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Author : Anonim
Publisher : Unknown
Page : 570 pages
File Size : 52,8 Mb
Release : 2001
Category : Food service management
ISBN : OSU:32435067535930
Author : Francis A Kwansa,H.G. Parsa
Publisher : Routledge
Page : 378 pages
File Size : 50,5 Mb
Release : 2014-06-11
Category : Business & Economics
ISBN : 9781317956211
Learn about new strategies to improve service, quality, and profitability for quick service restaurants! Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on: growth, change and strategy in the international foodservice industry food safety as an international problem and the formation of outreach committees to combat the challenges faced globally food consumption patterns and the driving forces that influence consumer food preferences the differences between mature and younger customers’ expectations and experiences in QSRs, casual, and fine dining restaurants consumer attitudes toward airline food adding quick-service meals to airplane menus factors influencing parental patronage of QSRs a case study on how Billy Ingram, founder of White Castle restaurants, made the hamburger a staple on American menus
Author : C Michael Hall,Dallen J. Timothy,David Timothy Duval
Publisher : Routledge
Page : 358 pages
File Size : 47,6 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781136408199
How will the travel and tourism industry respond to the terrorist attacks on America? The recent terrorist attacks in the United States and their repercussions for the travel and leisure industries have focused more attention on tourism safety and security issues than ever before. The impact on tourism destinations and businesses, as well as on traveler behavior, will be significant. Recent events require further analysis not only of how travel safety may be improved but also how security issues may be seen in terms of tourism marketing and management so that the industry is able to better respond to such challenges. In this, an era of turbulent global relationships, the need for destination marketing organizations to demonstrate that they are safe for tourists has become increasingly important. Negative publicity, often unrelated to on-the-ground reality, may also serve to affect tourist perceptions. Safety and Security in Tourism: Relationships, Management, and Marketing examines: the effects of the September 11, 2001 attacks on the tourism industry and how the industry is responding the importance of safety as a factor in destination or activity choice case studies of destination and business responses to past political instability and/or attacks against tourists safety, security and destination image the role of the media in influencing consumer perceptions of travel safety consumer awareness of travel advisories and their influence on behavior the role of insurance in the travel industry consumer awareness and acceptance of security measures in travel and tourism safety and security as a component in destination marketing crisis and risk management in the tourism industry cross-border security and visa controls and their implications for tourism safety and security measures for tourists in different sectors and in airports Tourism has often been cited as a force for peace, yet tourism is typically one of the first industrial casualties of war and political unrest. This book examines tourism safety and security issues to give you a better knowledge base from which to respond to future events.
Author : Juline E. Mills,Rob Law
Publisher : Routledge
Page : 333 pages
File Size : 45,8 Mb
Release : 2013-07-04
Category : Business & Economics
ISBN : 9781136429125
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the ’right’ kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
Author : Steven W. Sowards
Publisher : American Library Association
Page : 477 pages
File Size : 50,6 Mb
Release : 2014-07-22
Category : Language Arts & Disciplines
ISBN : 9780838996355
Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.
Author : K.S. Chon
Publisher : Routledge
Page : 244 pages
File Size : 40,5 Mb
Release : 2020-12-19
Category : Business & Economics
ISBN : 9781136776090
Find out how to entertain all types of Japanese tourists from student groups to retirees! Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the specific needs, behaviors, and desires of this growing segment of the international tourism market. Japanese tourists spend billions of dollars abroad every year, and travel destinations as far apart as Australia and Manhattan compete fiercely for their custom. By taking cultural traits into account, travel industry professionals can better understand exactly what kinds of amenities, accommodations, service, and total experience Japanese travelers are looking for. This volume of original research and well-grounded theory elucidates the specific factors that go into Japanese travel and buying decisions, whether the travelers are Japanese ”office ladies” seeking bargains in Hong Kong or a group of senior citizens hoping to see the Northern Lights. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis discusses a full range of issues crucial to attracting Japanese tourism, including: how stage of life affects travel behavior why Japanese people book overseas weddings and group honeymoon tours whether legalized gambling would increase or discourage Japanese tourism in Hawaii how issues of perceived safety affect choice of travel destinations what souvenirs mean in Japanese culture which travel images are most likely to attract Japanese tourists what sources of information Japanese travelers use to help them select destinations Japanese Tourists offers the most up-to-date international studies on the socioeconomic, marketing, and psychological factors affecting Japanese people traveling abroad. This volume is an invaluable resource for travel professionals seeking to break into the tough but lucrative Japanese outbound-tourism market.
