Likeonomics

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Likeonomics

Rohit Bhargava
Likeonomics Book PDF

Author : Rohit Bhargava
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 51,7 Mb
Release : 2012-04-25
Category : Business & Economics
ISBN : 9781118238820

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Likeonomics by Rohit Bhargava Pdf

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

Non-Obvious

Rohit Bhargava
Non Obvious Book PDF

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
Page : 0 pages
File Size : 40,6 Mb
Release : 2015
Category : Business forecasting
ISBN : 1940858100

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Non-Obvious by Rohit Bhargava Pdf

What do Disney, Bollywood, and "The Batkid" teach us about how to create celebrity experiences for our audience? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the past four years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of "non-obvious" trends by asking the questions that most trend predictors miss. In this all-new fifth edition, discover what more than half a million other readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. "Non-Obvious" also delves into the curation process the author has used for years to build his trend reports and takes readers behind the scenes of "trend curation" -- the art of adding meaning to isolated beautiful things. In the end "Non-Obvious" is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to observe patterns in the world today. -- From publisher's description.

The Face-to-Face Book

Edward B. Keller,Brad Fay
The Face to Face Book Book PDF

Author : Edward B. Keller,Brad Fay
Publisher : Simon and Schuster
Page : 306 pages
File Size : 54,5 Mb
Release : 2012-05-22
Category : Business & Economics
ISBN : 9781451640069

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The Face-to-Face Book by Edward B. Keller,Brad Fay Pdf

The world's preeminent word-of-mouth marketing experts demonstrate how in-person social networking, not online marketing, is the secret to soaring revenues.

The Human Brand

Chris Malone,Susan T. Fiske
The Human Brand Book PDF

Author : Chris Malone,Susan T. Fiske
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 52,9 Mb
Release : 2013-10-07
Category : Business & Economics
ISBN : 9781118611319

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The Human Brand by Chris Malone,Susan T. Fiske Pdf

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

Brief

Joseph McCormack
Brief Book PDF

Author : Joseph McCormack
Publisher : John Wiley & Sons
Page : 263 pages
File Size : 51,8 Mb
Release : 2014-02-10
Category : Business & Economics
ISBN : 9781118704967

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Brief by Joseph McCormack Pdf

Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

Copy, Copy, Copy

Mark Earls
Copy Copy Copy Book PDF

Author : Mark Earls
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 43,8 Mb
Release : 2015-05-26
Category : Business & Economics
ISBN : 9781118964965

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Copy, Copy, Copy by Mark Earls Pdf

THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC

YouthNation

Matt Britton
YouthNation Book PDF

Author : Matt Britton
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 43,8 Mb
Release : 2015-04-02
Category : Business & Economics
ISBN : 9781118982532

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YouthNation by Matt Britton Pdf

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.

The Persuasion Code

Christophe Morin,Patrick Renvoise
The Persuasion Code Book PDF

Author : Christophe Morin,Patrick Renvoise
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 53,6 Mb
Release : 2018-09-11
Category : Business & Economics
ISBN : 9781119440758

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The Persuasion Code by Christophe Morin,Patrick Renvoise Pdf

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

Keeping Up with the Quants

Thomas H. Davenport,Jinho Kim
Keeping Up with the Quants Book PDF

Author : Thomas H. Davenport,Jinho Kim
Publisher : Harvard Business Review Press
Page : 241 pages
File Size : 54,6 Mb
Release : 2013-06-11
Category : Business & Economics
ISBN : 9781422187258

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Keeping Up with the Quants by Thomas H. Davenport,Jinho Kim Pdf

A renowned thought-leader and a professor of statistics team up to provide the essential tools for enhancing thinking and decision-making in today's workplace in order to be more competitive and successful. 25,000 first printing.

The Strategic Digital Media Entrepreneur

Penelope M. Abernathy,JoAnn Sciarrino
The Strategic Digital Media Entrepreneur Book PDF

Author : Penelope M. Abernathy,JoAnn Sciarrino
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 43,9 Mb
Release : 2018-09-28
Category : Social Science
ISBN : 9781119218067

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The Strategic Digital Media Entrepreneur by Penelope M. Abernathy,JoAnn Sciarrino Pdf

A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

Reflections Of A Man II - The Journey Begins With You

Mr. Amari Soul
Reflections Of A Man II The Journey Begins With You Book PDF

Author : Mr. Amari Soul
Publisher : Black Castle Media Group
Page : 154 pages
File Size : 40,5 Mb
Release : 2019-07-16
Category : Family & Relationships
ISBN : 9780986164781

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Reflections Of A Man II - The Journey Begins With You by Mr. Amari Soul Pdf

This second book in Mr. Amari Soul's "Reflections Of A Man" series (following the release of the inspirational best seller "Reflections Of A Man") will help you to get past your pain, get rid of the self-doubt and help you to see yourself in a new light... a light which illuminates through all of the darkness and shines through to the Beautiful, Strong Woman inside of you.

