Legal Marketing In Brief

Author : Bob Weiss
Publisher : CreateSpace
Page : 180 pages
File Size : 47,9 Mb
Release : 2014-05-20
Category : Law
ISBN : 149932183X

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Legal Marketing in Brief by Bob Weiss Pdf

This is arguably the most down-to-earth guide available to improve your own and your firm's marketing. Newly-updated, the 3rd edition of Legal Marketing In Brief includes more than 80 practical, brief and easy-to-digest articles on law firm marketing and personal business development. These are tips not tomes, and you can implement them in your practice starting today. Every one is backed up by the latest independent data available. Topics include how to build and maintain an effective contact network, effective techniques for joining organizations, basic selling skills for lawyers, the latest on social media and web sites, why and which ratings are important to those vetting counsel, how much time lawyers should spend to effectively market and what activities yield the greatest results. Every article is based on what the author has seen as a marketing consultant in the law firms he advises-- both plaintiffs practices and firms focused on corporate, transactional and defense files. The author has written more than 100 successful firm marketing plans and successfully coached more than 1,000 lawyers during the past 25 years.

Author : Bob Weiss
Publisher : Unknown
Page : 132 pages
File Size : 41,8 Mb
Release : 2011-12
Category : Business & Economics
ISBN : 0615540201

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Legal Marketing in Brief by Bob Weiss Pdf

This is arguably the most down-to-earth guide available to improve your own and your firm's marketing. Newly-updated, the 2nd edition of Legal Marketing In Brief includes 82 practical, brief and easy-to-digest articles on law firm marketing and personal business development. These are tips not tomes, and you can implement them in your practice starting today. Every one is backed up by the latest independent data available. Topics include how to build and maintain an effective contact network, effective techniques for joining organizations, basic selling skills for lawyers, the latest on social media and web sites, why and which ratings are important to those vetting counsel, how much time lawyers should spend to effectively market and what activities yield the greatest results. Every article is based on what the author has seen as a marketing consultant in the law firms he advises-- both plaintiffs practices and firms focused on corporate, transactional and defense files. The author has written more than 100 successful firm marketing plans and successfully coached more than 1,000 lawyers during the past 25 years.

Author : Bob Weiss
Publisher : Unknown
Page : 128 pages
File Size : 51,6 Mb
Release : 2016-09-08
Category : Electronic
ISBN : 0998116106

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Legal Marketing in Brief by Bob Weiss Pdf

This is arguably the most down-to-earth guide available to improve your own and your firm's marketing. Newly-updated, the 5th edition of Legal Marketing In Brief includes more than 100 practical, brief and easy-to-digest articles on law firm marketing and personal business development. These are tips not tomes, and you can implement them in your practice starting today. Every one is backed up by the latest independent data available. Topics include how to build and maintain an effective contact network, effective techniques for joining organizations, basic selling skills for lawyers, the latest on social media and web sites, why and which ratings are important to those vetting counsel, how much time lawyers should spend to effectively market and what activities yield the greatest results. Every article is based on what the author has seen as a marketing consultant in the law firms he advises-- both plaintiffs practices and firms focused on corporate, transactional and defense files. The author has written more than 100 successful firm marketing plans and successfully coached more than 1,000 lawyers during the past 25 years.

Author : Margaret Grisdela
Publisher : Lulu.com
Page : 162 pages
File Size : 50,6 Mb
Release : 2007
Category : Law
ISBN : 9780979567407

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Courting Your Clients by Margaret Grisdela Pdf

Author : Catherine Bailey
Publisher : Unknown
Page : 128 pages
File Size : 45,9 Mb
Release : 2017-07-31
Category : Electronic
ISBN : 1911035177

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A Practical Guide to Marketing for Lawyers by Catherine Bailey Pdf

This practical guide book provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. Written in layman's terms, it's ideal for newcomers and seasoned marketers alike.

Author : Conrad Saam
Publisher : Unknown
Page : 132 pages
File Size : 52,5 Mb
Release : 2020
Category : Lawyers
ISBN : 1641056088

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Own the Map by Conrad Saam Pdf

Author : Deborah Brightman Farone
Publisher : Unknown
Page : 208 pages
File Size : 47,9 Mb
Release : 2019
Category : Law
ISBN : 1402431163

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Best Practices in Law Firm Business Development and Marketing by Deborah Brightman Farone Pdf

Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.

