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Author : Thomas C. Kinnear
Publisher : American Marketing Association
Page : 188 pages
File Size : 54,5 Mb
Release : 1984-05
Category : Business & Economics
ISBN : PSU:000007491757
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 47,8 Mb
Release : 1992
Category : Electronic
ISBN : OCLC:82633658
Author : Basskaran Nair
Publisher : Routledge
Page : 160 pages
File Size : 50,5 Mb
Release : 2018-02-21
Category : Business & Economics
ISBN : 9781351362153
Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice’s role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.
Author : Thomas C. Kinnear
Publisher : University of Michigan/Division of
Page : 128 pages
File Size : 54,8 Mb
Release : 1986-06-01
Category : Business & Economics
ISBN : 0877122504
Author : OECD
Publisher : OECD Publishing
Page : 404 pages
File Size : 54,8 Mb
Release : 2017-03-01
Category : Electronic
ISBN : 9789264270480
This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors.
Author : Alex Marland,Thierry Giasson,Jennifer Lees-Marshment
Publisher : UBC Press
Page : 322 pages
File Size : 46,5 Mb
Release : 2012-02-15
Category : Social Science
ISBN : 9780774822312
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.
Author : E T. Grether
Publisher : Unknown
Page : 128 pages
File Size : 53,7 Mb
Release : 1961
Category : Electronic
ISBN : OCLC:733910694
Author : Paul N. Bloom
Publisher : Unknown
Page : 128 pages
File Size : 50,9 Mb
Release : 1987
Category : Electronic
ISBN : OCLC:658001869
Author : Bruce I. Newman
Publisher : SAGE
Page : 186 pages
File Size : 42,5 Mb
Release : 1999-07-02
Category : Business & Economics
ISBN : 9780761909590
Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Author : Alan R. Andreasen,Seymour Sudman
Publisher : Unknown
Page : 161 pages
File Size : 50,6 Mb
Release : 1976
Category : Electronic
ISBN : OCLC:318285771
Author : Shriram Kadia
Publisher : Springer Nature
Page : 148 pages
File Size : 47,8 Mb
Release : 2022-12-15
Category : Political Science
ISBN : 9789811951183
This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the author. The book connects the two concepts of Integrated Marketing Communications (IMC) and Public Policy and highlights the importance of using the IMC tools for a meaningful and comprehensible communication dissemination strategies and campaigns. A global overview of public policy dissemination approaches adopted by federal governments in Brazil, Niger, Philippines, Indonesia, Pakistan, Bangladesh, South Africa, and Kenya have been presented to sensitize the readers with the communication dissemination strategies used at the global level. The book presents and discusses a conceptual framework for the ideal public policy communication initiatives and highlights the apt communications vehicles for the illiterate, vulnerable and marginalized beneficiaries.
Author : Robert J. Bennett
Publisher : Routledge
Page : 188 pages
File Size : 47,8 Mb
Release : 2014-06-20
Category : Business & Economics
ISBN : 9781136155925
Public policy interventions aimed at encouraging, supporting and developing small businesses are important for understanding entrepreneurship and small business management. This textbook is the first to provide teachers and students with a resource that gives an overview of how institutional and policy structures interact with small firm start-ups, continuation and succession/failures. Beginning with a brief introduction to policy processes, the text covers the main policy instruments for entrepreneurial market entry and start-up support, for on-going small business advice and financial support, and succession planning. It particularly focuses on policies that improve the Business Enabling Environment through macroeconomic policy, institutional reform, and deregulation of bureaucratic burdens. Theoretical rigour is complemented by detailed assessments of current policies around the world, including USA, advanced and emerging economies and Policy support from global institutions such as the World Bank and the ILO are included. Written by a pre-eminent scholar of public policy and entrepreneurship, this textbook provides a concise but thorough introduction to the subject for Master's students internationally. Policy recommendations in the author's conclusion also highlight the book's value to policy-makers as they adapt to the globalized, digital world.
Author : Karen Johnston Miller,Duncan McTavish
Publisher : Routledge
Page : 304 pages
File Size : 52,7 Mb
Release : 2013-10-01
Category : Business & Economics
ISBN : 9781135016906
Understanding how public policy is made and managed is a key component in studying the disciplines of public management and administration. Such are the complexities associated with this topic, a deeper understanding is vital to ensure that practising public managers excel in their roles. This textbook synthesizes the key theories, providing a contemporary understanding of public policy and how it relates to private and other sectors. It integrates this with the management and implementation of public policy, including outlines of organizations, practices and instruments used. Pedagogical features include chapter synopses, learning objectives, boxed international cases and vignettes and further reading suggestions. This useful, concise textbook will be required reading for public management students and all those interested in public policy.
Author : Staci M. Zavattaro
Publisher : Springer Nature
Page : 286 pages
File Size : 54,6 Mb
Release : 2021-07-21
Category : Law
ISBN : 9783030705053
This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.
Author : Martial Pasquier,Jean-Patrick Villeneuve
Publisher : Routledge
Page : 354 pages
File Size : 49,7 Mb
Release : 2012-03-12
Category : Business & Economics
ISBN : 9781136504594
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.