Values Lifestyles And Psychographics

Author : Lynn R. Kahle,Larry Chiagouris
Publisher : Psychology Press
Page : 430 pages
File Size : 50,9 Mb
Release : 2014-03-05
Category : Psychology
ISBN : 9781317780830

Get Book

Values, Lifestyles, and Psychographics by Lynn R. Kahle,Larry Chiagouris Pdf

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.

Author : Lynn R. Kahle,Larry Chiagouris
Publisher : Unknown
Page : 0 pages
File Size : 53,5 Mb
Release : 1997
Category : Advertising
ISBN : OCLC:1409463137

Get Book

Values, Lifestyles, and Psychographics by Lynn R. Kahle,Larry Chiagouris Pdf

Author : Ah Keng Kau
Publisher : World Scientific
Page : 284 pages
File Size : 50,9 Mb
Release : 2004
Category : Social Science
ISBN : 9812794891

Get Book

Understanding Singaporeans by Ah Keng Kau Pdf

This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2001. Semi-structured interviews with elderly and young adult Singaporeans were also conducted. This comprehensive study provides insights into Singaporeans'' value orientations, personal values, aspirations, satisfaction with life and living in Singapore, media habits, leisure activities, Internet usage, how Singaporeans are similar to or differ from one another, etc. Contents: Introduction and Research Methodology; Value Orientations; Personal Values and Life Aspirations; Life Satisfaction; Media Habits; Leisure Activities; Internet Usage and Behavior; Clustering of Singaporeans; Successful Ageing in Singapore; Young Adult Singaporeans. Readership: Policy planners; business strategy developers; undergraduates, graduate students and instructors; general public.

Author : William D. Wells
Publisher : Marketing Classics Press
Page : 17 pages
File Size : 45,9 Mb
Release : 2011-06-30
Category : Business & Economics
ISBN : 9781613111345

Get Book

Life Style and Psychographics by William D. Wells Pdf

Life Style and Psychographics provides an opportunity to obtain a firm grasp of the emerging dimensions of life style and psychographic analysis. The specific applications, accomplishments, and research findings are fully discussed. Topics of discussion include: -Conceptual, measurement, and analytical problems in life style research;-The role of psychographics in the development of media strategy; and-European developments in psychographics.This thoroughly detailed work is written by a variety of distinguished scholars, all drawn together by first-hand research and a firm belief in the value of life style and psychographic analysis. It will prove highly useful to market researchers and strategists, as well as students and faculty of business, economics, and management.Dr. William D. Wells is Professor of Advertising at the University of Minnesota's School of Journalism and Mass Communication. Dr. Wells is the former Executive Vice President and Director of Marketing Services at DDB Needham Chicago. He is the only representative of the advertising business elected to the Attitude Research Hall of Fame. Dr. Wells was formerly Professor of Psychology and Marketing at the University of Chicago. He joined Needham, Harper, Chicago as Director of Corporate Research. He is the author of more than 60 books and articles.

Author : Barrie Gunter,Adrian Furnham
Publisher : Routledge
Page : 191 pages
File Size : 52,7 Mb
Release : 2014-12-05
Category : Business & Economics
ISBN : 9781317565840

Get Book

Consumer Profiles (RLE Consumer Behaviour) by Barrie Gunter,Adrian Furnham Pdf

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Author : Robert C. Blattberg,Byung-Do Kim,Scott A. Neslin
Publisher : Springer Science & Business Media
Page : 875 pages
File Size : 40,5 Mb
Release : 2010-02-26
Category : Business & Economics
ISBN : 9780387725796

Get Book

Database Marketing by Robert C. Blattberg,Byung-Do Kim,Scott A. Neslin Pdf

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

Author : Barrie Gunter,Adrian Furnham
Publisher : Unknown
Page : 216 pages
File Size : 49,5 Mb
Release : 1992
Category : Business & Economics
ISBN : UOM:39015029294108

Get Book

Consumer Profiles by Barrie Gunter,Adrian Furnham Pdf

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. In analysing the personality values and life-style characteristics of consumers, researchers attempt to label and predict certain patterns of buying behaviour. Such 'psychological' segmentation of the market can provide important information about patterns of buying which is directly relevant to marketing strategists whether they are planning a marketing campaign or developing new products. This book introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups including the elderly and the women's market. It uses case study material to focus on some specific products from cameras to pet food. It also provides a comprehensive review of the current literature and a critique of the field, assessing how far researchers can rely on the consumer traits they have identified and discussing the controversies that arise as personalities and life-styles are classified.

