foxall Pdf

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

Author : Jim Blythe
Publisher : SAGE
Page : 473 pages
File Size : 47,6 Mb
Release : 2013-03-26
Category : Business & Economics
ISBN : 9781446276334

Get Book

Consumer Behaviour by Jim Blythe Pdf

Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!

Author : G. R. Foxall
Publisher : Unknown
Page : 84 pages
File Size : 49,8 Mb
Release : 1993
Category : Consumer behavior
ISBN : 0704412985

Get Book

The Behavioral Perspective Model of Purchase and Consumption by G. R. Foxall Pdf

Author : Anonim
Publisher : Unknown
Page : 675 pages
File Size : 44,5 Mb
Release : 2011
Category : Consumer behavior
ISBN : 0979133629

Get Book

Consumer Behavior by Anonim Pdf

Author : Gordon R. Foxall
Publisher : Unknown
Page : 228 pages
File Size : 43,8 Mb
Release : 1991-02-01
Category : Psychology
ISBN : 0415058236

Get Book

Consumer Psychology in Behavioural Perspective by Gordon R. Foxall Pdf

Author : Paul M. Swamidass
Publisher : Springer Science & Business Media
Page : 833 pages
File Size : 48,8 Mb
Release : 2000-06-30
Category : Business & Economics
ISBN : 9780792386308

Get Book

Encyclopedia of Production and Manufacturing Management by Paul M. Swamidass Pdf

Production and manufacturing management since the 1980s has absorbed in rapid succession several new production management concepts: manufacturing strategy, focused factory, just-in-time manufacturing, concurrent engineering, total quality management, supply chain management, flexible manufacturing systems, lean production, mass customization, and more. With the increasing globalization of manufacturing, the field will continue to expand. This encyclopedia's audience includes anyone concerned with manufacturing techniques, methods, and manufacturing decisions.

Author : Anonim
Publisher : Unknown
Page : 572 pages
File Size : 49,9 Mb
Release : 2003
Category : Consumer behavior
ISBN : WISC:89099258675

Get Book

Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior by Anonim Pdf

Author : Chris Denove,James Power
Publisher : Penguin
Page : 292 pages
File Size : 43,9 Mb
Release : 2007-06-26
Category : Business & Economics
ISBN : 9781101216323

Get Book

Satisfaction by Chris Denove,James Power Pdf

For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Their annual awards are widely publicized and valued worldwide for what they say about a company’s commitment to its customers. Now, at last, the company has created the definitive book on how to boost profits by increasing customer satisfaction. Although most businesses pay lip service to putting customers first, few actually listen to the voice of the customer and use it as a tangible asset. In this book, J. D. Power and Associates provides an insider’s perspective on some of the most successful companies on the planet. Corporate giants such as Toyota and Staples and local legends like Mike Diamond Plumbing all use customer satisfaction as their key to market dominance. Satisfaction opens the vault on years of J. D. Power data, quantifying the elusive links between satisfaction and customer loyalty, market share, and profits. The book provides extensive coverage of the varying touchpoints of consumer satisfaction—covering every type of business from service providers to product manufacturers—and shows companies in detail how to make a commitment to consumers at the highest levels and translate this commitment into strategies and practices. For any business that wants to reap the rewards that come when they truly put the customer first, this is the ultimate guide.

Author : Angus Deaton,John Muellbauer
Publisher : Cambridge University Press
Page : 468 pages
File Size : 49,7 Mb
Release : 1980-05-30
Category : Business & Economics
ISBN : 0521296765

Get Book

Economics and Consumer Behavior by Angus Deaton,John Muellbauer Pdf

For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.

Author : Dominika Maison
Publisher : Springer
Page : 236 pages
File Size : 53,9 Mb
Release : 2019-02-28
Category : Business & Economics
ISBN : 9783030105709

Get Book

The Psychology of Financial Consumer Behavior by Dominika Maison Pdf

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.