Author : CATHERINE. INGRAM BAILEY (JENNET.),Jennet Ingram
Publisher : Unknown
Page : 214 pages
File Size : 49,7 Mb
Release : 2018-04-05
Category : Electronic
ISBN : 1911035959

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A Practical Guide to Marketing for Lawyers by CATHERINE. INGRAM BAILEY (JENNET.),Jennet Ingram Pdf

Those lawyers lacking marketing expertise and operating with modest funds can find the help they need in this practical guide book. It provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. This second edition also features a new chapter covering GDPR.

Author : Sally J. Schmidt
Publisher : Law Journal Press
Page : 692 pages
File Size : 48,5 Mb
Release : 1991
Category : Business & Economics
ISBN : 1588520528

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Marketing the Law Firm by Sally J. Schmidt Pdf

Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.

Author : Rachel Brushfield
Publisher : Unknown
Page : 256 pages
File Size : 49,5 Mb
Release : 2018-08
Category : Electronic
ISBN : 1784461229

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Smarter Legal Marketing by Rachel Brushfield Pdf

Author : Matt Starosciak
Publisher : Proven Law Publishing
Page : 306 pages
File Size : 54,9 Mb
Release : 2017-08-01
Category : Business & Economics
ISBN : 9780999123102

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The Lawyer Marketing Book by Matt Starosciak Pdf

The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.

Author : Susan Raridon,Gary A. Munneke
Publisher : ABA Section of Law Practice Management
Page : 204 pages
File Size : 53,8 Mb
Release : 1995
Category : Law
ISBN : STANFORD:36105061107657

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The ABA Guide to Legal Marketing by Susan Raridon,Gary A. Munneke Pdf

In these 14 articles, marketing experts, practising lawyers and law firm marketing administrators share their innovative methods for competing in an aggressive marketplace. Discover how to deal effectively with the media, budget and evaluate marketing and structure lawyer-nonlawyer affiliations.

Author : Anupa Kumar Patri
Publisher : Lulu.com
Page : 673 pages
File Size : 40,8 Mb
Release : 2024-06-10
Category : Electronic
ISBN : 9780557726301

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IT Law & Cyber Law A Brief View to Social Security by Anupa Kumar Patri Pdf

Author : V. V. Sople
Publisher : New Age International
Page : 13 pages
File Size : 41,9 Mb
Release : 2004-12
Category : Marketing
ISBN : 9788122415261

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Legal Aspects of Marketing in India by V. V. Sople Pdf

The book covers Indian laws, which influence the marketing decision-making process in the business organizations. The provisions of the laws are explained and supported by the court judgments in the form of cases at the end of each chapter, keeping in view the requirements of DBM, PGDBA, MMS and MBA students specializing in marketing management. This book is designed to prepare the students of marketing to understand the legal implications of their day-to-day or strategic decisions in product or service marketing. He need not be a legal expert, but he should have enough knowledge about the laws of the land to avoid two things, one falling into the legal trap and two to face the consequences like imprisonment, penalty or defamation for himself and for the organization he is representing.The book starts with chapters on basics of law, various Indian Acts influencing marketing and consumer rights. The major Acts like Consumer Protection Act, Competition Acts, Sales of Goods Act, Hire Purchase Act, Contract Act and Negotiable Instruments Act are covered in details. A chapter on Intellectual Property Rights (i.e. patents, copyrights, trademarks, designs and geographical indications) covers various Indian Acts for protecting these rights in light of TRIPS provisions enforced through WTO (World Trade Organization) in the member countries. Separate chapters are devoted to each of the 4Ps of marketing (i.e. product, price, promotion and place) to cover the provisions of various Acts to curb the prevailing unfair and restrictive trade practices in marketing of goods and services. The book covers the e-Marketing legislation to curb the fraudulent practices in cyberspace. The book ends with a discussion on 'marketing abuses with some ethical question marks' in the last chapter.In nutshell the text presents a comprehensive treatment of legal provisions in various Indian Acts and its implications in marketing decision-making process. The book provides guidelines for marketers, to formulate and implement marketing strategies within the legal boundaries of the law of the land.

Author : William Winston
Publisher : Routledge
Page : 360 pages
File Size : 53,7 Mb
Release : 2013-04-15
Category : Business & Economics
ISBN : 9781135022938

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Marketing for Attorneys and Law Firms by William Winston Pdf

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm. This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program. Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice. For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.