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Author : Allan Peters
Publisher : Unknown
Page : 215 pages
File Size : 43,8 Mb
Release : 2023-10-31
Category : Design
ISBN : 9780760383179
With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.
Author : Anistasia Miller,Jared Brown
Publisher : Unknown
Page : 204 pages
File Size : 52,7 Mb
Release : 2004-11
Category : Design
ISBN : 9781592530786
View the challenges faced when creating a logo. Look at 180 successful logos & get tips, read about the design process & learn more about creating a brand mark.
Author : Steven Heller,Gail Anderson
Publisher : Laurence King Publishing
Page : 0 pages
File Size : 48,7 Mb
Release : 2019-08-06
Category : Design
ISBN : 1786274124
The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
Page : 427 pages
File Size : 46,9 Mb
Release : 2016-01-18
Category : Design
ISBN : 9781780679808
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Author : Michael Evamy
Publisher : Laurence King Publishing
Page : 830 pages
File Size : 44,9 Mb
Release : 2012-09-24
Category : Design
ISBN : 9781780673943
Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.
Author : James Martin,Made by James
Publisher : Unknown
Page : 229 pages
File Size : 41,6 Mb
Release : 2022-01-25
Category : Design
ISBN : 9780760371497
In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.
Author : Gail Anderson,Gaile Anderson,Steven Heller
Publisher : Laurence King Publishing
Page : 128 pages
File Size : 52,8 Mb
Release : 2016-04-13
Category : Design
ISBN : 9781780679938
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Author : David Airey
Publisher : Rockport Publishers
Page : 291 pages
File Size : 54,5 Mb
Release : 2019-01-22
Category : Design
ISBN : 9781631595943
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Author : Mark Sinclair
Publisher : Laurence King Publishing
Page : 514 pages
File Size : 40,9 Mb
Release : 2014-09-08
Category : Design
ISBN : 9781780676364
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man. Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
Author : A Michael Shumate
Publisher : Unknown
Page : 156 pages
File Size : 51,6 Mb
Release : 2016-06-07
Category : Electronic
ISBN : 0973933321
A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.
Author : David Airey
Publisher : Peachpit Press
Page : 241 pages
File Size : 42,9 Mb
Release : 2014-08-18
Category : Art
ISBN : 9780133812794
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
Author : DK
Publisher : Penguin
Page : 158 pages
File Size : 55,9 Mb
Release : 2016-01-19
Category : Juvenile Nonfiction
ISBN : 9780744046601
From the factory to the road, browse through more than 170 cool cars--from hatchbacks to hybrids--in DK's Pocket Genius: Cars. Trace the history of the automobile from early vintage cars to modern concept cars, limousines to coupes, and minivans to sports cars in this reference guide perfect for children ages 8-12. Catalog entries include facts provided at-a-glance information, while locator icons offer immediately recognizable references to aid navigation and understanding, and fact files round off the ebook with fun facts such as record breakers and timelines. Each mini-encyclopedia is filled with facts on subjects ranging from animals to history, cars to dogs, and Earth to space and combines a child-friendly layout with engaging photography and bite-size chunks of text that will encourage and inform even the most reluctant readers.
Author : Robert Klanten
Publisher : Unknown
Page : 0 pages
File Size : 44,7 Mb
Release : 2009
Category : Commercial art
ISBN : 3899552652
With a new look and editorial approach, Los Logos: Compass remains the authoritative reference on contemporary logo design. Like its predecessors, Los Logos: Compass offers a definitive overview of current developments and advancements in logo design the creative discipline that shapes the identities of brands, companies, and individuals. Comprised of 304 pages, and in a larger format than used in the past, Los Logos: Compass offers a rich, high-quality selection of up-to-the-minute logos that readers have come to expect. But the focus of the publication has been further sharpened from a comprehensive documentation to a competent classification of prevailing tendencies in design. In addition to illustrating the various co-existing design approaches and trends that are shaping logo design today, and will continue to influence it in the coming years, the book showcases outstanding work by noted designers in short text features. Los Logos: Compass aims to be not only an archive of current design, but to educate designers and clients about which approaches make the best fit for a given project independent of the latest trends. This issue is especially important in a challenging economy in which innovation and identity are essential. This fifth edition in the Los Logos series is not only a source of inspiration and an authoritative reference manual, but also a valuable compass that shows that every design problem is a variety of creative opportunities in disguise.
Author : Steven Bateman,Angus Hyland
Publisher : Laurence King Publishing
Page : 0 pages
File Size : 45,6 Mb
Release : 2014-09-16
Category : Design
ISBN : 1780671849
Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols. This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.
Author : Michael Evamy
Publisher : Laurence King Publishing
Page : 0 pages
File Size : 45,5 Mb
Release : 2020-08-18
Category : Design
ISBN : 1786275813
'The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.' – Michael Bierut of Pentagram Design, on the first edition of Logo This bestselling logo bible has provided graphic designers with an indispensable reference source for over a decade, and over 300 new logos have been added to this fully revised and updated edition. All the logos are grouped into categories such as crosses, stars, crowns, animals, and people, and are shown in black and white to emphasize the visual form of the logos. This offers designers a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of designer, and by industrial sector for ease of use.