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Author : Thomas C. Kinnear
Publisher : American Marketing Association
Page : 188 pages
File Size : 48,9 Mb
Release : 1984-05
Category : Business & Economics
ISBN : PSU:000007491757
Author : Thomas C. Kinnear
Publisher : University of Michigan/Division of
Page : 128 pages
File Size : 46,6 Mb
Release : 1986-06-01
Category : Business & Economics
ISBN : 0877122504
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 46,9 Mb
Release : 1992
Category : Electronic
ISBN : OCLC:82633658
Author : Anonim
Publisher : Unknown
Page : 566 pages
File Size : 51,5 Mb
Release : 2007
Category : Electronic journals
ISBN : IND:30000117322358
Author : Dilip Ghosh,Diana Bogueva,R. Smarta
Publisher : Academic Press
Page : 402 pages
File Size : 53,5 Mb
Release : 2023-04-12
Category : Business & Economics
ISBN : 9780323856164
Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of “Seed to Patient pathway
Author : Stuart Shapiro
Publisher : Edward Elgar Publishing
Page : 192 pages
File Size : 55,5 Mb
Release : 2016-02-26
Category : Business & Economics
ISBN : 9781784714765
How do we incorporate analytical thinking into public policy decisions? Stuart Shapiro confronts this issue in Analysis and Public Policy by looking at various types of analysis, and discussing how they are used in regulatory policy-making in the US. By looking at the successes and failures of incorporating cost-benefit analysis, risk assessment, and environmental impact assessment, he draws broader lessons on its use, focusing on the interactions between analysis and political factors, legal structures and bureaucratic organizations as possible areas for reform. Utilizing empirical and qualitative research, Shapiro analyzes four different forms of analysis: cost-benefit analysis, risk assessment, environmental impact assessment, and impact analysis. After interviewing nearly fifty individuals who have served in high levels of government, and who have made countless regulatory policy decisions in their careers, Shapiro argues that advocates must become less ambitious and should craft requirements for simpler and clearer analysis. Such analysis, particularly if informed by public participation, can do a great deal to improve government decisions. As this book details the relationship between analysis and institutional factors such as politics, bureaucracy, and law, it is appropriate for a variety of readers, such as scholars of policy, students, scholars of regulation, and congressional and state legislative staff looking to create new analytical requirements.
Author : Paul N. Bloom
Publisher : Unknown
Page : 128 pages
File Size : 48,8 Mb
Release : 1987
Category : Electronic
ISBN : OCLC:658001869
Author : Adrian Kay
Publisher : Edward Elgar Publishing
Page : 158 pages
File Size : 46,5 Mb
Release : 2006-01-01
Category : Political Science
ISBN : 9781847203007
. . . this is a first rate book. It draws on a wide range of reading philosophy, economics and politics and teases out a number of important ideas. . . for academics and postgraduates it surely will be essential reading and I think has pushed the study of public policy forward. Michael Connolly, Political Studies Review In The Dynamics of Public Policy, Adrian Kay sets out the crucial methodological, theoretical and empirical implications of two important trends in the social sciences: a frequently expressed ambition for analysis of movies not stills and the regular observation that policy, politics and governance is becoming more complex. Beginning with a discussion of the centrality of temporality, change and history to the social sciences, he develops the provocative claim that existing models of the policy process are of limited value in understanding and explaining policy dynamics. Instead, the author argues that it is only through structured narratives that we can really understand and explain complex policy histories. He sets out a methodology for structuring policy narratives and illustrates the claims of the book through four detailed case studies: health policy and pharmaceutical regulation in the UK; and agricultural policy and budget policy in the EU. Adrian Kay s book will appeal to academics in the fields of policy analysis, public administration and public sector management as well as political science and political theory.
