Kellogg On Strategy

Author : David Dranove,Sonia Marciano
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 54,5 Mb
Release : 2005-08-05
Category : Business & Economics
ISBN : 9780471478553

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Kellogg on Strategy by David Dranove,Sonia Marciano Pdf

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: * Measuring your firm's competitive advantage * Analyzing opportunities and threats in your industry * Responding to a competitor's strategy and pricing * Coping with entry into new markets * Positioning your firm against the competition * Developing a sustainable, long-term competitive advantage * And much more

Author : David Dranove,Sonia Marciano,Peter T. FitzRoy
Publisher : Unknown
Page : 128 pages
File Size : 41,5 Mb
Release : 2006-03
Category : Electronic
ISBN : 047004330X

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Kellogg on Strategy by David Dranove,Sonia Marciano,Peter T. FitzRoy Pdf

Author : Alice M. Tybout,Tim Calkins
Publisher : John Wiley & Sons
Page : 413 pages
File Size : 52,7 Mb
Release : 2011-01-07
Category : Business & Economics
ISBN : 9781118046036

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Kellogg on Branding by Alice M. Tybout,Tim Calkins Pdf

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Author : Dranove
Publisher : John Wiley & Sons
Page : 248 pages
File Size : 46,6 Mb
Release : 2006-12-28
Category : Electronic
ISBN : 8126510269

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Kellogg On Strategy by Dranove Pdf

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively.· Getting Ready to Do Strategy· B Minus C: Positioning Your Firm against the Competition· Affirming Your Competitive Advantage: The Resources and Capabilities Audit· Measuring Your Competitive Advantage: A Toolkit· The Cancer of Competition: How to Diagnose It· The Cancer of Competition: How to Cure It· The Threat of Entry and How to Combat It· How to Sustain Your Competitive Advantage· Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market

Author : Paul Leinwand,Cesare R. Mainardi
Publisher : Harvard Business Review Press
Page : 288 pages
File Size : 54,9 Mb
Release : 2016-01-12
Category : Business & Economics
ISBN : 9781625275219

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Strategy That Works by Paul Leinwand,Cesare R. Mainardi Pdf

How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and execution used by highly successful enterprises such as IKEA, Natura, Danaher, Haier, and Lego. These companies: • Commit to what they do best instead of chasing multiple opportunities • Build their own unique winning capabilities instead of copying others • Put their culture to work instead of struggling to change it • Invest where it matters instead of going lean across the board • Shape the future instead of reacting to it Packed with tools you can use for building these five practices into your organization and supported by in-depth profiles of companies that are known for making their strategy work, this is your guide for reconnecting strategy to execution.

Author : Jan A. Van Mieghem,Gad Allon
Publisher : Unknown
Page : 526 pages
File Size : 55,8 Mb
Release : 2015
Category : Business logistics
ISBN : 0989910865

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Operations Strategy by Jan A. Van Mieghem,Gad Allon Pdf

Author : Dawn Iacobucci
Publisher : John Wiley & Sons
Page : 448 pages
File Size : 52,8 Mb
Release : 2001-06-18
Category : Business & Economics
ISBN : 9780471054047

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Kellogg on Marketing by Dawn Iacobucci Pdf

Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." —Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." —Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." —Ronald W. Dollens, President, Guidant Corporation

Author : T. Calkins
Publisher : Springer
Page : 294 pages
File Size : 45,6 Mb
Release : 2017-06-30
Category : Business & Economics
ISBN : 9781137511867

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Defending Your Brand by T. Calkins Pdf

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Author : Sanjay Khosla,Mohanbir Sawhney
Publisher : Penguin
Page : 272 pages
File Size : 51,6 Mb
Release : 2014-07-24
Category : Business & Economics
ISBN : 9781101609361

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Fewer, Bigger, Bolder by Sanjay Khosla,Mohanbir Sawhney Pdf

“When it comes to growing revenues, not all dollars are equal.” In company after company that Sanjay Khosla and Mohanbir Sawhney worked for or researched, they saw businesses taking on more products, more markets, more people, more acquisitions—adding more of everything except what really mattered: sustainable and profitable growth. And in many of these companies — large or small, from America to Europe to Asia — every quarter became a mad dash to find yet another short-term revenue boost. There had to be a better way — an alternative to the scramble for mindless expansion. The answer lies in Fewer, Bigger, Bolder, a market-proven, step-by-step program to achieve sustained growth with rising profits and lower costs. The authors prove that given the right incentives, managers using this program can produce astonishing results in amazingly short time frames. That’s exactly what Khosla accomplished as President of Kraft’s developing markets, which enjoyed eye-popping revenue growth from $5 billion to $16 billion in just six years, while profitability increased 50%. Sawhney, a professor at Northwestern’s Kellogg School of Management, discovered a similar formula for stellar results when advising a portfolio of businesses, from Fortune 500 giants to technology start-ups. No matter how big the company or how difficult the economic environment, managers who use this seven-step program (“Focus7”) will learn how to make fewer but bigger bets and to create a virtuous cycle of growth. Fewer, Bigger, Bolder crosses the usual boundaries of strategy, execution, people and organization. Its framework shows how you can drive growth by targeting resources against priorities, simplifying your operations, and unleashing the potential of your people. By challenging the conventional wisdom about growth, Fewer, Bigger, Bolder is likely to ignite a vigorous debate throughout the business community. It’s a game-changing book that couldn’t be more timely. Or more needed.

Author : Anonim
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 47,8 Mb
Release : 2019-03-19
Category : Business & Economics
ISBN : 9781119533184

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Kellogg on Branding in a Hyper-Connected World by Anonim Pdf

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.

Author : Michael Mazzeo,Paul Oyer,Scott Schaefer
Publisher : Business Plus
Page : 320 pages
File Size : 45,8 Mb
Release : 2014-06-10
Category : Business & Economics
ISBN : 9781455598908

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Roadside MBA by Michael Mazzeo,Paul Oyer,Scott Schaefer Pdf

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.

Author : George S. Day,David J. Reibstein
Publisher : John Wiley & Sons
Page : 484 pages
File Size : 52,5 Mb
Release : 2004-08-13
Category : Business & Economics
ISBN : 0471689572

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Wharton on Dynamic Competitive Strategy by George S. Day,David J. Reibstein Pdf

Die Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.

Author : Arthur A. Thompson,Alonzo J. Strickland,John E. Gamble
Publisher : Irwin/McGraw-Hill
Page : 1184 pages
File Size : 52,8 Mb
Release : 2005
Category : Competition
ISBN : 0072884444

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Crafting and Executing Strategy by Arthur A. Thompson,Alonzo J. Strickland,John E. Gamble Pdf

Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.

Author : Raj Venkatesan,Jim Lecinski
Publisher : Stanford University Press
Page : 295 pages
File Size : 53,9 Mb
Release : 2021-05-18
Category : Business & Economics
ISBN : 9781503628045

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The AI Marketing Canvas by Raj Venkatesan,Jim Lecinski Pdf

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Author : Anuradha Dayal-Gulati,Angela Y. Lee
Publisher : Northwestern University Press
Page : 289 pages
File Size : 48,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 9780810122253

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Kellogg on China by Anuradha Dayal-Gulati,Angela Y. Lee Pdf

As China continues to implement its commitments agreed upon with membership into the World Trade Organization (WTO), the environment for multinational corporations is changing rapidly. This book examines some of the changes WTO accession is bringing to the market environment and different sectors of the economy, and the resulting challenges and opportunities for companies doing business in China. The book draws on extensive field research with Chinese corporate executives, government officials, and representatives of nongovernmental organizations. Based on the findings from these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace.