Localizing Global English

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Localizing Global English

Hikyoung Lee,Bernard Spolsky
Localizing Global English Book PDF

Author : Hikyoung Lee,Bernard Spolsky
Publisher : Routledge
Page : 165 pages
File Size : 45,9 Mb
Release : 2020-09-29
Category : Education
ISBN : 9781000197327

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Localizing Global English by Hikyoung Lee,Bernard Spolsky Pdf

English is the most widely taught and learned language in the world and is used for communication among speakers from different language backgrounds. How it can be effectively taught and learned, what English means to, and how it can be "owned" by, non-native speakers of English in Asia and elsewhere, are all issues that warrant contemplation. This edited collection addresses these issues and more by looking at a wide range of topics that are relevant and timely in contexts where English is taught as a foreign language. The authors offer novel perspectives gleaned from theory and actual practice that can inform English language teaching in Asia and beyond. This book will be of interest to researchers, policymakers, curriculum developers, and practitioners in the field of English teaching and learning.

Localization in Translation

Miguel A. Jiménez-Crespo
Localization in Translation Book PDF

Author : Miguel A. Jiménez-Crespo
Publisher : Taylor & Francis
Page : 337 pages
File Size : 40,5 Mb
Release : 2024-05-31
Category : Language Arts & Disciplines
ISBN : 9781040016589

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Localization in Translation by Miguel A. Jiménez-Crespo Pdf

Localization is everywhere in our digital world, from apps to websites or games. Our interconnected digital world functions in part thanks to invisible localization processes that allow global users to engage with all sorts of digital content and products. This textbook presents a comprehensive overview of the main theoretical, practical, and methodological issues related to localization, the technological, textual, communicative, and cognitive process by which interactive digital texts are prepared to be used in contexts other than those of production. Localization in Translation provides an interdisciplinary introduction to the main practical and theoretical issues involved in localizing software, web, video games, and apps. It discusses the many technological, cultural, linguistic, quality, economic, accessibility, and user-reception issues related to the different localization types. It also provides an updated overview of localization in an ever-changing technological landscape marked by advances in neural machine translation and AI. Each chapter includes a basic summary, key questions, a final section with discussion and assignments, as well as additional readings. Online resources with additional questions and assignments are included on the Routledge Translation Studies portal. This is the essential textbook for advanced undergraduates and graduates in translation studies and translation professionals engaged in localization practice.

Localizing Employee Communications

Ray Walsh
Localizing Employee Communications Book PDF

Author : Ray Walsh
Publisher : XML Press
Page : 206 pages
File Size : 51,5 Mb
Release : 2019-12-20
Category : Business & Economics
ISBN : 9781937434670

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Localizing Employee Communications by Ray Walsh Pdf

Global content in English doesn't get noticed. Localizing Employee Communications is a practical guide to ending conventional communication practices that stand in the way of effectively reaching employees around the world. Adapting for language and culture is critical to reach customers, and the same is true for busy employees. This book shows you how to navigate some of the biggest challenges in cross-border employee communications by partnering with local business units. This book argues that the ideal organization translates almost nothing. Instead, global headquarters provides only back-end support to local business units, who create and deploy employee content that's appropriate for their culture and local business realities. Localizing Employee Communications draws on the insight of nearly 30 experts from a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher. Inside the Book Part I. The Landscape In Country Part II. Leadership, Governance, and Budget Part III. Low- and No-Cost Strategies Part IV. Capabilities and Resources Glossary Interviewee Biographies Index

Global Englishes and Transcultural Flows

Alastair Pennycook
Global Englishes and Transcultural Flows Book PDF

Author : Alastair Pennycook
Publisher : Routledge
Page : 189 pages
File Size : 53,8 Mb
Release : 2006-12-07
Category : Language Arts & Disciplines
ISBN : 9781134188765

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Global Englishes and Transcultural Flows by Alastair Pennycook Pdf

The English language is spreading across the world, and so too is hip-hop culture: both are being altered, developed, reinterpreted, reclaimed. This timely book explores the relationship between global Englishes (the spread and use of diverse forms of English within processes of globalization) and transcultural flows (the movements, changes and reuses of cultural forms in disparate contexts). This wide-ranging study focuses on the ways English is embedded in other linguistic contexts, including those of East Asia, Australia, West Africa and the Pacific Islands. Drawing on transgressive and performative theory, Pennycook looks at how global Englishes, transcultural flows and pedagogy are interconnected in ways that oblige us to rethink language and culture within the contemporary world. Global Englishes and Transcultural Flows is a valuable resource to applied linguists, sociolinguists, and students on cultural studies, English language studies, TEFL and TESOL courses.

The Elements of International English Style

Edmond H. Weiss
The Elements of International English Style Book PDF

Author : Edmond H. Weiss
Publisher : Routledge
Page : 157 pages
File Size : 47,8 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781317457213

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The Elements of International English Style by Edmond H. Weiss Pdf

This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites.