Reframe The Marketplace

Jeffrey L. Bowman
Reframe The Marketplace Book PDF

Author : Jeffrey L. Bowman
Publisher : John Wiley & Sons
Page : 195 pages
File Size : 55,6 Mb
Release : 2015-10-05
Category : Business & Economics
ISBN : 9781119100256

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Reframe The Marketplace by Jeffrey L. Bowman Pdf

Increase your market share by including every customer in the conversation America and demographics in America continue to change dramatically with the population becoming increasingly more diverse each and every day. Unfortunately, many brands and businesses are just now recognizing this wave of change and not prepared to address the needs and wants of their diverse customer base. Reframe the Marketplace is your guide to modernizing your business approach and growing your business with EVERY customer in mind. Marketing and Advertising pioneer and award-winning author Jeffrey L. Bowman brings his experience working with organizations like Verizon, Prudential, IKEA, British Airways, Coca-Cola, MolsonCoors and Unilever to the masses with his inclusive Total Market approach to marketing. In Reframe the Marketplace, Bowman shows you how to identify your organization’s underserved markets, their nuanced needs, and build the best customer experiences based on research and insights. From Blacks, LatinX, women, LGBQT+, youth markets and more, you'll learn to go beyond ethnic targeting to true engagement with your customers to uncover opportunities that shape their world and inspire a love for your products. Discover how to: Modernize your marketing and communications approach to reflect the New America. Design and build a more diverse and inclusive approach to marketing planning, product design, customer experience and go-to-market. Grow your business with input from traditionally underserved markets or what was once called minorities. Effectively reach new customers and emerging markets in a personalized way. Engage in meaningful conversations with employees, consumers and drive change from the inside and outside of your organization. Your customers are diverse, they demand personalized experiences and they’re willing to evangelize for the brands they love. They will reward brands who authentically meet their needs. They are speaking up, taking action, and calling for change. It’s time to listen or lose out. Reframe the Marketplace is your key to staying relevant and in business.

What Great Brands Do

Denise Lee Yohn
What Great Brands Do Book PDF

Author : Denise Lee Yohn
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 50,6 Mb
Release : 2014-01-07
Category : Business & Economics
ISBN : 9781118611258

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What Great Brands Do by Denise Lee Yohn Pdf

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

The Commitment Engine

John Jantsch
The Commitment Engine Book PDF

Author : John Jantsch
Publisher : Penguin
Page : 287 pages
File Size : 49,6 Mb
Release : 2012-10-11
Category : Business & Economics
ISBN : 9781101601396

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The Commitment Engine by John Jantsch Pdf

Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm? By studying the ins and outs of companies that enjoy extraordinary loyalty from customers and employees, John Jantsch reveals the systematic path to discovering and generating genuine commitment. Jantsch's approach is built on three foundational planks, which he calls the clarity path, the culture patron, and the customer promise. He draws on his own experiences and shares true stories from businesses like Threadless, Evernote, and Warby Parker. His strategies include these: Build your company around a purpose. People commit to companies and stories that have a simple, straightforward purpose. Understand that culture equals brand. Build your business as a brand that employees and customers will support. Lead by telling great stories. You can't attract the right people or get them to commit without telling a story about why you do what you do. Treat your staff as your customer. A healthy customer community is the natural result of a healthy internal culture. Serve customers you respect. It's hard to have an authentic relationship with people you don't know, like, or trust. As Jantsch says, "Have you ever encountered a business where everything felt effortless? The experience was perfect, and the products, people, and brand worked together gracefully. You made an odd request; it was greeted with a smile. You went to try a new feature; it was right where it should be. You walked in, sat down, and felt right at home. . . . Businesses that run so smoothly as to seem self-managed aren't normal. In fact, they are terribly counterintuitive, but terribly simple as it turns out." As a follow-up to The Referral Engine, this is about more than just establishing leads- it's about building a fully alive business that attracts customers for life.

The Secret Society

Robin Brown
The Secret Society Book PDF

Author : Robin Brown
Publisher : Penguin Random House South Africa
Page : 400 pages
File Size : 44,8 Mb
Release : 2015-11-01
Category : Biography & Autobiography
ISBN : 9781770229211

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The Secret Society by Robin Brown Pdf

Cecil John Rhodes made a fortune from diamonds and gold, became prime minister of the Cape, and had a country named after him, but his ambitions were far greater than that. When he was still in his twenties, after a meeting with General Gordon of Khartoum, Rhodes set up a Secret Society with the aim of establishing a new world order. The society, disciplined on Jesuit-style rules, became Rhodes’s lifelong obsession, and after his death it lived on and grew under the leadership of his executor, Lord Alfred Milner. The society played a key role in the governance of Britain during the Great War and the peace terms to end it, and it was linked to appeasement initiatives involving Hitler, the Duke of Windsor and Mrs Simpson before World War II. Echoes of the Secret Society survive in different guises to this day, including the Royal Institute of International Affairs (Chatham House) and the Rhodes Scholarships. In The Secret Society, Robin Brown unpacks this astonishing and largely unknown history. He brings Rhodes, his companions and his successors to life by drawing from diaries and letters, and sheds new light on Rhodes’s homosexuality. Ranging from the diamond mines of Kimberley to the halls of power in Westminster, and peopled with characters such as General Gordon, Leander Starr Jameson, W.T. Stead, Olive Schreiner, the Princess Radziwill, Joseph Chamberlain and David Lloyd George, this book is a page-turner that will make you see the world, both past and present, in a different light.