Author : Denis McQuail,Peter Golding,Els De Bens
Publisher : SAGE
Page : 324 pages
File Size : 43,7 Mb
Release : 2005
Category : Language Arts & Disciplines
ISBN : 1412918332

Get Book

Communication Theory and Research by Denis McQuail,Peter Golding,Els De Bens Pdf

This exciting collection of papers represents some of the finest communications research published during the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.

Author : Eda Gurel-Atay,Lynn R. Kahle
Publisher : Routledge
Page : 278 pages
File Size : 54,5 Mb
Release : 2019-04-30
Category : Psychology
ISBN : 9781315283722

Get Book

Consumer Social Values by Eda Gurel-Atay,Lynn R. Kahle Pdf

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries. Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

Author : Erdener Kaynak,Lynn R Kahle
Publisher : Routledge
Page : 164 pages
File Size : 42,6 Mb
Release : 2018-10-24
Category : Business & Economics
ISBN : 9781317957263

Get Book

Cross-National Consumer Psychographics by Erdener Kaynak,Lynn R Kahle Pdf

What makes consumers behave as they do? Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates that as communication and interactions between different parts of the world increase, marketing practitioners and educators will benefit by continuing to employ psychographic segmentation as a fundamental teaching and marketing tool. Examining consumer behavior with Cross-National Consumer Psychographics will bring you an improved understanding of the political and economic ties between communities and citizens, and will facilitate improved market understanding, segmentation, and communication. Cross-National Consumer Psychographics explores important marketing topics like: the role of psychographics and values in international marketing cross-cultural consumer information processing styles the relationship between independent and interdependent self-concepts and reasons for purchase the internationally recognized List of Values (LOV) and specific case studies including: the values of American and Japanese mothers (using the LOV) means-end analyses of fish consumption in Denmark and France effects of the change of sovereignty on consumer preferences in Hong Kong Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.

Author : Art Weinstein,Dennis J. Cahill
Publisher : Routledge
Page : 199 pages
File Size : 48,6 Mb
Release : 2014-05-12
Category : Business & Economics
ISBN : 9781136773792

Get Book

Lifestyle Market Segmentation by Art Weinstein,Dennis J. Cahill Pdf

Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data.

Author : Art Weinstein,Dennis J. Cahill
Publisher : Routledge
Page : 173 pages
File Size : 42,6 Mb
Release : 2014-05-12
Category : Business & Economics
ISBN : 9781136773785

Get Book

Lifestyle Market Segmentation by Art Weinstein,Dennis J. Cahill Pdf

The latest marketing guide from expert Dennis Cahill—that teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use—to clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the “whys” of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today’s competitive marketplace. Market segmentation research examines a broad range of demographic and psychographic information that can provide strategies to target both current and potential markets. This helpful guide comprehensively reveals how to gather and effectively use this crucial type of research. Lifestyle Market Segmentation consists of three main parts. The first part discusses segmentation theory and various methods for segmentation. The second part explores applications of lifestyle segmentation based on case studies. The last section focuses on ways to market products and services to the various segments discovered by the applications. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data. Lifestyle Market Segmentation discusses in detail: the concept of market segmentation criteria for segmentation schemes types of nonlifestyle segmentation geodemographic segmentation psychographics the List of Values (LOV) guidelines for effective use of psychographics lifestyle target segments the Tribes segmentation scheme the Myers-Briggs Type Indicator life-stage segmentation illustrative real-life case studies Lifestyle Market Segmentation is an enlightening resource that is certain to be used again and again, and makes essential reading for managers, educators, and students.

Author : John Burnett
Publisher : State University of New York Oer Services
Page : 294 pages
File Size : 54,5 Mb
Release : 2018-07-11
Category : Business & Economics
ISBN : 1641760117

Get Book

Introducing Marketing by John Burnett Pdf

"Integrated Marketing" boxes illustrate how companies apply principles.

Author : Barrie Gunter
Publisher : Routledge
Page : 264 pages
File Size : 50,9 Mb
Release : 2016-05-05
Category : Business & Economics
ISBN : 9781317340102

Get Book

The Psychology of Consumer Profiling in a Digital Age by Barrie Gunter Pdf

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.

Author : Clive Seligman,James M. Olson,Mark P. Zanna
Publisher : Psychology Press
Page : 355 pages
File Size : 41,6 Mb
Release : 2013-05-13
Category : Psychology
ISBN : 9781134787227

Get Book

The Psychology of Values by Clive Seligman,James M. Olson,Mark P. Zanna Pdf

The eighth Ontario Symposium brought together an international group of scholars who work in the area of the psychology of values. Among the categories these experts address are the conceptualizations of values, value systems, and value-attitude-behavior relations; methodological issues; the role of values in specific domains, such as prejudice, commitment, and deservingness; and the transmission of values through family, media, and culture. Each chapter in the volume illustrates both the diversity and vitality of research on the psychology of values.