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Author : William D. Wells
Publisher : Marketing Classics Press
Page : 51 pages
File Size : 46,6 Mb
Release : 2011-06-30
Category : Business & Economics
ISBN : 9781613111666
Author : William D. Wells
Publisher : Marketing Classics Press
Page : 31 pages
File Size : 47,6 Mb
Release : 2011-06-30
Category : Business & Economics
ISBN : 9781613111659
Author : Douglas J. Tigert
Publisher : Marketing Classics Press
Page : 33 pages
File Size : 41,5 Mb
Release : 2011-06-30
Category : Business & Economics
ISBN : 9781613111604
Author : Art Weinstein,Dennis J. Cahill
Publisher : Routledge
Page : 173 pages
File Size : 55,8 Mb
Release : 2014-05-12
Category : Business & Economics
ISBN : 9781136773785
The latest marketing guide from expert Dennis Cahill—that teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use—to clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the “whys” of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today’s competitive marketplace. Market segmentation research examines a broad range of demographic and psychographic information that can provide strategies to target both current and potential markets. This helpful guide comprehensively reveals how to gather and effectively use this crucial type of research. Lifestyle Market Segmentation consists of three main parts. The first part discusses segmentation theory and various methods for segmentation. The second part explores applications of lifestyle segmentation based on case studies. The last section focuses on ways to market products and services to the various segments discovered by the applications. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data. Lifestyle Market Segmentation discusses in detail: the concept of market segmentation criteria for segmentation schemes types of nonlifestyle segmentation geodemographic segmentation psychographics the List of Values (LOV) guidelines for effective use of psychographics lifestyle target segments the Tribes segmentation scheme the Myers-Briggs Type Indicator life-stage segmentation illustrative real-life case studies Lifestyle Market Segmentation is an enlightening resource that is certain to be used again and again, and makes essential reading for managers, educators, and students.
Author : James H. Myers,Jonathan Gutman
Publisher : Marketing Classics Press
Page : 26 pages
File Size : 54,7 Mb
Release : 2011-06-30
Category : Business & Economics
ISBN : 9781613111635
Author : Lynn R. Kahle,Larry Chiagouris
Publisher : Psychology Press
Page : 430 pages
File Size : 51,9 Mb
Release : 2014-03-05
Category : Psychology
ISBN : 9781317780830
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
Author : M. R. C. Lovell
Publisher : Marketing Classics Press
Page : 22 pages
File Size : 40,9 Mb
Release : 2011-06-30
Category : Business & Economics
ISBN : 9781613111642
Author : Alladi Venkatesh
Publisher : Greenwood
Page : 234 pages
File Size : 51,7 Mb
Release : 1985
Category : Business & Economics
ISBN : UCAL:B4385249
In this study, Venkatesh explores how the attitudes of women are reflected in their consumer behavior. Inparticular, she focuses on how the women's movement influenced women's consumer behavior, providing insights into the relationships between social values and economic decisions.
Author : C. Ann Hollifield,Amy Jo Coffey
Publisher : Taylor & Francis
Page : 364 pages
File Size : 40,6 Mb
Release : 2023-06-27
Category : Language Arts & Disciplines
ISBN : 9780429015861
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor’s Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.
Author : William L. Wilkie
Publisher : Unknown
Page : 844 pages
File Size : 42,8 Mb
Release : 1990-03-20
Category : Business & Economics
ISBN : WISC:89031845001
William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering such issues as why people buy some products and not others, why some consumers spend frugally while others run up large debts, what role the marketing system plays in consumer behavior, and how a marketer actually influences a consumer, it includes the best and useful frameworks and marketing ``rules of thumb'' that tie concepts together and apply them to the reality of the marketer's role. In this Second Edition, topical coverage has been organized more clearly and coverage of market segmentation has been greatly expanded. A section on organizational buying behavior had been added, and the expanded ``notes'' section has been placed at the back of the book for easy access.
Author : Art Weinstein,Dennis J. Cahill
Publisher : Routledge
Page : 199 pages
File Size : 54,6 Mb
Release : 2014-05-12
Category : Business & Economics
ISBN : 9781136773792
Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data.
Author : Anonim
Publisher : Unknown
Page : 324 pages
File Size : 47,8 Mb
Release : 1986
Category : Advertising media planning
ISBN : PSU:000048855938
Author : Fred D. Reynolds,William R. Darden
Publisher : Marketing Classics Press
Page : 27 pages
File Size : 55,7 Mb
Release : 2011-06-30
Category : Business & Economics
ISBN : 9781613111567
Author : Eric J. Arnould,Linda Price,George Martin Zinkhan
Publisher : Irwin/McGraw-Hill
Page : 912 pages
File Size : 47,5 Mb
Release : 2004
Category : Business & Economics
ISBN : WISC:89084834969
Consumers, 2e presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised Consumers as the most current text in the field in the areas of technology, research, and illustrative examples.
Author : Amasaka, Kakuro
Publisher : IGI Global
Page : 490 pages
File Size : 48,8 Mb
Release : 2024-05-13
Category : Business & Economics
ISBN : 9781668483039
In today's fast-paced and competitive manufacturing landscape, industries worldwide face the pressing challenge of optimizing production processes to meet ever-growing demands for efficiency, quality, and sustainability. Traditional manufacturing systems often need help to meet these demands, leading to inefficiencies, quality issues, and increased costs. To address these challenges, there is a critical need for a comprehensive understanding of advanced production management principles, such as the Toyota Production System (TPS) and its evolution into the Advanced TPS. Revolutionary Automobile Production Systems for Optimal Quality, Efficiency, and Cost serves as a definitive guide for scholars seeking to understand and implement the principles of TPS and Advanced TPS in modern manufacturing management. By offering a deep dive into these systems' philosophy, theory, and practical applications, the book equips readers with the knowledge and tools needed to revolutionize their manufacturing processes. Whether you're a scholar looking to expand your knowledge or a practitioner seeking to enhance your organization's manufacturing capabilities, this book offers a compelling solution to modern manufacturing challenges.