Author : Martial Pasquier,Jean-Patrick Villeneuve
Publisher : Routledge
Page : 354 pages
File Size : 41,7 Mb
Release : 2012-03-12
Category : Business & Economics
ISBN : 9781136504594
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
Author : Anonim
Publisher : Unknown
Page : 148 pages
File Size : 53,5 Mb
Release : 2011
Category : Marketing
ISBN : CORNELL:31924107860011
Author : Robert W. Palmatier,V. Kumar,Colleen M. Harmeling
Publisher : Springer
Page : 328 pages
File Size : 52,5 Mb
Release : 2017-08-29
Category : Business & Economics
ISBN : 9783319619859
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Author : Rizal E. Halim
Publisher : Gramedia Pustaka Utama
Page : 362 pages
File Size : 47,7 Mb
Release : 2016-08-30
Category : Business & Economics
ISBN : 9786020325910
Disiplin ilmu pemasaran dewasa ini berkembang mengikuti dinamika tuntutan zaman dan peradaban manusia. Aktivitas pemasaran perlu dilihat dalam perspektif lebih luas agar menghindari kekakuan dalam memahami “pemasaran” itu sendiri. Aktivitas pemasaran merupakan kumpulan sistem yang melibatkan banyak subsistem yang beririsan langsung dengan masyarakat, seperti teknologi, produksi, keuangan, dan sebagainya. Kumpulan sistem ini bekerja secara sistematis untuk memenuhi kebutuhan konsumen. Buku ini mencoba menelaah peran strategis aktivitas pemasaran terhadap masyarakat, sekaligus menyajikan beberapa isu pemasaran yang berpotensi berdampak negatif terhadap masyarakat (konsumen). Karena keterkaitannya sangat erat dengan ranah publik, aktivitas pemasaran tak lepas dari kebijakan publik yang mengaturnya. Dalam ranah ilmu pemasaran saat ini, masih sangat sedikit buku yang membahas aktivitas pemasaran dan kebijakan publik, khususnya di Indonesia. Buku ini memberi nuansa baru dalam memperkaya manfaat disiplin ilmu pemasaran, terutama mengenai pengambilan kebijakan publik.
Author : Stefanie Haeffele
Publisher : Rowman & Littlefield
Page : 302 pages
File Size : 45,9 Mb
Release : 2018-06-04
Category : Political Science
ISBN : 9781786603999
This book, authored by public policy practitioners and researchers, tackle such pressing issues as public education, the process for approving medical devices, tax policy, and land use regulation.
Author : Anonim
Publisher : Unknown
Page : 140 pages
File Size : 47,5 Mb
Release : 2009
Category : Marketing
ISBN : CORNELL:31924083441257
Author : Kimball Marshall,William Piper
Publisher : Routledge
Page : 355 pages
File Size : 41,6 Mb
Release : 2013-02-01
Category : Business & Economics
ISBN : 9781136429682
In recent decades, government-funded technologies have produced radar, microwave ovens, modern cell phone systems, the Internet, new materials for aircraft and motor vehicles, and new medical instrumentation. This first-of-its-kind book examines how access to technology is affected by government policies and government-sponsored programs. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization: International Perspectives provides an easy-to-read overview of the field and several studies serving as examples to guide government policymakers and private sector decision makers. This forward-looking book also forecasts the potential impacts of government regulation upon the field and presents provocative discussions of the ethical implications of the cross-cultural and cross-national challenges facing technologically developed nations in the global economy. This book reviews this broad field by first providing an overview of the goals of government technology policies and programs as well as of generic types of government technology programs. Next, it presents carefully selected studies that illustrate the potential impacts of government decisions upon marketing constraints, industry acceptance of regulatory requirements, economic development, gross domestic product, and the choices firms make when it comes to location, competitiveness, product development, and other factors. The final chapters explore ethical considerations from a global perspective. These chapters also explore the implications of these considerations in relation to the success of governmental and private sector technology transfer and commercialization programs. The macromarketing perspective taken by the contributors serves to ground the impacts of government technology policies and programs in practical implications for economic development, business productivity, and quality of life. The contributors to this unique collection share their expertise on government sponsorship of technology research, the impact of government regulation upon technology marketing and economic development, the effects of government policies on business practices, intellectual property rights, and much more. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization shows how evolving technology and government policy changes have affected: the commercialization of musicnew media, piracy problems, consumer choices and costs, and changes in the radio and concert promotion industries the adoption of new household technology licensure requirements for telemedicinewith an essential overview of telemedicine plus examinations of relevant governmental regulations and potential applications patents, copyrights, trademarks, licensing, and proprietary information scrap tire disposalnew alternatives for a chronic waste disposal problem food product development state-owned enterpriseswith a case study illustrating how a stagnant state-owned company quickly evolved into China’s leading firm in the textile machinery field