Wine Food And Tourism Marketing

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Wine, Food, and Tourism Marketing

C Michael Hall
Wine Food and Tourism Marketing Book PDF

Author : C Michael Hall
Publisher : Routledge
Page : 191 pages
File Size : 41,8 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781135406707

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Wine, Food, and Tourism Marketing by C Michael Hall Pdf

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.

Wine, Food, and Tourism Marketing

Colin Michael Hall
Wine Food and Tourism Marketing Book PDF

Author : Colin Michael Hall
Publisher : Routledge
Page : 176 pages
File Size : 45,5 Mb
Release : 2003
Category : Business & Economics
ISBN : 0789001063

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Wine, Food, and Tourism Marketing by Colin Michael Hall Pdf

Looking at contemporary practices and trends in food and wine tourism, this volume presents destination management planning and marketing initiatives that can be easily adapted and applied to a wider range of wine tourism settings.

Wine Tourism Destination Management and Marketing

Marianna Sigala,Richard N.S. Robinson
Wine Tourism Destination Management and Marketing Book PDF

Author : Marianna Sigala,Richard N.S. Robinson
Publisher : Springer
Page : 644 pages
File Size : 41,5 Mb
Release : 2019-06-25
Category : Business & Economics
ISBN : 9783030004378

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Wine Tourism Destination Management and Marketing by Marianna Sigala,Richard N.S. Robinson Pdf

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

Management and Marketing of Wine Tourism Business

Marianna Sigala,Richard N. S. Robinson
Management and Marketing of Wine Tourism Business Book PDF

Author : Marianna Sigala,Richard N. S. Robinson
Publisher : Springer
Page : 399 pages
File Size : 41,5 Mb
Release : 2018-09-02
Category : Business & Economics
ISBN : 9783319754628

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Management and Marketing of Wine Tourism Business by Marianna Sigala,Richard N. S. Robinson Pdf

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

Global Wine Tourism

Jack Carlsen
Global Wine Tourism Book PDF

Author : Jack Carlsen
Publisher : CABI
Page : 300 pages
File Size : 47,9 Mb
Release : 2007
Category : Cooking
ISBN : 9781845931711

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Global Wine Tourism by Jack Carlsen Pdf

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

Wine Tourism Around the World

Colin Michael Hall
Wine Tourism Around the World Book PDF

Author : Colin Michael Hall
Publisher : Routledge
Page : 367 pages
File Size : 41,8 Mb
Release : 2000
Category : Business & Economics
ISBN : 9780750645300

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Wine Tourism Around the World by Colin Michael Hall Pdf

Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * the first comprehensive introduction to wine tourism from a business, social science and policy perspective * an international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA * detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities. C.Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism. Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production. Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and is a member of the Australian National Wine Tourism Working Party. Niki Macionis is a lecturer at the University of Canberra's Cooperative Research Centre for Sustainable Tourism. Her graduate studies focussed on the development of wine tourism and she has researched and published extensively on wine and culinary tourism. the first comprehensive introduction to wine tourism from a business and social science perspective an international perspective on wine tourism including examples from around the world detailed examination of the growth and development of wine tourism from both supply and demand perspectives

Wine Tourism Around the World

C. Michael Hall,Liz Sharples,Brock Cambourne,Niki Macionis
Wine Tourism Around the World Book PDF

Author : C. Michael Hall,Liz Sharples,Brock Cambourne,Niki Macionis
Publisher : Routledge
Page : 366 pages
File Size : 45,5 Mb
Release : 2009-11-03
Category : Business & Economics
ISBN : 9781136348730

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Wine Tourism Around the World by C. Michael Hall,Liz Sharples,Brock Cambourne,Niki Macionis Pdf

Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism from a business, social science and policy perspective * An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA * Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities. C.Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism. Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production. Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and is a member of the Australian National Wine Tourism Working Party. Niki Macionis is a lecturer at the University of Canberra's Cooperative Research Centre for Sustainable Tourism. Her graduate studies focussed on the development of wine tourism and she has researched and published extensively on wine and culinary tourism.

Food and Wine Events in Europe

Alessio Cavicchi,Cristina Santini
Food and Wine Events in Europe Book PDF

Author : Alessio Cavicchi,Cristina Santini
Publisher : Routledge
Page : 275 pages
File Size : 42,6 Mb
Release : 2014-03-26
Category : Business & Economics
ISBN : 9781317751939

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Food and Wine Events in Europe by Alessio Cavicchi,Cristina Santini Pdf

Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand. This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results. Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.