Localizing Global Food

Agni Kalfagianni,Sophia Skordili
Localizing Global Food Book PDF

Author : Agni Kalfagianni,Sophia Skordili
Publisher : Routledge
Page : 200 pages
File Size : 43,9 Mb
Release : 2018-11-05
Category : Political Science
ISBN : 9780429830211

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Localizing Global Food by Agni Kalfagianni,Sophia Skordili Pdf

Short food supply chains (SFSCs) rely primarily on local production and processing practices for the provision of food and are, in principle, more sustainable in social, economic and environmental terms than supply chains where production and consumption are widely separated. This book reviews and assesses recent initiatives on this topic from an interdisciplinary perspective. In theoretical terms it draws on and advances two key concepts, namely, place (particularly embeddedness in local economic networks and communities) and governance (particularly in addressing sustainability concerns in an inclusive and socially just manner). Empirically, the book examines a diverse set of SFSCs such as small-scale entrepreneurship, farmers’ markets, community supported agriculture and grassroots and solidarity networks. The main examples discussed are from Europe and North America, but the issues are applicable in a global context. The book is of interest to advanced students, researchers and professionals in food studies, sociology, geography, planning, politics and environmental studies.

Localizing Global Production

Klaus North
Localizing Global Production Book PDF

Author : Klaus North
Publisher : International Labour Organization
Page : 208 pages
File Size : 45,6 Mb
Release : 1997
Category : Business & Economics
ISBN : 9221095126

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Localizing Global Production by Klaus North Pdf

Discusses various methods of generating know-how in one region and speedily deploying it elsewhere to meet market demands or exploit competitive manufacturing advantages. Three detailed cases studies cover the Philippines, India and Ghana.

Localization Strategies for Global E-Business

Nitish Singh
Localization Strategies for Global E Business Book PDF

Author : Nitish Singh
Publisher : Cambridge University Press
Page : 347 pages
File Size : 47,9 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781107008892

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Localization Strategies for Global E-Business by Nitish Singh Pdf

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

A Practical Guide to Localization

Bert Esselink
A Practical Guide to Localization Book PDF

Author : Bert Esselink
Publisher : John Benjamins Publishing
Page : 506 pages
File Size : 54,7 Mb
Release : 2000
Category : Computers
ISBN : 1588110060

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A Practical Guide to Localization by Bert Esselink Pdf

Translation technology has evolved quickly with a large number of translation tools available. In this revised addition, much content has been added about translating and engineering HTML and XML documents, multilingual web sites, and HTML-based online help systems. Other major changes include the addition of chapters on internationalizatoi, software quailty assurance, descktop publishing and localization supprort. There is a focus on translators who want to learn about localization ad translation technology.

Internationalizing Teaching, Localizing Learning

Paul McPherron
Internationalizing Teaching Localizing Learning Book PDF

Author : Paul McPherron
Publisher : Springer
Page : 239 pages
File Size : 42,9 Mb
Release : 2016-12-27
Category : Language Arts & Disciplines
ISBN : 9781137519542

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Internationalizing Teaching, Localizing Learning by Paul McPherron Pdf

Based on ethnographic and policy data collected over a ten-year span at a university in the People’s Republic of China, this book analyses the history of English Language Teaching (ELT) polices in Chinese higher education. The book uses the university as a lens in which to investigate the creative imaginations and divergent (re)appropriations of teaching methods, learning materials, and language use in the Chinese ELT context. Book chapters move beyond mere descriptions of tensions and point to the local understandings and practices of English teachers (both local and foreign) and students. Working together, these teachers and students are constantly articulating new social and political conditions and meanings outside and inside given discourses and traditions of ELT. The book’s main argument is that these multiple stakeholders must be given a more prominent role in shaping policy and curriculum at universities and other English language contexts around the world.

The Englishized Subject

Kwok-kan Tam
The Englishized Subject Book PDF

Author : Kwok-kan Tam
Publisher : Springer
Page : 154 pages
File Size : 53,8 Mb
Release : 2019-01-08
Category : Language Arts & Disciplines
ISBN : 9789811325205

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The Englishized Subject by Kwok-kan Tam Pdf

This book addresses issues of how the cultures in Hong Kong, Singapore and Malaysia have been Englishized in postcolonial and globcalized contexts, not just in terms of language, but also in writers’/people’s subjectivity. Taking a cultural-literary approach to the study of Englishized subjectivity, the book offers a unique study of hybridized literary/language forms by relating them to bilingual thinking and bicultural sensibility. Poets, novelists and playwrights have different strategies to cope with new images and new forms of expression that can capture their sense of hybridized identity, and as a result, hybridity becomes creativity.

