The Lawyer Marketing Book

Author : Matt Starosciak
Publisher : Proven Law Publishing
Page : 306 pages
File Size : 54,8 Mb
Release : 2017-08-01
Category : Business & Economics
ISBN : 9780999123102

Get Book

The Lawyer Marketing Book by Matt Starosciak Pdf

The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.

Author : Gregory H. Siskind,Deborah McMurray,Richard P. Klau
Publisher : American Bar Association
Page : 204 pages
File Size : 44,7 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318765

Get Book

The Lawyer's Guide to Marketing on the Internet by Gregory H. Siskind,Deborah McMurray,Richard P. Klau Pdf

In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.

Author : Brenda L. Pritchard,Susan Vogt
Publisher : Unknown
Page : 540 pages
File Size : 55,5 Mb
Release : 2012
Category : Advertising laws
ISBN : 0433472138

Get Book

Advertising and Marketing Law in Canada by Brenda L. Pritchard,Susan Vogt Pdf

Author : Bruce Clarke,Mark Bender,Brendan Sweeney
Publisher : Unknown
Page : 677 pages
File Size : 49,7 Mb
Release : 2011
Category : Marketing
ISBN : 0409327433

Get Book

Marketing and the Law by Bruce Clarke,Mark Bender,Brendan Sweeney Pdf

This book adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications. While dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace.

Author : Benjamin W. Glass,Word Association Publishers
Publisher : Unknown
Page : 0 pages
File Size : 49,9 Mb
Release : 2015
Category : Law firms
ISBN : 1633850803

Get Book

Renegade Lawyer Marketing by Benjamin W. Glass,Word Association Publishers Pdf

Author : James A. Durham,Deborah McMurray
Publisher : American Bar Association
Page : 332 pages
File Size : 40,6 Mb
Release : 2004
Category : Law
ISBN : 1590313550

Get Book

The Lawyer's Guide to Marketing Your Practice by James A. Durham,Deborah McMurray Pdf

A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.

Author : Benjamin W. Glass
Publisher : Morgan James Publishing
Page : 195 pages
File Size : 48,8 Mb
Release : 2011-11-01
Category : Business & Economics
ISBN : 9780983712503

Get Book

Great Legal Marketing by Benjamin W. Glass Pdf

Shares marketing strategies to build law practices, including cultivating a group of followers who will send business, building a database of clients, and avoiding the common pitfalls.

Author : William Winston
Publisher : Routledge
Page : 351 pages
File Size : 49,7 Mb
Release : 2013-04-15
Category : Business & Economics
ISBN : 9781135022945

Get Book

Marketing for Attorneys and Law Firms by William Winston Pdf

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.

Author : Henry Dahut
Publisher : Lmg Press
Page : 200 pages
File Size : 54,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 0974512605

Get Book

Marketing the Legal Mind by Henry Dahut Pdf

Supported by more than one hundred candid interviews with top law partners across the United States, this best-selling law practice management book reveals how law firms can become marketing giants by learning a new conceptual foundation behind professional service marketing, advertising, and most importantly the secrets behind delivering great client service. This book promises to unlock revenue potential, bring marketing goals into focus and bolster confidence for law firms of all sizes.

Author : Margaret Grisdela
Publisher : Lulu.com
Page : 162 pages
File Size : 52,9 Mb
Release : 2007
Category : Advertising
ISBN : 9780979567407

Get Book

Courting Your Clients by Margaret Grisdela Pdf

Author : Sally J. Schmidt
Publisher : Law Journal Press
Page : 692 pages
File Size : 43,7 Mb
Release : 1991
Category : Business & Economics
ISBN : 1588520528

Get Book

Marketing the Law Firm by Sally J. Schmidt Pdf

Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.

Author : Noah Carmichael
Publisher : Createspace Independent Publishing Platform
Page : 100 pages
File Size : 55,5 Mb
Release : 2017-11
Category : Electronic
ISBN : 1983472107

Get Book

A Lawyer's Guide to Marketing by Noah Carmichael Pdf

Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In "A Lawyers Guide to Marketing," you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire

Author : Jennifer J. Rose
Publisher : American Bar Association
Page : 292 pages
File Size : 42,5 Mb
Release : 2005
Category : Lawyers
ISBN : 9781590315262

Get Book

How to Capture and Keep Clients by Jennifer J. Rose Pdf

In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.

Author : Catherine Alman MacDonagh,Beth Marie Cuzzone
Publisher : American Bar Association
Page : 150 pages
File Size : 48,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318307

Get Book

The Law Firm Associate's Guide to Personal Marketing and Selling Skills by Catherine Alman MacDonagh,Beth Marie Cuzzone Pdf

This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.

Author : Bob Weiss
Publisher : CreateSpace
Page : 180 pages
File Size : 48,8 Mb
Release : 2014-05-20
Category : Law
ISBN : 149932183X

Get Book

Legal Marketing in Brief by Bob Weiss Pdf

This is arguably the most down-to-earth guide available to improve your own and your firm's marketing. Newly-updated, the 3rd edition of Legal Marketing In Brief includes more than 80 practical, brief and easy-to-digest articles on law firm marketing and personal business development. These are tips not tomes, and you can implement them in your practice starting today. Every one is backed up by the latest independent data available. Topics include how to build and maintain an effective contact network, effective techniques for joining organizations, basic selling skills for lawyers, the latest on social media and web sites, why and which ratings are important to those vetting counsel, how much time lawyers should spend to effectively market and what activities yield the greatest results. Every article is based on what the author has seen as a marketing consultant in the law firms he advises-- both plaintiffs practices and firms focused on corporate, transactional and defense files. The author has written more than 100 successful firm marketing plans and successfully coached more than 1,000 lawyers during the past 25 years.