Author : Heinz-Werner Nienstedt,Stephan Russ-Mohl,Bartosz Wilczek
Publisher : Walter de Gruyter
Page : 176 pages
File Size : 42,5 Mb
Release : 2013-04-30
Category : Language Arts & Disciplines
ISBN : 9783110302899
Journalism and Media Convergence by Heinz-Werner Nienstedt,Stephan Russ-Mohl,Bartosz Wilczek Pdf
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.