Food and Wine Tourism, 2nd Edition

Erica Croce,Giovanni Perri
Food and Wine Tourism 2nd Edition Book PDF

Author : Erica Croce,Giovanni Perri
Publisher : CABI
Page : 264 pages
File Size : 51,6 Mb
Release : 2017-04-13
Category : Business & Economics
ISBN : 9781786391278

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Food and Wine Tourism, 2nd Edition by Erica Croce,Giovanni Perri Pdf

This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, history and ambience of a location through the food and wine it produces. It provides practical suggestions and guidelines for establishing a food-related tourism destination and business, discussing the environment, understanding the food tourist, supply issues, tours and tasting sessions, themed itineraries, planning and developing the tourist product, marketing and best practice strategies. It also includes numerous case studies from around the world and plentiful pedagogical features to aid student learning. If food and wine tourism is well planned, managed and controlled, it can become a real economic resource. Suitable for students in tourism and leisure subjects, the practical application provided in this book also makes it an ideal resource for those operating in the food and wine sector.

Food and Wine Festivals and Events Around the World

Colin Michael Hall,Liz Sharples
Food and Wine Festivals and Events Around the World Book PDF

Author : Colin Michael Hall,Liz Sharples
Publisher : Routledge
Page : 382 pages
File Size : 48,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750683807

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Food and Wine Festivals and Events Around the World by Colin Michael Hall,Liz Sharples Pdf

This book "is a pioneering text that recognises the importance of this area of the tourism industry. It brings together an international contributor team of experts and uses leading research to examine the specialist nature of the food and wine festival/event and the linkages that exist between food, festivity and place. Divided into three parts, the book looks at Food Festivals, Wine /Drink Festivals and Farmers Markets. Each section has an introductory chapter which will set the context and provide an overview of current activity in that particular area." - product description.

Food, Wine and China

Christof Pforr,Ian Phau
Food Wine and China Book PDF

Author : Christof Pforr,Ian Phau
Publisher : Routledge
Page : 302 pages
File Size : 55,7 Mb
Release : 2018-05-15
Category : Travel
ISBN : 9781351742726

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Food, Wine and China by Christof Pforr,Ian Phau Pdf

The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in recent years has become an important constituent of destination competitiveness. Looking at the different ways in which individual destinations have responded to this increasing demand, this book provides a better understanding of the preferences, motivations and perceptions that underlie food and wine consumption by Chinese tourists. It also illustrates how food and wine tourism experiences have been used in a range of international destinations to specifically attract visitors from China. Including a range of case examples from the Asia-Pacific region and Europe, this book ultimately investigates the strategic directions adopted to guide destination development and marketing initiatives. Such a perspective provides a novel contribution to the still limited body of knowledge on China outbound tourism and will be of interest to upper level students, researchers and academics in Tourism and Hospitality.

Wine Tourism Around the World

Liz Sharples,Brock Cambourne,Niki Macionis
Wine Tourism Around the World Book PDF

Author : Liz Sharples,Brock Cambourne,Niki Macionis
Publisher : Unknown
Page : 128 pages
File Size : 40,9 Mb
Release : 2002
Category : Electronic
ISBN : OCLC:741345957

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Wine Tourism Around the World by Liz Sharples,Brock Cambourne,Niki Macionis Pdf

Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism from a business, social science and policy perspective * An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA * Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives . Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities. C. Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism. Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production. Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and i.

Wine and Identity

Matt Harvey,Leanne White,Warwick Frost
Wine and Identity Book PDF

Author : Matt Harvey,Leanne White,Warwick Frost
Publisher : Routledge
Page : 285 pages
File Size : 44,7 Mb
Release : 2014-01-10
Category : Business & Economics
ISBN : 9781135079741

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Wine and Identity by Matt Harvey,Leanne White,Warwick Frost Pdf

In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.

Food Tourism Around The World

C. Michael Hall,Liz Sharples,Richard Mitchell,Niki Macionis,Brock Cambourne
Food Tourism Around The World Book PDF

Author : C. Michael Hall,Liz Sharples,Richard Mitchell,Niki Macionis,Brock Cambourne
Publisher : Routledge
Page : 385 pages
File Size : 40,8 Mb
Release : 2004-02-18
Category : Business & Economics
ISBN : 9781136402494

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Food Tourism Around The World by C. Michael Hall,Liz Sharples,Richard Mitchell,Niki Macionis,Brock Cambourne Pdf

Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience. Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as: * the food tourism product * food tourism and consumer behaviour * cookery schools - educational vacations * food as an attraction in destination marketing Ideal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.

Wine Marketing

Colin Michael Hall,Richard Mitchell
Wine Marketing Book PDF

Author : Colin Michael Hall,Richard Mitchell
Publisher : Routledge
Page : 378 pages
File Size : 44,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750654203

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Wine Marketing by Colin Michael Hall,Richard Mitchell Pdf

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.