Author : Kevin Kai Fai Wong,Haiyan Song
Publisher : Psychology Press
Page : 172 pages
File Size : 41,7 Mb
Release : 2002
Category : Business & Economics
ISBN : 0789020874
Up-to-date research on the latest practice and applications of tourism demand modelling and forcasting. The book addresses both econometric and time series approaches to forecasting, focusing on the concepts, model specification, data analysis and methodologies used in day-to-day tourism planning.
Author : C Michael Hall
Publisher : Routledge
Page : 194 pages
File Size : 52,9 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781135406707
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
Author : Gui Santana
Publisher : Psychology Press
Page : 196 pages
File Size : 55,8 Mb
Release : 2001
Category : Business & Economics
ISBN : 0789013444
Tourism in South America identifies and explores the major issues that influence and shape tourism in South America. Its informative discussions range from cultural tourism to sustainable tourism to developing human resources. This valuable book, the first of its kind, examines current practices and suggests alternative models of development. Its varied points of view and original empirical research make Tourism in South America an essential reference tool.
Author : Alan A. Lew
Publisher : Routledge
Page : 169 pages
File Size : 42,5 Mb
Release : 2017-10-02
Category : Business & Economics
ISBN : 9781317556084
This collection of papers from Tourism Geographies emphasizes new and emerging research paradigms in the geographic study of tourism. The papers included in this collection follow one of two threads: explicitly supporting specific research frameworks, or implicitly presenting new and emerging theoretical perspectives through empirical research on the geographical topics. These begin with three overview papers from themes that emerged from recent annual meetings of the Association of American Geographers, including evolutionary economic geography (EEG), political ecology and community resilience. Each of these theoretical and conceptual frameworks is leading to new explorations and insights in a wide variety of geographical and social science research, including tourism studies. These are followed by a series of papers that extend our knowledge and thinking on a range of key geographical topics, including development and underdevelopment (by Saarinen & Rogerson), sustainable tourism planning (by Torres-Delgado & Saarinen), encounters with the natural environment (by Hill), and the geography of place names (by Light), as well as economic geography and new technologies and their applications to spatial behavior research. The papers in this special issue are especially relevant to tourism scholars, and very much represent the types of perspectives that Tourism Geographies seek to promote. This book was published as a special issue of Tourism Geographies.
Author : Richard George
Publisher : Springer Nature
Page : 509 pages
File Size : 55,5 Mb
Release : 2021-05-08
Category : Business & Economics
ISBN : 9783030641115
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Author : Ashokkumar Manoharan,Juan M. Madera,Manisha Singal
Publisher : Taylor & Francis
Page : 464 pages
File Size : 40,6 Mb
Release : 2023-10-13
Category : Business & Economics
ISBN : 9781000963007
Interdisciplinary in terms of both its coverage and contributions, The Routledge Handbook of Diversity, Equity, and Inclusion Management in the Hospitality Industry provides an informative and systematic guide to the current state of knowledge on workforce diversity and its management. Providing empirical knowledge and reflective practice on diversity issues and their management in the hospitality industry, this handbook includes chapters written by a plethora of experts in the diversity management (DM) field, including scholars, academics, and industry experts, such as managers from leading hospitality industry firms. Logically structured and embellished with illustrative figures throughout, the volume provides critical reviews and an appraisal of current research and the future development of conceptual and theoretical approaches to diversity, equity, and inclusion (DEI) management in the hospitality industry, including dimensions of diversity in hospitality, such as gender, cultural/ethnic, age, disability, sexual orientation, and Indigenous workers. Elucidative examples are used from different countries such as Australia, Austria, Canada, Japan, United Arab Emirates, and India, and the volume takes a solution-based approach, providing future directions for emerging diversity researchers. Global in perspective, this book is a pivotal teaching resource for academics, an illustrative reference resource for Ph.D. students and early career researchers who work on workforce diversity and a practical guide for managers and HR consultants. It will also appeal to wider audiences, including those in tourism, recreation and leisure studies, and other professional fields.
