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Author : William D. Wells
Publisher : Marketing Classics Press
Page : 31 pages
File Size : 55,6 Mb
Release : 2011-06-30
Category : Business & Economics
ISBN : 9781613111659
Author : William D. Wells
Publisher : Marketing Classics Press
Page : 51 pages
File Size : 54,5 Mb
Release : 2011-06-30
Category : Business & Economics
ISBN : 9781613111666
Author : Art Weinstein,Dennis J. Cahill
Publisher : Routledge
Page : 199 pages
File Size : 52,7 Mb
Release : 2014-05-12
Category : Business & Economics
ISBN : 9781136773792
Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data.
Author : James H. Myers,Jonathan Gutman
Publisher : Marketing Classics Press
Page : 26 pages
File Size : 42,7 Mb
Release : 2011-06-30
Category : Business & Economics
ISBN : 9781613111635
Author : M. R. C. Lovell
Publisher : Marketing Classics Press
Page : 22 pages
File Size : 41,7 Mb
Release : 2011-06-30
Category : Business & Economics
ISBN : 9781613111642
Author : Douglas J. Tigert
Publisher : Marketing Classics Press
Page : 33 pages
File Size : 52,9 Mb
Release : 2011-06-30
Category : Business & Economics
ISBN : 9781613111604
Author : Michael R. Oppenheim,Wendy Diamond Mulcahy
Publisher : Routledge
Page : 367 pages
File Size : 50,6 Mb
Release : 2013-10-31
Category : Business & Economics
ISBN : 9781135185596
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : Lynn R. Kahle,Larry Chiagouris
Publisher : Psychology Press
Page : 430 pages
File Size : 49,9 Mb
Release : 2014-03-05
Category : Psychology
ISBN : 9781317780830
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
Author : Lynn R. Kahle,Larry Chiagouris
Publisher : Psychology Press
Page : 448 pages
File Size : 47,5 Mb
Release : 2014-03-05
Category : Psychology
ISBN : 9781317780823
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
Author : David Loshin
Publisher : Elsevier
Page : 292 pages
File Size : 46,5 Mb
Release : 2003-07-10
Category : Computers
ISBN : 9780080500546
Business Intelligence describes the basic architectural components of a business intelligence environment, ranging from traditional topics such as business process modeling, data modeling, and more modern topics such as business rule systems, data profiling, information compliance and data quality, data warehousing, and data mining. This book progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and finally the actual use of discovered knowledge. The book contains a quick reference guide for business intelligence terminology. Business Intelligence is part of Morgan Kaufmann's Savvy Manager's Guide series. * Provides clear explanations without technical jargon, followed by in-depth descriptions. * Articulates the business value of new technology, while providing relevant introductory technical background. * Contains a handy quick-reference to technologies and terminologies. * Guides managers through developing, administering, or simply understanding business intelligence technology. * Bridges the business-technical gap. * Is Web enhanced. Companion sites to the book and series provide value-added information, links, discussions, and more.
Author : Emanuel Demby
Publisher : Marketing Classics Press
Page : 24 pages
File Size : 40,5 Mb
Release : 2011-06-30
Category : Business & Economics
ISBN : 9781613111543
Author : Alvin E. Roth,Barry M. Staw,Dale J. Poirier,Gilbert Bassett,Greg R. Oldham,James C. McKeown,Robert Ferber
Publisher : Unknown
Page : 584 pages
File Size : 48,6 Mb
Release : 1974
Category : African Americans
ISBN : UIUC:30112060296727
Author : William Winston,Robert L Berl,Robert Sweeney
Publisher : Routledge
Page : 582 pages
File Size : 52,7 Mb
Release : 2022-01-26
Category : Business & Economics
ISBN : 9781317941637
Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!
Author : Geoffrey Paul Lantos
Publisher : Routledge
Page : 648 pages
File Size : 53,5 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781317473848
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Author : Kenneth E. Runyon,David W. Stewart
Publisher : Unknown
Page : 814 pages
File Size : 48,7 Mb
Release : 1987
Category : Consumer behavior
ISBN : CORNELL:31924050318967