Localizing Apps

Johann Roturier
Localizing Apps Book PDF

Author : Johann Roturier
Publisher : Routledge
Page : 222 pages
File Size : 53,5 Mb
Release : 2015-05-08
Category : Language Arts & Disciplines
ISBN : 9781317621676

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Localizing Apps by Johann Roturier Pdf

The software industry has undergone rapid development since the beginning of the twenty-first century. These changes have had a profound impact on translators who, due to the evolving nature of digital content, are under increasing pressure to adapt their ways of working. Localizing Apps looks at these challenges by focusing on the localization of software applications, or apps. In each of the five core chapters, Johann Roturier examines: The role of translation and other linguistic activities in adapting software to the needs of different cultures (localization); The procedures required to prepare source content before it gets localized (internationalization); The measures taken by software companies to guarantee the quality and success of a localized app. With practical tasks, suggestions for further reading and concise chapter summaries, Localizing Apps takes a comprehensive look at the transformation processes and tools used by the software industry today. This text is essential reading for students, researchers and translators working in the area of translation and creative digital media.

Gender Diversity and Sexuality in English Language Education

Darío Luis Banegas,Navan Govender
Gender Diversity and Sexuality in English Language Education Book PDF

Author : Darío Luis Banegas,Navan Govender
Publisher : Bloomsbury Publishing
Page : 248 pages
File Size : 44,5 Mb
Release : 2022-08-11
Category : Social Science
ISBN : 9781350217577

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Gender Diversity and Sexuality in English Language Education by Darío Luis Banegas,Navan Govender Pdf

This book combines teaching-informed research studies and research-informed teaching accounts which explore English language education that engages with (a)gender and (a)sexual diversity. Informed by critical theories, critical literacy, post-structuralism, queer theory, and indigeneity/(de)coloniality, the critical perspectives in this volume consider gender and sexuality as dimensions of human life and aim to promote sexual, gender, emotional and relational wellbeing together with the construction of cultural horizons and citizenship. The chapters are organised around three interdependent areas of inquiry: 1) how educators design pedagogies and curriculums around gender diversity and sexuality, 2) how students and teachers navigate issues of gender diversity and sexuality in practice, as well as 3) how issues of gender diversity and sexuality are (not) addressed in the materials for teaching and learning English. The contributors are all teacher educators-researchers and therefore have vast experience in enacting, implementing, designing, and examining the field of English language teacher education from/for the classroom with a gender perspective in diverse settings, with chapters come from Argentina, Bangladesh, Canada, Germany, Norway, Poland, Saudi Arabia, South Africa, Spain, Taiwan, Turkey, the UK and Uruguay.

Practitioner Agency and Identity in English for Academic Purposes

Alex Ding,Laetitia Monbec
Practitioner Agency and Identity in English for Academic Purposes Book PDF

Author : Alex Ding,Laetitia Monbec
Publisher : Bloomsbury Publishing
Page : 265 pages
File Size : 46,5 Mb
Release : 2024-05-02
Category : Education
ISBN : 9781350263246

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Practitioner Agency and Identity in English for Academic Purposes by Alex Ding,Laetitia Monbec Pdf

This volume provides insights into EAP practitioners' identity and agency in varied contexts and field positions. Each chapter delves into a theoretical perspective (Bourdieu's field theory, Post-humanism, Legitimation Code Theory, Symbolic Interactionism..), and a variety of methodologies, enabling different questions to be explored. Each chapter is also a window into the everyday life of practitioners as they navigate their professional lives, and the specificities of their EAP contexts, the politics and struggles over power, domination, legitimacy, status, ambition and recognition. The authors' concerns and strategies vary and show that the weight of powerful structures and collective habitus is difficult - but not impossible- to resist. From a socio-analysis of EAP and its narratives of origins, to a discussion on Ethics in EAP and a critique of the Global South label, the reader will explore contributions from Canada, Hong Kong, Malaysia, Pakistan, Singapore, South Africa, the UK, and Zimbabwe. The chapters reveal a field which is made up of a constellation of worlds, each with its own logic but importantly, a field with no centre. The studies in the chapters are likely to intrigue, inspire, but also disrupt some readers' expectations and challenge their assumptions about the field and its practitioners.

English Language Teacher Education in Changing Times

Liz England,Lía D. Kamhi-Stein,Georgios Kormpas
English Language Teacher Education in Changing Times Book PDF

Author : Liz England,Lía D. Kamhi-Stein,Georgios Kormpas
Publisher : Taylor & Francis
Page : 252 pages
File Size : 54,8 Mb
Release : 2023-03-28
Category : Foreign Language Study
ISBN : 9781000853544

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English Language Teacher Education in Changing Times by Liz England,Lía D. Kamhi-Stein,Georgios Kormpas Pdf

This volume addresses challenges that the field of English language teacher education has faced in the past several years. The global pandemic has caused extreme stress and has also served as a catalyst for new ways of teaching, learning, and leading. Educators have relied on their creativity and resiliency to identify new and innovative teaching practices and insights that inform the profession going forward. Contributors describe how teacher educators have responded to the specific needs and difficulties of educating teachers and teaching second language learners in challenging circumstances around the world and how these innovations can transform education going forward into the future. Paving the way for a revitalized profession, this book is essential reading for the current and future generations of TESOL scholars, graduate students, and professors.