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China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry
Luxury China by Michel Chevalier,Pierre Xiao Lu Pdf
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers–particularly professionals in advertising, marketing, and the luxury brands industry–a deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.
Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.
Male Idols and Branding in Chinese Luxury by Amanda Sikarskie,Lan Lan,Peng Liu Pdf
Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.
Author : Michael Justin Lee Publisher : McGraw Hill Professional Page : 222 pages File Size : 50,9 Mb Release : 2012-07-27 Category : Business & Economics ISBN : 9780071788731
The Chinese Way to Wealth and Prosperity: 8 Timeless Strategies for Achieving Financial Success by Michael Justin Lee Pdf
"You will put down this insightful book with a much deeper understanding of two of the more indispensable topics of the twenty-first century: China and sound financial practices." -- Jon Huntsman, Jr., U.S. Ambassador to China, 2009–2011 "This is a timely, well-researched, and tremendously important book..." -- Maurice R. Greenberg, Chairman & CEO, C.V. Starr & Co., Inc. "Michael sets out a commonsense approach to wealth and prosperity. It's a must-read." -- Philip Bullen, CFA, Group Chief Investment Officer, Fidelity Investments "Lee brings a unique combination of cultural, business, and economic insights. In compelling and clear language, he shows how Americans can engage this new reality." -- Samuel Gregg, D.Phil., Director of Research, The Acton Institute for the Study of Religion and Liberty "The more that things change, the more that making money depends on understanding those things that never change. In an immensely readable volume and with a compelling story, The Chinese Way to Wealth and Prosperity provides precisely that." -- Rabbi Daniel Lapin, Author of Thou Shall Prosper: The 10 Commandments for Making Money "Lee provides a valuable handbook for anyone wishing to understand what drives Chinese attitudes toward money." -- Dong Tao, Ph.D., Chief China Economist, Credit Suisse For centuries, the Chinese have managed to survive and thrive in virtually every part of the world. From nineteenth-century emigrants to twenty-first-century "tiger moms," they have shown remarkable resilience and determination in achieving their goals even under the most challenging of circumstances. What is the secret behind their enduring success? It's The Chinese Way to Wealth and Prosperity--a timeless combination of ancient wisdom and modern strategy that anyone can apply: Learn, then earn. Get mobile and go global. Make connections and return favors. Reduce debt and release your capital. Play financial defense. Defer gratification. Love the land. Avoid unrewarded risks. This inspiring and eminently practical guide shows you how to enrich your life, as well as enhance your fortunes. You'll discover the Chinese philosophy of "Sow early, sow often,"--reaping the rewards of consistently saving year after year. You'll learn how to honor and practice the time-tested wisdom of previous generations, keeping your priorities in check, placing a value on what matters most, and bringing prosperity into all aspects of your life. You'll find helpful charts detailing how wealth is generated using basic money-building principles very well known to the Chinese people, as well as ancient proverbs and stories that you can apply to today's economic situation. Along the way, you’ll read how distinguished individuals and major companies have thrived all over the world employing these lessons. The Chinese Way to Wealth and Prosperity offers the wisdom of the past, the keys to the present, and the road map to a strong financial future.
When young Chu Pin begins to learn about China--its vast land, its history, its people, its religions, its festivals, its written language and literature, its way of life--he is filled with pride. For the Chinese geographically isolated for centuries from other great civilizations, have developed a unique, and until recently completely independent culture unlike any other in the world.
Chinese Local New Luxury Brands in a Digitally Empowered Era by Hongbo Lai Pdf
This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
Creative Industries and Entrepreneurship by Luciana Lazzeretti,,Marilena Vecco Pdf
This book investigates the evolving paradigm of creative industries and creative entrepreneurship, and their related economy over time. It explores different stages of the paradigm diffusion in ‘first generation countries’ such as the US, Canada, Australia and Europe, and ‘second generation countries’ in Asia, South America and North Africa in order to identify new trends and their distinctive aspects. By adopting a multidisciplinary approach, the book develops a comprehensive overview of the composite phenomenon of the creative economy and its relationship with entrepreneurship.
The Luxury Economy and Intellectual Property by Haochen Sun,Barton Beebe,Madhavi Sunder Pdf
Intellectual property law plays a pivotal role in ensuring that luxury goods companies can recoup their investments in the creation and dissemination of their copyrighted works, trademarked logos, and patented designs. In 2011, global sales for luxury goods reached about $250 billion, and consumers in East and Southeast Asia accounted for more than 50 percent of that figure. The rapid expansion of the market has prompted some retailers to wield intellectual property against the influx of imitators and counterfeiters. The Luxury Economy and Intellectual Property comprehensively explores the rise of the luxury goods economy and the growing role of intellectual property in creating, sustaining, and regulating this economy. Leading scholars across various disciplines critically consider the industry, its foundational intellectual property laws, and the public interest and social concerns arising from the intersection of economics and law. Topics covered include defining the concept of luxury, the social life of luxury goods, concerns about distributive justice in a world flooded by luxury goods and knockoffs, the globalization of luxury goods, and the economic, social, and political ramifications of the meteoric rise of the Asian luxury goods market.
Global Luxury Trends by J. Hoffmann,I. Coste-Manière Pdf
The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
This book is based on rich empirical data and findings concerning the lives, perceptions and ambitions of young middle-class female graduates, thus providing essential insights into the lives and viewpoints of a previously unresearched group in China from a feminist scholarly perspective. The study shows how the lives of young women and debates over youthful femininity lie at the very heart of modern Chinese history and society. With a central focus on women's issues, the book's ultimate goal is to enable Western readers to better understand the changing ideologies and the overall social domain of China under the leadership of President Xi. The empirical data presented includes interviews and group discussions, as well as illustrations, tables and images collected during a prolonged period of fieldwork. The insights shared here will facilitate cross-cultural communication with both Western feminist academics and readers who are sensitive to different cultures.
Resilience of Luxury Companies in Times of Change by Gabriella Lojacono,Laura Ru Yun Pan Pdf
Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous – to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.
The Management of Luxury by Benjamin Berghaus,Günter Müller-Stewens,Sven Reinecke Pdf
In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market.