Author : Rita Pellen,William Miller
Publisher : Routledge
Page : 530 pages
File Size : 46,9 Mb
Release : 2013-02-01
Category : Language Arts & Disciplines
ISBN : 9781135800994
Save time and avoid trouble as you search the Internet for reliable resources Evolving Internet Reference Resources provides both beginning and experienced researchers with a comprehensive overview of the key information sources available online in the humanities, sciences, and social sciences. This invaluable book is your guide to the best free and subscription-based Internet sites and services for 26 diverse subject areas, including law, psychology, rhetoric, LGBT studies, health and medicine, engineering, Asian studies, and computer science. Experts in specific areas review Web sites, meta sites, indexing and abstracting services, directories, portals, databases, and blogs for their accessibility and usability, saving you valuable time and effort in your search for the best academic research and reference resources on the Web. Evolving Internet Reference Resources is your pathfinder for all levels of research in crucial areas of academic and general interest. The book will lead you through the almost overwhelming volume of information available online to help you steer clear of unreliable, untrustworthy, and slipshod material as you search for dictionaries, glossaries, bibliographies, images, book reviews, career information, fieldwork opportunities, biographical sources, timelines and chronologies, audio and video clips, interactive maps, online collections, and much more. Topics covered in Evolving Internet Reference Resources include: significant developments in the availability of art images on the Web how Internet resources have transformed rhetoric, composition, and poetry why free Web sites can sometimes be unreliable organizational strategies for librarians how commercial publishers have acquired some of the best LGBT online resources the potential for Internet resources to enhance social activism in Latin America new approaches taken by librarians in creating online information government agency Web sites online versions of college guides the development of RSS (Really Simple Syndication) technology the virtual reference shelf available to nursing students and faculty ESL (English as a Second Language) Web sites Evolving Internet Reference Resources is an essential tool for all librarians (academic, school, special, and public), library science faculty, and faculty and students in a wide variety of disciplines.
Author : William F. Theobald,H. E. Dunsmore
Publisher : Routledge
Page : 236 pages
File Size : 54,8 Mb
Release : 2009-11-03
Category : Business & Economics
ISBN : 9781136393747
Internet Resources for Leisure and Tourism is designed to allow students, academics and practitioners within the leisure and tourism fields to get the very most out of the World Wide Web, helping them track down and fully exploit the most useful resources available. This book includes pointers on how to find and utilise, among other things: the latest economic statistics and demographics, information about government agencies and their programs, the content of universities' websites, up-to-the-minute statistics on visitor arrivals and departures, information on forthcoming meetings and conferences, and details of contents in periodicals. Features include: details of interesting sites for content, design and / or specific information notes emphasizing important information about a site shortcuts and easy-to-use methods for performing functions a wide variety of Internet topics - from how to find a provider to how to compress and decompress files that you download. The book is now updated and supported by a new companion website which provides the reader with regular updates about the latest online developments - thus continually keeping them up to speed in what is an exceptionally fast-moving medium.
Author : Graham M.S. Dann,A.V. Seaton
Publisher : Routledge
Page : 233 pages
File Size : 48,7 Mb
Release : 2013-10-28
Category : Business & Economics
ISBN : 9781136394966
First published in 2002. This book explores the inter-relationship between two discrete and contrasting phenomena: the inglorious history of slavery and modern-day heritage tourism. Recommended reading for those with an interest in the heritage tourism debate and the appropriation of the past as a tourism attraction.